Vietnam’s retail store landscape is rapidly changing, with the big rise and of modern trade stores, and the aggressive M&A from the giant groups
This report was made to summarize the trend by product category, by knowing the store numbers of the major players.
The report was made in April 2019.
Vietnam retail store landscape is in the modest change, with the number of modern trade stores are on the increase.
This report was made with an intention to summarize the trend of modern trade by categories, by knowing the store numbers of the major players.
Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
The number of convenience store in Vietnam in on the rapid increase, especially the urban area like Ho Chi Minh. Let us see the brand perception and how the channels are used in Vietnam, through our quantitative survey.
Vietnam’s retail store landscape has changed drastically. Although there are more modern trade stores, we see the turmoil as some increased their store numbers while others face restructurings. This report illustrate the number of stores counted from the information at each website.
The store counting is as of March, 2020.
Many foreign fashion brand comes in to Vietnam recently but Vietnam has had a number of domestic apparel chains. We made research to understand its recognition and image differences
Vietnam retail store landscape is in the modest change, with the number of modern trade stores are on the increase.
This report was made with an intention to summarize the trend of modern trade by categories, by knowing the store numbers of the major players.
Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
The number of convenience store in Vietnam in on the rapid increase, especially the urban area like Ho Chi Minh. Let us see the brand perception and how the channels are used in Vietnam, through our quantitative survey.
Vietnam’s retail store landscape has changed drastically. Although there are more modern trade stores, we see the turmoil as some increased their store numbers while others face restructurings. This report illustrate the number of stores counted from the information at each website.
The store counting is as of March, 2020.
Many foreign fashion brand comes in to Vietnam recently but Vietnam has had a number of domestic apparel chains. We made research to understand its recognition and image differences
Vietnamese spend more on fashion, as their income increases. Let us take a look what brand Vietnamese recognize, as well as where they spend, how they get the information about fashion
Online shopping is getting popular in Vietnam. The most popular segment is fashion area. Q&Me Vietnam market research has conducted the survey among Vietnam online shoppers.
Statistic data as to the number of retail shops in Vietnam. The document covers the number of retails in the respective segment among HCM, Hanoi and others
Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
Vietnam is in the top of the country in the world having the fastest growing population of ultra rich individuals. This leads to a blooming consumption. The modern trade therefore thrives.
The competition among retail chains is very tough. All the retail brands take measures to engage their customers, retain and drive repeat purchases. A loyalty program is one of a most useful tool to manage the customer database and increase the engagement with the brand.
The research was conducted to have a better understand of the loyalty program usage. It surveyed 260 shoppers at modern retail chains, from 15 to 60 years old nationwide.
”Stay Home” due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
Thanks to the popularity of internet and social media, the information that Vietnamese receive become more versatile. So what are the effective information for them?
This survey is conducted in order to track the trend of usage and trusted information sources.
Vietnam consumer product distribution still rely largely on the traditional channels. These family-oriented stores are the sales channel for many for the diaries, lifestyle products and so on.
The channel management for these stores are largely based on the human-effort. However, we came to see the signs of the changes with the use of technology.
This report covers the technology usages in these traditional channel distributions and analyze their potentialities and obstacles.
This report was made on March, 2021.
More and more Vietnamese parents are conscious what their kids eat. How Vietnamese children eat each meal and what their parents think. Let's discover it through Q&Me service!
Vietnamese are considered to be very health conscious. Their concerns currently lead to the increased demand of exercises. Let us take a look at the voice of the customers about their health consciousness and interests in work out
Vietnamese are the young population where the average age of the nation is no more than 30 years old. Thus, what they like / dislike could be unique and different.
This survey was made to understand what behaviors are considered unfavorable for Vietnamese, in general and specifically among each gender.
This survey was conducted among more than 1000 people aged 18 and above in April, 2021.
The increase of convenience stores (CVS) has changed the eating style of Vietnamese, in a way that they start to eat at eat-in space of the shops.
This survey is conducted in order to find out the usage of eat-in space at CVS in HCM. The survey report is consist of the two methods as follows
Korean and Japanese entertainment contents are both enjoyed by many people around the world and by Asian people in particular. This survey was conducted to find out how popular Korean and Japanese entertainment contents among the Vietnamese.
The survey results was collected nation-wide among over 600 males and females of the age 18-39 in July 2020.
DX has been one of the buzz work in marketing to make the operation more agile and transparent for the better productivity.
This research was conducted in order to understand the digitalization implementation in the operation of enterprises and retails, based on our interviews with 100 corporations.
The research was conducted in May, 2022.
About the DX tool from Asia Plus, please find it here
https://fieldcheck.biz
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (MPI)
Vietnam consumer price index data (MPI)
Vietnam core inflation data (MPI)
Vietnam import amount data from (MPI)
Vietnam export amount data from (MPI)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (MPI)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (MPI)
This report was updated in January 2022.
Vietnamese spend more on fashion, as their income increases. Let us take a look what brand Vietnamese recognize, as well as where they spend, how they get the information about fashion
Online shopping is getting popular in Vietnam. The most popular segment is fashion area. Q&Me Vietnam market research has conducted the survey among Vietnam online shoppers.
Statistic data as to the number of retail shops in Vietnam. The document covers the number of retails in the respective segment among HCM, Hanoi and others
Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
Vietnam is in the top of the country in the world having the fastest growing population of ultra rich individuals. This leads to a blooming consumption. The modern trade therefore thrives.
The competition among retail chains is very tough. All the retail brands take measures to engage their customers, retain and drive repeat purchases. A loyalty program is one of a most useful tool to manage the customer database and increase the engagement with the brand.
The research was conducted to have a better understand of the loyalty program usage. It surveyed 260 shoppers at modern retail chains, from 15 to 60 years old nationwide.
”Stay Home” due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
Thanks to the popularity of internet and social media, the information that Vietnamese receive become more versatile. So what are the effective information for them?
This survey is conducted in order to track the trend of usage and trusted information sources.
Vietnam consumer product distribution still rely largely on the traditional channels. These family-oriented stores are the sales channel for many for the diaries, lifestyle products and so on.
The channel management for these stores are largely based on the human-effort. However, we came to see the signs of the changes with the use of technology.
This report covers the technology usages in these traditional channel distributions and analyze their potentialities and obstacles.
This report was made on March, 2021.
More and more Vietnamese parents are conscious what their kids eat. How Vietnamese children eat each meal and what their parents think. Let's discover it through Q&Me service!
Vietnamese are considered to be very health conscious. Their concerns currently lead to the increased demand of exercises. Let us take a look at the voice of the customers about their health consciousness and interests in work out
Vietnamese are the young population where the average age of the nation is no more than 30 years old. Thus, what they like / dislike could be unique and different.
This survey was made to understand what behaviors are considered unfavorable for Vietnamese, in general and specifically among each gender.
This survey was conducted among more than 1000 people aged 18 and above in April, 2021.
The increase of convenience stores (CVS) has changed the eating style of Vietnamese, in a way that they start to eat at eat-in space of the shops.
This survey is conducted in order to find out the usage of eat-in space at CVS in HCM. The survey report is consist of the two methods as follows
Korean and Japanese entertainment contents are both enjoyed by many people around the world and by Asian people in particular. This survey was conducted to find out how popular Korean and Japanese entertainment contents among the Vietnamese.
The survey results was collected nation-wide among over 600 males and females of the age 18-39 in July 2020.
DX has been one of the buzz work in marketing to make the operation more agile and transparent for the better productivity.
This research was conducted in order to understand the digitalization implementation in the operation of enterprises and retails, based on our interviews with 100 corporations.
The research was conducted in May, 2022.
About the DX tool from Asia Plus, please find it here
https://fieldcheck.biz
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (MPI)
Vietnam consumer price index data (MPI)
Vietnam core inflation data (MPI)
Vietnam import amount data from (MPI)
Vietnam export amount data from (MPI)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (MPI)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (MPI)
This report was updated in January 2022.
Social media is what Vietnamese use for the versatile objective including communication with friends, trend watching, online entertainment etc. This survey was intended to clarify the social media popularities, user profile and the service characteristic differences.
This survey was conducted among 18-44 years old male and female of 600 respondents in January 2022.
Car is one of the item that Vietnamese wish to have when they have better economical status. The attention to the electric car goes up even in Vietnam. This survey is conducted in order to find out the potentiality and images of the electric car in Vietnam.
This survey was conducted among 235 samples in Vietnam who recognize electric car and motorbike. The survey was conducted in March 2022.
The usage of online delivery has been accelerated by the social distancing resulted from Covid-19. Consumers became digitalized in terms of how they get the foods during the pandemic. This report will show the trend of the food and drink delivery service as well as the popularity of delivery apps in Vietnam.
There was a similar survey conducted in Dec 2020, after one year, this survey is made again to understand the change of this field.
This survey was conducted among 660 people in 18-40 years old in Hanoi, HCMC and Da Nang in Dec 2021.
Vietnam overcame the severe lockdown and social distance policy to go into the living of “with corona”. The restrictions in terms of transportation or business operation gradually came back to normal.
This survey was made with an intention to understand Vietnamese behaviors and opinions toward Tet, the first annual ceremony after the severe social distancing.
This survey was conducted among male and female of 18 - 49 years old of 650 respondents in November 2021.
Vietnam is known to be a country where a word-of-mouth is very strong. They take the information from a various source and make them spread via their inner circles.
This survey was made in order to understand the media to use as well as what they trust. We also analyze the characteristics of online news media in Vietnam.
This survey was conducted among 793 people from 18 - 49 years old in Vietnam in October 2021.
Vietnamese came to have more time at home during the lockdown period. Their time to go outside for shopping, entertainment, chatting has been replaced by the home activities.
This survey was made in order to understand how their leisure time is used during Covid and particularly pay attention to the usage change of social media.
The survey was held in September 2021.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
This report was updated in September 2021
Remote work becomes as the new standard due to Covid-19. Most of the office workers are instructed to work from their home due to the pandemic.
This survey was made in order to understand their satisfaction / dissatisfaction in remote work and their preference of the work after the pandemic.
The survey was held 307 respondents who work full-time at the office.
The survey was held at August, 2021
Vietnam has a tremendously high penetration of motorbike. On the other hand, the car industry keeps growing and the enthusiasm in purchasing the car is getting higher, endorsed by the growth of the economy and the general revenues.
This survey is intended to find out the current frustration or issues with motorbike, while finding out the motivations and the types of the cars that they wish to have.
This survey was conducted among 20 years old and above of 381 samples in July, 2021.
Nowadays, celebrities play an important role in consumer’s behaviors, especially young people. This report is made to find out who are favored by Vietnamese in terms of actor, singer and atheles.
This survey was conducted among nearly 600 male and female in nationwide in June 2021.
This survey focuses on Vietnamese language learning habits. The report is the summary of:
What languages are Vietnamese people learning and which one is the most learned?
The average time they spend learning a foreign language weekly
The most popular learning methods
Where do they learn a foreign language? (popular language centers, online learning platforms,...)
The reason they learned that foreign language
This survey was conducted in June, 2021, from those who study languages
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
This report was updated in Jun 2021
With the rise of the Internet, online travel agencies has been one of the most dramatic examples of the digital transformation.
This survey was made in order to better understand the online booking behaviors of Vietnamese people.
This survey was conducted among 319 respondents who use online for booking hotels, transportation or package for travelling.
The survey was conducted in June 2021.
It has been almost a decade of the disruptive innovation in transportation Vietnam that radically changed the travel habit of the consumer.
The aim of the this report is to understand the usage of the user between traditional and ride-hailing services (car & bike) and reasons for their selection.
This survey was conducted among 16 years old and above of 890 sample in May 2021.
Doing exercise is an important part of people’s daily day. With the growth of Vietnamese economy, health / exercise is one of the items that Vietnamese put their investment on, with their increased interests in physical and mental benefits.
This survey was made in order to understand exercise behaviors of Vietnamese people. This survey was conducted among 1406 respondents who make exercises on the regular basis
The survey was conducted in May, 2021
As the economy in Vietnam grows, Vietnamese have more opportunities to get to know the different variety of enterprises.
This survey was made in order to figure out the corporate image by “country”, to illustrate the corporate characteristics.
This survey was conducted among Adult 18+ of 650 samples in April 2021.
Music is one of the most popular entertainment for Vietnamese, especially among the youth. The options to listen to music becomes more versatile thanks to the better network connections.
This survey was made in order to understand Vietnamese music listening behaviors.
This survey was conducted among 1500 respondents who are 18 – 44 years old nationwide.
Many Vietnamese come to the urban area to make the living. Vietnam has the strong bond with their family and they often go back to their hometown.
This survey was made in order to understand their behaviors in going back to their hometown with regard to the frequency, transportation method and the reasons of the selection.
The audience is those who live in different city from their hometown.
This report was summarized in April 2021.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Vietnam retail store statistics 2019
1. Q&Me is online market research provided by Asia Plus Inc.
Vietnam retail store (modern trade) status 2019
Asia Plus Inc.
2. Overview
Vietnam’s retail store landscape is rapidly
changing, with the big rise and of modern trade
stores, and the aggressive M&A from the giant
groups
This report was made to summarize the trend by
product category, by knowing the store numbers
of the major players.
The report was made in April 2019.
• The store numbers in the report are based on the desktop research.
• Some new stores are added in 2019. In those cases, we did not include
those stores in 2017/ 2018/ 2019 comparison.
• 2017 data is as of Feb., 2018 data is as of April.
3. Key retail trend (1)
The modern trade increase more outstanding in
second cities
121 136 150
108
131
161
2017 2018 2019
Supermarket
HCM / HN Other cities
37 37 41
22
41
55
2017 2018 2019
Department store
HCM / HN Other cities
4. Key retail trend (2)
Vingroup leads modern trade increase, with
dominant share in department, CVS and
supermarket
33%
67%
Supermarket
51%
49%
Convenience store
70%
30%
Department store
CVS = Vingroup+ + Shop&Go
5. Key retail trend (3)
Despite of the strong MT increase, the competitions are getting more severe.
Several M&A as well as exit from the market
Despite of market entry in 2015, decided to
sell 18 stores in 2019 to exit from the market
Once under the group of Aeon, now Fivimart
was acquired by Vingroup
Shop&Go operations are taken over by
Vingroup in 2019
Vien Thong A, electric chain established in
1997, was acquired by VinGroup in 2018
6. Key retail trend (4)
CVS are on the increase, but some might be behind
from their original plan
Brand Target Current
store #
7-eleven 1,000 stores in 2027 27
B's mart 3,000 stores in 2027 125
Familymart 1,000 stores in 2020 151
GS25 2,500 stores in 2028 32
Ministop 800 stores in 2018 115
Vinmart+ 4,000 stores in 2020 1,465
8. Supermarket
Number of supermarket has increased by 16% in comparison with 2018, due to
the increase in sub-areas.
77 86 90
44
50 60
108
131
161
2017 2018 2019
HCM HN Others
*The above graph figure does not include: Lanchi Mart (added in 2018) and Sakuko, Auchan (added in 2019)
311
229
267
Name HCM HN Others Total
AEON Citimart 19 2 3 24
BigC 9 6 21 36
CoopMart 37 1 73 111
Emart 1 0 0 1
Lanchi Mart 0 13 12 25
Mega Market 3 3 13 19
Sakuko 0 13 9 22
VinMart 21 48 51 120
Total 90 86 182 358
9. Convenient store
Number of convenient store has increased by 62% driven by Vinmart+
824
995
1544
408
485
637
102
128
432
2017 2018 2019
HCM HN Others
*The above graph figure does not include: Zakkamart, 7-eleven, Satrafoods, GS25 (added in 2018), Bach Hoa Xanh (added this in 2019)
2613
1608
1334
Name HCM HN Others Total
7 Eleven 27 0 0 27
Bach Hoa Xanh 378 134 0 512
B's Mart 125 0 0 125
Circle K 190 118 16 324
Family Mart 130 0 21 151
GS25 32 0 0 32
Mini Stop 113 0 2 115
Satrafoods 213 0 0 213
Shop & Go 101 17 0 118
Vinmart+ 575 502 388 1465
Zakkamart 38 0 5 43
Total 1922 771 432 3125
10. Department store
Number of department store has increased by 23% driven by the increase in sub-
areas.
24 26 27
13 11 14
22
41
55
2017 2018 2019
HCM HN Others
96
78
59
Name HCM HN Others Total
Vincom 13 9 45 67
AEON Mall 2 1 1 4
Crescent Mall 1 0 0 1
Diamond 1 0 0 1
LotteMart 4 3 7 14
Parkson 3 0 2 5
Robins 1 1 0 2
Takashimaya 1 0 0 1
VivoCity 1 0 0 1
Total 27 14 55 96
11. Mini store
Mini store increase has slowed down despite of quick in crease in 2017 and
2018
16
26 25
5
16 15
2017 2018 2019
HCM HN Others
* The above graph figure includes Daiso, Hachi Hachi and Miniso, the others were added in 2018
5150
21
Name HCM HN Others Total
Daiso 5 1 0 6
Hachi Hachi 5 0 0 5
Ilahui 6 1 27 34
Komonoya 9 4 1 14
Minigood 13 0 0 13
Miniso 15 14 11 40
Moji 5 6 0 11
Mumuso 15 5 14 34
Usupso 1 0 0 1
Yoyoso 2 0 3 5
Total 76 31 56 163
12. Drug store
Number of drug store has increased by 45% thanks to Mediacare and Pharmacity
191
259
358
11
13
25
28
68
109
2017 2018 2019
HCM HN Others
492
340
230
Name HCM HN Others Total
An Khang Pharmacy 11 0 0 11
ECO pharma 9 0 0 9
Guardian 63 16 4 83
Long Chau 29 0 2 31
Medicare 31 5 59 95
My Chau 7 0 1 8
Phano Pharmacy 37 0 22 59
Pharmacity 168 1 19 188
SK Pharmacy 3 3 2 8
Total 358 25 109 492
13. Electric chain
Number of electric chain has increased by 8%.The increase of Dien May Xanh
because Tran Anh was integrated into Dien May Xanh
229 346 371
179
238 263
1255
2043
2207
2017 2018 2019
HCM HN Others
2841
2627
1663
Name HCM HN Others Total
Cho Lon 15 0 50 65
Dien may xanh 81 58 659 798
Nguyen Kim 17 8 39 64
Pico 0 13 12 25
The gioi di dong 236 178 1403 1817
Thien Hoa 13 0 4 17
Tran Anh 0 0 0 0
VinPro 9 6 40 55
Total 371 263 2207 2841
14. Fashion apparel chain (1)
229 249 270
176 206 231
446
592
655
2017 2018 2019
HCM HN Others
1156
1047
851
* The above graph figure excludes H&M, HNOSS, MARC, Couple TX, Lime Orange, Old Navy, Juno, Vascara, Biti’s, Vina Giay, Bita’s (added in 2018)
Viet Tien, K & K Fashion, An Phuoc, Hoang Phuc, YaMe (added in 2019)
Number of fashion apparel chain has increased by 10% thanks to the
increase in suburb area
Name HCM HN Others Total
Adidas 39 35 35 109
An Phuoc 49 21 66 136
Bita's 13 4 7 24
Biti's 25 11 127 163
Blue exchange 44 23 264 331
Canifa 14 35 74 123
Converse 23 15 34 72
Couple TX 23 3 22 48
Elise 18 18 65 101
G2000 12 6 2 20
H&M 3 3 0 6
15. Fashion apparel chain (2)
* The above graph figure excludes H&M, HNOSS, MARC, Couple TX, Lime Orange, Old Navy, Juno, Vascara, Biti’s, Vina Giay, Bita’s (added in
2018).Viet Tien, K & K Fashion, An Phuoc, Hoang Phuc, YaMe (added in 2019)
Number of fashion apparel chain has increased by 10% thanks to the increase
in suburb area
229 249 270
176 206 231
446
592
655
2017 2018 2019
HCM HN Others
1156
1047
851
Name HCM HN Others Total
HNOSS 18 0 12 30
Hoang Phuc 25 23 23 71
IVY Moda 7 20 40 67
Juno 39 11 44 94
K&K Fashion 10 0 3 13
Kelly Bui 2 8 1 11
Lacoste 5 5 0 10
Levi's 14 9 7 30
Lime Orange 16 0 16 32
Mango 8 5 0 13
MARC 12 0 10 22
NEM 9 18 51 78
Nike 19 11 7 37
16. Fashion apparel chain (3)
* The above graph figure excludes H&M, HNOSS, MARC, Couple TX, Lime Orange, Old Navy, Juno, Vascara, Biti’s, Vina Giay, Bita’s (added in 2018)
Viet Tien, K & K Fashion, An Phuoc, Hoang Phuc, YaMe (added in 2019)
Number of fashion apparel chain has increased by 10% thanks to the increase
in suburb area
229 249 270
176 206 231
446
592
655
2017 2018 2019
HCM HN Others
1156
1047
851
Name HCM HN Others Total
Ninomaxx 22 4 50 76
Old Navy 3 1 0 4
PT2000 11 3 7 21
Puma 2 1 0 3
Sea Collection 6 0 1 7
Vans 14 14 17 45
Vascara 48 8 67 123
Viet Tien 82 63 332 477
Vina Giày 12 6 8 26
Yame 17 0 20 37
Zara 1 1 0 2
Total 665 385 1412 2462
17. Coffee chain store
Number of coffee chain store has increased by 48% thanks to the increase in
HCM City
224
293
427
83
116
159
66
90
155
2017 2018 2019
HCM HN Others
*The above graph figure excludes Effoc (added in 2018)
Thuc Coffee, Aha Coffee, Viva Star Coffee, Wayne’s Coffee (added in 2019)
741
499
373
Name HCM HN Others Total
Aha coffee 2 38 4 44
Coffee House 81 26 31 138
Cong Caphe 14 32 14 60
Effoc 13 0 4 17
Highland 97 61 82 240
Passio 50 6 0 56
Phuc Long 38 1 5 44
Starbucks 30 16 3 49
The Coffee Bean and Tea Leaf 13 2 0 15
The Coffee Factory 14 0 0 14
Thuc Coffee 7 0 0 7
Trung Nguyen 66 11 16 93
Urban Station Coffee 24 4 4 32
Viva Star Coffee 137 2 17 156
Wayne's Coffee 7 0 0 7
Total 593 199 180 972
18. Milk tea chain store (1)
Number of milk tea chain store has increased by 10% thanks to the increase in
HCM City
225
295
216
229
234
218
2018 2019
HCM HN Others
*The above graph figure excludes Hoa Huong Duong, Comebuy, Toocha, Chago, OneZo, Sharetea (added 2019)
742
675
Name HCM HN Others Total
Bobapop 72 25 3 100
Cha Go 1 10 12 23
Chago 1 10 12 23
Chamichi 5 1 2 8
Coco fresh tea & juice 0 5 0 5
Comebuy 5 0 1 6
Dingtea 11 95 89 195
Gong Cha 25 6 19 50
Heekaa 8 3 2 13
Hoa Huong Duong 10 0 0 10
Hot&Cold 30 0 0 30
19. Milk tea chain store (2)
*The above graph figure excludes Hoa Huong Duong, Comebuy, Toocha, Chago, OneZo, Sharetea (added 2019)
Number of milk tea chain store has increased by 10% thanks to the increase in
HCM City
225
295
216
229
234
218
2018 2019
HCM HN Others
742
675
Name HCM HN Others Total
Koi Thé 21 0 0 21
Lavida 12 0 0 12
OneZo 5 0 0 5
R&B Tea 15 0 7 22
Royal Tea Viet Nam 12 6 10 28
Sharetea 8 6 4 18
Ten Ren 22 0 1 23
The Alley 25 14 4 43
Tocotoco 25 61 64 150
Toocha 11 0 4 15
Uncle Tea 11 3 5 19
Total 335 245 239 819
20. Food chain store (1)
Number of food chain store has increased by 13% in comparison with 2018
345 356 385
160 186
202
205
265
322
2017 2018 2019
HCM HN Others
*The above graph figure does not include: Pho Hung, Texas chicken, Popeyes (added in 2018)
Hotpot Story, Tasaki BBQ, Sushi Kei. Burger King, Domino's Pizza, Pizza Hut, Hokkaido Baked Cheese , Ashima, Hutong, Ba Con Cuu,
Papaxốt, Manwah, Kpub, Shogun, Isushi, Daruma, Capricciosa, Osaka Ohsho, Vuvuzela, BukBuk, Cowboy Jack's, 37 street, Khao Lao,
Dolpansam, Yaki - Chang dung nuong (added in 2019)
909
807
710
Name HCM HN Others Total
37 street 2 3 0 5
Ashima 4 5 0 9
Ba Con Cuu 2 0 0 2
BukBuk 1 5 2 8
Burger King 6 3 0 9
Capricciosa 1 2 0 3
Cowboy Jack's 2 6 3 11
Daruma 0 6 0 6
Dolpansam 2 1 1 4
Domino's Pizza 32 7 0 39
GogiHouse 30 24 35 89
Hokkaido Baked Cheese 4 0 1 5
Hotpot Story 20 10 11 41
Hutong 7 10 8 25
26. Enhanced Service 3: Business survey
Provide the research services driven by the technologies
Our research solutions
Consumer research app
Admin platform
Traditional market research
Collect surveys from online consumers Effective retail audit or data collection
Plan, Manage and Analyze data
27. Our advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 500,000 members as of May, 2019
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City
28. Our advantage – Quick with quality
Online is considered to be “cheap and bad” in general. Q&Me provides
several methods providing data with quality
FACT CONSISTENCY SCORE
97%
THOUGHT
CONSISTENCY SCORE
91%
STRAIGHT-LINER/ FLAT-
LINER SCORE
89%
SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our quality score by SSI
29. Our quality assurance process
Questionnaire
based on the
exact profile
• Refined and very
derailed database
panel
Take out users
with irrelevant
replies
• Remove Fake
questions hit
users
• Remove
Contradicted
answer users
• Take out straight
answer users
Take out speed
users
• We count the
average median
time and take out
those who are
less than that
Manual check by
the experienced
researchers
• Our experienced
researchers will
check the
relevance as well
as open
comments
Re-assortment of
panelist priorities
• Based on the
survey results, bad
users are screened
out while prioritizing
those who return s
good feedbacks.
30. Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 2, Songdo Tower, 62A Pham Ngoc Thach Street, Ward 6, District 3,
HCM City, Vietnam
Tel. +84 2839 100 043