Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
Milk is one of the food / beverage that Vietnamese take on the daily basis and it is part of the sources to keep them healthy.
Vietnam, as well as the other South East Asia, are unique in a way that people enjoy milk with sugar.
This survey was made in order to find out the consumer behaviors of drinking milk as well as clarifying the difference of those who drink / do not drink milk with sugar
The respondent is nearly 500 Vietnamese among 18-30 years old who drink milk once / month and more.
The survey about how Vietnamese use the shampoo and their perception about the consumer brands. The survey has been collected over 400 respondents female living in HCM and Hanoi
Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
Milk is one of the food / beverage that Vietnamese take on the daily basis and it is part of the sources to keep them healthy.
Vietnam, as well as the other South East Asia, are unique in a way that people enjoy milk with sugar.
This survey was made in order to find out the consumer behaviors of drinking milk as well as clarifying the difference of those who drink / do not drink milk with sugar
The respondent is nearly 500 Vietnamese among 18-30 years old who drink milk once / month and more.
The survey about how Vietnamese use the shampoo and their perception about the consumer brands. The survey has been collected over 400 respondents female living in HCM and Hanoi
Young Marketers 8 - Elite assignment 1.1 - Team-1LinhV227
Consumer Insight ở level Brand Positioning, Brand Communications Idea và Brand Idea: định nghĩa và phân biệt
Cho 3 ví dụ làm rõ phần trả lời ở trên ở 3 thương hiệu local ở 3 ngành hàng khác nhau tại Việt Nam.
Team 1:
Vũ Nguyễn Mai Linh
Đỗ Tấn Phát
Lê Ngọc Quỳnh Chi
Trần Thị Phương Trâm
Gói nội dung Tết Giáp Thìn 2024:
Hành trình cảm xúc của người dùng mùa Tết và Giải pháp phù hợp trên Zalo, Báo Mới, Zing News...
Vui lòng liên hệ: Ms Trang Ngô để được hỗ trợ về báo giá
It is always mentioned that the lifestyle between the south and north of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between south and north
Music is one of the most popular entertainment for Vietnamese, especially among the youth. The options to listen to music becomes more versatile thanks to the better network connections.
This survey was made in order to understand Vietnamese music listening behaviors.
This survey was conducted among 1500 respondents who are 18 – 44 years old nationwide.
Vietnam overcame the severe lockdown and social distance policy to go into the living of “with corona”. The restrictions in terms of transportation or business operation gradually came back to normal.
This survey was made with an intention to understand Vietnamese behaviors and opinions toward Tet, the first annual ceremony after the severe social distancing.
This survey was conducted among male and female of 18 - 49 years old of 650 respondents in November 2021.
Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
Milk is considered to be the source to provide the health and nutrition in Vietnam. We made the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors
”Stay Home” due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
Many foreign fashion brand comes in to Vietnam recently but Vietnam has had a number of domestic apparel chains. We made research to understand its recognition and image differences
Young Marketers 8 Final Round - LocalSquadUyen Nguyen
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Young Marketers 8 - Elite assignment 1.1 - Team-1LinhV227
Consumer Insight ở level Brand Positioning, Brand Communications Idea và Brand Idea: định nghĩa và phân biệt
Cho 3 ví dụ làm rõ phần trả lời ở trên ở 3 thương hiệu local ở 3 ngành hàng khác nhau tại Việt Nam.
Team 1:
Vũ Nguyễn Mai Linh
Đỗ Tấn Phát
Lê Ngọc Quỳnh Chi
Trần Thị Phương Trâm
Gói nội dung Tết Giáp Thìn 2024:
Hành trình cảm xúc của người dùng mùa Tết và Giải pháp phù hợp trên Zalo, Báo Mới, Zing News...
Vui lòng liên hệ: Ms Trang Ngô để được hỗ trợ về báo giá
It is always mentioned that the lifestyle between the south and north of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between south and north
Music is one of the most popular entertainment for Vietnamese, especially among the youth. The options to listen to music becomes more versatile thanks to the better network connections.
This survey was made in order to understand Vietnamese music listening behaviors.
This survey was conducted among 1500 respondents who are 18 – 44 years old nationwide.
Vietnam overcame the severe lockdown and social distance policy to go into the living of “with corona”. The restrictions in terms of transportation or business operation gradually came back to normal.
This survey was made with an intention to understand Vietnamese behaviors and opinions toward Tet, the first annual ceremony after the severe social distancing.
This survey was conducted among male and female of 18 - 49 years old of 650 respondents in November 2021.
Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
Milk is considered to be the source to provide the health and nutrition in Vietnam. We made the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors
”Stay Home” due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
Many foreign fashion brand comes in to Vietnam recently but Vietnam has had a number of domestic apparel chains. We made research to understand its recognition and image differences
Young Marketers 8 Final Round - LocalSquadUyen Nguyen
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
this is Consumer Buyer Behavior Part 2. Our learning objectives to.docxkenth16
this is Consumer Buyer Behavior Part 2. Our learning objectives today include identify the five steps of the consumer buying decisionmaking process, analyze interpersonal and non-personal influences on buying behavior, describe how culture, values, beliefs, and religion impact purchase behavior.
The five steps of the consumer buying decision-making process include problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Now let me give you an example to illustrate. And this is what marketers often do.
Step one, I have a problem, which is I want to try the new restaurant in town but I'm unsure of the prices, the quality of the food, the location, the parking situation, et cetera. I move on to step two. I search for information on the web, the restaurant website, and review sites like Yelp.com for information.
Three, I evaluate my alternatives-- other restaurants in the area that seem comparable or my go-to restaurants-- and I think to myself, do I want to go there or do I want to try the new restaurant? Four, I make the decision to try it out. Five, I am thrilled with the experience. I take photos of myself, with my friends, of the wait staff. I take photos of the food. I post everything on Snapchat, Yelp.com, et cetera. So I had a really good experience.
However, through those five steps, there are many interpersonal and non-personal influences that can possibly lead us astray. And as marketers, we need to pay attention to this. Interpersonal influences-- there are many examples-- family members are strong influencers when it comes to big and small purchases.
Examples. I need to ask my dad about the types of cars I am interested in. He will know what is best for me at this time in my life. Or another example. I always buy Thomas' English muffins and bagels because my grandmother and my mom used to buy that brand and it evokes really good feelings in me and it reminds me of my childhood.
Mentors are also heavy influencers. So an example. My football coach during middle school and high school always believed in my talent and thinks I should choose Temple University's football program. So I do.
Religion is another key factor that often shapes decision making. Here's an example. I was raised in a Jewish kosher family and will ensure my family home has an awesome kosher kitchen for large family gatherings and wonderful food. I'm in the process of building my house. There are only two contractors in the area that specialize in kosher kitchen design, so out of the 30 contractors out there that I'm aware of, I'm only going to talk to those two for estimates.
Culture is another driver of consumption. Example. I grew up watching the old movies-- black and white films from the '30s, '40s, and '50s. I absolutely love it. I want to be a historical firm major in college. Where should I go to study this? Ah, the film degree at NYU's Tisch School of the Arts. I think I'll go there.
Non-personal inf.
Taken from Future of Web Design (#FOWD), London 2015 Conference. http://futureofwebdesign.com/london-2015
With today’s users experiencing content across multiple platforms anytime, anywhere, designers have a great opportunity, and a great challenge, to better connect with them. However, with constant connectivity comes the prospect of constant noise, so how do you offer relevant content and experiences to your users (and their own audiences)? It comes down to fully understanding when, where and why a user interacts with your responsive website, app or product throughout their day. In this session, Jon Setzen will look at both physical and digital projects that have successfully anticipated users' needs and wants while creating user behaviour that set them apart.
The Buyer decision process is the decision-making process used by consumers regarding market transactions before, during, and after the purchase of a good or service.
Everyone is very conscious about fashion. In fact, much of the world is watching what other is wearing. Although much of the world interest in latest fashion and also fashion designing but men and women would still admit that it is very difficult and time taking to choose a right dress, even kids are also very conscious about that.
They admit that it is very difficult to choose the fabric or stuff for different events. Women keep much more up to date with fashion as compared to men. The fashion industry is also a lot more focused on women.
For more information visit now http://www.justshoppingcenter.com
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Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
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Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
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1. Q&Me is online market research provided by Asia Plus Inc.
Vietnamese Youth Lifestyle (2020)
Asia Plus Inc.
2. Overview
This research focuses on understanding the
lifestyle of the youth (18 - 25 years old), who came
to have more economical power and generate the
trend into Vietnam.
This research is consist of the 2 phase - The
quantitative survey reveal the youth trend in their
lifestyle, then we had the intensive focus group with
the youth influencers to understand their insight in
depth.
3. Research method
We conduct the quantitative survey to understand the trend and
conducted the focus group for the young influencers
Online quantitative survey
for 436 respondents from 18-
25 years old
Group interview for the
young influencers in HCM
(those who have 1,000
followers and above)
4. Group interview respondents
We hear the voice of the youth in HCM who have strong influencing powers, so that we
know the lifestyles of the early adaptors
Kieu, 22, A
58,000 followers
Nguyen, 25, A+
71,000 followers
Phuong, 23, A+
6,000 followers
Tu, 24, A+
6,000 followers
Female group Male group
Tran, 24, A
1,400 followers
Khoa, 23, A
36,000 followers
Truong, 23, A
6,800 followers
Nguyen, 25, A+
21,000 followers
Vi, 20, A+
8,900 followers
Vo, 24, A
27,000 followers
Thao, 2, A
500 followers
Ha, 20, A
4,300 followers
6. Average expenses
Housing (rent)
960,000 VND
* Average among those who spend for the each service themselves
Food & Beverage
1,000,000 VND
Fashion
597,000 VND
Entertainment
464,000 VND
Travel
654,000 VND
Health / Sport
433,000 VND
Study
654,000 VND
Beauty
410,000 VND
Transportation
458,000 VND
Technologies
386,000 VND
8. Weekend activities
The youth are aware there are many “fake” commercial information and distinguish the trustful
information based on “Who”
Environment to chat
with friends. Prefer
to have the cozy
place rather than
crowded
atmosphere. They
also likes to play
cards at cafe
Cafe Shopping mall Trip Relax Fitness
Hanging around +
cinema. Prefers to
go to the one with a
variety of products.
Place for them to
enjoy shopping with
comfortable stay.
Options for a long
days off. Popular
locations for
Saigonees are Da
Lat, Nha Trang, Phu
Quoc, Ha Noi. Big
motivation for new
excursion and photo
taking
Relaxing at home by
playing games,
listening to music
and net surfing and
watch YouTube and
sleeping. Female
also goes to SPA.
Dancing / Yoga is
popular activities for
female, while male
also likes the fitness
and ball game like
football. Health
conscious and well
disciplined.
16. Food / Beverages : Behaviors
The youth are aware there are many “fake” commercial information and distinguish the trustful
information based on “Who”
They tend to take photos at the
restaurants as foods photos
usually receives more likes. They
have the wish to become the
pioneer of the new restaurants
with initial reviews.
The youth came to recognize the
new restaurants from Facebook
posts. It provokes their interest
when it includes nice photos,
attractive menu and nice views)
After the new legal action to prohibit
driving after drinking, the youth
behavior has changes. They came to
choose non-alcohol beer and tend to
drink near their home. They also talk
about the techniques how to disguise
their drinking history.
Trigger via Facebook
advertisement
Food & Photos Drinking behavior
change
17. Food / Beverages : Popular restaurants
youth enjoy a variety of foods depending on the importance of the occasions
Affordable chain restaurants of the
international cuisines (Japan,
Korea, Western) are the popular
place for them due to a variety of
foods with average pricing.
Special occasions like birthday, or
when they go travelling. Drinking
opportunities make their friendship
tighter
Street restaurants are used for the
casual meeting occasions especially
among male. The big local such as
Bien Duong (seafood), Giang Ghe
(seafood) are also popular for fresh
foods.
Bar Chain restaurants Local / Street restaurant
18. Favorite fashion brand
Q. What are the fashion brands that you like?
No.1
Adidas
No.2
Gucci
No.3
Nike
No.4
H&M
No.5
Zara
No.6
Channel
No.7
Việt Tiến
No.8
Canifa
No.9
Ivy Moda
No.10
Gumac
On top of sport brand and fast fashion brand, luxurious brand as Gucci or Channel is
ranked. Even fake products those are taken as the fashion icon.
19. Fashion
I like comfortable clothes. I do not have much
time to choose my clothes. Colorful clothes to
make me look youth.
Many good / beautiful designs to choose from, including nice accessories. Price is a bit higher than
the other brands but good to wear for the occasions to go out
Opinions about the popular brands
Interests in fashion
I wear casual most of the times except for the
special occasions like wedding. For these
occasions, I am trying to look myself elegant
with nicest shirt I have
I like unisex style. HCM is hot and comfortable
clothes . I like the ones with youth images which
fits my sneaker style.
I would like to change my style depending on the
occasions. Same fashion makes me bored. I will
change my outlook depending on where to go and
who to go with
It is similar to ZARA with more affordable pricing. Design is simpler or some feel outdated. Fabric
quality is not that satisfactory either
Good materials and durable quality from Japan. Design is rather basic and lacks in trend element
20. Beauty / health
Keywords
Beauty / health is one of the areas where they pay attentions, spending a good amount of money for
cosmetics and supplement
Korean makeup is popular among
female with the impressive
advertisement for natural skin with the
good pricing
Both of male / female youth take several
supplements including Vitamin,
collagen, Omega and royal jelly
I would like to keep myself healthy. I do not
stay late but drink water or fruit/boiled
vegetables a lot.
Good skin is very important to me. I use cream
and mask.
I always make up for most hangout including
school and hangout. I spend more effort when I
need to attend wedding ceremony
I feel more confidence when I have outstanding
makeup. I tend to get the latest information from
Pony (beauty blogger).
Korean
cosmetics
Heavy in
supplement
Attention to
bright skins
Both of male / female care for the
beautiful skin a lot. They try to spend the
healthy life to make their skin well and
spend on items such as facemask
Influencer
effect
Beauty Vloggers is referred well to get
the know-how and what is popular
around the world
youth voices
25. Popular Smartphone App
Q. Please list up 3 mobile applications that you are in use
No.1
Facebook
No.2
Zalo
No.3
Youtube
No.4
Messenger
No.5
Instagram
No.6
Momo
No.7
Zing MP3
No.8
TikTok
No.9
Shopee
No.10
Grab
26. Popular smartphone activities
79%
75% 74% 71% 70% 69%
63%
58%
51%
42% 42% 39% 37%
52%
44%
39%
31% 30% 29%
23%
17%
11% 10% 9% 7% 5%
Items in use
Items in use (Top 3)
Social media, Messaging are the top 2. Calling comes afterwards
Q. Please choose all things that you do with your smartphone / Please choose top 3 things that you do with your smartphone
27. Smartphone usage
Keywords
Smartphone is the center of their lifestyle as well as the token of their status. Photo feature is one of
the best attention among youth.
Mobile phone is by far No.1 tech tool for
them to use. It also plays the role of
showing their status
iPhone is still the best phone for them to
own, due to the good design, photo
features and brand image. Samsung,
Huawei, Oppo follows.
iPhone is the best due to easy-to-use OS,
good camera and good security. It is the best
mobile app.
Samsung has the latest technology but colors
are not real and batteries are poor.
Photo is the key feature. iPhone is the best as it
gives the best pictures. Other brands make the
photo too good. Does not look real.
I check health, school schedule, sleep tracker and
yoga exercises.. Many apps to use on smartphone
Mobile phone
to show status
iPhone
as the king
Photo as the
main usage
Photos are taken daily for their posting
on social and sharing with their friends.
Photo features are one of their must-
check before phone purchase
Keen on the
cost
They are keen on the usage cost as
their usage is high. They prefer to
choose cost-efficient app / solutions.
youth voices
28. Online shopping activities
Online shopping is used by the majority of the youth, mainly for fashion items,
cosmetics, and IT/mobile
Yes,
91%
No, 9%
Usage of online shopping
Q. Do you shop on EC? / What do you shop on EC website? / ow much on average do you spend on shopping on EC website a month?
54%
42%
37%
36%
35%
26%
19%
17%
12%
Fashion items
Cosmetics / beauty
IT/Mobile
Books/Stationary
Food/Drinks
Kitchen/Home App
Sport goods
Ticketing
Supplement/Functional
food
Popular items
9%
33%
25%
15%
9%
9%
Monthly spending
Less than 100,000 VND 100,001-300,000 VND
300,001-500,000 VND 500,001-700,000 VND
700,001-1,000,000 VND 1,000,000 VND and more
Average
430,000 VND
30. Information source - Popular / trustful
Word of mouth from the close circle (friends, family) is more trustful while
Facebook, YouTube are dominant in terms of volume
86%
62%
42%
37%
34%
23%
23%
13%
10%
10%
Facebook
YouTube
Friends
Search engine
TV
Families
Instagram
Magazine / Newspaper
TikTok
Store staff
Popular
Q. What are the information source that you use often? / trust?
39%
37%
34%
29%
27%
26%
13%
12%
6%
3%
Facebook
Friends
YouTube
Families
TV
Search engine
Magazine / Newspaper
Instagram
Store staff
Radio
Trustful
31. Media usage and spending time
Facebook Instagram Youtube Zalo TV
96
%
55% 97
%
91
%
82
%
4%
21%
18%
18%
12%
26%
No use
< 30 min
30 min - 1…
1 - 2 hours
2 - 3 hours
> 3 hours
45%
32%
11%
7%
2%
3%
3%
22%
20%
25%
13%
18%
9%
47%
14%
14%
5%
11%
18%
31%
21%
14%
7%
8%
Usage
Length
32. Online media usage and images
Although Facebook and YouTube has the longest usage, youth use the other media for the various
objectives
• More quality photo than
Facebook
• Good for scenery images
like travelling
• Elegant interface
• Good security (private
mode)
• Good to catch the trend by
following the foreign
influencers and celebrities
• More real / more trustful
• Less followers
• Many friends / followers,
thus the best to look for
interaction / engagement
• Easy to interact. but
sometimes too easy to face
security issues
• Mix of trustful / untrusted
information (personal
comment is useful)
• Good entertainment for
music, funny videos and
game watching
• Good to learn things from
vloggers
• Good money making if you
have a good number of
followers
• Many funny clips
• Easy to use music tuning
• Catches the worldwide hot
trend smoothly
• Good for stress relief
• Good for a petty money
earnings (for micro
influencers)
33. Facebook usage behaviors
Q. Please choose what is applicable to you
I have more than one Facebook
account
54%
I have Facebook friends that I
actually do not know
62%
I pay attention to how much
likes I get for my posts
56%
I tend to react on others’ posts
as I would like to receive same
54%
I tend to edit my photos before
posting on Facebook
60%
Receiving likes become their motivations through big private networks (including
those who do not know)
34. Information source - Media
Keywords
youth look for “true” information. So they would look for vlogger or reviews rather than simply reacting
with the commercial information. As the media, Facebook still has the dominant popularity.
Facebook is still dominantly popular due
to many users. They could expect the
bigger engagement for their posts. They
also know that “likes” can be bought.
Now that they receive a number of
information, they are keen to classify
true information from fake. They do not
go for too much commercial information.
There are many fake information. I check the
information from Vloggers, reviews as it is
more trustful
I watch TVs when my mom watches. We watch
news, game show and movies.
I use Facebook the most as I have many followers
and engagement. I do not like strangers contact me
so I put one more security step to follow me.
Facebook is great for engagement. But ”likes” can
be bought and design is a bit messy. Instagram is
more sophisticated despite of less users.
Facebook still
a king
iPhone
as the king
Attention on
photo quality
Photo quality in posting is very
important especially for those who have
many followers. They pay attention to
the angle, image quality and reality with
feasible retouches.
TV watching
with families
When they live with their families, TV
becomes the common things to watch
and communicate with their families
youth voices
35. Efforts to increase the followers
Keywords
They make effort to make their post valuable. They invest in image quality as well as sharing their
personal story to attract readers.
Those who has the good knowledge in a
certain category posts their expertise on
their social network to increase the
followers and also make money
Visual impression from the photo is very
important. Sharing good private story
increase the readers’ interest as well
I sometimes posts as I am asked by my sponsors. There are a couple of platform that I could choose to
post to make money. When I post about myself, I care about the image quality and what I wear for my
branding.
Using impressive photos and information is important. You need to invest in the image quality, sharing some of your
private life to make them more curious.
Expertise
information
Private
story
Micro-
influencer biz
Some, who has many followers, play a
role of distributing the product
information for money. Now there are a
few platform to have them make money.
Hashtag
Good hashtag works to have the
viewers notice about their posts.
Effective keywords activities always are
important
youth voices
36. Information that youth trusts
youth are aware there are many “fake” commercial information and distinguish the trustful information
based on “Who”
Now that they could reach many
information of the experts
(influencers) through YouTube or
the other source, they would refer
to those, rather than making the
prompt decision. This is typical for
beauty, health and tech categories
They listen to the words of their
closer circles such as friends and
families. Family comments work
for their behaviors while friends
network take effect for trend
hunting.
They have their own techniques to
refer to the real information only. In
SNS, they tend to look for user’s
comments, when they recognize and
are interested in a certain product.
Also the online forum is popular for
the same reasons.
People with closer
relationship
Expertise advice Real users’ voice
39. Favorite TV program
Q. Please list up your favorite TV program
No.1
Giọng ải giọng ai
No.2
Ai là triệu phú
No.3
Thách thức danh hài
No.4
Siêu trí tuệ
No.5
Nhanh như chớp
No.6
7 nụ cười xuân
No.7
Người ấy là ai
No.8
Ơn giời cậu đây rồi
No.9
Ký ức vui vẻ
No.10
Chạy đi chờ chi
40. Favorite YouTube channel
Q. Please list up your favorite YouTube channel
No.1
Bà Tân Vlog
No.2
Quỳnh Trần JP
No.3
Trấn Thành Town
No.4
Giang Ơi
No.5
MixiGaming
No.6
FapTV
No.7
NTN Vlog
No.8
Sơn Tùng M-TP
Official
No.9
Khoai Lang Thang
No.10
VTV24
41. Favorite YouTuber
Q. Please list up your favorite YouTuber
No.1
Bà Tân
No.2
Cris Phan
No.4
PewPew
No.5
Quỳnh Trần JP
No.6
Giang Ơi
No.7
Độ mixi
No.8
Khoai Lang thang
No.9
Nguyễn Thành Nam
No.10
Hậu Hoàng
No.3
ViruSs
42. Favorite celebrities - Male
Q. Please list up male clebrities that you like
No.1
Trấn Thành
No.2
Sơn Tùng MTP
No.3
Cristiano Ronaldo
No.4
Trường Giang
No.5
Hoài Linh
No.6
Noo Phước Thịnh
No.7
J97 (Jack)
No.8
Messi
No.9
Ngô Kiến Huy
No.10
BTS band
43. Favorite celebrities - Female
Q. Please list up female celebrities that you like
No.1
Mỹ Tâm
No.2
Ninh Dương Lan Ngọc
No.3
Hari Won
No.4
Hương Giang Idol
No.5
Đông Nhi
No.6
Chi Pu
No.7
Ngọc Trinh
No.8
Hồ Ngọc Hà
No.9
Bích Phương
No.10
Minh Hằng
46. Our service
We offer the opportunity for you to understand Vietnamese consumers better
with technology.
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Understand consumers quick
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Traditional market research with
technology, for better and
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47. Enhanced Service 3: Business survey
Provide the research services driven by the technogies
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Collect surveys from online consumers Effective retail audit or data collection
Plan, Manage and Analyze data
48. Our advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 500,000 members
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nai Others
56%
44%
Male Female
Gender City
49. Our advantage – Quick with quality
Online is considered to be “cheap and bad” in general. Q&Me provides
several methods providing data with quality
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89%
SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our quality score by SSI
50. Our quality assurance process
Questionnaire
based on the
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• Refined and very
derailed database
panel
Take out users
with irrelevant
replies
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questions hit
users
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Contradicted
answer users
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answer users
Take out speed
users
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time and take out
those who are
less than that
Manual check by
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relevance as well
as open
comments
Re-assortment of
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those who return s
good feedbacks.
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URL: http://www.qandme.net
Contact: info@qandme.net
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