proposal (print project)

1. Proposal
1
Working Title:
The title will be having something to do with York since that is the main theme of my magazine.
Since the theme of my magazine is tourism, I could try and make a title with that sort of theme in
mind.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc. Use the
Audience Classifications PowerPoint on Blackboard to help you develop this section.
Why would your project appeal to this person? Discuss each audience element in relation to
content (why would your product appeal to the age group? Why would your product appeal to the
gender? Etc.)
My intended audience is for older people (18+). The reason why I chose this age range is because
I don’t think that people younger than the age of 18 would want to read a travel magazine. I think
that I would also want to try and appeal to both genders since travel magazines not only tend to be
bought by older people but also are purchased by older people. My product will appeal to an older
audience because I think that they would more likely want to buy a magazine about different
places to travel rather than look online.
Rationale (approx. 100 words)
Review your progress throughout the year- what video game and Photoshop skills and knowledge
have you acquired? How will you use those skills?
What was your advergame and how will it have a direct impact upon your project?
From this year I have learned various skills in photoshop such as how-to re-size images easily by
using CTRL+T and then using the mouse to manually adjust the image. This will help me to easily
edit any images in photoshop which can also less time consuming, meaning I may have more time
to do create other things.
Project Concept (approx. 200 words)
What is the concept for your project and what are you going to make?
What research will you need to conduct and how will it help you make your project/
I plan to create a tourism magazine about York. I plan to take photos in York of places that are
quite popular and then create an article to talk about them. In the article I will talk about the various
(popular) places and also talk about why they might be so popular and/or also who should go and
visit them. E.g. I could talk about the York theatre royal and about what shows people would like
depending on their age. For example, a child would be more likely to go watch a pantomime rather
than an opera. It would also be good to talk not just about places to visit but also talk about various
other attractions that people would enjoy e.g. different restaurants.
Evaluation (approx. 50 words)
How do you plan to evaluate the work? Reference conducting on-going evaluation (Production
Reflections) and your final self-reflection (Evaluation), analysing your work and its outcomes.
How will this process help developing your working practices as you continue with your
study/media career?
I plan to evaluate my work based on how it compares to already existing copies of different
magazines that have the same themes as me, as well as having similar layouts and designs e.g.
the colour scheme and/or the layout. This process will help me to build new skills in InDesign as
well as Photoshop.