Some small research before starting my project

1. FMP – CONTEXTUAL
RESEARCH
BY TEGAN ARTHUR

2. CONTEXTUAL
RESEARCH
Paula Scher
Yianni
David Noton
Fanzines theory
Statement

3. PAULA SCHER
Paula Scher was born on October 6th, 1948 in Virginia and grew up in
Philadelphia and Washington DC. Paula is an influential American graphics
designer she is well known around the world for her graphic identities for
Citibank and Tiffany & co.
She attended the Tyler School of Art, Elkins Park, Pennsylvania and completed
her Bachelor of Fine Arts, in 1970. Later she moved to New York city to begin
her professional career as a layout artist. Subsequently, she landed a job in
the advertisement and promotion department of the CBS Records. Two years
later she joined a competing label, Atlantic Records, as an art director.
However, throughout her career she has been awarded a variety of awards
such as in 1998 she was named to the Art Directors Club Hall of Fame. I
worked for Random House for a while, designing the inside of children's
books. Then I got a role in the promotional department of CBS Records (now
Colombia Records) where I designed ads".
Scher portrays large-scale maps filled with intricate lettering that indicate
political and societal connections between countries and regional
borders. “The job of the designer is to make things understandable, usable,
accessible, enjoyable, and important to a public, that involves the public,” she
has explained.

4. PAULA SCHER
Scher held positions at both Atlantic Records and CBS Records,
during which time she received four Grammy nominations for
her album designs. The artist later joined Pentagram, a design
consulting firm in New York, where she continues to live and
work.
A partner at pentagram since 1991, she has worked with a
whole host of clients – Bloomberg, Coca-Cola, the High Line –
crafting identity and branding systems, promotional materials,
environmental graphics, packaging and publication designs.
"I like making things that you can touch and feel, but I also love
working in the digital landscape. I love animating as well. My
whole day is a complete digital experience. But I do like it when
things can last as objects."

5. PAULA SCHER

6. PAULA SCHER BIBLIOGRAPHY
1. Cowan, K. (2019). Paula Scher on falling in love with typography, timeless identities and what it takes
to become a great designer. [online] Creative Boom. Available
at: https://www.creativeboom.com/features/paula-scher/. (Acessed 5th Jan 20201)
2. Famous Graphic Designers. (2012). Paula Scher | Biography, Designs and Facts. [online]
Available at: https://www.famousgraphicdesigners.org/paula-scher. (Acessed 5th Jan 2021)
3. https://www.facebook.com/pentagramdesign (2019). Paula Scher — Pentagram. [online] Pentagram.
Available at: https://www.pentagram.com/about/paula-scher. (Accessed on 5th Jan 2021)
4. www.artnet.com. (n.d.). Paula Scher | artnet. [online] Available at: http://www.artnet.com/artists/paula-
scher/. (Acessed 5th Jan 2021)

7. YIANNI
Yianni is a well-known car wrapper in England. Yianni was born on
July 16, 1976 in England. Yianni is one of the famous and trending
celeb who is popular for being a Entrepreneur. As of 2018 Yianni
Charalambous is 41 years old. Yianni Charalambous is a member of
famous Entrepreneur list.Yianni Charalambous’s net worth
is $100,000 – $1M. There are many sources that talk about
Yianni Charalambous’s net worth, his salary, and income, but online
estimates of his worth vary.
He originally started at a place called Do It All, which is like B&Q
nowadays when he was 16, and then he worked at M&S in Brent
Cross stacking shelves. "I worked in recruitment in the city and was
top seller for quite a few years - I always had the gift of the gab".
From a young age he loved cars. "i was very meticulous even when I
was parking my little toy car. Then I got into the car industry and
started out doing normal people's cars until I got introduced to
Arsenal footballer Bacary Sagna".
Hes been wrapping cars for about 10 –12 years, so he has quite a lot
of expeience behind him. His work over the years has seen him wrap
and design stunning interiors on rare and expensive cars including
Lamborghinis, Ferraris, Porsches and Bentleys. With starting prices
from around £2,000 that rises to as much £10,000, there is nothing
that can't be done in his garage Yiannimize in Enfield, North London.

8. YIANNI

9. YIANNI BIBLIOGRAPHY
1. sam (2019). Yianni Charalambous Wiki, Biography, Net Worth, Age, Family, Facts and More. [online]
Wikifamouspeople. Available at: https://www.wikifamouspeople.com/yianni-charalambous-wiki-
biography-net-worth-age-family-facts-and-more/ [Accessed 6 Jan. 2021]
2. Staff (2019). Who is Yianni Charalambous Dating Now - Girlfriends & Biography (2021). [online]
DatingCelebs. Available at: https://www.datingcelebs.com/who-is-yianni-charalambous-dating/
[Accessed 6 Jan. 2021]
3. The Sun. (2019). Meet Yianni Charalambous - the man who customises cars for the stars including
Anthony Joshua, Harry Styles and a host of Prem players. [online] Available at:
https://www.thesun.co.uk/sun-men/8737547/yianni-charalambous-cars-stars-anthony-joshua-harry-
styles-prem/ [Accessed 6 Jan. 2021]

10. DAVID NOTON
David Noton, a renowned travel and landscape photographer, and runs his
own highly successful freelance photography company from his base in
Milborne Port, Sherborne on the Somerset/Dorset border. In his 35 years as
a roving professional photographer, David has travelled to just about every
corner of the globe. His images sell all over the world, both as fine art
photography and commercially in advertising and publishing, and his clients
include Canon, the National Trust, Royal Mail and BBC Enterprises/Lonely
Planet Magazine.
David was born in Bedfordshire, England in 1957, but within two months his
family had emigrated to California, as his Father (an aerospace scientist) was
recruited to work on the then rapidly expanding American space programme.
"Trans-Atlantic migrations shaped my childhood, as we returned to England in
the early’60s only to re-emigrate, this time to Canada, in 1965. The
subsequent six years growing up in Ontario were life shaping; I still feel a
strong bond to Canada".
David Noton travels the world taking photographs, but one of his favourite
images from 2017 is a picture of a majestic old tree in the heart of the English
countryside – was shot moments away from his home in Dorset.

11. DAVID NOTON
David has developed a real affection for the tree, which he describes
as an endless source of inspiration. "A couple of years ago, I was
commissioned by a local landowner [to show] how the landscape
changes over the seasons. I did a ‘four seasons’ set of pictures of this
beech tree, which is why I say I’ve built quite a relationship with it – I
wonder what tales it can tell."
After leaving school he joined the British Merchant Navy and served
for three years as a navigating officer on a variety of cargo ships.
During this time of constant travel, Noton began to develop an
interest in photography. Beginning as an attempt to document his
travels, photography soon became an all-consuming passion.

12. DAVID NOTON

13. DAVID NOTON BIBLIOGRAPHY
1. Europe, C. (n.d.). The Story Behind Travel Photographer David Noton’s “Marvellous” Beech Tree - Canon
UK. [online] Canon Europe. Available at: https://www.canon-europe.com/pro/stories/david-noton-
favourite-shot-tree/ [Accessed 7 Jan. 2021]
2. www.davidnoton.com. (n.d.). Welcome to David Noton Photography. [online] Available at:
https://www.davidnoton.com/. (Acesssed 7th Jan 20201)
3. www.globalgallery.com. (n.d.). David Noton - Artist Biography - Global Gallery. [online] Available at:
https://www.globalgallery.com/knowledgecenter/artist_biography/david+noton [Accessed 7 Jan.
2021]

14. AUDIENCE THEORY
Audience theory is an element of thinking that
developed within academic literary theory and
cultural studies.
However, a target audience is the demographic of
people determined internally to be interested in
your products or services. Businesses use their
target audience to create “personas” that guide
their sales and marketing processes. Discovering
your target audience means looking at
information like gender, age etc.
Knowing your target audience can dictate how you
advertise, how you conduct campaigns, how you
develop and distribute content, and even how you
establish your online presence.

15. AUDIENCE THEORY

16. AUDIENCE THEORY BIBLIOGRAPHY
1. My Site. (n.d.). AUDIENCE THEORY. [online] Available at: http://gsmedia.weebly.com/audience-
theory.html. (Accessed 8th Jan 2021)
2. Directive. (n.d.). What is a Target Audience? [online] Available at:
https://directiveconsulting.com/resources/glossary/target-audience/. (Accessed 8th Jan 2021)

17. STATEMENT
I've looked at these specific people and topics for my contextual research because they all play and
important part for the next bit of my project but also because they link to the area, I plan on doing my FMP
which is print based and video. The reason I have chosen to do a print-based project and video is because i
want to be able to show the skills I have gained throughout the years and be able to put them together.
However, I plan to do a video to promote the fanzine because it will show I have used a variety of skills that
I've learnt. But I plan to do a print-based project as well because I enjoy that area and I want this project
to be the best of my abilities as I want to be able to have a career in this area but also to help me get into
university.
However, I do have to consider that this poject could be affected because of the covid-19 crisis, so
everything I do for this project can become challenging and I may not get everything to go as smoothly as I
would like. So that’s why I need to put everything into this project and find solutions in every part of the
project I do