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Toothbrush and toothpaste usage in vietnam

The document presents a study on toothpaste and toothbrush usage in Vietnam, highlighting that females brush more frequently than males, with common timings before and after meals. P/S is the dominant brand in popularity, while changing toothbrushes is infrequent with only 15% doing so monthly. Key concerns among respondents include bad breath and decayed teeth, with significant attention given to the effects of toothpaste such as whitening and cavity prevention.

Marketing◦
Your sub-title here Toothpaste and tooth brush usage in Vietnam P/S are the dominant brand in Vietnam
Executive summary • Female brushes their teeth more than male • Before / after going to bed are the most common timing of brushing teeth • 1-3 minutes are the most common duration of brushing teeth • Only 15% changes toothbrushes once per month or less • Other than toothbrush / pastes, tooth care products are not widely used • P/S has the dominant popularity. What comes afterwards are Colgate and Close up
Frequency of brushing teeth 10% 69% 18% 3% 15% 69% 13% 2% 1 time 2 times 3 times 4 times and more Female Male Female brushes their teeth more than male Q. How often do you brush your teeth in a day? N=511
Frequency of brushing teeth (Timing) 94% 20% 22% 44% 66% 9% 80% 79% 56% 34% Before breakfast After breakfast After lunch After dinner Before going to bed No Yes Before / after going to bed are the most common timing of brushing teeth Q. When do you brush your teeth usually? N=511
Average time of brushing teeth 8% 66% 23% 4% Less than 1 min 1-3 mins 4-5 mins 6-10 mins Over 10 mins 1-3 minutes are the most common duration of brushing teeth Q. How long do you brush your teeth in average one time? N=511
Frequency of changing toothbrush 1% 13% 27% 42% 18% 2% 17% 33% 38% 10% Less than a month Every one month Every 2 months Every 3-4 months Longer than 4 months Female Male Only 15% changes toothbrushes once per month or less Q. How often do you change your toothbrush? N=511
Common dental care products 83% 68% 35% 18% 16% 9% 8% Toothbrush Toothpaste Mouthwash Tongue brush Dental floss Electric toothbrush Interdental brush Other than toothbrush / pastes, tooth care products are not widely used Q. What of the followings do you use when brushing your teeth? N=510
Concerns about teeth 32% 62% 58% 62% 33% 44% 43% 0% 27% 56% 56% 52% 32% 46% 40% 2% Row of teeth Bad breath Decayed teeth Color of teeth Periodontal disease Tartar Huts when eating cold items Others Female Male High concerns on bad breath, tooth colors and decayed teeth Q. What are the things that you are concerned about your teeth? N=510
Top of the mind: Toothpaste brand Dominant popularity of P/S Q. Which brand comes up first when you hear "toothpaste“? N=510 By free comment 69% 14% 9% 1% 1% 0% 0% 6% P/S Colgate Close up Sensodyne Glister Aquafresh Darlie No answer
Top of the mind: Toothbrush brand Dominant popularity of P/S Q. Which brand comes up first when you hear "toothbrush“? N=504 By free comment 57% 18% 1% 3% 1% 0% 0% 0% 19% P/S Colgate Close up Oral B Lipzo Aquafresh Systema Engbo No answer
Purchase factors 76% 53% 41% 38% 25% 20% 18% 13% 12% 11% 1% 29% 15% 27% 8% 8% 5% 2% 3% 2% 1% 1% Important Most important factor Q. Which are important factors when you buy toothpaste? N=508 Q. Which is the most important factor? N=508 Brand are quite high factors, although Ingredients / effects are what has been paid attention most
Concern about effects 71% 65% 61% 44% 40% 37% 36% 4% 26% 39% 11% 7% 6% 6% 4% 1% Whitening Prevent caries Fresh Anti bacteria Remove plaque Sensitivity Reduce gingivitis Others Important Most important Strong concerns over “prevent caries” and “whitening” Q. Which effects do you care when you buy toothpaste? N=508 Q. Which effect do you care the most? N=508
Toothpaste brand recognition and usage P/S has the dominant popularity. What comes afterwards are Colgate and Close up Q. To what extend do you know toothpaste brands below? N=508 69% 25% 19% 8% 8% 5% 5% 5% 7% 5% 22% 58% 54% 18% 21% 10% 7% 7% 13% 9% 6% 9% 15% 23% 25% 15% 15% 14% 21% 20% 3% 7% 9% 18% 17% 17% 15% 13% 21% 14% 1% 2% 3% 34% 29% 53% 59% 61% 38% 51% P/S Colgate Close up Aquafresh Sensodyne Darlie Bamboo Salt Crest Xylitol Doreen I use this brand regularly I have used this brand before I know this brand and would consider to buy I know this brand and would not consider to buy I do not know this
Survey information  Number of respondents: 511  Gender: Male / Female (254 males and 257 females)  Age group: 18 - 49  Location: Nationwide  Conducted on March, 2016 49.6% 50.4% Gender Male Female 34.0% 34.3% 31.7% Age 18-24 25-34 35-49
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