The document outlines a publication plan for a monthly music magazine titled "Sound". It will be distributed locally and have an informal style to appeal to readers aged 15-25. Each issue will include regular content such as editor and fan letters, reviews, competitions, and sneak previews of upcoming content. Feature stories will profile popular artists like Ed Sheeran, Ellie Goulding, and Gorillaz. The magazine will have a black, white, and red color scheme and use specific fonts for headlines, captions, and body text.

1. PUBLICATION PLAN

2. Title: Sound
Positioning Statement: We don’t
miss a beat.
Frequency of Publication: Monthly.
Distribution: Local Supermarkets
and Newsagents.

3. Rationale: The approach is to give the fans what
they want to know. Interviews will be written word
for word so that the fans get the truth straight
from bands/artists. Readers will be made to feel
included as they can write in and offer opinions
and ask their own questions.
Style: Informal style. Honest, full of humorous
remarks by the writers, artists and the fans.
Simple vocabulary will be used wherever possible
so that both teenagers of the ages 15-16 can
read and understand the same as 25 year old
readers. Won’t be taken over by images, but they
will be a main part of the layout.

4. Regular Content:
 Editor’s letter.
 Fan’s interviews.
 Fan’s opinions.
 Fan’s reviews.
 Our reviews (albums, singles, concerts).
 Artist award.
 Posters.
 Competitions.
 Extras (games, quizzes).
 All New! – Watch this space!
 To be continued… (next months sneak peak).

5. Feature Content:
 Ed Sheeran’s fresh celeb do’s and don’ts.
 Big Breakthrough.
 Back together again.
 Labels.
 My life… Marina and the Diamonds.
 Ellie Goulding SPECIAL!
 Nash News.
 It’s a Tings Tings Thing.
 GORILLAZ aren’t monkeying around.

6. Cover lines: ADOBE HEITI STD R
Headlines: BAUHAUS 93
Stand first: ADOBE HEITI STD R
Captions: ADOBE HEITI STD R
Features first paragraph: Drop capital Bernard MT
Condensed, 4 lines deep, and first two words in
capitals.
News first capitals: first two words in bold capitals.
Body text: Calibri.
Colour scheme: Black, white (grey) and red.