1. THOMAS M. REITER
1036 Traymore Blvd., Island Park, NY 11558  516-835-6287  treiter3@verizon.net
CAREER QUALIFICATION: SALES/BUSINESS DEVELOPMENT, MEDICAL/HEALTHCARE
Over 15 years of experience that includes Regional Territory Manager, Account Manager,
and Sales Representative roles. Extensive background in selling and marketing healthcare
and medical device products. Strong network of contacts in healthcare organizations.
#1 Nationwide Sales Ranking with Hemocue America  President’s Club Awards with
Bayer, Medi USA & ITC  6-Figure and Million-Dollar Territory Growth  Circle of
Excellence, Representative of the Year, and Contender Awards with ITC  BA degree
 Expertise in selling Point-of-Care Diagnostic Equipment, including CLIA waived and moderately complex.
 Highly skilled in using consultative/solutions selling and relationship building to meet revenue objectives.
 Dedicated, tenacious sales driver who maintains poise and can be assertive without being abrasive.
 Excellent relationship builder and source of information, with success in training medical professionals.
 Extensive professional training in medical procedure, regulatory compliance, reporting, and safety topics.
KNOWLEDGE/SKILL AREAS: Account & Territory Management; Territory Growth & Expansion; Surgeon &
Practitioner Relationships; Business Development; New Market Penetration; Consultative Sales; Product
Distribution; Contract Negotiations; Training Programs; Prospecting & Lead Generation; Sales Plan & Strategy
Development; Presentations
PROFESSIONAL EXPERIENCE
NANOENTEK – Pleasanton, CA – 2015-2016
Start-up company specializing in Immunoassay diagnostic equipment.
Northeast RegionalTerritory Manager
Conducted comprehensive market analyses and consultative sales activities for moderately complex Immunoassay
System to the POL market. Worked with distribution partners Henry Schein and NDC. Penetrated new accounts,
identified unique regulations in NY and NJ affecting marketing of moderately complex medical devices in the POL
setting, and analyzed complex business model of IntegratedDiagnostics Network.
 Identified IDN consolidation of the POL market throughout NY and NJ, providing thorough explanations to
management to facilitate effective decisions.
 Gained visibility for Nanoentek with Henry Schein and repaired previously fractured relationship with
distribution partners, including Mercedes Medical.
HEMOCUE AMERICA (RADIOMETER) – Brea, CA – 2013-2015
$120 million point-of-care diagnostic equipment specialist with 500 employees.
Regional Business Manager
Drove direct and indirect sales of POC product portfolio to hospitals, hospital-owned/affiliated customers, and the
POL market. Covered territory that included 5 NY boroughs, LI, Westchester and Rocklyn counties, and NJ. Managed
call points that included Laboratory, Pathology, Hematology, ICU, CCU, NICU, PICU, ED, OR, Anesthesia, and others.
Worked jointly with distribution partners, including Cardinal Health, Fisher, Henry Schein, PSS, and McKesson.
 Brought territory from #23 out of 23 to #1 out of 23 ranking nationwide. Opened up the hospital side of
the business for Hemocue (zero prior market presence) that led to opening of the POL side of the business
(all the company’s previous attempts were not successful in this market).

2. THOMAS M. REITER, 2 516-835-6287  treiter3@verizon.net
 Closed a number of high-profile, major accounts that included: Stony Brook University Hospital; Jacoby
Hospital; Bronx Lebanon; Brooklyn Hospital Center; Kings County Hospital; Elmhurst Hospital; multiple
others.
INTERNATIONAL TECHNIDYNE CORPORATION (ITC) – Edison, NY – 2002-2013
$100 million point-of-care diagnostic equipment manufacturer with 300 employees.
Regional Business Manager(2011-2013)  Alternate Site Territory Manager(2002-2011)
As Regional Business Manager, sold diagnostic equipment to hospital departments, including Lab, Point of Care, EP
Lab, OR CCU, ICU, NICU, PICU, and Cardiac Cath Lab. Covered NJ, southern NY, and northeastern PA regions. As
Alternate Site Territory Manager, sold point-of-care diagnostics (CLIA waived and moderately complex instruments)
and concept of patient self-testing for assays through largeterritory, including 5 NY boroughs, LI, NJ, and eastern
PA. Marketed products to physicians, office labs, hospitals’ labs and satellite clinics, departments (cardiology,
internal medicine/cardiology, hematology, others), and home health agencies. Led various intensive training
programs for effective strategies in selling/promotion, regulatory compliance, and billing support.
 Won multiple awards and recognitions for consistently surpassing sales quotas, and securing business
from competitors. Awards included the following: Contender Award (2006, 2008); Representative of the
Year (2007); Circle of Excellence (2008); and President’s Club (2009, 2010).
 Established and managed regional/national distributors, including Bell Medical, Henry Schein, Physician
Sales & Service, and Professional Laboratory Systems.
 Increased sales volume from $500,000 to $1.6 million, ranking in the top of the company’s sales force.
Reached #2 ranking in the nation in 2009 and #1 ranking in 2010.
CHOLESTECH CORPORATION – Hayward, CA – 1999-2002
$37 million global point-of-care diagnostic equipment company with 150 employees.
North Atlantic Manager
Drove account penetration, retention, and clinical support activities in the sale of regulated medical products. Sold
to major hospitals, surgical supply dealers, and private practitioners in the North Atlantic territory. Negotiatedall
contracts, provided new product evaluations, and attended both conferences and business plan meetings.
 Increased sales from $1.2 million to $2.4 million in 2 years; placed 198 systems in 1st year of tenure to
surpass previous Cholestech record of 60.
 Optimized relationships with key accounts that included New York Cornell, Beth Israel, Mt. Sinai, Columbia
Presbyterian, Hackensack University Hospital, Corporate Wellness, and multiple others.
 Awarded President’s Club in 2001 and 2002, achieving 110% or more of annual quota in both years.
PRIOR POSITIONS:
Sales Representative, Med USA – Sold vascular and orthopedic products in the NY Metro region, including NJ and
CT. Called on prospects and maintained existing base, including vascular/orthopedic/plastic surgeons,
dermatologists, and OB/GYN practitioners. Increased annual sales from $200,000 to $1.6 million, trained and led
Top 50 surgical dealers in NY, NJ and CT in sales/medical processes, and earned President’s Club for “Top Sales
Growth in the U.S.”
Pharmaceutical Sales Representative, Bayer, Inc. – Sold prescription medication to private practitioners and medical
institutions in the NY Metro region. Achieved $1 million annual sales volume, grew market share from 14% to 34%
(achieved #1 market share in the U.S.), and earned President’s Club and Million Dollar Club honors.
EDUCATION &CREDENTIALS
Bachelorof Arts in Business Administration – STATE UNIVERSITY OF NEW YORK – Oswego, NY

3. THOMAS M. REITER, 3 516-835-6287  treiter3@verizon.net
Professional Training – Multiple Training Certificates:  Bloodborne Pathogens & Universal Precautions  HIPPA for
HealthcareWorkers  OR Protocols in the Perioperative Setting  Aseptic Techniques for Infection Control  Fire &
Electrical Safety  Compliance & Ethics  FDA Reporting for Safer Medical Products  National Patient Safety Goals
Professional Affiliations – Member, Medical Device Insider