vietnam retail strore status update

1. Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc.
Vietnam retail store (modern trade) status update

2. Report objective
Vietnam retail store landscape is in the
modest change, with the number of modern
trade stores are on the increase.
This report was made with an intention to
summarize the trend of modern trade by
categories, by knowing the store numbers
of the major players.
The report was made in May 2018.
• The store numbers in the report are based on the desktop research
• Some new stores are added in 2018. In those cases, we did not
include those stores in 2017 / 2018 comparison.
• 2017 data is as of Feb 2017

3. Key retail trend (1)
293 268
116
214
90
243
499
725
Coffee chains Milk tea chains
HCM Hanoi Others TTL
Number of milk teas chains are more than that
of coffee chains

4. Key retail trend (2)
Electric chains are more than total of
supermarket + convenience store due to the
increase of thegioididong
Electric chain Supermarket + convenience
store + mini store
2258 stores2627 stores
（thegioididong＝1774 stores)
>

5. Key retail trend (3)
Convenience store expansions are slowing
down, despite of several new players
824
995
408
485102
128
1334
1608
2017 2018
HCM Hanoi Others TTL

6. Key retail trend (4)
Store expansions of in second cities among
department stores, fashion chains etc..
1255
2043
2017 2018
Electric chain
15
34
2017 2018
Department stores
28
68
2017 2018
Drug chain
Store increase in provincial area

7. Retail store trend by detail

8. Supermarket
Name HCM Hanoi Others Total
LotteMart 4 2 7 13
CoopMart 35 1 60 96
AeonMall 2 1 1 4
AEON Citimart 22 3 4 29
VinMart 16 14 34 64
BigC 9 6 20 35
Mega Market (Metro) 3 3 13 19
FiviMart 0 23 0 23
Lanchi Mart 0 13 12 25
Total 91 66 151 308
Number of supermarket has increased by 15% thanks to the increase in the suburb area
83 91
47
53
116
139
246
283
2017 2018
HCM Hanoi Others TTL
* The above graph figure does not include Lanchi mart as it was newly added this year

9. Convenient store
Name HCM Hanoi Others Total
Family Mart 136 0 24 160
Vinmart+ 332 371 102 805
Mini Stop 115 0 1 116
Circle K 164 96 1 261
Shop & Go 101 18 0 119
B's Mart 147 0 0 147
Zakkamart 41 0 5 46
7 Eleven 12 0 0 12
Satrafoods 148 0 0 148
GS25 5 0 0 5
Total 1201 485 133 1819
Number of Convenient store has increased by 21% thanks to the increase in HCM and Hanoi
824
995
408
485
102
128
1334
1608
2017 2018
HCM Hanoi Others TTL
* The above graph figure does not include Zakkamart, 7- eleven, Satrafoods nor GS25 as it was newly added this year

10. Department store
Name HCM Hanoi Others Total
Vincom 11 7 31 49
Takashimaya 1 0 0 1
Vivo 1 0 0 1
Parkson 4 0 2 6
Crescent 1 0 0 1
Diamond 1 0 0 1
Robins 1 1 0 2
AEON 2 1 1 4
Total 22 9 34 65
Number of Department store has increased by 44% thanks to the increase in the suburb area
19 22
11
9
15
3445
65
2017 2018
HCM Hanoi Others TTL

11. Mini stores
Name HCM Hanoi Others Total
Daiso 5 1 0 6
Hachi Hachi 5 0 0 5
Tokyo Mart 4 0 1 5
Miniso 16 15 8 39
Ilahui 6 1 27 34
Mumuso 14 5 8 27
Komonoya 9 5 1 15
Total (All) 59 27 45 131
Number of mini store has increased by 120% thanks to the increase in all the area
* The above graph figure does not include Ilahui, Mumuso nor Komonoya, as it was newly added this year
30
16
9
55
2018
HCM Hanoi Others TTL

12. Drug stores
Name HCM Hanoi Others Total
Vista Pharmacy 18 1 0 19
Medicare 28 2 43 73
Guardian 54 8 3 65
SK Pharmacy 3 3 2 8
Phano Pharmacy 36 0 15 51
An Khang Pharmacy 7 0 0 7
ECO pharma 9 0 0 9
Long Chau 10 0 0 10
My Chau 7 0 1 8
Pharmacity 105 0 4 109
Total 277 14 68 359
Number of Drug store has increased by 43% thanks to the increase in HCM City
211
277
12
14
28
68
251
359
2017 2018
HCM Hanoi Others TTL

13. Electric chain
Name HCM Hanoi Others Total
Thế Giới Di Động 232 168 1344 1744
Điện Máy Xanh 71 40 574 685
Thiên Hòa 12 0 2 14
Nguyễn Kim 9 3 16 28
VinPro 9 5 28 42
Pico 0 10 12 22
Trần Anh 0 12 23 35
Cho Lon 13 0 44 57
Total 346 238 2043 2627
Number of electric chain has increased by 58% thanks to the increase in the suburb area
229 346
179
238
1255
2043
1663
2627
2017 2018
HCM Hanoi Others TTL

14. Fashion apparel chains (1)
Name HCM Hanoi Others Total
Blue exchange 50 23 278 351
Ninomaxx 22 5 46 73
Elise 15 15 45 75
Sea Collection 8 0 1 9
IVY moda 6 17 38 61
NEM 6 16 30 52
Hagatini 7 0 2 9
PT2000 11 7 3 21
G2000 11 6 2 19
Number of fashion apparel chains has increased by 23% thanks to the increase in the suburb area
237 256
176
206
447
594
860
1056
2017 2018
HCM Hanoi Others TTL
* The above graph figure does not include H&M, HNOSS, Marc, Couple TX, Lime Orange nor Old Navy as it was newly added this year

15. Fashion apparel chains (2)
Name HCM Hanoi Others Total
Zara 1 1 0 2
Mango 1 1 0 2
Canifa 10 30 62 102
Lacoste 5 5 0 10
Nike 22 10 8 40
Adidas 34 29 34 97
Puma 2 1 0 3
Levi's 14 7 5 26
Converse 19 15 38 72
Number of fashion apparel chains has increased by 23% thanks to the increase in the suburb area
237 256
176
206
447
594
860
1056
2017 2018
HCM Hanoi Others TTL
* The above graph figure does not include H&M, HNOSS, Marc, Couple TX, Lime Orange nor Old Navy as it was newly added this year

16. Fashion apparel chains (3)
Name HCM Hanoi Others Total
Vans 9 11 0 20
Kelly Bui 3 7 2 12
H&M 2 1 0 3
HNOSS 9 0 4 13
MARC 11 0 9 20
Couple TX 20 21 1 42
Lime Orange 21 0 18 39
Old Navy 2 1 0 3
Total (All) 321 229 626 1176
Number of fashion apparel chains has increased by 23% thanks to the increase in the suburb area
237 256
176
206
447
594
860
1056
2017 2018
HCM Hanoi Others TTL
* The above graph figure does not include H&M, HNOSS, MARC, Couple TX, Lime Orange nor Old Navy as it was newly added this year

17. Coffee chain stores
Name HCM Hanoi Others Total
Trung Nguyen 38 8 11 57
Highland 72 45 60 177
Coffee House 49 10 5 64
Urban 24 4 4 32
Passio 23 6 0 29
The Coffee Bean and Tea
Leaf
13 2 0 15
Stabucks 24 10 2 36
Cong Caphe 9 31 8 48
Phuc Long 28 0 0 28
Coffee Factory 13 0 0 13
Effoc 5 0 4 9
Total (All) 298 116 94 508
Number of coffee chain has increased by 34% thanks to the increase in HCM City area
* The above graph figure does not include Effoc, as it was newly added this year
224
293
83
11666
90
373
499
2017 2018
HCM Hanoi Others TTL

18. Milk tea chain stores
Name HCM Hanoi Others Total
Bobabop 50 21 35 106
Chago 1 9 10 20
Dingtea 11 100 89 200
Gongcha 18 6 14 38
Hot&Cold 32 0 3 35
Koi Thé 19 0 0 19
Lavida 14 0 0 14
Phuc Long 28 0 0 28
Royal Tea 9 7 10 26
Trà Tiên Hưởng 32 4 9 45
Toco Toco 25 61 64 150
Heekaa 6 3 2 11
Uncle tea 10 3 5 18
R&B tea 13 0 2 15
Total (All) 268 214 243 725
268
214
243
725
2018
HCM Hanoi Others TTL
Number of milk tea chain chain are over 700 stores

19. Food chains (1)
Name HCM Hanoi Others Total
Sumo BBQ 11 9 3 23
GogiHouse 20 20 20 60
Kichi-Kichi 26 18 15 59
Món Huế 47 24 8 79
King BBQ 30 20 20 70
Thai Express 6 10 2 18
Seoul Garden 3 3 0 6
Tokyo Deli 15 5 0 20
Pho 24 11 1 1 13
KFC 57 35 37 129
Number of food chains has increased by 14% thanks to the increase in the suburb area
345 356
160
186
205
265
710
807
2017 2018
HCM Hanoi Others TTL
* The above graph figure does not include Pho Hung, Texas Chicken nor Popeyes as it was newly added this year

20. Food chains (2)
Name HCM Hanoi Others Total
Mcdonald 16 1 0 17
Lotteria 84 35 76 195
Jolibee 16 5 80 101
Sushi bar 4 0 2 6
Hokkaido 4 0 0 4
Marukame Udon 6 0 1 7
Pho Hung 20 0 2 22
Texas chicken 9 0 1 10
Popeyes 15 3 0 18
Total (All) 400 189 268 857
Number of food chains has increased by 14% thanks to the increase in the suburb area
345 356
160
186
205
265
710
807
2017 2018
HCM Hanoi Others TTL
* The above graph figure does not include Pho Hung, Texas Chicken nor Popeyes as it was newly added this year

21. Fitness gym
Year HCM Hanoi Others Total
California fitness 11 6 5 22
Elite fitness 3 9 3 15
Fit24 (Fit for life) 5 5 0 10
Curves 6 9 3 18
Olympic Viet Nam 0 11 3 14
Total 25 40 14 79
Number of fitness gym has increased by 18% thanks to the increase in Ha Noi and the suburb area
* The above graph figure does not include Curves nor Olympic, as it was newly added this year
19 19
16
20
5
840
47
2017 2018
HCM Hanoi Others TTL

22. Movie theatres
Name HCM Hanoi Others Total
BHD 5 2 1 8
CGV 20 13 24 57
Galaxy Cinema 8 1 5 14
Lotte Cinema 8 4 24 36
Platinum Cineplex 0 1 1 2
Cinestar 2 0 1 3
Total 43 21 56 120
Number of movie theatres has increased by 44% thanks to the increase in the suburb area
35 41
17
21
29
5581
117
2017 2018
HCM Hanoi Others TTL
* The above graph figure does not include Cinestar as it was newly added this year

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3% 3%
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19%
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47%
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