Theory of Motivation by McClleland. You'll be clear about motivation theory chapter from this presentation so, enjoy it.

1. Mclelland’s theory of need motivation
By Ankesh Gorkhali

3. Her Story!!
Write what Motivates
you?!

5. What will you choose?
• You have one beanbag and five targets set up in front
of you, each farther away than the last. Target A sits
almost within arm’s reach. If you hit it, you get Rs 20.
target b is a bit farther out, but about 80 percent of the
people who try can hit it. It pays Rs 40. Target C pays
Rs. 80, and about half the people who try can hit it.
Very few people can hit Target D, but the payoff is Rs
160 for those who do. Finally, target E pays Rs. 320, but
it’s almost impossible to achieve.. Which would you try
for? Why?
• Ans C

6. David Mclelland
Founder of Need theory

7. Motivation-Need Theories
Need For
Achievement
(nAch)
Need for
affiliation
(nAff)
Need for
Power
(nPow)
Which need make
the best managers?

8. Need For
achievement
(nAch):
The drive to
excel, to achieve
in relation to a
set of standards,
to strive to
succeed.

9. What will you do as a manager?
• Set them up to succeed. Provide growth and educational
opportunities
• Set target and give them authority
• Give detailed feedback and be specific and constructive in your
feedback
Why?
• Values recognition and fulfilling
their goal by taking personally
for work tasks
• Like moderately difficult challenges
• Like detailed feedback and be specific

10. Need for affiliation
(nAff):
The desire for friendly
and close
interpersonal
relationships.

11. What will you do as a manager?
• Engage with them
• Let them work with people they want
• Don’t let workplace conflict get out of control
Why?
• They value social interaction and
co-operative working relationship
• They are energized by working with
other and they have a sincere
interest in feeling of others

12. Need for power
(nPow):
The need to
make others
behave in a way
that they would
not have
behaved
otherwise.

13. What will you do as a manager?
•Provide opportunities to lead other
•Be direct in your communication be decisive be consistent and
clear
•Give them opportunities to gibe you input on operational issues
Why?
•Value the ability to influence and control
•their to meet their goals
•Seek leadership opportunities and they
•communicate in direct manner

15. Class Discussion!!!
• In which category do you belong?! Why?!

16. Dominant
Motivators
Characteristics of this Person
Achievement
Affiliation
Power
•Has a Strong need to set and accomplish
challenging goals
•Takes calculated risks to accomplish their goals
•Likes to receive regular feedback on their progress
and achievements
•Often likes to work alone
•Wants to belong to the group
•Wants to be liked, and will often go along with
whatever the rest of the group wants to do
•Favors collaboration over competition
•Doesn’t like high risk or uncertainty
•Wants to control and influence others
•Likes to win arguments
•Enjoys competition and winning
•Enjoys status and recognition

18. Any Queries?!