Holly conducted a survey to inform the creation of her new music magazine for a younger audience. The survey found that R&B was the most popular genre listened to, and that smartphones were the most common way to listen to music. It also showed that Facebook was the primary way respondents learned about music events. To appeal to both her male and female audience, Holly decided her magazine would feature a mix of artists, concert dates, and a color scheme incorporating both feminine and masculine hues.

1. Holly walker music magazine survey
The purpose of my questionnaire was to gain information to then create my magazine around my target audience.
By gathering useful information I have gained knowledge that will make my magazine current also successful. I
used the primary research technique by collecting quantitative and qualitative data.
What genre of music
do you listen to?
R'n'B
Rock
Indie
House
This graph shows that the most common genre of
music listen to is R’n’B by my participants. Traditionally
I would have chosen a more house dance music
magazine as I could relate although the most common
was R’n’B this means I could try and relate house music
around it. To try and attract both target audiences of
House and R’n’B I would involve and create my
magazine to suit this.
Country
Are you male or
female?
Female
Male
From this survey my questionnaire could be seen as
biased due to the percentage not being even between
male and female. Although I sent my survey out to an
equal based audience, more female finished my survey
quicker which may be why some results are more
female based. To make sure my magazine also attracts
a male audience I would slightly adjust my magazine, or
additionally ask a few male for their results of my
survey to see if the results would change.
How old are you?
As I wanted my magazine to be targeted to a younger
generation audience, I sent my survey to similar people my
age as this would get a more accurate.
15-25
26-32
33-54
55+

2. Holly walker music magazine survey
How do you listen to
music?
smartphone
radio
online
cd
This survey shows that technology is now a common for the
generation for a quick way to listen to music. By having a cheaper
magazine it would increase the chances for a target audience to
buy the magazine. Additionally a magazine that you pay on the
phone monthly as an app would also work as a modern
magazine. To add to that if my survey was designed for an older
generation the results may have been very different.
records
When do you buy
music?
music stores
itunes
Burn or
download
online
Music apps
how often do you
listen to music?
daily
weekly
montly
other
Additionally these results also relate to modern
technology as burning or downloading music
illegally is most common rather than buying them
in music stores. To create a fast easy way, the
magazine could offer each month in the magazine
a free code to download a song off itunes. This
then uses synergy to link and promote the
magazine.
To add to that, by having an audience that listens
to music daily which shows music is a huge part of
their lives increases the chances of my magazine
being successful using the information collected
which will satisfy their wants and needs. By giving
away free gig tickets ect, buying this music
magazine will also be an advantage for the music
they enjoy.

3. How much would you be
Holly walker music magazine survey
willing to pay for a
magazine
0-£1.99
From finding out the cost of the magazine most of my
target audience would pay a reasonable price for the
magazine. Although I would not price my magazine any
higher as no one would buy it.
£2-£2.99
£3-£3.99
Higher
What do you think for in
a music magazine?
Gossip on bands
freebies
gigs and tour
dates
In my magazine I will involve mostly update news on
Groups/Bands and Artists. Additionally with Giggs
and tour dates this would involve my house music
element which will attract my target audience with
the appropriate age.
posters
Where do you hear
about Giggs?
Facebook
Twitter
instagram
my space
This survey shows that Facebook is most
used by my target audience to find out about
Giggs. To encourage my other audiences
other than Facebook, it would help for social
sites such as Instagram and twitter to
sponsor my magazine, this would attract
additional audiences.
music magazine
what colour scheme
would best suit your
magazine
black, white
, lime green
grey, white
, pink
black, white
, pink
Referring back to my Survey being biased due
to more females than males answering the
questionnaire this would affect the outcome for
questions such as colour scheme. As pink isn’t a
masculine colour, I would include both feminine
and masculine colours to attract my target
audience.