1. David Vosicher
1815 Westholme Ave., Los Angeles,CA 90025 · (818) 425 – 7342 · dvosicher@gmail.com
EXPERIENCE
February 2016 – January 2017 OrthAlign – privately held, VC funded Orthopedic Medical Device/Technology
Company.
Area Director
Developed and Managed Southern California, Nevada, New Mexico, Colorado, Arizona, and Utah. Sold a
handheld navigation device used for total knee and total hip replacements. Called on Orthopedic Surgeons,
Spine Surgeons,Hospital C-Suites,the OR Suite, and Surgery Centers. Also called on and contracted a variety
of Distributors.
 Finished 2016 with $2 million in total Revenue – 30% growth
 Finished 1 of 7 for top performing Area Directors
 Responsible for hiring, managing, and training 16 Teams / Direct Reports
 Provided SalesForecasting and put together Budgets and P&L statements
 Developed the OrthAlign Mobile App and Marketing Sales Aids to facilitate sales
 Directed new product launches and developed strategic marketing & business plans
 International Business Development: Thailand, Malaysia, India, South Africa, and Australia
February 2013 – Jan 2016 Smith&Nephew Sports Medicine and Orthopedics
Distributor Partner 06/2015 – 01/2016
Responsible for leading extremities segment of an Orthopedic Distributorship in Los Angeles. Sold Trauma
implants, Sports Medicine Disposables and Capital (video towers, instruments, endoscopes,videoscopes),
Biologics, and other Capital (Power). Focused on Upper and Lower Extremity MDs, Podiatrists, General
Orthopedic,Sports Medicine Surgeon, Hospital C-Suites, the OR Suite, and Surgery Centers.
 Established a $2 million distributorship from the ground up
 Provided SalesForecasting and managed logistics
 Strategically utilized cadaver labs with surgeons to market products and capture market share
 Negotiated contracts with GPOs, IDNs, Hospitals, and Surgery Centers
 Presented persuasive,strategic business proposals to healthcare institution C-Suite Executives, to
establish local and national contracts
Extremities Regional Manager 02/2013 – 06/2015
Launched the California Extremities division at Smith&Nephew. Sold Trauma implants, Sports Medicine
Disposables and Capital (video towers, instruments, endoscopes,videoscopes),Biologics, and otherCapital
(Power). Focused on Upper and Lower Extremity MDs, Podiatrists, General Orthopedic,Sports Medicine
Surgeon,Hospital C-Suites, the OR Suite, and Surgery Centers.
 Led a team of 5 direct report sales representatives to produce $1 million in new revenue in 2014
 Finished #1 in the nation in 2014 – Territory Manager of the Year
 Worked closely with cross functional teams to ensure successfulproduct roll outs.
 Strategically utilized cadaver labs with surgeons to market products and capture market share
 Negotiated contracts with GPOs, IDNs, Hospitals, and Surgery Centers
 Presented persuasive,strategic business proposals to healthcare institution C-Suite Executives, to
establish local and national contracts

2. June 2009 – May 2012 Rochester Medical - a $262 million global medical device corporation.
Territory Account Sales Manager – Hospital/Acute Care
Developed the Southern California territory. Sold an innovative line of Antibacterial and Silicone catheters.
Emphasized on infection prevention of CAUTI (catheter associated urinary tract infections). Focused on
Urologists, Hospital C-Suite, Infection Preventionists,Hospital Department Directors, Nurse Educators.
 #1 in revenue growth for 2012 (Cedars – Sinai and Adventist Health converting in 2012)
 #1 Growing Territory in 2010 and 2011
 Promoted to Area Manager/Trainer in 2011;2 Direct reports
 Conducted and implemented hospitalwide product evaluations:which led to product conversions
 Negotiated local and GPO Contracts with individual hospitals, IDNs, and smaller groups of local
hospitals Prepared value propositions,cost analysis,and break-even analysis reports to influence
hospitals’governing committees, Value Analysis Committees, to standardize to RochesterMedical’s
products.
April 2007 – May 2009 Akorn Inc. – specialty Biotech Company.
Hospital-Specialty Sales Manager
Developed Southern California for Akorn Inc. Sold surgical narcotics, vaccines,C2 drugs,and branded
Ophthalmic Drugs. Focused on Inpatient Pharmacy, Hospital Pharmacy Director and Buyer, Hospitals,
Ophthalmologists and wholesaler distributors (Medline, Cardinal, McKesson,PHS).
 Promoted to Area Manager in 2009, 2 direct sales report representatives:San Francisco and San
Diego
 Finished #1 in 2008 and was the Sales Representative of the Year across all divisions
 Generated $1million in flu vaccine in 2008; top producing representative
 Established strategic partnership terms with distributors
 Worked with GPOs and established local contracts
EDUCATION
University of Southern California, Marshall School of Business Los Angeles, CA
Master of Business Administration May 2013
University of California, Irvine Irvine, CA
Bachelorof Science,Biology June 2006
ADDITIONAL INFORMATION
 Traveled to India, Thailand, and Malaysia for international expansion for OrthAlign
 Every Position held was a start-up role, no existing business
 Extensive Formal Clinical and Sales Training at Smith&Nephew and RochesterMedical
 Foreign Language: Russian
 Software: Proficient in Microsoft Office Suite (financial modeling, business valuation proposals)and CRM