This questionnaire asked students about their music magazine preferences. The majority were female aged 17. Most would spend £2-3 monthly on a magazine focused on indie/alternative bands like Oasis and Ed Sheeran. Respondents preferred black, white and red designs with informative articles and interviews over gossip. Including competitions and a "have your say" section could boost engagement. The local supermarket was cited as the main place magazines are purchased.

1. Questionnaire Results.
Gender
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Male Female
This wasn’t down to answers, but this is who I asked, so the results are now biased towards
a female’s opinion, but the magazine would need to be aimed towards both females and
males.
Age
16
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Sixteen Seventeen Eighteen
The age spanned from 16 to 18, with the majority being 17 (first year college). Therefore,
these results are now biased towards an age group of 17 year olds, and the answers are
from the perspective, purely of older teenagers.
Tilly Dobbin

2. What do you like about Indie Alternative magazines?
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Some people asked didn’t like anything about Indie Alternative magazines, so there is a
small percentage of people asked who wouldn’t have positive feedback for this
questionnaire. The type of bands are the most interested in feature of a music magazine,
therefore it is crucial that the bands used within the magazine, would appeal to the
audience.
How often do you buy a music magazine?
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Every Every Every Never
day week month
This shows that the audience asked (students) would usually buy magazines once a month,
therefore I would have to create a magazine designed to come out once a month.
Tilly Dobbin

3. How much would you spend up to on a good music magazine?
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£1 £2 £3 £4 £5
This shows that this particular age group (students) are more likely to pay around £2.00 -
£3.00 for a music magazine, therefore, it should cost no more than £3.00.
What colour scheme would you prefer?
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Black, White Light Orange, Red
and Red blue, Dark and Yellow
blue and
Grey
Black, white and red seems to be most popular with this market. Not too much colour
needed, but flashes of it are obviously better. Therefore using this colour scheme would
attract the eye of this audience.
Tilly Dobbin

4. Do you like reading interviews with Artists/Bands?
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Yes No
This shows that in my magazine, there would have to be interviews with bands/artists, as
the majority of the people asked would expect this from a music magazine, and because
they enjoy reading them, this would give an incentive for them to buy it every month.
Who is your favourite band/artist out of the following:
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Oasis and Ed Sheeran are the type of artists that this audience is looking for. More bands
would have to be used that are based around their style to attract the larger market.
Tilly Dobbin

5. What do you like about music magazines?
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Layout Contents Articles Gossip
This shows that the articles included would need to be informative and interesting as this is
what people look for most within a music magazine. People don’t usually look consciously at
the layout, but that too would have to look good also, in order for the magazine to be
interesting.
What don’t you like about music magazines?
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These results show that it would be a good idea to stay away from gossip, and stick to
factual based articles – interviews being a main attraction as rather than this being about a
band/artist, it Is straight from them, providing a connection between the reader and the
artist.
Tilly Dobbin

6. How many pages do you think is suitable for a music magazine?
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<50 <100 <150
11 up to 50 and 6 over, I would personally think that more than 50 pages would be needed
to fit in all the content, but if they believe that up to 150 would be too much, then 50 – 100
would be a good idea.
Would you enter competitions if they were included?
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Yes No
It is pretty half and half therefore it is best to include competitions, as when the magazine
gets out, there should be about 50% response, meaning that it would be worth doing
(depending on the prize).
Tilly Dobbin

7. Why would you pick a name for your magazine?
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This shows that the name of a magazine should sound good, and if it’s snappy, the public
will remember the name, but it doesn’t necessarily mean that it need to look good for them
to remember it, however that would always help.
Would you like to ‘Have your say’ in the magazine and have your
views and thoughts included?
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Yes No Maybe
8 people would like to have a section for them (the public) to have their say, and only 1
wouldn’t want this, with another 9 being undecided, therefore including it would be a good
idea, as the majority are open to the idea.
Tilly Dobbin

8. Where do you usually buy your magazines from?
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The local supermarket seems to be the main place for people to buy their magazines, which
means that this would be the best place to market my magazine.
Do you like pictures or do you prefer to read more?
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Pictures Read
Pictures are clearly important to the audience, but a large amount prefers reading over the
pictures, therefore the articles would need to be well written and informative above all.
Tilly Dobbin

9. Would you expect straight talking interviews or would you rather the
language be cleaned up before publishing?
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Straight talking Cleaned up
Most people would expect straight talking interviews, meaning that what is asked and what
is answered should be written word for word. This too also helps with being a precise and
truthful interview.
Do you usually follow one magazine or buy which ever is in stock?
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Follow one Which ever is in
stock
One magazine is usually followed by most students; therefore a new magazine would need
to have something new and different from the others to make this the one that people
follow.
Tilly Dobbin

10. Have you ever bought Q or Mojo magazine?
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Yes No
Most people haven’t, meaning that they aren’t interested in these particular magazines;
therefore, a new magazine would have to be set apart from these magazines and have
something different to appeal to this majority.
Tilly Dobbin.
Tilly Dobbin