The document discusses potential distributors for a new music magazine called BOOM. Bauer, which already distributes similar magazines like Q, may decide not to take on another similar title. IPC focuses more on gossip and sports magazines but could see an opportunity in BOOM to compete with Bauer's main music magazine competitor, NME. Retail outlets like local shops, supermarkets, and music stores would be best to initially sell BOOM since surveys found people would most likely buy a music magazine from those locations.