A Description of my target audience and my project

1. Proposal
1
Working Title:
Digital World of Art
Audience:
My target audience for this project is teenagers, young adults and adults both
male and female, who are interested in art, graphics etc. I think my project
would appeal to this kind of audience because people these days like to do
something they enjoy or like to be a bit creative and I think advertising digital
art in my project will, help people get the motivation to be creative and to read
about digital art and the pieces of work that can be produced by it.
Furthermore, my target audience will be for people of all social status that are
interested in art and graphics because it could be something they look at in
their free time and get inspiration from.
Rationale (approx. 100 words)
After getting use to Photoshop I have learned a range of skills which I will put
towards making my project, such using text tool, shapes, blending two
images together. will also put the skill of making a black and white image
become coloured, I will do this by using a range of tools and including the
skill for my final project to help improve the outcome of the final project.
However, I will also scan some images that are my own for the final project,
this is because I want to try and include as many skills, that I know, into this
project as possible and help make this project meets the standards that are
required to be met.
Project Concept (approx. 200 words)
The concept for my project is to show that people can create anything in their
own time through art. However, in this project I am going to be making a
magazine front cover and a magazine double page on digital art. When doing
this project, I will need to research magazines and images on digital art and
the equipment used for it. This is so that I can try and maybe advertise
something on the front cover to help attract the target audience's attention.
But also, to help make it stand out.
In addition, I will also research the type of colours that are mostly used in art
magazines and digital art magazines to help give me a rough idea of what I
should include when doing this project. I will also need to look at the type of
fonts and the sizes that will be suitable for this project and that will help the
text stand out on the front over and the double page.
What is the concept for your project and what are you going to make?
What research will you need to conduct and how will it help you make your project/
I will be making a magazine front cover and a double page based on digital art
which i will use pieces of work from other artists, that I need to get permission

2. Proposal
2
from to use their work. The research I will need to do is look at a range of
magazine front over layouts that are art magazines to help give me a rough
idea of what I could include in my project.
I will also look at the range of fonts and style that most art magazines, articles
and artists use.
Evaluation (approx. 50 words)
How do you plan to evaluate the work? Reference conducting on-going evaluation
(Production Reflections) and your final self-reflection (Evaluation), analysing your
work and its outcomes.
How will this process help developing your working practices as you continue with
your study/media career?
When evaluating my work I plan to talk about the good and bad things that
have happened when creating the project, what I can improve, how well I can
manage my time and what I would change if I had more time to create the
project. Evaluation and feedback on my project will help me for future
projects because I will be able to discuss more about what I should include
but also it will help me improve my work so that I can aim and get the high
grades