Personal Brand Assignment

1. PERSONAL BRAND EXPLORATION
T’Aura Banks
Project & Portfolio I: Week 3
May 26, 2019

2. T’Aura Banks grew up in Fort Valley, Georgia, a small
peach making town with a culture of its own. Growing up
reading a lot developed her admiration of music because
she believed music was nothing more than storytelling with
instruments. That was the beginning of her passion for the
arts and dreams of becoming an entertainment business
professional, talent manager and content creator. Upon
graduating high school, T’Aura enrolled into Full Sail’s
Entertainment Business program where she is obtaining
the knowledge necessary to build the foundation of the
beginning of her career.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Talent Agent
• Marketing Manager
• Producer
Creator Brand Archetype -Discover, manage, and
inspire artists and performers to organically be them,
go through different creative processes and create and
make beautiful content and then more after that. The
goal is to influence artists to just keep creating and
their hard work will payoff and entertain people and be
showcased to the world through concerts, tours,
showcases, and social platforms.
Talent Agent for Entertainment Talent Agency

4. • DEMOGRAPHICS: 100% Female,
30-45 years old, Predominately White,
College Educated, Majority located
eastern coast, America
• IDEAL AUDIENCE MEMBERS: Julie
Alperen, Senior Director (Interbrand),
Christie Anderson, Agency Owner/
Agent(UTA), Jasmine Brito, Marketing
Director (SME)
Recruiters & Hiring Managers at Interbrand, UTA, and SME
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level talent agent position at an Atlanta agency.
‣Research at least 5 Atlanta talent agencies and
entertainment companies, connect and reach out to
these companies via LinkedIn and company sites by
December 31, 2020
Mid Term: (2025)
• Obtained at least 5 artists as clients for the company.
‣Network at events, stay current with social media, in
order to find these artists.
Long Term: (2040)
• Establish an entertainment and production company that helps
artists create original content.
‣Save $100,000 and gain investors to go towards the start
of building of my production studios and office building.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Softwares 75%
Email Softwares 85%
Social Awareness 60%
Public Speaking 50%
SOFTHARD
Adobe Creative Suit 0%
Spreadsheet Software 45%
Persuasion 30%
Public Speaking 50%
SOFTHARD

7. As an aspiring entertainment business professional
and talent manager, I use my passion for the arts to
discover, manage, and inspire talented individuals, to
showcase their craft , through brand development,
social media management, and content marketing.
PROMISE

8. CREDENTIALS
Work Experience:
•Current Student
•Editor for Yearbook Committee
Education:
•Entertainment Business, B.S.,
Full Sail University (Exp. 2021)

9. COMPETITION
Saraphina Monaco
Industry Experience:
• 3 years as TV & Film Talent Agent (Head of Youth
Department) at Prestige Talent Agency
• 2 yrs 9 mos Talent Agent at Don Buchwals
Associates
• April 2019 to Present Talent Agent- Theatrical
Division, Abrams Artists Agency
Education:
• Columbia College Chicago, Bachelor of Arts 2005-2009
Noteworthy Experience:
• SAG/Aftra Certified Talent License
Skills and Proficiencies:
• Sales- 8 Endorsements
• Team Leadership- 6 Endorsements
• Talent Management- 7 Endorsements
T’Aura Banks
Overall Online Presence:
• 401 connections, banner image customized, polished headshot,
detailed profile summaries, no recommendations, notable volunteer
work, URL customized, premium membership
Overall Online Presence:
• No online presence
Skills and Proficiencies:
• Public Speaking
• Social Awareness
• Microsoft Office
Leadership Experience:
• Yearbook Committee
Education:
• Current student enrolled in Entertainment Business, B.S. at Full Sail
University
Industry Experience:
• No industry experience

10. COMPETITION
Samantha Donelson
Industry Experience:
• Universal Orlando Resort- Apr 2013-14
• Orlando City SC May 2014- May 2016
• Major League Soccer Dec 2018- Jan 2019
• AMB Sports + Entertainment Jun 2017- Present
Education:
• Entertainment Business, Sports Communication 2018-2020 3.7
• Valencia College, Associates degree, Sports and Exercise, General
Education Associates 2014-2016 3.4
Leadership Experience:
• Store Manager- Vitamin World
Skills and Proficiencies:
• Photography- 3 Endorsements
• Digital Photography- 3 Endorsements
• Social Media- 18 Endorsements
T’Aura Banks
Overall Online Presence:
• 500+ connections, relatable banner image, enough details,
customized URL, No headshot
Industry Experience:
• No industry experience
Education:
• Current student enrolled in Entertainment Business, B.S. at Full Sail
University
Leadership Experience:
• Yearbook Committee
Skills and Proficiencies:
• Public Speaking
• Social Awareness
• Microsoft Office
Overall Online Presence:
• No online presence, No connections

11. BRAND POSITION
Committed to discovering raw, organic talent rather
than what’s hot at the moment because it’s always
about long term for me rather than creating that one
hit song, dance move, or art piece.
T’AURA BANKS

12. NETWORKING &
MARKETING
Industry Events & Organizations
•
Entertainment Business
•

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking entertainment business professional that has at least
10 years of experience. Have similar views and values as me.
Passionate, May 2020
Formal Education
• Complete Entertainment Business, B.S. by expected graduation
date in 2021
Technical Skills
• Complete Adobe Creative Suit lesson on Lynda, Dec 2019
• Complete Excel lesson on Lynda, Jan 2020
Soft Skills
• Study interaction on social platforms
• Improve Negotiation
• Improve Persuasion

14. T’Aura Banks
You know how most people are not paying
attention to the actual talented individuals
anymore? Well what I do is use my knowledge of brand
development, social media management and content marketing to
manage artists and inspire them to showcase their talent.
“

15. REFERENCES
11-2021.00 - Marketing Managers. (n.d.). Retrieved May 26,
2019, from https://www.onetonline.org/link/summary/
11-2021.00
13-1011.00 - Agents and Business Managers of Artists,
Performers, and Athletes. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/13-1011.00
27-2012.01 - Producers. (n.d.). Retrieved May 26, 2019,
from https://www.onetonline.org/link/summary/27-2012.01
Anderson, C. (n.d.). LinkedIn. Retrieved May 26, 2019, from
https://www.linkedin.com/in/cristie-anderson-9a334417b/
Brito, J. (n.d.). Retrieved May 26, 2019, from https://
www.linkedin.com/in/jasminebrito/
Donelson, S. (n.d.). LinkedIn. Retrieved May 26, 2019, from
https://www.linkedin.com/in/samantha-donelson-826310b8/
Monaco, S. (n.d.). LinkedIn. Retrieved May 26, 2019, from
https://www.linkedin.com/in/samantha-donelson-826310b8/
https://www.linkedin.com/in/saraphinamonaco/
Peren, J. (n.d.). LinkedIn. Retrieved May 26, 2019, from
https://www.linkedin.com/in/juliealperen/