1. According to Google; the definition of a Media Institution was:
A company that owns numerous companies in various mass media; i.e. television,
radio, publishing, motion picture, and the Internet.
Some of the Key institution in the British magazine world include Time Inc., Bauer
Media Group and Team Rock. These are the magazine that I will concentrate on to
decide which institution my magazine would be best suited to be distributed by. These
are the leading distributers that I would choose my magazine to use. I will do this by
analysing each company and then decide which would suit my magazine first.
Bauer - One of the biggest suppliers in the UK for magazines is Bauer Media. Bauer
Media publishes many different music magazines including; Kerrang!, Q and Mojo.
Because of this Bauer Media has become one of the biggest magazine suppliers in the
UK. Founded in 1875 it has been passed through 5 generations in the family. It is now in
production in over 17 countries with over 10,000 employees.
Bauer is aimed at people who are middle-class and are well educated. This can be
shown as the language used in their magazines such as Q use more sophisticated
language.
Below is a list of all the different magazines that Bauer produces:
Each of these have a varying amount of success in terms of what profit they produce.
The different genre of magazines allow Bauer to gain an audience's from their
magazines, For example; EMPIRE, Closer, Q and RIDE all have different audiences
intended which allows them to gain an audience that is huge!
2. Bauer produces some of the biggest music magazines including Q, Mojo and KERRANG!
This would help my in producing my magazine because they know what makes a
magazine sell. These three magazines also have the same audience and genre as my
magazine does. This would help me as they can give me tips as to how make my
magazine better and how to make sure it will appeal to the audience. However because
of this similarity it could be difficult and these well known magazines would shadow my
magazine and not make it sell as well, making it a failure. Which is not what I want
Team Rock - TeamRock is another publisher of Music Magazines who produces
magazines like; Classic Rock and Metal Hammer. Here they tell us how they aim to
please people who love the sound of rock. Unlike the other two publishers the
have a focus on who made it and what they stand for. They also concentrate
more on the reviews that they have been given. They write how they create a
community to give someone a sense of belong where they can just be
themselves.
Although TeamRock does have a much small, niche market and audience the
magazines that they produce are always very concise. Team Rock makes a
pint of having news stories primarily published instead of just interviews. They also
publish Classic Rock which is a successful rock magazine. They produce magazine that
stick to the music genre but have different sub-genre within. Such as the Blues Magzine.
Although this is slightly more heavy than my magazine Team Rock would help to ensure
that my magazine is of the right quality and not too concentrated in the magazine
content but also the quality. I also think that since Team Rock has a smaller range of
magazines I can find a place where my magazine would find a place to be successful as
they don't have any in the same genre but are targeted at the same audience.
Time Inc. - Time Inc. is one of the world's most influential media companies - home to
90 iconic brands like People, Sports Illustrated, Time, InStyle, Real Simple, Food &
Wine, and Fortune, as well as more than 50 diverse brands in the United Kingdom such
as Decanter, Horse & Hound and Wallpaper. Time Inc. produces many food, fashion
3. and gossip magazines
Although Time Inc. are very successful they still have less music related than Team
Rock and Bauer in the sense that the don’ have any music magazine in their. This could
be not good for my magazine as they won’t know what magazine a good music
magazine and what doesn't’t. This inexperience could make them no know how to
distribute it to my targeted audience. The audience for Time Inc. is mainly women who
have a family. This is very different to what my magazine is, genre and audience.
For my magazine I would choose to publish with Team Rock as they have the space and
skills that I would need to become a successful magazine
