Trong khi khối lượng hàng tiêu dùng nhanh (FMCG) tăng ở một số danh mục và khu vực, việc tăng giá bán sẽ siết chặt ngân sách chi tiêu của người tiêu dùng vào năm 2023.
VIETNAM MOBILE APPLICATION REPORT 2021Appota Group
PLEASE LEAVE YOUR EMAIL TO RECEIVE THE FULL VERSION OF THE REPORT
The report made by Appota provides readers with the following main contents:
Mobile phone market overview
Market Evolution Game Mobile
Mobile advertising marketplace
Electronic payment and e-commerce
VIETNAM MOBILE APPLICATION REPORT 2021Appota Group
PLEASE LEAVE YOUR EMAIL TO RECEIVE THE FULL VERSION OF THE REPORT
The report made by Appota provides readers with the following main contents:
Mobile phone market overview
Market Evolution Game Mobile
Mobile advertising marketplace
Electronic payment and e-commerce
Vietnam is one of the biggest instant noodle market in the world. We had investigated the store share by counting the store share of the major retail channel
Milk is considered to be the source to provide the health and nutrition in Vietnam. We made the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors
It is always mentioned that the lifestyle between the south and north of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between south and north
Many foreign fashion brand comes in to Vietnam recently but Vietnam has had a number of domestic apparel chains. We made research to understand its recognition and image differences
5 XU HƯỚNG NGƯỜI TIÊU DÙNG CẦN...
1. Sự khác nhau giữa các vùng miền
2. Người tiêu dùng thích sản phẩmmới, nhưng họ khá dè chừng với những sản phẩm này
3. Digital như một phần tất yếu
4. Sự bùng nổ của Ecommerce
5. Sự bền vững, an toàn và thân thiện của sản phẩm
Vietnam retail store landscape is in the modest change, with the number of modern trade stores are on the increase.
This report was made with an intention to summarize the trend of modern trade by categories, by knowing the store numbers of the major players.
Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
Vietnam's rapid urbanization has opened the opportunity for CVS and Minimarket/Food Store to thrive.
The CV-19 pandemic has proved the potential of this retail format.
Digital 2023 Vietnam (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Vietnam in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Vietnam, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...Appota Group
ĐỂ XEM BẢN BÁO CÁO ĐẦY ĐỦ, MỜI BẠN ĐỂ LẠI EMAIL TẠI PHẦN BÌNH LUẬN PHÍA DƯỚI
Hà Nội, ngày 26/10/2020 Appota Group - công ty công nghệ giải trí số chính thức phát hành
báo cáo về thị trường: “Điện thoại và ứng dụng di động Việt Nam 6 tháng đầu năm 2020”.
Báo cáo thị trường di động Việt Nam 6 tháng đầu 2020 là ấn phẩm được thực hiện bởi đội ngũ nghiên cứu thị trường của Appota, đề cập đến bức tranh toàn cảnh thị trường điện thoại di động và smartphone tại Việt Nam. Appota hi vọng rằng với 9 năm kinh nghiệm hoạt động trong lĩnh vực giải trí số, “Báo cáo thị trường điện thoại & ứng dụng di động Việt Nam nửa đầu 2020” sẽ mang đến những thông tin giá trị cho quý độc giả, đặc biệt là khi đại dịch Covid-19 đã tạo nên ảnh hưởng rất lớn tới các lĩnh vực nêu trên.
Báo cáo do Appota thực hiện cung cấp cho người đọc những nội dung chính như sau:
- Tổng quan thị trường điện thoại di động
- Diễn biến thị trường Game Mobile
- Thị trường quảng cáo trên thiết bị di động
- Thanh toán điện tử và thương mại điện tử
More and more Vietnamese parents are conscious what their kids eat. How Vietnamese children eat each meal and what their parents think. Let's discover it through Q&Me service!
Food safety is a growing concern of many Vietnamese people nowadays which has led to their rising demand for high-quality food. This survey is thus set to find out the organic food consumption among Vietnamese people.
The survey was conducted to over 400 male and female 18-39 year-olds in Ho Chi Minh City and Hanoi.
FMCG Monitor Full Year 2021
Key market highlights:
Economic indicators
Despite the strong hit of COVID-19’s Delta variant, 2021’s Vietnam economy sustains a positive performance, thanks to the fast economic recovery in Q4 coupled with the low CPI. Yet, 2022 might be still challenging as inflation is more likely to come back due to the rising oil prices and the number of unemployed people and suspended operations remains high.
FMCG overview
FMCG growth slows down compared to last year’s peak as not much change in volume consumption.
In the short term, consumer spend on FMCG continuously posts a high growth in Q4 compared to the same period last year, mainly driven by the increase of average paid price – the highest rate over the past 4 years.
In the second year of the pandemic, Packaged Foods and Dairy continue driving the market growth in both Urban 4 key cities and Rural areas. Meanwhile, Beverages suffer a negative impact in the wave 4 of pandemic, especially in Rural.
Hot categories
The increase of average paid price is witnessed in many FMCG products and Sugar in particular.
In 2021, Sugar achieves a robust growth which is mainly driven by the double-digit increase of average paid price.
Retail landscape
Convenient retail formats such as Online and Minimarket keep winning consumers' choice amid the social distancing periods. Together with an impressive growth, these channels are gaining in importance in today’s retail landscape in Urban areas.
The similar picture is also observed in Rural areas with the expansion of emerging channels like online and minimarkets.
Spotlight: Key Trends in Consumer Shopping Behaviors in 2022
Consumers will continue to rationalize their spend.
Home life remains important.
Toward a more digitalized life offering new experience.
Embrace the rising of convenience-driven retail.
Rethink: Well-being & sustainable living.
Urban 4 cities include Ho Chi Minh, Ha Noi, Da Nang and Can Tho.
FMCG Monitor Full Year 2021
Key market highlights:
Economic indicators
Despite the strong hit of COVID-19’s Delta variant, 2021’s Vietnam economy sustains a positive performance, thanks to the fast economic recovery in Q4 coupled with the low CPI. Yet, 2022 might be still challenging as inflation is more likely to come back due to the rising oil prices and the number of unemployed people and suspended operations remains high.
FMCG overview
FMCG growth slows down compared to last year’s peak as not much change in volume consumption.
In the short term, consumer spend on FMCG continuously posts a high growth in Q4 compared to the same period last year, mainly driven by the increase of average paid price – the highest rate over the past 4 years.
In the second year of the pandemic, Packaged Foods and Dairy continue driving the market growth in both Urban 4 key cities and Rural areas. Meanwhile, Beverages suffer a negative impact in the wave 4 of pandemic, especially in Rural.
Hot categories
The increase of average paid price is witnessed in many FMCG products and Sugar in particular.
In 2021, Sugar achieves a robust growth which is mainly driven by the double-digit increase of average paid price.
Retail landscape
Convenient retail formats such as Online and Minimarket keep winning consumers' choice amid the social distancing periods. Together with an impressive growth, these channels are gaining in importance in today’s retail landscape in Urban areas.
The similar picture is also observed in Rural areas with the expansion of emerging channels like online and minimarkets.
Spotlight: Key Trends in Consumer Shopping Behaviors in 2022
Consumers will continue to rationalize their spend.
Home life remains important.
Toward a more digitalized life offering new experience.
Embrace the rising of convenience-driven retail.
Rethink: Well-being & sustainable living.
Urban 4 cities include Ho Chi Minh, Ha Noi, Da Nang and Can Tho.
Vietnam is one of the biggest instant noodle market in the world. We had investigated the store share by counting the store share of the major retail channel
Milk is considered to be the source to provide the health and nutrition in Vietnam. We made the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors
It is always mentioned that the lifestyle between the south and north of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between south and north
Many foreign fashion brand comes in to Vietnam recently but Vietnam has had a number of domestic apparel chains. We made research to understand its recognition and image differences
5 XU HƯỚNG NGƯỜI TIÊU DÙNG CẦN...
1. Sự khác nhau giữa các vùng miền
2. Người tiêu dùng thích sản phẩmmới, nhưng họ khá dè chừng với những sản phẩm này
3. Digital như một phần tất yếu
4. Sự bùng nổ của Ecommerce
5. Sự bền vững, an toàn và thân thiện của sản phẩm
Vietnam retail store landscape is in the modest change, with the number of modern trade stores are on the increase.
This report was made with an intention to summarize the trend of modern trade by categories, by knowing the store numbers of the major players.
Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
Vietnam's rapid urbanization has opened the opportunity for CVS and Minimarket/Food Store to thrive.
The CV-19 pandemic has proved the potential of this retail format.
Digital 2023 Vietnam (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Vietnam in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Vietnam, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...Appota Group
ĐỂ XEM BẢN BÁO CÁO ĐẦY ĐỦ, MỜI BẠN ĐỂ LẠI EMAIL TẠI PHẦN BÌNH LUẬN PHÍA DƯỚI
Hà Nội, ngày 26/10/2020 Appota Group - công ty công nghệ giải trí số chính thức phát hành
báo cáo về thị trường: “Điện thoại và ứng dụng di động Việt Nam 6 tháng đầu năm 2020”.
Báo cáo thị trường di động Việt Nam 6 tháng đầu 2020 là ấn phẩm được thực hiện bởi đội ngũ nghiên cứu thị trường của Appota, đề cập đến bức tranh toàn cảnh thị trường điện thoại di động và smartphone tại Việt Nam. Appota hi vọng rằng với 9 năm kinh nghiệm hoạt động trong lĩnh vực giải trí số, “Báo cáo thị trường điện thoại & ứng dụng di động Việt Nam nửa đầu 2020” sẽ mang đến những thông tin giá trị cho quý độc giả, đặc biệt là khi đại dịch Covid-19 đã tạo nên ảnh hưởng rất lớn tới các lĩnh vực nêu trên.
Báo cáo do Appota thực hiện cung cấp cho người đọc những nội dung chính như sau:
- Tổng quan thị trường điện thoại di động
- Diễn biến thị trường Game Mobile
- Thị trường quảng cáo trên thiết bị di động
- Thanh toán điện tử và thương mại điện tử
More and more Vietnamese parents are conscious what their kids eat. How Vietnamese children eat each meal and what their parents think. Let's discover it through Q&Me service!
Food safety is a growing concern of many Vietnamese people nowadays which has led to their rising demand for high-quality food. This survey is thus set to find out the organic food consumption among Vietnamese people.
The survey was conducted to over 400 male and female 18-39 year-olds in Ho Chi Minh City and Hanoi.
FMCG Monitor Full Year 2021
Key market highlights:
Economic indicators
Despite the strong hit of COVID-19’s Delta variant, 2021’s Vietnam economy sustains a positive performance, thanks to the fast economic recovery in Q4 coupled with the low CPI. Yet, 2022 might be still challenging as inflation is more likely to come back due to the rising oil prices and the number of unemployed people and suspended operations remains high.
FMCG overview
FMCG growth slows down compared to last year’s peak as not much change in volume consumption.
In the short term, consumer spend on FMCG continuously posts a high growth in Q4 compared to the same period last year, mainly driven by the increase of average paid price – the highest rate over the past 4 years.
In the second year of the pandemic, Packaged Foods and Dairy continue driving the market growth in both Urban 4 key cities and Rural areas. Meanwhile, Beverages suffer a negative impact in the wave 4 of pandemic, especially in Rural.
Hot categories
The increase of average paid price is witnessed in many FMCG products and Sugar in particular.
In 2021, Sugar achieves a robust growth which is mainly driven by the double-digit increase of average paid price.
Retail landscape
Convenient retail formats such as Online and Minimarket keep winning consumers' choice amid the social distancing periods. Together with an impressive growth, these channels are gaining in importance in today’s retail landscape in Urban areas.
The similar picture is also observed in Rural areas with the expansion of emerging channels like online and minimarkets.
Spotlight: Key Trends in Consumer Shopping Behaviors in 2022
Consumers will continue to rationalize their spend.
Home life remains important.
Toward a more digitalized life offering new experience.
Embrace the rising of convenience-driven retail.
Rethink: Well-being & sustainable living.
Urban 4 cities include Ho Chi Minh, Ha Noi, Da Nang and Can Tho.
FMCG Monitor Full Year 2021
Key market highlights:
Economic indicators
Despite the strong hit of COVID-19’s Delta variant, 2021’s Vietnam economy sustains a positive performance, thanks to the fast economic recovery in Q4 coupled with the low CPI. Yet, 2022 might be still challenging as inflation is more likely to come back due to the rising oil prices and the number of unemployed people and suspended operations remains high.
FMCG overview
FMCG growth slows down compared to last year’s peak as not much change in volume consumption.
In the short term, consumer spend on FMCG continuously posts a high growth in Q4 compared to the same period last year, mainly driven by the increase of average paid price – the highest rate over the past 4 years.
In the second year of the pandemic, Packaged Foods and Dairy continue driving the market growth in both Urban 4 key cities and Rural areas. Meanwhile, Beverages suffer a negative impact in the wave 4 of pandemic, especially in Rural.
Hot categories
The increase of average paid price is witnessed in many FMCG products and Sugar in particular.
In 2021, Sugar achieves a robust growth which is mainly driven by the double-digit increase of average paid price.
Retail landscape
Convenient retail formats such as Online and Minimarket keep winning consumers' choice amid the social distancing periods. Together with an impressive growth, these channels are gaining in importance in today’s retail landscape in Urban areas.
The similar picture is also observed in Rural areas with the expansion of emerging channels like online and minimarkets.
Spotlight: Key Trends in Consumer Shopping Behaviors in 2022
Consumers will continue to rationalize their spend.
Home life remains important.
Toward a more digitalized life offering new experience.
Embrace the rising of convenience-driven retail.
Rethink: Well-being & sustainable living.
Urban 4 cities include Ho Chi Minh, Ha Noi, Da Nang and Can Tho.
Global and-spanish economic perspectives Q3 2021 Quarterly Report December 2021JoseLuisSanz9
Global economic situation
The world economys recovery continues although its sustainability isn tassured in a context of pandemic outbreaks and uncertainty about its future evolution, disruptions in supply chains and inflationary pressures on raw materials and energy. The differing vaccination rates and the support policies applied in each country to lessen the pandemic s impact have deepened divergences in growth, mainly between advanced economies and low income countries.
A positive performance is expected in all world regions in 2021, although growth in sub Saharan Africa and the Middle East will be lower than in the rest of the regions. Inadequate access to vaccines and regional political instability are two of the causes of this worse performance.
Commencis Covid-19 Playbook for Financial Services Aslı Yerci Eren
Download link for full report: https://lnkd.in/gp6xqYg
The novel coronavirus, COVID-19 has turned into a global crisis, evolving at an unprecedented speed and scale. As governments take immediate actions to cope with the outbreak, businesses are rapidly adapting to the changing needs of people, consumers and suppliers while also trying to overcome the financial and operational challenges.
As the pandemic continues, more and more industries are feeling the strain. The financial industry is certainly one of them. Whilst, the current situation is challenging for the industry, we believe that if well-handled it can also bring opportunities for innovation and long-term customer loyalty. The crisis has already revealed us that, now, more than ever, the industry must invest in digital and key critical capabilities to thrive in a post-COVID-19 world.
COVID-19 Playbook for Financial Services includes the implications of COVID-19 on financial industry, and recommendations on how banks can enhance their capabilities to survive during these rough times.
Main topics covered in this playbook are as below:
1 The impact of COVID-19 - Global Overview
2 How Banks Should Face the Crisis: COVID-19 Playbook
3 How to Invest in Digital Capabilities: Digital Roadmap
Summary The global economic situation
The pandemic caused by Covid 19 and the subsequent health and economic impact led to a 3 3 fall in global GDP in 2020 with China being the only major economy to register positive growth 2 3 After a year of the pandemic, a high level of uncertainty remains about how the future will pan out in both pidemiological and economic terms With good progress in the vaccination
programs and the stimulus measures, a return of confidence is expected, as well as the disappearance of any mobility and activity restrictions This, in turn, should lead to an upturn in growth which, according to the IMF, will reach 6 provided that any virus variants and doubts on the efficiency and safety of the vaccines do not dampen these expectations Recovery will be uneven among countries and in good measure it will depend on their productive structures Those with economies dependent on tourism and
sectors that require greater social contact will feel the negative effects of the crisis for longer
OECD: The impact of the Covid-19 outbreak on economic (Presentation)chaganomics
The impact of the Covid-19 outbreak on economic prospects is severe Growth was weak but stabilising until the coronavirus Covid-19 hit. Restrictions on movement of people, goods and services, and containment measures such as factory closures have cut manufacturing and domestic demand sharply in China. The impact on the rest of the world through business travel and tourism, supply chains, commodities and lower confidence is growing.
Japanese consumers’ behaviors and finances are gradually recovering to normal, though their responses indicate a slight increase in pessimism. The long-lasting impact of COVID-19 is prolonging Japanese consumers’ intent to stay conservative about spending across categories. In a further sign of cautiousness, the trend of shrinking pessimism over the past few years reversed for the first time. Meanwhile, people’s demand for travel is rising, considering the next seasonal vacations.
Báo cáo Social Media Benchmark 2024 cho dân MarketingMarketingTrips
Với bất cứ người làm marketing nào trên các nền tảng mạng xã hội (Social Media), việc hiểu được các chỉ số tiêu chuẩn đánh giá của ngành (Benchmark) là một trong những yêu cầu mang tính bắt buộc. Báo cáo Social Media Benchmark 2024 mới đây là cách để Marketer đối sánh và đo lường mức độ hiệu quả của các chiến dịch Marketing của mình trên các nền tảng khác nhau.
Decision Lab vừa công bố Connected Consumer Q3 năm 2023, báo cáo thể hiện chi tiết về hành vi mua sắm trực tuyến của người tiêu dùng, các xu hướng mua sắm đang diễn ra trên thị trường và hơn thế nữa.
2022 Asia Pacific Employee Benefit Trends Report.pdfMarketingTrips
2022 Asia Pacific Employee Benefit Trends Report là báo cáo nêu rõ xu hướng phúc lợi cho nhân viên của các doanh nghiệp khu vực Châu Á Thái Bình Dương của AON. Báo cáo cũng cho thấy tầm quan trọng của chiến lược phúc lợi và phương án tiếp cận nếu doanh nghiệp của bạn chưa biết làm thế nào để bắt đầu.
The Open Creative Project là bản báo cáo và nghiên cứu của Google nêu bật các yếu tố đóng vai trò then chốt đối với sự sáng tạo của quảng cáo trong tương lai.
Hướng dẫn Marketing với Thương mại khám phá 2023MarketingTrips
Tận dụng tối đa mọi khoảnh khắc bán hàng nhờ Thương mại khám phá trên Meta để thúc đẩy chiến dịch hoạt động hiệu quả hơn mà lại giảm bớt thao tác thủ công, đồng thời mang đến trải nghiệm phù hợp, hấp dẫn và liền mạch cho người đi mua hàng.
Marketing with Purpose - Chiến lược xây dựng niềm tin và giá trị cho thương hiệuMarketingTrips
Thông qua một báo cáo mới đây từ Microsoft với tên gọi "Marketing with Purpose", những người làm marketing được truyền cảm hứng từ việc xây dựng chiến lược, nghiên cứu, thấu hiểu insight của khách hàng, đến các chiến thuật có thể hành động để xây dựng niềm tin và giá trị của thương hiệu.
Một số chiến thuật Affiliate Marketing có thể thúc đẩy doanh sốMarketingTrips
Trong bối cảnh thị trường bất ổn, người làm marketing cần không ngừng sáng tạo ra những phương thức marketing mới để thúc đẩy hiệu suất. Affiliate Marketing là chiến lược mà doanh nghiệp nên áp dụng.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
1. An integrated
update of Vietnam's
FMCG market
Full Year 2022
Urban 4 Key Cities & Rural Vietnam
By Worldpanel Division
FMCG
Monitor
(52 weeks ending 1/1/2023)
1
2. Executive summary
Macro economy
FMCG overview
Hot category
Retail landscape
Spotlight
GDP in 2022 is
estimated to increase
by 8.02%, setting a
record growth in
more than 10 years.
The rise in average
price paid drives the
growth of total FMCG
in both Urban 4 cities
and Rural, presenting
a challenge in
anticipating the
spending power in
2023.
Beauty Care is
recovering from a
decline in 2021,
especially Cosmetic
Remover & Sun
Protection which
managed to gain
traction uplift in 2
consecutive years,
maintaining the
categories’
momentum.
By the end of 2022,
Online channel growth
is leveling off despite
maintaining double-
digit growth along
with the recovery of
the channels under
Covid’s impact last
year.
Households’ rising
concerns about their
financial future
requires
manufacturers to
respond quickly to
specific scenarios to
limit future risks.
3. COVID-19 outbreaks caused by Omicron sub-variants, the conflict in Ukraine & inflation pressure have been "strangling" the growth
momentum of global economy.
The Most Significant World Events in 2022
1. Russia-Ukraine War
Russia invaded Ukraine on February 24, in a major
escalation of the tension between the two countries.
Leaving a huge impact on a global scale:
➢ Disruption in trade linkages & energy crisis
➢ Price shocks affecting gas and electricity markets in
Europe and Asia
➢ Food shortage
2. A Year Of Brutal Inflation
About two-thirds of developed economies and more than
half of emerging markets recorded inflation rates above
their targets by 2021, putting the 2022 world inflation at
8.8%.
According to the IMF, a third of the global economy is
likely to see a contraction this year or next, and global
economic growth will slow to 2.7% in 2023.
Source: IMF, Worldbank, Vietnamplus, Vietnam Briefing *The International Labor Organization
3. Zero-Covid in China
While countries around the world have relaxed their
disease control policies, China continued to pursue the
Zero-Covid policy.
China's reopening in Jan 2023 is pivotal to the recovery of
the economic outlook globally. In parallel, global inflation
will be impacted significantly due to the recovery of
international mobility, production, and sales.
4. Global Labor Market Remains Volatile
From silent layoffs to mass layoffs, the world's job market
has experienced "ferocious waves" over the past year.
ILO** announced that the global unemployment rate is
expected to remain above pre-Covid-19 levels at least
until 2023.
2023 forecast: Global Inflation 6.6% GDP 2.2-2.9% Key trends:
• Commodities price pressure to ease, but volatility remains
• Labor market tightness likely to continue
• Global supply chains expected to recover
4. Source: GSO
The world’s economic instability in 2022 had a significant impact on the local economy. Despite global turbulence, Vietnam posted an
impressive GDP growth of 8%, putting the country in a strong position to sustain the growth in 2023 and the following years.
Vietnam’s macro economy
GDP
1.9
3.0 3.3
4.4
Q1'22 Q2'22 Q3'22 Q4'22
7.0
2.9 2.6
8
6.5
2019 2020 2021 2022 2023F
5.0
7.7
13.7
5.9
Q1'22 Q2'22 Q3'22 Q4'22
% Change vs the same period last year
2.8 2.9
1.8
3.1
4.5
2019 2020 2021 2022 2023F
4.8
19.5
42.5
17.1
Q1'22 Q2'22 Q3'22 Q4'22
11.4
2.9 -4
19.8
9
2019 2020 2021 2022 2023F
Retail sales of consumer goods
& services
CPI
5. Source: Worldpanel Division | Consumer Confidence Survey | Urban Vietnam 4 key cities | MAT Q4’22
The economic situation will be better or the same as today
in the next 12 months (% households agree in Urban 4 key cities)
Despite the GDP growth of over 8% vs YA, consumers’ optimism plummeted by the last quarter of the year following the
lay-off wave in many industries, brought on by weakening global demand for exports.
Consumers' perspective
5
84
42
80
62
74
81
60
65
76
82
86 88
72
Q4'19 Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22
1st COVID
impact
Wave 4 of
COVID
6. Worries about household income & Job security are on the rise, while concerns about Food safety are approaching pre-
Covid level (74%).
Consumers' perspective
62
36
29
22
17
51
15
9
58
40
28
24
16
57
14 15
71
45
31
20
18
29
15
19
68
53
40
24 24
18 17
14
0
10
20
30
40
50
60
70
80
Disease / Sickness Food Safety HH Income Cost of Food Job security Price of Oil Environmental
Pollutio
Natural Disaster
%
Key
Decision
Maker
Agree
Q1_2022 Q2_2022 Q3_2022 Q4_2022
Currently what do you consider to be the biggest concerns you and your household is likely to face?
% HH agree
Source: Worldpanel Division | Consumer Confidence Survey | Urban Vietnam 4 key cities | MAT Q4’22
7. Long-term growth in
total FMCG is driven
by an increase in the
average price paid.
Additionally, even if
the rise in
consumption is
slower than that of
the price, rural areas
show a hint of
improvement.
FMCG
overview
*: To calculate FMCG volume change, we calculate how much volume contributes to the value change for each category, sum up these contributions and relate to value YA (this results in an average category change in volume)
**: To calculate FMCG price paid change, we calculate how much price contributes to the value change for each category, sum up these contributions and relate to value YA
Urban 4
key cities
% Change vs YA
9
6
3
4
0
4
5
0
5
val vol price
FY 2021
FY 2022
FY 2020
9
6
3
4
0
4
11
4
7
val vol price
1
5
3
11
Q1'22 Q2'22 Q3'22 Q4'22
4
11
15
17
Q1'22 Q2'22 Q3'22 Q4'22
Rural
Quarterly value trends
Value Volume* Avg. paid price**
Source: Worldpanel Division | Households Panel | Urban 4 Key Cities & Rural Vietnam | Total FMCG including Gift | 52 weeks ending 01/01/2023
8. The recovery of
Beverages and non-
food sectors have
contributed
significantly to the
uptick in FMCG in
Urban 4 cities, both in
terms of value and
volume.
Sector
performance
% Value change vs YA in Urban 4 key cities
FMCG
Dairy
Beverages
Packaged
Foods
Personal
Care
Home
Care
Source: Worldpanel Division | Households Panel | Urban 4 Key Cities Vietnam | Total FMCG including Gift | 52 weeks ending 01/01/2023
4
5
-4
16
-3
-2
5
2
13
-5
15
14
0
2
-6
10
-5
-4
0
-2
7
-13
13
9
4
3
2
6
2
3
5
4
6
9
2
4
FY 2021
FY 2022
*: To calculate FMCG volume change, we calculate how much volume contributes to the value change for each category, sum up these contributions and relate to value YA (this results in an average category change in volume)
**: To calculate FMCG price paid change, we calculate how much price contributes to the value change for each category, sum up these contributions and relate to value YA
Value Volume* Avg. paid price**
9. Sector
performance
% Value change vs YA in Rural
Source: Worldpanel Division | Households Panel | Rural Vietnam | Total FMCG including Gift | 52 weeks ending 01/01/2023
4
10
-8
10
5
2
11
15
15
5
12
13
0
7
-10
2
2
2
4
9
10
-5
7
5
4
3
2
8
3
1
7
6
5
11
4
8
*: To calculate FMCG volume change, we calculate how much volume contributes to the value change for each category, sum up these contributions and relate to value YA (this results in an average category change in volume)
**: To calculate FMCG price paid change, we calculate how much price contributes to the value change for each category, sum up these contributions and relate to value YA
FMCG
Dairy
Beverages
Packaged
Foods
Personal
Care
Home
Care
FY 2021
FY 2022
Value Volume* Avg. paid price**
Meanwhile, all other
categories have seen
significant growth in
rural regions, with the
exception of Packaged
Food, which is currently
growing slowly.
10. Category
highlights
Source: Worldpanel Division | Households Panel | Urban 4 cities Vietnam | Total FMCG including Gift | 52 weeks ending 01/01/2023
Beauty Care is recovering from 2021, especially Cosmetic Remover and Sun Protection which managed to gain
traction uplift in 2 consecutive years, keeping the momentum for the categories.
Our study shows that steady education on new beauty occasions may raise consumer demands for emerging Facial
care categories (i.e Sun Protection and Cosmetic Remover).
% value growth FY 2021 vs YA
Beauty care
Hair Care
Oral Care
Liquid Bath
Facial Wash
Cosmetic Remover
Sun Protection
Make-Up
Hand & Body Care
Deodorant
Cosmetic Remover & Sun Protection recorded higher
trip growth than the total Beauty care sector.
Spend change ranges from -3% to +3%
Spend change ranges from -9% to +9%
Spend change at a
double-digit rate
FY 2022 vs YA
Finding new consumption occasions
Increasing consumption by turning
occasional usage into daily usage
Use daily, even in house to
protect skin against UV
11. % Value contribution of channel
58 48
24 21 16
-8 -9 -2
14 7
12
5 4
-3
3
Q4'21 Q1'22 Q2'22 Q3'22 Q4'22
24 20 21 -20 22
-9 -12 -14
30 21
-26 -17 -12
97
29
% YOY value change by channel
Retail
landscape
The rest is other channels, including hand-carry, direct sales, factory outlet,…)
54 54 53 52 51
6 7 7 7 7
6 6 6 6 6
11 10 11 11 12
11 13 12 11 11
7 7 7 8 7
0
10
20
30
40
50
60
70
80
90
100
Q4'21 Q1'22 Q2'22 Q3'22 Q4'22
Online
Hyper + Super
Mini Store
Specialty Stores
Wet Market
Street shops
Source: Worldpanel Division | Households Panel | Urban 4 Key Cities Vietnam | Total FMCG excluding Gift | 12 weeks ending 01/01/2023
By the end of 2022, the Online channel growth is leveling off despite maintaining double-digit growth along with
specialty stores and wet markets. Modern Trade and Traditional Format (esp. Wet Market) are experiencing a
recovery following a dip in value in short-term Q4.
12. Spotlight
of the year
15
27 25 23
45
53 54 53
40
20 21 24
Q2 2021 Q2 2022 Q3 2022 Q4 2022
Struggling
Managing
Comfortable
% household agree by
each pressure group
And in the next 1 year, % of households think
that their financial situation will improve are…
66
48
30
Comfortable Managing Struggling
Source: Worldpanel Division | Consumer Confidence Survey & HH Panel | Urban Vietnam 4 key cities
Key questions to be answered
• WHO amongst your shopper base is most under pressure and feeling the strain vs. competitors’?
• HOW are your shoppers in different financial positions behaving and reacting to the rising inflation?
• WHAT are the ways in which you can continue to support shoppers across the financial spectrum?
Wave 4
of
COVID
Contact our experts to
know how your targeted
shoppers react to price
changes.
At the end of 2022, many households were becoming concerned about their financial situations, suggesting more
careful budgeting and spending in the future. With the new challenge, spending on groceries is likely to be impacted,
requiring manufacturers to respond quickly to specific scenarios to limit future risks.
% household agree by each pressure group
The pressure on the financial situation of
households is starting to increase again
13. Kantar is the world’s leading data, insights and
consulting company. We understand more about how
people think, feel, shop, share, vote and view than
anyone else. Combining our expertise in human
understanding with advanced technologies, Kantar’s
30,000 people help the world’s leading organisations
succeed and grow.
For further information, please visit us at
www.kantarworldpanel.com/vn
Contact us
Jane Ha – Senior Marketing Manager
Worldpanel Division, Vietnam
E: Jane.Ha@kantar.com
58 Vo Van Tan St., Dist. 3, Ho Chi Minh City, Vietnam
13