The document discusses various types of research used in research projects including primary research, secondary research, quantitative research, qualitative research, audience research, market research, and production research. It provides definitions and examples of each type of research as well as advantages and disadvantages. Key terms are also defined, such as circulation, hits, box office figures, ratings, sales, objective, subjective, valid, and reliable. Harvard referencing style is briefly explained at the end.

1. Research
Allan Godin

2. Terminology
• Circulation
– The amount of distributed copies of print products
• Hits
– The number of files downloaded on the site i.e. pictures or
hyperlink buttons
• Box Office Figures
– How much revenue has been gained from a film in the
cinema
• Ratings
– How a specific item has been rated (4 stars, 100%, 5/5)
• Sales
– How many of a specific product has been sold

3. Primary Research
• Definition
– Gathering new data which has no been collected in the past
• Advantages
– You can create your own research to get the information you
need for your work
– You could ask extra questions during and interview
• Disadvantages
– It can take a long time to set-up your research. You then have to
gather your results and then present them
– Finding the right people to ask can sometimes be a challenge
• Example
– Surveys, interviews, and observations

4. Secondary Research
• Definition
– Summary involving the summary, collation or synthesis of existing
research
• Advantages
– The research has already been done for you. You just need to look at it
and then use it in your project.
– There can be a wide range of resources available
• Disadvantages
– The research may not be quite what you were looking for
– The research might not always be easy to find
– You have to rely on how well others have researched
• Example
– Research subject or experiments

5. Quantitative Research
• Definition
• It emphasizes object measurements and statistical data collected
through polls or questionnaires
• Advantages
– Easy to analyse and to collect.
– easy to distribute in areas like the internet
• Disadvantages
– collect a much narrower and sometimes superficial dataset
– results are limited as they provide numerical descriptions rather
than detailed narrative and generally provide less elaborate
accounts of human perception
• Example
• The generations of models, theories. The development of
instruments and methods for measurement

6. Qualitative Research
• Definition
• exploratory research and it is used to gain an understanding
of underlying reasons, opinions, and motivations
• Advantages
• Get more information and be able to do more in-depth
research
• Disadvantages
• Would have to go through more since you’re look into specific
information
• Example
• Focus groups, interviewing, observations, artefacts.

7. Audience Research
• Definition
• Communication research that is conducted on specific
audience segment to gather information about attitude,
interests, preferences, knowledge.
• Advantages
• Creates a better community which would boost the attitude
towards the companies
• Disadvantages
• You would never gain a complete piece of information since
everyone has there own play style and would be biyest to certain
things.
• Example
• Video game companies using a beta to gather information for the
full game

8. Market Research
• Definition
• The action or activity of gathering information about
consumer needs and preferences.
• Advantages
• Allows you to find information about a specified group so the
company can’t create an ideal product
• Disadvantages
• You might not be able to create a specific group for your
product ad have to edit it to make it ideal.
• Example
– Secondary market research, Market research surveys,
Focus groups, One-to-one interviews, Observation, Testing

9. Production Research
• Definition
• It is research to help give information on the characteristics of
the product
• Advantages
• You know your target audiences characteristics, You are able
to develop the game according to their sex, age and gender,
helps provide additional content
• Disadvantages
• If you have already got a game concept it may have offensive
content or characters included within it so you will get told to
create new characters or start the game from scratch.
• Example
Look at means, and previous titles to discover the best
audiences and how they’re attracted

10. Terminology
• Objective
– not influenced by personal feelings or opinions in
considering and representing facts
• Subjective
– influenced by personal feelings, tastes, or opinions.
• Valid
– having a sound basis in logic or fact; reasonable or cogent
(clear, logical, and convincing)
• Reliable
– consistently good in quality or performance; able to be
trusted

11. Harvard Referencing
Name of the film being researched;
1. Shusuke Kaneko (2006) Death Note
2. Tsugumi Ohba (2003) Death Note
3. Zach Budgor (2017) Death Note
https://www.pastemagazine.com/articles/2017/08/netflixs-death-note-
adaptation-is.html
4. Peter Debruge (2017) Death Note (Issue august 24)