2. My names Ryan Murphy, I was born in Ann Arbor
Mi in December of 2000 and my whole life I've
done music related things. When I was 5 I got my
first drum set and when I was 8 I began taking
piano lessons, I then started drum lessons when I
was 10 . My love for business also developed at a
young age as well, I used to sell golf balls in
elementary school that id find outside. So
eventually after graduation I took a year off and
knew I needed to goto school but I wasn’t sure for
what. Eventually I realized my that a whole
business exists around music and I decided to
enroll in Fullsail. My whole life I've dealt with
difficult things and its Made me a very determined
person as well as a compassionate person who is
understanding and can get things done,
IDENTITY
3. PROFESSION
Potential Job Titles:
• Talent Relations NBC Universal
• Music Lisence Manager Snap Inc
• Talent acquisition NY Times
BRAND ARCHETYPE
My number one archetype was the
hero archetype and I think this is
the most useful archetype for
business especially in the ever
changing times we live in the hero
archetype is about rising to a
challenge and overcoming and I
think management is full of
challenges
Management for Music/ Entertainment
Picture Relevant
to Your Industry
Goes Here
4. • DEMOGRAPHICS: My target
audience is marketing directors and
managers at booking companies, all
professions
• PSYCHOGRAPHICS: people who
are employed and living within their
means, married and making 70k+ a
year.
• IDEAL AUDIENCE MEMBERS:
Karina mancebo is the senior director
of talent relations at nbc universal.
Ted Suh is the Head of snap incs head
of music partnership as well as the vp
of digital music at bytdance
Ellen Murphy is the senior vice
president of communications at the
new York times.
[CATEGORY of PEOPLE at [SPECIFIC Co.]
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2022
• Id like to have a paid internship
‣ I need. To be making connections with people who are in positions
to mentor me and help me get an internship. I believe if I work with
the school and use the resources I have I can achieve this by the
end of the year. My KPI is how often I'm attending networking
events
Mid Term: 2027
• Move Out of Florida for a job.
‣ I need to be meeting. People and making sure I'm going above and
beyond in my internship to learn new skills as well as impress
those I need to.I believe that if if do my best to acquire new skills
and make strong impressions I will be able to get a job out of
Florida.
‣ The KPI for this is actively searching for work a new opportunity’s
by attending events
Long Term: 2031
• Move to either New York or L.A (depending on the state of each place in 5
years)and either run my own or work for a booking company but be able to
afford it comfortably
‣ I need to be working my way through whatever company I'm
working for and be making strong connections for references.
‣ The KPIS for this is is whatever my expected KPIS are in my job
wherever that may be, as long as im meeting these I should be in a
position to achieve my goal.
6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Excel 60%
Sales 80%
Communication 90%
Leadership %80
SOFT
HARD
Xfn teams/xhtml 0%
Use of analytics programs XX%
Creative 70%
Street smarts 60%
SOFT
HARD
7. I help You Maintain lasting profitable
relationships in the music industry by being
passionate about the work I do, and selling
emotional value.
PROMISE
8. CREDENTIALS
Work Experience:
• For 4 years I worked with students with
all kinds of disabilities at school and non
verbal students for a year.
• I was a lifeguard at the ymca and i’ve
also bee
Education:
• Music business, B.S., Full Sail University 2022
Awards:
• Ive done some volunteer work at the
nursing home by my house as well as
stuff at my high school for the special
Olympics.
Picture Relevant
to Your Industry
Goes Here
9. Dante ross
Experience:
• Worked at def jam
• Found beastie boys and tribe and
many more
Education:
• Highschool
Leadership Experience:
• A&r at Tommy boy
• First specific hip hop a&r at elytra
Skills and Proficiencies:
• Communication
• Determination
• Leadership
Ryan Murphy
Overall Online Presence:
• The only info linkdin gives me is that he has 500
connections
• 60/100
Industry Experience:
• None
Education:
• Fullsail music business 2022
Leadership Experience:
• Worked with special needs kids for 4 years
• Life guard
Skills and Proficiencies:
• Excel
• Communication
• Leadership
Overall Online Presence:
• My linden has the bare minimun I give it a 0 out of 100
10. COMPETITION
Lyor Cohen
Noteworthy Experience:
• He oversaw the merger of Atlantic and elektra
• He also cut the Warner music deal with YouTube
Ryan Murphy
Industry Experience:
• Chairman at wmg
Education:
• Graduated from the university of Miami
Skills and Proficiencies:
• Leadership
• Communications
• Hard working
Overall Online Presence:
• From what it looks like from the minimal info that linkdin
gives me I see he has 174 connections Grade: Poor,
poor 50/100
Industry Experience:
• None
Education:
• Fullsail music business 2022
Leadership Experience:
• Worked with special needs kids for 4 years
• Life guard
Skills and Proficiencies:
• Communication
• Leadership
• Communication
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
11. BRAND POSITION
Your booking concerts I can land artists and make
them want to return and perform at more venues
we operate because that’s how easy it is to work
with me.
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• NY:LON
‣ Jan 28 2021 | NEW YORK
• Music Biz Confrences
‣ May 13 | Nashville
• Winter Music Conference
‣ TBD | Miami
Digital Marketing
• A website with experience ivI'vee had that also details all
the things ive had to overcome in my time as the hero
archetype in my life and in business
• Primary Tools: I'll use instagram and linkdin to promote.
• Website: I will use it to show what work I've completed and
what ive learned in my studies.
13. PROFESSIONAL DEVELOPMENT
Mentor
• I want a a mentor who’s worked in the music industry
and knows and can help walk me through the process
of finding a jobs I need to put my self in more music
focused areas to find a mentor.
Formal Education
• Fullsail university 2022
Technical Skills
• ecuba html program and there’s no specific date you
can take it when ever DATE:N/A
• August 2021 there’s an excel level 2 class ill take
• Wharton's business analytics course. Which you can
also take at any time DATE:N/A
Soft Skills
• Harvard Leadership course which you can take at any
time DATE:N/A
• Udemy you can deliver your own ted style talk which
you can take at any time DATE:N/A
• Assertive communication course from udemyDATE:N/A
14. YOUR NAME
In the Music Industry, People tend to over look the
importance of maintaining a relationship. I believe relationships are the most
important aspect of all business, and using my skills from Fullsail I will help
you maintain and grow profitable relationships.
“
15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendele Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendele Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendele Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendele Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Lyor Cohen. (2021, April 25). https://en.wikipedia.org/wiki/Lyor_Cohen.
Google. (n.d.). Google Image Result for https://support.musicgateway.com/wp-content/
uploads/2020/04/concert-image-What-is-a-booking-agent-and-why-you-need-
one.png. https://www.google.com/imgres?
imgurl=https%3A%2F%2Fsupport.musicgateway.com%2Fwp-
content%2Fuploads%2F2020%2F04%2Fconcert-image-What-is-a-booking-
agent-and-why-you-need-
one.png&imgrefurl=https%3A%2F%2Fwww.musicgateway.com%2Fblog%2Fhow-
to%2Fmusic-booking-
agents&tbnid=kkVLHYC4YbM5UM&vet=12ahUKEwjZ4-3R9vbvAhXU8VM
KHRQDCI4QMygAegUIARCrAQ..i&docid=kFa7pk9uqIvNFM&w=800&h=50
0&q=concert+booking+companies&client=safari&ved=2ahUKEwjZ4-3R9vbvA
hXU8VMKHRQDCI4QMygAegUIARCrAQ.
()Mitchell, J.A. (2017). Changes to citation formats shake the research world. The
Mendele Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/
reference-management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendele Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendele Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendele Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Google. (n.d.). Google Image Result for http://static1.squarespace.com/static/
581306a737c581f8dfa78c96/58130ad75016e1262b6e15cf/
58d499c83a0411fb1866e8f3/1496605971379/14457300_10153681267356504_
