The document proposes a magazine called "Luxe" targeting males aged 16-25 who are interested in high-end sneakers. It will focus on how sneakers influence everyday urban and rural life through abstract images subtly featuring sneakers blended into the background. The creator aims to tell stories through the images and show sneakers' impact on society. Their skills in Photoshop and designing have grown through their previous advergame project, which will help create the magazine's futuristic tone blending high fashion and sneaker culture. Evaluation will compare the magazine to others to identify improvements through ongoing reflection and a final self-assessment.

1. Proposal
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Working Title:Luxe
French word for luxury, is short and catchy also.
What is it called? This can change if you think of something better later
Audience:
The age of the audience I would like to reach to is around 16- 25 as they are mature enough to
understand the contents of the magazine and the fashion information inside of it. I would also
target primarily males as males are the biggest buyers of sneakers worldwide, especially high-end
rare sneakers which is what my magazine will focus on. My magazine will solely focus on middle
and upper middle class as they are primarily the social classes which can afford the high-end
fashion consistently. The psychographic would be the Emulator/wanna be. This is because people
wear high end fashion to try and have that taste of a luxurious lifestyle, to feel what its like to being
in a higher social class.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc. Use the
Audience Classifications PowerPoint on Blackboard to help you develop this section.
Why would your project appeal to this person? Discuss each audience element in relation to
content (why would your product appeal to the age group? Why would your product appeal to the
gender? Etc.)
Rationale (approx. 100 words)
My skills have drastically increased since I first started my video game. I gained a lot of experience
with the tools and applications I used such as adobe Photoshop and premier pro. I have also
developed skills I had beforehand such as my designing ability and how creative I can make
projects. My advergame was an 8 bit style game so I couldn’t be as artistic as I would have liked
but it also helped me understand how different colours and designs impact an imagine and not just
the quality of the picture. It also helped me understand how the designs can help attract attention
to certain aspects of an image and how certain colours can be pushed to the side if not placed
properly.
Review your progress throughout the year- what video game and Photoshop skills and knowledge
have you acquired? How will you use those skills?
What was your advergame and how will it have a direct impact upon your project?
Project Concept (approx. 200 words)
The concept is to have an abstract look at sneakers and try and show how the affected everyday
life, from urban to rural lifestyles. I want to try and do this by showing sneakers that affect
everyday life and society. the contrast that this has will be the key drawing point for viewers as it
has a unique view that other fashion magazines dont have. i tend to focus mainly on the shoe
colourway and its silhouette fitting around the scenery. i will try and implement the shoe subtly in
the background and have it blend in with the background to create a seamless image and not just
two seperate layers. i also want to try and create images with a narrative, images that the viewer
can look at and create their own story with which can help them create a relationship with the
magazine, growing a personal bond and becoming a reoccuring reader. the main tone for my
magazine is the future and showing the far reaches of fashion and how they have influence on
society. what research i will do is by looking at futuristic magazines and high fashion magazines
and seeing how i can blend them together.
What is the concept for your project and what are you going to make?
What research will you need to conduct and how will it help you make your project/

2. Proposal
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Evaluation (approx. 50 words)
to evaluate my work i will try and look at exisiting magazines and compare my magazine with what
worked well and what didnt work so well. this will be how i see if i can make any improvements to
my images.
How do you plan to evaluate the work? Reference conducting on-going evaluation (Production
Reflections) and your final self-reflection (Evaluation), analysing your work and its outcomes.
How will this process help developing your working practices as you continue with your
study/media career?