- The number of modern trade stores in Vietnam has increased overall since 2018, with some store types like convenient stores and drug stores increasing substantially, while others like department stores and fashion stores saw more modest growth. - However, some chains also saw decreases in stores due to restructurings, such as Vinmart closing some locations and restaurant chains Mon Hue and Pho Hung shutting down. - The report provides store count data for 2020 and comparisons to 2018 and 2019 for various retail store formats in Vietnam like supermarkets, convenience stores, department stores, fashion stores, coffee shops, and food chains.

1. Q&Me is online market research provided by Asia Plus Inc.
Vietnam retail store (modern trade) trend 2020
Asia Plus Inc.

2. Overview
Vietnam’s retail store landscape has changed
drastically. Although there are more modern trade
stores, we see the turmoil as some increased
their store numbers while others face
restructurings. This report illustrate the number of
stores counted from the information at each
website.
The store counting is as of March, 2020.
• The store numbers in the report are based on the desktop research.
• Some new stores are added in 2020. In those cases, we did not include
those stores in 2018/ 2019/2020 comparison.
• 2018 data is as of April, 2019 data is as of April
• The numbers can be affected by the COVID-19 pademic

3. Retail news in 2019 - 2020

4. Store expansion of Mobile World group
The Gioi Di Dong, Dien may Xanh, Bach hoa Xanh, all under Mobile World
Investment Joint stock comany has expanded its stores nation-wide
512
1214
2019 2020
Bach hoa Xanh
* 2019 data was collected in April 2019
798
1026
2019 2020
Dien may Xanh
1817
1929
2019 2020
The Gioi Di Dong

5. 2019-2020: New launches / expansions
Uniqlo opened its first store in
Vietnam in 2019. Now Japanese
retail giant has the shops both in
HCM and Hanoi
GG25, Korean CVS chain, has
started its franchisees. They aim
at opening 2500 stores
nationwide in 10 years.

6. 2019-2020: Restructuring / Exit
Vietnam restaurant chain Mon
Hue, along with sister chains
such as Pho Ong Hung and 99
houses of Pho, has closed down
Vingroup announced the reorganization plan that
include Vingroup and VinEco to be taken over by
Masan group. Masan will close 100-300
Vinmart+ while opening 10-30 new Vinmart.
It also announced the shutdown of VinPro, their
electronic chain business.

7. Modern trade store trend (2020, March)

8. 86 90 91
63 73 49
143
173
156
292
336
296
2018 2019 2020
HCM HN Others Total
Name HCM HN Others Total
AEON Citimart 18 2 4 24
BigC 9 6 20 35
CoopMart 44 6 78 128
Emart 1 0 0 1
FiviMart 0 0 0 0
Lanchi Mart 0 12 13 25
Mega Market 3 3 13 19
Sakuko 3 15 15 33
Satra Mart 1 0 0 1
VinMart 16 20 28 64
Total 95 64 171 330
Supermarket
*The above graph figure does not include: Sakuko (added 2019), Satra (added in 2020)
Number of supermarket has decreased by 12% because Vinmart have closed
some stores

9. 1100
1443 1546
467
620
877
133
432
1549
1700
2495
3972
2018 2019 2020
HCM HN Others Total
Name HCM HN Others Total
7 Eleven 33 0 0 33
Bach Hoa Xanh 463 0 751 1214
B's Mart 109 0 0 109
Cheers 39 0 3 42
Circle K 212 154 26 392
Family Mart 126 0 21 147
GS25 54 0 0 54
Mini Stop 139 0 2 141
Satrafoods 183 0 0 183
Vinmart+ 652 723 1495 2870
Zakkamart 38 0 5 43
Total 2048 877 2303 5228
Convenient store / Mini super
*The above graph figure does not include: Bach Hoa Xanh (added this in 2019), Cheers (added 2020)
Number of convenient storre has increased by 60% because the increase of
Vinmart+ in sub-areas

10. 26 27 26
11 14 16
41
55
65
78
96
107
2018 2019 2020
HCM HN Others Total
Name HCM HN Others Total
Vincom 13 10 54 77
AEON Mall 2 2 1 5
Crescent Mall 1 0 0 1
Diamond 1 0 0 1
LotteMart 4 3 8 15
Parkson 2 0 2 4
Robins 1 1 0 2
Takashimaya 1 0 0 1
VivoCity 1 0 0 1
Total 26 16 65 107
Department store
Number of department store has increased by 11% compared with 2018

11. Name HCM HN Others Total
Daiso 5 1 0 6
Hachi Hachi 5 0 0 5
Ilahui 6 1 27 34
Komonoya 6 3 1 10
Minigood 15 0 0 15
Miniso 15 16 16 47
Moji 5 6 0 11
Mumuso 12 5 20 37
Usupso 1 0 0 1
Yoyoso 1 0 3 4
Total 71 32 67 170
Mini store
Mini store has increased slightly between 2018 and 2020
73 76 71
33 31 32
47
56 67
153
163
170
2018 2019 2020
HCM HN Others Total

12. 259
358
463
13
26
43
68
108
173
340
492
679
2018 2019 2020
HCM HN Others Total
Drug store
Number of drug store has increased by 38% thanks to Pharmacity and Long
Chau
Name HCM HN Others Total
An Khang Pharmacy 20 0 0 20
ECO pharma 10 0 0 10
Guardian 74 19 7 100
Long Chau 51 3 35 89
Medicare 24 4 57 85
Phano Pharmacy 41 0 21 62
Pharmacity 224 16 53 293
SK Pharmacy 12 0 0 12
Total 463 43 173 679

13. Electric chain
Number of electric chain has increased by 11% thanks to the increase of Dien
may xanh and The gioi di dong
Name HCM HN Others Total
Cho Lon 19 0 52 71
Dien may xanh 116 83 827 1026
Nguyen Kim 19 9 42 70
Pico 0 13 15 28
The gioi di dong 265 138 1526 1929
Thien Hoa 12 0 5 17
Tran Anh 0 0 0 0
VinPro 0 0 0 0
Total 431 243 2467 3141
346 371 431
238 263 243
2043
2207
2467
2627
2841
3141
2018 2019 2020
HCM HN Others Total

14. Fashion apparel chain (1)
Number of fashion apparel chain decreased slightly
* The above graph figure excludes Viet Tien, K & K Fashion, An Phuoc, Hoang Phuc, YaMe (added in 2019), Uniqlo (added in 2020)
Name HCM HN Others Total
An Phuoc 51 22 74 147
Biti's 33 18 144 195
Blue exchange 49 17 259 325
Canifa 11 32 81 124
Converse 21 15 32 68
Couple TX 20 4 25 49
Elise 19 19 68 106
G2000 13 8 5 26
H&M 4 4 1 9
HNOSS 19 0 6 25
Hoang Phuc 19 15 23 57
IVY Moda 8 23 46 77
Juno 35 9 43 87
K&K Fashion 10 0 3 13
Kelly Bui 3 6 1 10
Lacoste 7 5 0 12
Levi's 14 9 10 33
360 397 393
205 214 208
789
902 904
1354
1513 1505
2018 2019 2020
HCM HN Others Total

15. Fashion apparel chain (2)
* The above graph figure excludes Viet Tien, K & K Fashion, An Phuoc, Hoang Phuc, YaMe (added in 2019), Uniqlo (added in 2020)
Name HCM HN Others Total
Lime Orange 12 0 9 21
Mango 6 7 1 14
MARC 14 1 8 23
NEM 12 19 56 87
Ninomaxx 18 4 44 66
Old Navy 2 1 0 3
PT2000 11 3 7 21
Puma 3 0 0 3
Sea Collection 6 0 1 7
Uniqlo 1 1 0 2
Vascara 39 0 49 88
Viet Tien 81 60 326 467
Vina Giày 13 3 8 24
Yame 15 0 21 36
Zara 1 1 0 2
Total 570 306 1351 2227
360 397 393
205 214 208
789
902 904
1354
1513 1505
2018 2019 2020
HCM HN Others Total
Number of fashion apparel chain decreased slightly

16. 298
440 496
116
159
120
94
159
268
508
758
884
2018 2019 2020
HCM HN Others Total
Name HCM HN Others Total
Aha coffee 2 62 12 76
Cong Caphe 18 32 13 63
Cheese Coffee 10 0 0 10
Effoc 13 0 4 17
Highland 120 14 177 311
Passio 65 0 4 69
Phuc Long 45 6 9 60
Starbucks 35 21 7 63
The Coffee Bean and Tea Leaf 9 1 0 10
The Coffee Factory 14 0 0 14
The Coffee House 87 31 34 152
Thuc Coffee 9 0 0 9
Trung Nguyen 66 11 16 93
Urban Station Coffee 24 4 4 32
Wayne's Coffee 10 4 0 14
Total 527 186 280 993
Number of coffee chain store has increased by 17% thanks to the increase in
HCM City and sub-areas
*The above graph figure excludes Thuc Coffee, Aha Coffee, Wayne’s Coffee (added in 2019), Cheese Coffee (added in 2020)
Coffee chain store

17. Number of milk tea chain store has decreased in key cities but increased in
sub-areas
*The above graph figure excludes Hoa Huong Duong, Comebuy, Toocha, Sharetea (added 2019), Tiger Sugar (added 2020)
189
259
226
55
73
63
81
65
124325
397
413
2018 2019 2020
HCM HN Others Total
Name HCM HN Others Total
Bobapop 66 16 62 144
Cha Go 1 10 12 23
Chamichi 6 0 3 9
Coco fresh tea & juice 0 3 0 3
Comebuy 7 0 1 8
Gong Cha 25 4 19 48
Heekaa 3 4 4 11
Hoa Huong Duong 10 0 0 10
Hot & Cold 29 0 1 30
Milk tea chain store (1)

18. Name HCM HN Others Total
Koi Thé 23 3 2 28
Lavida 15 0 0 15
R&B Tea 12 0 4 16
Royal Tea Viet Nam 11 9 10 30
Sharetea 4 5 4 13
Ten Ren 0 0 0 0
Tiger Sugar 15 15 4 34
The Alley 25 14 4 43
Toocha 11 0 4 15
Uncle Tea 10 0 3 13
Total 273 83 137 493
189
259
226
55
73
63
81
65
124325
397
413
2018 2019 2020
HCM HN Others Total
*The above graph figure excludes Hoa Huong Duong, Comebuy, Toocha, Sharetea (added 2019), Tiger Sugar (added 2020)
Number of milk tea chain store has decreased in key cities but increased in
sub-areas
Milk tea chain store (2)

19. Number of food chain store has decreased by 16% in comparison with 2018
because Mon Hue and Pho Hung shut down
400 453
370
189
222
173
268
332
306
857
1007
849
2018 2019 2020
HCM HN Others Total
Name HCM HN Others Total
37 street 2 1 0 3
Al Fresco’s 10 15 7 32
Ashima 5 5 0 10
Ba Con Cuu 1 0 0 1
BukBuk 1 5 3 9
Burger King 6 3 0 9
Capricciosa 1 3 0 4
Cowboy Jack's 2 7 2 11
Daruma 0 5 0 5
Dolpansam 2 1 1 4
Domino's Pizza 27 7 0 34
GogiHouse 36 28 49 113
Hokkaido Baked Cheese Tart 9 5 2 16
Hotpot Story 21 11 9 41
Hutong 7 8 8 23
Isushi 3 5 0 8
Food chain store (1)
*The above graph figure does not include: Hotpot Story, Tasaki BBQ, Sushi Kei. Burger King, Domino's Pizza, Pizza Hut, Hokkaido Baked Cheese , Ashima, Hutong, Ba Con Cuu, Papaxốt, Manwah,
Kpub, Shogun, Isushi, Daruma, Capricciosa, Osaka Ohsho, Vuvuzela, BukBuk, Cowboy Jack's, 37 street, Khao Lao, Dolpansam, Yaki - Chang dung nuong (added in 2019), Al Fresco’s, Pizza4P’s,
Pizza Inn, The Pizza Company (added in 2020)

20. Food chain store (2)
Name HCM HN Others Total
Jolibee 17 5 93 115
KFC 45 24 25 94
Khao Lao 8 10 1 19
Kichi-Kichi 36 13 37 86
King BBQ 38 24 37 99
Kpub 5 4 3 12
Lotteria 62 38 51 151
Manwah 8 6 13 27
Marukame Udon 7 0 1 8
Mcdonald 18 5 0 23
Mon Hue 0 0 0 0
Osaka Ohsho 4 0 0 4
Papaxốt 9 0 0 9
Pizza4P’s 10 7 3 20
Pizza Inn 8 0 0 8
Pho 24 21 1 1 13
Pho Hung 0 0 0 0
Number of food chain store has decreased by 16% in comparison with 2018
because Mon Hue and Pho Hung shut down
*The above graph figure does not include: Hotpot Story, Tasaki BBQ, Sushi Kei. Burger King, Domino's Pizza, Pizza Hut, Hokkaido Baked Cheese , Ashima, Hutong, Ba Con Cuu, Papaxốt, Manwah,
Kpub, Shogun, Isushi, Daruma, Capricciosa, Osaka Ohsho, Vuvuzela, BukBuk, Cowboy Jack's, 37 street, Khao Lao, Dolpansam, Yaki - Chang dung nuong (added in 2019), Al Fresco’s, Pizza4P’s,
Pizza Inn, The Pizza Company (added in 2020)
400 453
370
189
222
173
268
332
306
857
1007
849
2018 2019 2020
HCM HN Others Total

21. Food chain store (3)
Name HCM HN Others Total
Pizza Hut 40 25 29 94
Popeyes 21 5 0 26
Seoul Garden 5 3 0 8
Shogun 0 1 1 2
Sumo BBQ 12 10 4 26
Sushi bar 3 0 2 5
Sushi Hokkaido Sachi 5 0 0 5
Sushi Kei 8 6 1 15
Tasaki BBQ 7 2 0 9
Texas chicken 21 1 4 26
Thai Express 8 11 2 21
The Pizza Company 25 2 8 35
Tokyo Deli 15 5 0 20
Vuvuzela 0 6 6 12
Yaki - Chang dung nuong 5 0 0 5
Total 604 323 403 1330
Number of food chain store has decreased by 16% in comparison with 2018
because Mon Hue and Pho Hung shut down
*The above graph figure does not include: Hotpot Story, Tasaki BBQ, Sushi Kei. Burger King, Domino's Pizza, Pizza Hut, Hokkaido Baked Cheese , Ashima, Hutong, Ba Con Cuu, Papaxốt, Manwah,
Kpub, Shogun, Isushi, Daruma, Capricciosa, Osaka Ohsho, Vuvuzela, BukBuk, Cowboy Jack's, 37 street, Khao Lao, Dolpansam, Yaki - Chang dung nuong (added in 2019), Al Fresco’s, Pizza4P’s,
Pizza Inn, The Pizza Company (added in 2020)
400 453
370
189
222
173
268
332
306
857
1007
849
2018 2019 2020
HCM HN Others Total

22. 25 31 32
40
50 47
14
15 1779
96 96
2018 2019 2020
HCM HN Others Total
Name HCM HN Others Total
Body fit 4 0 0 4
California fitness 18 11 6 35
City Gym 7 0 0 7
Curves 7 14 5 26
Elite fitness 2 10 3 15
Fit24 (Fit for life) 5 0 0 5
Gym Newlife 2 0 0 2
MMA - Gym 5 0 1 6
Olympia Viet Nam 0 12 3 15
Vshape Gym 2 0 0 2
Total 52 47 18 117
Fitness gym
The number of fitness gym in 2020 is the same as 2019
*The above graph figure excludes City Gym, Body fit, Gym Newlife, MMA – Gym, Vshape Gym (added in 2019)

23. Movie theatres
Number of movie theatres has increased 14% thanks to the increase in sub-
areas
Name HCM HN Others Total
Beta Cineplex 0 3 10 13
BHD Star Cineplex 6 3 1 10
CGV Cinemas 22 22 40 84
Cinestar 2 0 4 6
Galaxy Cinema 9 2 7 18
Lotte Cinema 11 6 32 49
Platinum Cineplex 0 1 1 2
Total 50 37 95 182
*The above graph figure excludes Beta Cineplex (added in 2019)
43 47 50
21
30 34
56
71
85120
148
169
2018 2019 2020
HCM HN Others Total

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19%
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