Project for school

1. Selena Flores
Project & Portfolio I: Week 3
4-18-19

2. Born in El Paso, Texas, Selena Flores grew up with a
family with a passion for music, which helped shape her
personal interest in music. She deviated from the norm
of listening to Tejano or Country Music when she
discovered bands like Green Day and The Ramones at a
very young age, which led to her life long passion of Punk
Rock music. After having a brief stint in the Theme Park
industry in Orlando, Florida, Selena discovered Full Sail
University where she focused on graduating with a
bachelors in Entertainment Business while also
completing internships with multiple record labels.
IDENTITY

3. Profession
Potential job titles:
Artist Manager
Booking Agent
Talent Agent
Entertainer Archetype-
To have a great time, entertain people and to get others to enjoy life to the fullest. Recording with artists as well
as managing them so the audience can listen to their favorite artists and bring joy.
Business Management for Record Labels.

4. • Demographics: 55% Male, 45% female. 35-50 years
old, Mostly Caucasian, College Educated (Bachelor’s
Degrees prominent) Located mostly in the West Coast
in California except for Manic Kat Records.
• Psychographics: Enjoys other kinds of art such as film.
Main passion is always music. Mostly married with
children.
• Ideal Audience Members:
Christine Morales (A&R rep at Epitaph Records)
Brett Gurewitz (Founder and Chief Executive Officer at
Epitaph Records)
Chris Foitel (VP Epitaph Records)
Record label owners, Hiring Managers, Internship managers at
Universal Music Group.
TARGET AUDIENCE

5. GOALS
Short term: (After Graduation in 2021)
Land an entry level business position at a smaller record label, Manic Kat
records
⁃ Connect with Manic Kat records as well as 10 employees by the end
of the year.
Mid term: (2026-2031)
Work with a successful band within Fat Wreck Records or Universal Music
Group.
⁃ Gain experience and trust within the record labels and manage a
few bands by 2028.
Long term: (2036-2041)
Establish my own record label and sign artists.
⁃ Save or take out a loan for 20k-50k to open the record label and be
successful enough to pay everything back.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media 75%
Microsoft Office 60%
Time Management 80%
Personal Mastery 50%
SOFTHARD
Microsoft Excel 45%
Email Software 80%
Time Management 80%
Decision Making 60%
SOFTHARD

7. I help record labels manage great artists by actively
seeking out talent to not only help the record label, but to
also help the artists I manage pursue their dream by
making a living doing what they love.
PROMISE

8. CREDENTIALS
Work Experience:
• 10 years at Paso Del Norte Society
• 8 months at Walt Disney World
• 4 months Universal Studios
• 2 years at Gage Restaurant
Education:
• Entertainment Media, B.S. Full Sail University (2021)
Awards:
Certificate of Class Completion University, University of
Rochester (2017)

9. COMPETITION
Onnica Woods
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Entertainment Business B.S. at Full
Sail University
Leadership Experience:
• Leadership experience not shown
Skills and Proficiencies:
• Customer Service - 5 endorsements
• Social Media - 5 endorsements
• Microsoft Excel- 5 endorsements
Selena Flores
Overall Online Presence:
• More than 500 connections, banner image not yet customized,
amateur headshot, lack of details throughout profile, no articles
are published, has one social media account connected, URL is
not customized
• Grade: Average, 60 out of 100
Industry Experience:
• Does not include work experience on profile; still
in school
Education:
• Current student enrolled in Entertainment Business, B.S. at Full Sail
University
Leadership Experience:
• Lead multiple History tours in El Paso, Texas for 10 years
Skills and Proficiencies:
• Microsoft Office - 0 endorsements
• Customer Service - 0 endorsements
• Microsoft Excel - 0 endorsements
Overall Online Presence:
• 10 connections, banner image customized, amateur headshot,
no articles published, active on personal social media
accounts, URL customized
• Grade: Poor, 50 out of 100

10. COMPETITION
Stephen Schloss
Industry Experience:
• Artist Manager - 7 years
• Tour Manager - 14 years, 7 months
• Production Assistant- 4 years, 4 months
Education:
• Business Management, B.S. University of Colorado at Boulder
Noteworthy Experience:
• Managed tours for famous acts such as Shawn Mendes, The Gaslight
Anthem, and Fifth Harmony
• Managed Artists at Green Owl Records
• Has Music Festival experience
Skills and Proficiencies:
• Music - 78 endorsements
• Concerts - 63 endorsements
• A&R - 48 endorsements
Selena Flores
Overall Online Presence:
• 500+ connections, banner image not yet customized, polished and
professional headshot, detailed profile summaries, gave one
recommendation, notable work, URL customized,
• Grade: Excellent, 90 out of 100
Industry Experience:
• Does not include work experience on profile; still
in school
Education:
• Current student enrolled in Entertainment Business, B.S. at Full Sail
University
Leadership Experience:
• Lead multiple History tours in El Paso, Texas for 10 years
Skills and Proficiencies:
• Microsoft Office - 0 endorsements
• Customer Service - 0 endorsements
• Microsoft Excel - 0 endorsements
Overall Online Presence:
• 10 connections, banner image customized, amateur headshot, no
articles published, active on personal social media accounts, URL
customized
• Grade: Poor, 50 out of 100

11. BRAND POSITION
Bringing her clients and everyone she meets
a friendly, funny, easygoing personality
that will make people want to approach her.
SELENA “CECIL FLORENCE” FLORES
Selena earned the nickname “Cecil
Florence” by her restaurant coworkers, as
they felt like that would be her stage name
if she were to become famous.

12. NETWORKING &
MARKETING
Industry Events and Organizations:
• Music Biz 2020
May 5-8
Nashville, Tennesee
• SXSW 2020
March 8-17
Austin, Texas
• The DIY Musician Conference 2019
August 16-18
Austin, Texas
Business Management:
Primary content: Posts about musical clients, news about them, and samples of their
songs
Tools: Facebook and Instagram- to promote the clients and videos of their songs
LinkedIn- Post news about the clients as well as network with professionals in the
industry

13. PROFESSIONAL DEVELOPMENT
Mentor
• Currently seeking mentorship from an expert manager
within the music industry that has managed Punk groups.
Formal Education:
Entertainment Business BS. Graduation date (ex: 2021)
Hard skills:
• Be more proficient in Microsoft Office, most specifically
Microsoft Excel: Lynda.com
• Be more educated on Analytics. Google analytics.com
• More of an education in HTML. Lynda.com
Soft Skills:
• Develop more Communication skills Lynda.com
• Learn to be emotionally neutral Lynda.com
• Take criticism well Lynda.com

14. Selena Flores
You know how there have been many instances of
musical artists with unreliable managers that they regret
having? Well what I do is that I make sure the bands I manage are well taken
care of, with managing great venues for them to perform while making sure they get paid
what they deserve. In fact, if you go through the list of my clients, you will see I have a
great track record with my clients and their successes.
“

15. REFERENCES
27-2041.01 - Music Directors. (n.d.). Retrieved April 21,
2019, from https://www.onetonline.org/link/
summary/27-2041.01
Advanced Business Development: Communication and
Negotiation. (2018, August 1). Retrieved April 21,
2019, from https://www.lynda.com/Business-
tutorials/Advanced-Business-Development-
Communication-Negotiation/711805-2.html
Epitaph Records. (n.d.). Retrieved April 21, 2019, from
https://www.linkedin.com/company/epitaph-
records/
How to Start A Record Label Business. (2016, October
25). Retrieved April 21, 2019, from https://
startupjungle.com/start-a-record-label-business/
Lynda: Online Courses, Classes, Training, Tutorials.
(n.d.). Retrieved April 21, 2019, from https://
www.lynda.com/
Security | Glassdoor. (n.d.). Retrieved April 21, 2019,
from https://www.glassdoor.com/Overview/
Working-at-Epitaph-Records-EI_IE15988.11,26.htm
Welcome to Epitaph Records. (2019, April 9). Retrieved
April 21, 2019, from http://epitaph.com/