Vietnam's retail landscape is seeing modest growth, with modern trade stores increasing. This report analyzes store count trends of major retail chains from 2017-2018 in various categories like supermarkets, convenience stores, department stores, fashion apparel, coffee shops, and more. Overall, store numbers are up across most chains, driven primarily by expansion in suburban areas outside of Hanoi and Ho Chi Minh City. The availability of modern retail options is growing to meet demand in Vietnam.