2. IPC Media
IPC is one of the largest magazine distributor in the UK. It publishes
NME one of the most common magazines at this present time in the
UK 2014.
IPC publishes a wide range of magazines for example; Now, Look,
Nuts and even Gardening magazines. They only publish two music
magazines; NME and Uncut, suggesting that IPC have there own
demographic for there own specialist music magazines this implies
they have loads of experience in attracting a specific target audience
for music lovers.
3. NME
NME is a music magazine published by IPC media, they have a target
audience aged from 16- 24 year olds. They focus on specific types
of music known as Indie music often featured in the UK top 40. if my
magazine fitted the same genre of indie music then IPC would
already have experience in this field of music however I’m adding
more competition too the media and my magazine could struggle
against such well known magazines that are currently out their.
My target audience is of a similar age to me, 16-21 ear olds which is
very similar to NME, but because IPC sell a large number of
magazine that focus on women specifically, like Marie Claire and
Now, it obviously means they have wider knowledge of representing
more female based magazines.
4. Bauer Media
Bauer Media is Europe's Largest publishing group, worldwide empire
with over 300 magazines in so many different countries.
The difference between IPC and Bauer Media is that IPC only focuses
on magazines where as the Bauer Media has an extensive variety
from radio to television networks. Where as IPC only distributes
women specific magazines, like Marie Claire and Now, the Bauer
also produces magazines for car lovers; women's lifestyle, bikes,
and gardening enthusiasts. There most commonly known
magazines are Q and KERRANG, which shows there versatility.
5. KERRANG
KERRANG is a rock magazine aimed at 15-24 year olds similar to that
of NME. This is the only magazine Bauer published which is aimed
at a younger audience, this will work in my advantage as the
competition wont be as high. By publishing my magazine their
company is more likely to be apart of a larger market in media.
Kerrang readers are mostly men, if I aim my magazine at women, the
Bauer would enter completely different market as they would never
had produced a 16-24 year olds female magazine. It will create
more competition and hopefully bring in more profit for th company
as it will be more beneficial.
6. Publishing Similar Magazines
By using a distributor that doesn’t already produce a similar type of
magazine to the one I would like to create will make it easier for me.
This is because the company are more likely to take my magazine
on as they wont have any competition and have nothing to loose, in
the long run if my magazine became a success they could be
making more profit and becoming a more well known magazine.
7. Which company would be best for
me?
Overall I believe that Bauer Media has the edge over IPC for my choice
in which distributor would help me most. IPC doesn’t fit in with the
genre of music I would like to focus on but it does target the age
range I would like to target my magazine at.
The Bauer is highly skilled at multi plat forming and we see this through
them not just focussing on magazines by the Bauer Media having an
extensive variety from radio to television networks. Where as IPC
only distributes women specific magazines, like Marie Claire and
Now, the Bauer also produces magazines for car lovers; women's
lifestyle, bikes, and gardening enthusiasts.
