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Motorbike frustration and car ownership motivation

The document presents insights into the concerns and preferences of Vietnamese motorcyclists, revealing that traffic jams (68%) and air pollution (67%) are the most significant annoyances while driving. It also highlights a strong interest (90%) in owning cars, with convenience and safety being primary motivators. Additionally, top car brands preferred by consumers include Toyota, Honda, and Ford, with perceptions of success and wealth associated with car ownership.

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9$+,#$-#&".)&.):"#"$%&'()/$&;( 18% 23% 26% 31% 46% 46% 60% 67% 68% Driving with many people on one bike Driving with cars Driving risk with little child/baby Driving under the sun Bad road conditions Motorbike driver with bad manner Driving in the rain Air pollution Heavy traffic jam Vietnamese motorcyclists are most obsessed with traffic jams (68%), followed by air pollution (67%) and drive in the rain (60%) Q. What are the things that you feel annoyed when you drive motorbike? (Up to 3) (N=360)
7286$9)#:;#$%#2<#)%2)+,-,$.%/# 345)"6)7*$#&8&7*+#.)9*/)*)#$*66&8)*88&/(+#:)#9()1".#)8"11"+)$(*."+)%(&+;)#9*#)#9(<)8"--&/(/)=&#9) *+"#9($)1"#"$8<8-&.#)>?@5A 15% 17% 48% 61% Hit with the other car / trucks Hit with the person on the street Hit / Stumbled with the items on the street Hit with the other motorbike Injury types Yes, 75% No, 25% Injury experience while driving motorbike )*+,-./+012+3/4+567280+9:/6+012+;85./+<1418=5>/?+@ABC'#D+E+F:-4+-8/+4:/+8/-G16G?+@AB!'&D
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7.;(,#:(.#)3$(*($(.0()< =-$)"$)2"+,( 55% 42% 2% House Car Others If there are sufficient financial conditions, Vietnamese people will invest in houses (55%) and cars (42%) )*+HI+012+:-./+/6123:+/J161<5J-K+=-J>38126;+41+56./G4L+ 9:-4+912K;+012+56./G4?@ABC'#D
7.#($(,#)&.)"1.&.>)-)0-$ Interest in owning a car in the future is high, as 90% shows the interest in it. Q. Would you like to own a car in the future? (N=381) Yes, 90% No, 10% Injury experience while driving motorbike
!"#&;-#&".)#")"1.)-)0-$ 17% 20% 25% 31% 36% 44% 50% 53% 55% 73% Attention from others / show off More business opportunity (e.g grab) Token of success Reward to myself / family Quickness in transportation More options for excursion Good care for family Comfort in transportation Safe transportation Transportation convenience Owning a car offers convenience (73%), safety (55%) and comfortable to move (53%) according to Vietnamese expectations )*+F:-4+;1/G+54+</-6+41+012+41+196+-+J-8?@ABC'#D
=-$)"1.($)&:->( 3% 14% 17% 19% 31% 40% 49% 51% 67% Snobby Cool Ambitious Smart Family man Classy Rich Matured Successful Cars in the minds of Vietnamese people are symbols of success (67%), maturity (51%) and wealth (49%) )*+F:-4+-8/+4:/+5<-3/G+1I+4:/+M/8G166/K+9:1+196+J-8G?++ @ABC'#D
=-$)%$-./?)@"3)"*)!&./ The most famous car brands are Toyota (22%), BMW (14%) and Ford (10%). The luxury cars tend to come on the list. )*+F:/6+012+:/-8+J-8L+9:-4+=8-6;+J1</G+2M+16+0128+ <56;?+@NK/-G/+J:11G/+#+=8-6;+16K0+D@ABC&"D 22% 14% 10% 10% 9% 8% 6% 4%
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