Brand Exploration.

1. PERSONAL BRAND EXPLORATION
Amalia Dill
Project & Portfolio I: Week 1
June 3, 2023

2. .
IDENTITY
Currently Amalia is a student at Full Sail University studying Music Business.
The knowledge and understanding of music trends and styles has always
been a strong suit of hers, with the passion for music which led her on the
path to become an A&R. With her ability to multitask and execute with great
communication. She personable and approachable, with over 10 years of
experience in retail and Customer Service, She also has gained knowledge in
working with a team and providing leadership support as an Assistant
Manager and a Trainer. In her personal life she’s just a music lover that brings
a positive vibe and balance of empathy, compassion, motivation, and self-
empowerment to people who want to be their truest creative selves.

3. PROFESSION
Potential Job Titles:
•Agents and Business Managers of
Managers of Artists, Performers, and
Performers, and Athletes
•Talent Directors
•Advertising and Promotions
Managers
BRAND ARCHETYPE -
[A&R] for [Music Industry]
At the heart of my caregiving brand is the commitment to
serve others. This means that we aim to create
opportunities for shared experiences and bring people
together around common values. Our brand archetype also
fosters a sense of belonging to a larger community. My
goal is to bring your vision and goals to fruition.

4. [A&R Directors]
TARGET AUDIENCE
Alexander Sofier
Outreach Plan:
• Will Develop my LinkedIn page more.
• I will reach out via LinkedIn with a message.
• I will follow up with this person after my LinkedIn is set up more
professionally after graduation.
[Senior Director A&R] at [Atlantic
Records]
Marissa Valero
Outreach Plan:
• Develop Music Blog post.
• I will reach out via phone and LinkedIn.
• After my music blog post is developed and gaining more traffic I will then
follow up with Marissa.
[HR Generalist/Recruiter] at [Roc
Nation]
Kayla Gallico
Outreach Plan:
• Develop more experience working with the local music scene.
• I will reach out via LinkedIn.
• After gaining more experience.
PROFILE
PICTURE
[Talent Acquisition Partner] at
[Warner Music Group]

5. GOALS
Short Term:( Immediately after Graduation, 2023)
Start to develop Music Blog website more with creating more content and posting at least twice daily.
Mid Term: (2023)
Look for local talent to showcase on music blog.
Long Term: (2023)
Turn the music blog into a podcast as well and bring a day where we do a live version of showcasing talent.
showcasing talent.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Excel
SOFT
HARD
Novice / Adept / Expert
Attention to Detail Novice / Adept / Expert
Communication Skills Novice / Adept / Expert
Self Awareness Novice / Adept / Expert
Multitasking
SOFT
HARD
Novice / Adept / Expert
Time Management Novice / Adept / Expert
Leadership Novice / Adept / Expert
Problem Solving Novice / Adept / Expert

7. PROMISE
I'm not satisfied until I reach your vision !

8. CREDENTIALS
Work Experience:
• Over 10 years of Customer Service
• Over 10 years in Retail
Education:
• Harold St. Vincent High School(2005)
• Music Business, A.S., Full Sail University (2023)
Leadership Roles:
• Assistant Manager at Goody’s ”2009”
• Trainer at Amazon “2021”

9. COMPETITION
LaShantee Evans
Industry Experience:
• Warner Music Group Intern
• A&R Scout
Education:
• Full Sail University, Entertainment Business, M.S(2022)
• Full Sail University, Music Business, B.S(2021)
• The Art Institutes, B.S(2009)
Leadership Experience:
• Founder and Owner of Parker & Pierce Agency
Skills and Proficiencies:
• Customer Service - 17 endorsements
• Microsoft Office - 12 endorsements
• Sales - 12 endorsements
Amalia Dill
Overall Online Presence:
• Over 500 connections, with banner and images
customized. Has A Professional headshot, with a
detailed profile. Hasn't published any articles yet and
doesn’t show any other active social media sites. I
would give her a profile Average.
HEADSHOT HEADSHOT
Industry Experience:
• N/A
Education:
• Full Sail University(2023)
Leadership Experience:
• Assistant Manager
• Trainer
Skills and Proficiencies:
• Customer Service – N/A
• Microsoft Office– N/A
• Skill 3 Goes Here – N/A
Overall Online Presence:
• 8 connections, banners, images are not customized,
and headshot is semi professional. Published 1 article. I
would rate it below average as the profile is not
developed yet.

10. COMPETITION
Lucy Rodgers
Noteworthy Experience:
• Food Server
• Barista
Amalia Dill
HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Full sail University(2024)
Skills and Proficiencies:
• Strategic Communications – N/A
• Food & Beverage – N/A
• Elder Care – N/A
Overall Online Presence:
• She has 10 connections with customized banners and a
professional headshot. No published articles. I would
rate the profile average.
Industry Experience:
• N/A
Education:
• Full Sail University(2023)
Leadership Experience:
• Assistant Manager
• Trainer
Skills and Proficiencies:
• Customer Service – N/A
• Microsoft Office – N/A
• Detail- Oriented– N/A
Overall Online Presence:
• 8 connections , banners, or images are not
customized, and headshot is semi professional.
Published 1 article. I would rate it below average as the
profile is not developed yet.

11. BRAND POSITION
For New Artist who Need Management, I provide
Management with artist development, and
marketing/promotion. I maintain a high standard
of work ethic and am always helpful. In addition
to my love for helping others, I am also
resourceful. I will use all the means at my
disposal to help you develop your brand to the
level you never dreamed you could achieve with

12. NETWORKING & MARKETING
Industry Events & Organizations
• The Next Festival of Emerging artist.
• TwitchCon
• Women In Music
Digital Marketing
• Primary Content: The content that I will create will be catered to
showcasing new talent, music reviews, and overall music knowledge.
• Primary Tools: I will use WordPress for my blog, and Instagram,
Facebook, and Twitch for networking and showcasing talent as well.
• Website: I will use this portfolio to help brand myself better in the future.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking someone who has over 10 years experience in the music
the music business, with talent management and A&R experience.
Formal Education
• A.S in Music Business(2023)
• B.S in Music Business(2025)
• A.S in Audio Production(2027)
Technical Skills
• Adobe
• Microsoft Office
• Writing( WordPress)
• Social Media
• Critical Thinking
Soft Skills
• Time Management
• Attention to Detail
• Empathy
• Communication skills
• Emotional Intelligence
• Patience
• Well Organized
• Punctual
This Photo by Unknown Author is licensed under CC BY-NC-ND

14. Amalia Dill
•Communication and productivity can be improved
with effective artist management. In years, I haven't
missed a deadline. Contact me if you would like to
learn more about how I can help your team.

15. REFERENCES
10,000+ Music A&R Contacts (2022 UPDATED). (n.d.). Gemtracks.
Beats. Retrieved September 26, 2022, from
https://www.gemtracks.com/guides/view.php?title=music-ar -
contacts&id=2038.
13-1011.00 - Agents and Business Managers of Artists, Performers,
and Athletes. (2019). Onetonline.org.
https://www.onetonline.org/link/summary/13-1011.00
Agents & Business Managers of Artists, Performers, & Athletes at My
Next Move. (2019). Mynextmove.org.
https://www.mynextmove.org/profile/summary/13-1011.00
Dill, Amalia. Www.linkedin.com/In/ Amalia-Dill-27566221b.