1. What kind of media institutions might distribute your media product and why?
 I analysed three magazine institutions, these included ‘IPC Media’, ‘Emap’ and
‘Bauer’.
 The magazine institutions who might distribute my magazine are ‘IPC Media’ and
‘Bauer’. This is because they cater for lots of magazines including music magazines
that could interest my target audience. ‘IPC Media’ publish magazines such as the
fashion weekly ‘Look’ and the music magazine ‘NME’. They are very successful and
their magazines reach two thirds of the UK. ‘Bauer’ publishes magazines such as
‘Heat’, ‘Kerrang’, ‘Q’ and ‘Mojo’ which are all very well-known and successful.
 IPC Media currently cater for two thirds of the
female population and as my magazine is
60%:40% for females this is appropriate. I think
my magazine ‘Solo’ will fit into their portfolioas
it is similar to the magazines they currently publish. My magazine is for both men and
women and is a music magazine which may benefit IPC Media. They currently only
publish a few music magazines, by publishing mine it will bring them more revenue
as audiences may begin to buy ‘Solo’. This will draw in a mass audience, my magazine
caters for lots of music genres (mainly hip-hop) therefore lots of people will buy the
magazine. ‘NME’ is rock music so only attract a niche market, however mine will
attract a mass audience.
 Bauer are very successful in publishing a wide range of
magazines. They publish music genres such as ‘Kerrang’,
‘Mojo’ and ‘Q’. Therefore, it would be good to use them as
a distributor because they are already publishing well
known music magazines. For this reason I think my
magazine ‘SOLO’ will fit nicely into Bauer’s portfolio. This is because my magazine will
bring in more audiences as it is different from their existing magazines. My target
audience is between the ages of 15 – 23. It is aimed at both male and female,
however it is slightly aimed a bit more to females. I chose this age group because it is
a similar age group to me so I can modify the magazine to what they want. I aimed it
at both males and females because like ‘Billboard’ my magazine would focus on a
different magazine every time. I think there is a gap in the market for my magazine.
This is because mine is aimed at younger people and focuses on topics they enjoy.
The music magazines I looked at were aimed at adults as well as teenagers. My
magazine offers information and interviews purely for young people as this what they
enjoy most in magazines (as seen in my survey analysis). My magazine is for the mass
audiences because it attracts young people both genders. I also think that because

2. my magazine consists of different genres, it will fit in a gap in the market. It will
appeal to more people something current magazines from IPC Media and Bauer do
not do. I found from my audience feedback from my survey that they would prefer it
if the magazine consists of a few genres and not just one. This will open a new
audience to both distributors; they will have more teenagers buying the music
magazine. I also think that the fact my magazine is mainly aimed at females it will
draw more audiences in. The lack of more feminine magazines shows there is a gap
in the market for my magazine. NME is a male dominant magazine with its use of
font, style and content, therefore there is a gap in the market for a more female
music magazine.
 My magazine will be something different for the magazine institution, IPC Media
because they have nothing like it. The genre of NME is only rock whereas mine
consists of a variety. It will give IPC Media the opportunity to draw in more audiences
who are younger and will also be mass audiences. My magazine will also be
something different for Bauer because again they have nothing like it. All of the
magazines they publish are mainly male orientated, only drawing in a particular
audience. However my magazine is for both males and females but doesn’t look as
male dominant as theirs. Therefore my magazine will attract a younger audience. IPC
Media does not have a lot of experience in the music genre magazines. This is
because they only publish ‘NME’. This is a rock genre aimed mainly at men. However
this is a very popular and successful magazine which brings in a lot of money.
Therefore choosing IPC media is appropriateto use as a distributor as they know how
to get the product across to the audience and make it a success. Bauer also have a lot
of experience in publishing music magazines. This is evident as they currently publish
three music magazines which are all very successful and well known. I would feel
comfortable with Bauer publishing my magazine because they have good knowledge
of publisher music genres.
 I would not want ‘Emap’ to distribute my magazine
because they have no experience in distributing music
genres. They publish a lot of magazines such as
‘Lightning’ and ‘The Architectural Review’, which are differ from the music genre to a
very large extent. Therefore, for this reason it would make it a lot harder to publish
my magazine considering the common audience for ‘Emap’.