2. TOPIC RESEARCH
• About car graphics
• Types of wrap
• Tools used to apply the wrap
• Fanzines
• Promotional Video
3. TOPIC RESEARCH – CAR
GRAPHICS
About Car Graphics:
Car graphics are the designs that are placed on the
car using certain materials such as wrap or stickers.
These are done using specific tools and techniques
to make sure that the wrap is placed on correctly
and meets the client's standards.
Graphics on vehicles are seen on a day-to-day basis
such as buses, vans and trucks for big brand
companies to advertise like Tesco, Iceland also
cinema releases for the Vue etc. These go through
the same application process as cars, the only slight
difference is that putting graphics on buses etc. Will
be done at height, on a larger scale and possibly
outdoors as they are large and tall vehicles as
oppose to cars which can be put in a garage
undercover.
However, graphics can also be easily removed using
a specific tool such as a plastic scraper to lift the
edges and then the wrap can easily be pulled off.
4. TOPIC RESEARCH – TYPES OF WRAP
• Types of wrap:
In car graphics there are a certain types of wrap that can be placed
on the car. However there are certain colours that each wrap comes
in, but it depends on the supplier on how much stock they have
available.
The different types of wrap that are used on cars are, matte, gloss,
satin, chrome, custom, brushed and cut out shape. Each of these
wraps come in certain colours which are shown in the colour scheme
on the right.
Gloss Wrap - is a wrap that resembles classic paintwork because the
finish look is smooth and glossy just like fresh paint on a car. This
wrap is practically available in every colour and available with
metallic flakes in the wrap.
Satin Wrap – is glossier than matte, but not completely glossy like
gloss wrap is. In the satin wrap you don’t see a clear reflection as
you would with the gloss wrap, but you will see more light reflected
than a matte wrap.
Matte Wrap – will show very little reflection. However it is a fairly
uncommon wrap.
5. Brushed Wrap – there are two types of wrap in this form:
• a wrap with the brushed texture,
• a wrap with a print of a brushed material.
The first version will look more authentic this is because it will have much less of a sharp reflection (which is typical for
the brushed look).
Carbon Wrap – again there are two types of wrap in this form, both of which can be made glossy:
• a wrap with carbon texture in and on it
• a wrap with the looks of carbon printed on
Custom Print Wrap – a custom print can have any image printed on the wrap. this can be things like a flag, a comic
character, text, a certain type of material or effect etc. These can be made like matte wrap or gloss wrap.
Cut Out Shape – often referred to as decal or stickers but are essentially the same as a car wrap. A machine cuts out a
certain shape from the vinyl wrap. The shape is then applied on the surface in a similar way to applying wrap.
However, there can be quite a big difference in quality between the different wraps and different manufactures. Some
wraps aren't very glossy and can show huge amounts of orange peel. Other wraps may not stick well to the surface
underneath or may suffer greatly from UV damage. It can be worthwhile investing in a proper wrap manufacture as
cheap wrap can be damaged and not very good quality. However certain brands have a very good reputation. They might
be a bit costly, but you'll achieve a better effect for longer and with less problems unlike cheap wrap. A cheap wrap can
suffer from bubbles that are hard to remove, leaves residue after removal or is so thin that it can tear when applying.
6. TOPIC RESEARCH – TOOLS USED TO APPLY WRAP
There are a range of tools that are used to apply car wrap on a vehicle. These are:
• Heat gun
• Squeegee
• Cutting blade
• Cutting tape
• Cleaning solution
• Measuring tape
• Gloves
• Infrared thermometer
Each one of these plays a role in making sure the wrap is applied to the car correctly. The experience of the person who will
do the wrapping is important this is because if they don't have enough experience then the wrap may not look good so the
visual experience of what the wrap looks like will be poor and the wrap may not last long. However if the wrapper has at
least 15 years' experience then they are more likely to meet the customers standards and show great results.
7. TOPIC RESEARCH -
FANZINES
When thinking about this project I plan to
use a variety of software but mainly
photoshop. This is because a fanzine
concentrates on the visual aspect, so
when creating my fanzine, it needs to look
appealing for my target audience and it
needs to stand out from current fanzines.
The software I plan to use is photoshop
and similar software such as gimp etc. This
is because I am having to do this project
from home due to the covid-19 crisis, so I
have to make sure everything goes
smoothly otherwise this project could get
effected massively. The effects could also
affect my final grade for the year as this is
a big project this year to determine my
grade. I plan to use these specific software
because they are made purely for print
based projects such as a fanzine, posters
etc.
8. TOPIC RESEARCH - FANZINE
Also, when considering this project there are a lot of things, I need to look at
such as fonts, structure, information, colours etc. But I will also need to
understand what a fanzine is to help me get a rough idea on what I will be
creating.
A fanzine is a small magazine/ brochure which is created by fans. However,
the fanzine isn't a publication of any type it's just purely a small magazine
anyone can create or view related to a topic. So, when thinking about my
research I need to look at the layout/structure of each page of a fanzine that
is close to a topic I plan on creating my fanzine off.
But the sources I plan to use are examples of fanzine such as this example on
the right. I plan to use a similar layout because I think that it makes the
fanzine look engaging and appealing to the audience. I also plan to make
the information that I include in the fanzine engaging as I know from reading
a magazine or brochures myself too much information can be quite boring.
I will also make sure to include informative pages like this example as I think
that it looks organized, but it also makes the images and information relevant
to each other . It also gives the information related to the topic which
the audience might not know and find it interesting
9. TOPIC RESEARCH – FANZINE
For the front cover of my roject I plan to use a simple design
like this exaple that I did for my last project. This is because
most fanzines have quite a basic background and title just
saying what the fanzines about. It doesn’t exactly go into a
lot of detail on the front page, this is because its trying to
keep the audience curious and interested into reading the
fanzine itself.
Overall, I think if I include relevant information, a lot of
images and lay it out correctly I think it will become engaging
and appealing for my target audience.
However, the context will be about cars and different
designs. This is because it is based around something, I have
an interest in and want a career in this area.
10. TOPIC RESEARCH –
PROMOTIONAL VIDEO
When thinking about this project I need to consider what would
be the best way to advertise and promote a fanzine in a video. So,
when doing some research, I found this example for a
construction magazine.
The way it promoted the magazines looked good because it didn’t
drag like some do, it was a 35 second video and when thinking
about making a video I need to know how long the video should
last and so this would be a good example when looking at the
length of the video.
This video is useful in another way because it shows the context
of the magazine and talks about whats within different pages of
the magazine. So, when thinking about creating my promotional
video I will take this example into consideration and create it in a
similar way. So that the video is short and straight to the point,
but also keeps the target audience interested.
12. MARKET RESEARCH -
MAGAZINE
When looking at this existing product of a car
magazine. It uses a variety of colours that are
mainly biright colours. This is because it wants
to grab the audience's attention and the way
car magazines do it is to use lots of bright
colours like this example.
However, on this example it has filled the
page with a lot of images and text. This is
because it's trying to promote everything in
the magazine on the front page, but this can
put readers off because it is telling you
everything in that magazine. Unlike a fanzine
where it keeps you curious on the front page.
So, when thinking about my fanzine I may use
bright colours because it's another way to
grab the audience's attention.
13. MARKET RESEARCH - MAGAZINE
This magazine uses bright colour like the last magazine but uses
them in a slightly different way. This is because it uses a similar
layout to a fanzine, with a basic bold title and an image or two.
However, looking at the two magazines I prefer this one to the first
one this is because I think with this one it doesn't seem so crammed
on the front page and leaves you curious.
So, when thinking about my fanzine I plan to use a variety of bright
colours to help make it stand out but also make the front page look
basic and engaging for my target audience.
14. MARKET RESEARCH -
LOGOS
Looking at the logo of this car graphic company,
it is very basic, and it doesn’t use bright colours
in fact it only uses three colours which are quite
dull. This is because the logo doesn’t want to be
seen as complicated, infact it wants to be seen
as simple. This is because the company wants its
name to stand out and the best way to do that
is to be simple and basic.
15. MARKET RESEARCH – LOGOS
Looking at this logo, again the logo is basic and nothing
fancy. It does have more of a range of colours compared to
the first logo. They don’t blabber on in the logo they just put
basic information, the name of the company and what type
of company it is, and this is through the company name.
This is because the company wants its name to stand out
and the best way to do that is to be simple and basic.
16. Looking at this website for car graphics straight
away it says what it does as company in bold white
font. This is to get straight to the point and grab
their audience's attention.
However the website uses a lot of dull colours such
as black and a dark pink.
The name of the company is put in the top left
corner and does look at bit more fancy writing.
MARKET RESEARCH -
WEBSITES
17. MARKET RESEARCH -
WEBSITES
Furthermore, looking at this website it has a range
of dull and bright colours. This is probably to try
and grab their audience's attention through the use
of colours and layout rather than just text.
Also within this website they have a slideshow on
the home page of what services they do. This is
useful for their customers and their target audience
as it gives a brief description of what the company
do.
18. AUDIENCE RESEARCH
• Survey Outline
• Survey Results
• Survey summary
• Car Forum Survey Outline
• Car Forum Survey Results
• Car Forum Survey summary
• Interview outline
• Interview summary
• Overall summary of audience research
19. AUDIENCE RESEARCH - SURVEY OUTLINE
For the start of my audience research I will be creating a survey on survey monkey and sending a link to people to
get a rough overview of my target audience and what there opnion is based on the questions below:
• Age
• Gender
• Own a car or not
• Do you like car wrap/ graphics
• Do you have any graphics on your car
• Do you have any modifications on ur car or not
• How often do u read a brochure
• What info would u like to see on a car wrap brochure
• Do you prefer bold bright colours, dull colours or a range of colours on a brochure
• What types of car graphics/ style would u be interested in, in general
21. AUDIENCE RESEARCH - SURVEY RESULTS(AGE)
Observation:
Looking at the results for age, the majority of people are in the under 18 age group. Which 6 out of 15
people answered. This is then followed closely by the 35-50 age group, with 5 out of 15 people answered
that category. However there is the same amount of people in the 18-24 and 25-34 with a total number of
2 people in the two age groups.
What does this say about my audience
This tells me that there is a variety of age groups from young teens to adults. This gives me a better
understanding of what age groups would be interested in a brochure.
How will I appeal to this audience:
My project will have information and images suitable for people within these age groups and to help keep
them interested
23. AUDIENCE RESEARCH – SURVEY RESULTS(GENDER)
Observation:
the majority of people are male with a number of 11 people that are in that category. This is then followed
by female with a total of 4 people in that category.
What does this say about my audience
This tells me that there is obviously more male than female, which I expected for a car graphics brochure
project. But it also narrows it down to help me get a better idea of who my audience is. However there is a
reasonable amount of females to be able to aim this brochure at both genders.
How will I appeal to this audience:
I will make sure to include designs and colours that are suitable for male and female, so that none of the
genders feel singled out.
25. AUDIENCE RESEARCH – SURVEY RESULTS(OWNING A
CAR)
Observation:
The results show that the majority of people own a car with a result of 9 people owning a car. This is then
followed closely with 6 people not having a car.
What does this say about my audience
This tells me that a majority own a car but looking at the age and gender results most of them are young
male drivers, so this then tells me that they will mostly be into anything related to cars. However there
was a reasonable amount of females as well. So both genders maybe into anything related to cars and may
want to be able to design their car when they have the money.
How will I appeal to this audience:
I will make sure to include designs for all types of cars and that are suitable for all genders.
27. AUDIENCE RESEARCH – SURVEY RESULTS(LIKE CAR
GRAPHICS/WRAP)
Observation:
The majority of people like car graphics/wrap with a percentage of 53.33%. This may be because they are
into anything related with cars and maybe like the graphics because of video games. However it is closely
followed with the result of people not liking car graphics with a total of 46.67%.
What does this say about my audience
This shows me that a majority of people like car graphics/wrap but almost an equal number don’t like car
graphics/wrap. This may be because they purely have no interest in designs for their car and are just happy
with the basic paint job.
How will I appeal to this audience:
I will make sure to include information that will be relevant and hopefully interesting to help interest my
audience.
28. AUDIENCE RESEARCH – SURVEY RESULTS(DO YOU
HAVE ANY WRAP/GRAPHICS ON YOUR CAR)
29. AUDIENCE RESEARCH – SURVEY RESULTS(DO YOU
HAVE ANY WRAP/GRAPHICS ON YOUR CAR)
Observation:
Looking at the results not many people have car graphics on their vehicle. This may be because they can't afford
it or simple don’t want to do anything to their car. However there were at least an answer where someone did
say they had graphics on their car. But there was also one person that skipped this question this might because
they didn’t understand the question.
What does this say about my audience
This tells me that not many people have car wrap/graphics on their vehicle but like the idea of having car
graphics/ wrap on their car. However looking at the questions before they may like the idea of car graphics on
their car in the future.
How will I appeal to this audience:
I will make sure to include reasonable pricing in the fanzine each design so that it will help interest my audience a
bit more in car graphics and the car culture overall.
30. AUDIENCE RESEARCH – SURVEY RESULTS(DO YOU
HAVE ANY MODIFICATIONS ON YOUR CAR)
31. AUDIENCE RESEARCH – SURVEY RESULTS(DO YOU
HAVE ANY MODIFICATIONS ON YOUR CAR)
Observation:
Looking at these results not many people have modification like spoilers or body kit on their car, with a
percentage of 73.33%. it is then followed with some people that do have modifications to their car with a
percentage of 26.67%.
What does this say about my audience
A majority of people don’t have modifications on their car this may be because they don’t have the time
and money or prefer to leave the car the same way as they bought it. However there is a reasonable
amount of people who do have modifications. So I will make sure to include designs for cars with and
without modifications
How will I appeal to this audience:
In my brochure I will make sure to include designs that are suitable for all cars with and without
modifications.
33. AUDIENCE RESEARCH – SURVEY RESULTS(HOW OFTEN
DO YOU READ A BROCHURE)
Observation:
The majority of people only read a brochure once a month, with a percentage of 86.67% which is 13
people out of the 15 that answered the question. However there was a couple of people that said they
either read a brochure every day or a few times a week.
What does this say about my audience
This tells me that not many people read brochures on a regular basis but do read them once a month. This
may be because they don’t have time or simple find them boring.
How will I appeal to this audience:
I will make sure to include information and designs that will help interest the audience.
34. AUDIENCE RESEARCH – SURVEY RESULTS(WHAT INFO
WOULD YOU LIKE TO SEE ON A CAR WRAP BROCHURE)
35. AUDIENCE RESEARCH – SURVEY RESULTS(WHAT INFO
WOULD YOU LIKE TO SEE ON A CAR WRAP BROCHURE)
Observation:
Looking at the responses many people would like to see the designs and types of wrap they would be in.
But also some people didn’t know. This may be because they have never read one or simply didn’t know.
However some people would also like pricing and application. There was one person that said they would
like to fish, so I'm guessing they would like to see a wrap with fishes, which I could include in a design.
What does this say about my audience
This tells me that people would like to know the basic things like the pricing, application, the types of wrap
and the designs such as a wrap with a fish design
How will I appeal to this audience:
I will make sure to include key information like pricing, type of wrap, application and designs, including a
fish design, that will help interest the audience. However I will also try to inlcude designs on old and new
cars. Furthermore, I will try to add small description and make sure to try and include whether its suitable
for anyones car or not
37. AUDIENCE RESEARCH – SURVEY RESULTS(COLOURS)
Observation:
Many people would like to see a range of colours on the brochure, which has a percentage of 46.67%. Then
it is followed closley by dull and bright colours both with a percentage of 26.67%
What does this say about my audience
This shows me that most people would like to see a range of colours on the brochure
How will I appeal to this audience:
For my brochure I will make sure to include a range of colours, to help make the brochure stand out but
also to help interest my audience and consider what they would like within the brochure.
38. AUDIENCE RESEARCH – SURVEY RESULTS(WHAT TYPES
OF CAR WRAP/GRAPHICS INTERESTED IN GENERALLY)
39. AUDIENCE RESEARCH – SURVEY RESULTS(WHAT TYPES
OF CAR WRAP/GRAPHICS INTERESTED IN GENERALLY)
Observation:
Looking at the responses to this question not many people know. This may be beacuse they either don’t
understand the question or simply don’t know. However the other responses was that people would like a
range of modern styles and a range of sizes.
What does this say about my audience
This shows me that people would like to see a range of modern designs that are a range of sizes.
How will I appeal to this audience:
I will include a range of designs, that will look modern with a range of sizes. So that I include what the
audience has said
40. AUDIENCE RESEARCH - SURVEY REVIEW
To get as many answers as I possible could. I sent out the survey to people in my class and family. This was so that I got a variety of
answers from a range of ages, to help with my project.
• Most people that answered my survey were teens below 18, which were then followed by young adults and adults. I will make sure
my project is suitable and interesting.
• As most of my audience are male which is closely followed by female. I will make sure to include designs for both genders, so none
feel singled out.
• There were also many people who owned a car which was again followed closely by people who don't own a car. So in my project I
will make sure to include designs that are suitable for all types of cars from old to new cars.
• Many people like car graphics but it was also followed closely by people who don’t like car graphics. I will make my brochure
interesting, to help change the audience's opinions on car graphics.
• Not many people have car graphics/wrap on their vehicle, so I will include information about the design, the pricing and application
to help interest my audience
• Not many people have modifications on their car so I will include designs, pricing and application for cars with and without
modifications.
• Looking at the results there was a lot of people who read a brochure at least once a month. To help improve this I will make sure my
brochure interests my audience and for people like them. I will do this by adding key information and designs and make the layout
stand out to help engage them.
• Many of my audience would like to see a range of things within my project. However the main thing that came up was pricing,
application and design. So I will make sure there is a description on how the wrap is applied to the vehicles and I will include a pricing
for each design.
• Most of my audience would like to see a variety of colours. This was closely followed by bold and bright colours and dull colours. So
for my project I will make sur to include a range of colours that are also bright and dull colours.
• For this particular question not many people knew what types of graphics they liked in general other than a variety of sizes and
patters. So in my brochure I will make sure to include a variety of designs that come in a variety of sizes.
41. AUDIENCE RESEARCH – CAR FORUM SURVEY OUTLINE
For the first survey I did that on survey monkey and sent it out to people I know like my college group chat and
family and friends. When doing this I got a variety of results and I mentioned brochure. This was because at the
time I didn’t know what a fanzine was, and I thought it was something like a brochure, so I used that phrase for
the first survey. However, for this survey I did it on survey monkey again but used the correct term "fanzine"
because I did some research and did a fanzine as a previous project. So, I then put the survey on a car forum on
reddit. This is because I wanted to get a good view of what my actual target audience was if my FMP is associated
with cars. So, what I asked people on the survey was:
• Age
• Gender
• What interests them associated with cars
• What do they want to see in a car fanzine
• Would they be interested in reading a car graphic fanzine
• Would they be interested in watching a promotional video on the car graphics fanzine
43. ADIENCE RESEARCH – SURVEY RESULTS (AGE)
Observation:
Looking at the results for age, the majority of people are in the 25-34 category. This is the closely followed
by the under 18 and the 18-24 category
What does this say about my audience
This tells me that there is a variety of age groups from young teens to adults. This gives me a
better understanding of what age groups would be interested in a fanzine and in this case its mostly adults.
How will I appeal to this audience:
My project will have information and images suitable for people within these age groups and to help
keep them interested throughout the fanzine
45. ADIENCE RESEARCH – SURVEY RESULTS (GENDER)
Observation:
Looking at the results for age, most people who di this survey are male which is followed by one person
who is female.
What does this say about my audience
This tells me that there is obviously more male than female, which I expected for a car graphics
fanzine project. But it also narrows it down to help me get a better idea of who my audience is. However, i
will aim this fanzine at both genders as I do have to consider the results from the first survey as well.
How will I appeal to this audience:
I will make sure to include designs and colours that are suitable for male and female, so that none of
the genders feel singled out.
46. AUDIENCE RESEARCH – SURVEY RESULTS (WHAT SECIFICALLY
INTERESTS YOU THAT’S ASSOCIATED WITH CARS)
47. Observation:
Looking at the results the majority prefer cars in general, this is then followed by car graphics and then the
rest all have an equal amount of responses
What does this say about my audience
This tells me that they genuinly just like cars in general, some like the modifications and graphics but they
just have an interest in cars as a whole.
How will I appeal to this audience:
I will make sure to include designs with and without modifications but also some cars that just look like
standard factory cars. This is because I am trying to make it suitable for my audience and with people liking
a mixture of things to do with cars from my first survey and this one, I need it to be suitable for all.
AUDIENCE RESEARCH – SURVEY RESULTS (WHAT SECIFICALLY
INTERESTS YOU THAT’S ASSOCIATED WITH CARS)
48. AUDIENCE RESEARCH – SURVEY RESULTS (WHAT DO
YOU WANT TO SEE IN A CAR GRAPHICS FANZINE)
49. AUDIENCE RESEARCH – SURVEY RESULTS (WHAT
DO YOU WANT TO SEE IN A CAR GRAPHICS FANZINE)
Observation:
Looking at the results the majority would prefer to see the process of car graphics and basic designs, which
this is then followed by a coule of responses that would like to see a few crazy designs from the 80s and
90s.
What does this say about my audience
This tells me that they prefer to learn about the process of car wrap and look at basic deisgns rather than
over the top designs. However, I do have to consider other responses from the first survey as well.
How will I appeal to this audience:
I will make sure to include designs that are simple and over the top but also inlude the process of car wrap,
this is because I want it to include the things my audience want, and I need it to be suitable for all.
50. AUDIENCE RESEARCH – SURVEY RESULTS (WOULD YOU BE
INTERESTED IN READING A CAR GRAPHICS FANZINE)
51. AUDIENCE RESEARCH – SURVEY RESULTS (WOULD YOU
BE INTERESTED IN READING A CAR GRAPHICS FANZINE)
Observation:
Looking at the results the majority wouldn’t be intereted in reading a fanzine. This is then followed closely
by people who would follow a fanzine.
What does this say about my audience
This tells me that my audiece arent really keen on fanzines or brochures, this may be bacuse whenever
they’ve read one its been quite boring. But I do have to consider those who have said they would be
interested so I will ty make the fanzine appealing for my target audience.
How will I appeal to this audience:
I will make sure to make the fanzine and promotional video engaging as I know from experince that some
brochures and fanzine can be quite boring, and it depends and how text and images are presented
throughout.
52. AUDIENCE RESEARCH - SURVEY RESULTS (WOULD YOU BE
INTERESTED IN WATCHING A PROMOTIONAL VIDEO FOR A
CAR GRAPHICS FANZINE)
53. AUDIENCE RESEARCH - SURVEY RESULTS (WOULD YOU
BE INTERESTED IN WATCHING A PROMOTIONAL VIDEO FOR
A CAR GRAPHICS FANZINE)
Observation:
The results were equal so I will try to make the short video interesting for my target audience
What does this say about my audience
This tells me that my audiece would be interested in a promotional video but also not interested. So I will
make sure to make the video engaging and apealing but also short.
How will I appeal to this audience:
I will make sure to make the fanzine and promotional video engaging as I know from experince that some
promotional videos can be boring and drag. So I will make the video short and appealing.
54. AUDIENCE RESEARCH – CAR FORUM SURVEY REVIEW
To get as many answers as I possible could. I sent out the survey to people in a car forum on reddit.
• Many people that responded were between the ages 25-34, which was then followed by people who
were age 18-24 and under 18. I will make sure that my fanzine is suitable for all ages.
• There were also more males than females, but I will use colours and images to make it suitable for both
genders, so they don’t feel singled out.
• I will include the process of car wrap as a few people who did the survey would like to see that within
the fanzine.
• There was also an equal response between people being interested in a promtional video, so when
thinking about my project I plan to create an short but appealing promotional video.
55. AUDIENCE RESEARCH – INTERVIEW OUTLINE
The interviews I plan to do will act quite differently to the survey I asked people to complete. The
interviews will have more in depth questions so that I get a better understanding on what people prefer.
However due to the COVID-19 I am restricted and will have to do most interviews through facetime and I
get the answers I need. However, I will be able to do some face-to-face interviews with family members
who are in the same household as me which means I am not completely restricted, and I will still be able
to get the appropriate answers I need. It does restrict me in some way as I am limited on some of the
sources.
Furthermore, a potential issue that could happen when doing the interview is that some of the questions
could be personal to some people so they may give a false answer or may not answer at all as they may not
feel comfortable answering a specific question.
56. AUDIENCE RESEARCH - INTERVIEW 1
Name:
Jess
Age:
17
Gender:
female
Do you enjoy reading fanzine:
Sometimes it depends on what its about becase if its about art then yes but if its about war films then no
How often do you read a brochure or fanzine and why:
Not much
For you to be intrested in a brochure what would it need to contain:
It would have to be colourful and easy to read
What key colours would you like to see on a brochure:
Id like to see a variety colours
57. AUDIENCE RESEARCH – INTERVIEW 2
Name:
Pete
Age:
49
Gender:
Male
Do you enjoy reading fanzines:
no
How often do you read a brochure or fanzine and why:
At least once a month just to see if there is anything new
For you to be intrested in a fanzine what would it need to contain:
Relevant information and images
What key colours would you like to see on a brochure:
A variety of colours, but back,white, red, blue, green and purple I'd like to see within a fanzine
58. AUDIENCE RESEARCH – INTERVIEW 3
Name:
Faith
Age:
17
Gender:
Female
Do you enjoy reading fanzines:
No im not really a fan of fanzines
How often do you read a brochure or fanzine and why:
I read one 3 year ago so not often
For you to be intrested in a fanzine what would it need to contain:
It would have to be on a topic im interested in like music
What key colours would you like to see on a brochure:
A variety of colours including blue and orange
59. AUDIENCE RESEARCH - INTERVIEW REVIEW
Looking at the responses from my interviews, not many people read brochures or fanzines this is because
they can be quite boring. However, they all said that what would interest them in a fanzine is relevant
information, images and on topics they enjoy.
For my project I will make sure to include relavent information and images that will help interest my
audience, as I know from my experience a mojority of brochures and fanzines can be boring. Furthermore,
the thing that came up from the interview was that they'd like to see a variety of colours. So, for my project
I will make sure to include a variety of colors both dull and bright.
I will also take into consideration the responses I got from both of my surveys and make it appealing and
interesting for all ages from 17+.
60. AUDIENCE RESEARCH - OVERALL SUMMARY OF
AUDIENCE RESEARCH
After collecting my audience research to get a good idea of what my target audience would be, I have
found out that not many of them are interested in fanzines or brochures. However, if it was about
something, they like in this case cars, they would read it if it's put in a way they like. This would include a
variety of colours, how the application of wrap works and weird and simple designs. So, to piece this all
together to create, I will create examples of templates that I will draw to help give me a rough idea of what
each page would look like, but it will also help me to make improvements before I start creating my
project.
This is because I want everything to go as smoothly as it possibly can be due to the covid-19 crisis. So,
when thinking about my project I'll try to include things that came back from people on my survey but will
also try to not make it boring as I know fanzines and brochures and videos can be boring if there's too
much information.
62. PRODUCTION
RESEARCH - SOFTWARE
What software do I plan to use:
The software I plan to use for my FMP is mainly photoshop
however due to the covid-19 pandemic, I may have to use
free software like gimp,krita etc. This is because I will be
creating the design of a fanzine and to do this, I will be using
photshop or gimp and krita if we are still in a lockdown.
I will also be using videopad video editor for my
promotional video as it’s a free software and with the covid-
19 crisis I may have to use free software to help make this
project happen. But I am trying to use apps that are as
close to the adobe apps as much as possible.
I will mainly be using these software as they have the tools, I
need to help create my fanzine and promotional video.
However, I may use other free softwares if things don’t go
the way I want them to go with the softwares I plan on
using. This is because I want everything to run smoothly
especially in this difficult time as this is a big project and I
want this project to be the best it can be.
63. PRODUCTION RESEARCH - SOURCES
The sources I plan to use to help me create this fanzine, is my notebook to help
give me a visual image of what each page of the fanzine would look like and I
would be able to make improvements on the drawings before creating the
fanzine. It would also help me in what I should include within the fanzine and
how to make it appealing for my target audience.
I also plan to use either other fanzines or some youtube videos to help me with
the layout of the fanzine, promotional video and designs for the vehicles . Using
these as sources will give me an idea on the types of designs, I could create for
my fanzine and the styles and structure used to help engage the
audience. Furthermore, I plan to use my last project as a source as it was a
fanzine, I created for the first time. I will use it to help guide me on the
structure but also to help make this fanzine look better than that one in certain
ways for example changing the colours to brighter and more variety of colours.
This is because it's one way to grab an audience's attention visually,
64. PRODUCTION RESEARCH –
HARDWARE
The hardware I plan to use is my laptop as it is print based project and
majority of it will be done on my laptop. However, I do plan to use a
printer to scan things such as mind maps and templates to put onto
my PowerPoints to show experiments and what I plan on creating. I
also plan to use a USB stick to help transfer my work across laptops
and computers. This is because I'll need to use a computer to put my
work on my website.
I will use will be a keyboard and mouse. This is because I don’t have
the correct stuff on my laptop and the computer, I use has the
software I need to put onto my website. I also plan to use a notebook
to help to draw rough sketches of each page within the fanzine. This is
so I can make ammendments before creating the project.
65. PRODUCTION RESEARCH – PRE - PRODUCTION
Equipment Location Time and date Reason for using it
Laptop Home To write up my
powerpoints and dairy,
also to do production
Computer Home To help transfer my work
to my website and
another device to save
my work
Keyboard Home Used to help type up
what I want to write for
the full project.
Mouse Home I plan to use a mouse to
help with certain
softwares such as krita
to help me craete my
fanzine
Sketchbook/notebook Home To help draw a rough
sketch of each page so I
can make improvements
before production
67. PRACTICAL RESEARCH - EXPERIMENTS
In class when preparing for my FMP, I did a few
experiments on photoshop, by selecting certain
sections on the car and changing the colour. I could
possibly do the same technique and use it for the
designs when creating my fanzine.
However, when doing these experiments there was some
difficulty as the software was quite slow and would stop
responding. So, I will make sure to take this into account
as a potential issue that could happen when creating my
fanzine. However due to the covid-19 crisis I may have to
use free software like gimp, and this could affect how the
project looks at the end but also how it looks visually as
from using gimp before it is quite pixalated so I will take
this into consideration when thinking about my project.
68. PRACTICAL RESEARCH - EXPERIMENTS
I also started on some experiments with templates of vehicles. This was to try and do
a before and after design, which I could maybe include in my fanzine as looking back
at my survey people would like to see the process.
The interesting thing about this was it was an actual request that a client wanted,
which was for my dad and his car. Luckily for me I was given an opportunity to do
something I was intrested in. However, when doing this experiment, I had to consider
what the client wanted and try to do it up the standards of the client.
I used a software that I have never used before, which was a software called coral
draw. In this software I was able to create the design that the client wanted on a
template of the vehicle within the software. However, I was limited on the days I had
to complete this design and the tools within the software as I was trialing the
software. But I did learn quite a few things with the software and this software is
suitable for more template based project. Unfortunetly the software isnt free
otherwise I would have used this to do some of my designs for my fanzine.
69. PRACTICAL RESEARCH - HOW IT LOOKED ON THE
VEHICLE AND BEFORE AND AFTER DESIGN
Looking at the design on the vehicle after creating it on the software, it
looked like the design on the software I created it on but looked better in a
way as you could phyically see how the design turned out. The client was
happy with the outcome of the design as it was exactly what they wanted.
Looking at the before and after design I do prefer the after design as it
doesn’t make the car look so plain and breaks up th white. However, the
actual car did have more graphics on it, but it was more like a finishing
touch to the car.
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