Lori Major is a music business student at Full Sail University exploring her personal brand. She has over 30 years of experience in the gospel music industry as a singer, songwriter, and vocal producer. Her goal is to work in artist and repertoire for a gospel record label to help inspire audiences and create successful gospel artists and content with integrity. She is networking in the industry and developing relevant skills to achieve her short, mid, and long term career goals.

1. PERSONAL BRAND EXPLORATION
Lori Major
Project & Portfolio I: Week 3
November 14, 2019

2. A native of Charleston, SC, Lori began
singing at the age of 3. Being the
youngest of 9, she noticed her family
was musically inclined and wanted to
know music in all aspects.She went ion
to study music classically, but Gospel
was and still is her first love. She remains
relevant in the industry as a songwriter
and vocal producer. She is expanding her
education at Full Sail University as a
Music Business student. Her goal is to
provide services to the Gospel industry
with integrity and professionalism as an
A&R.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Agent/Business Manager
• Talent Coordinator
• Marketing Manager
Magician Archetype - providing
services with integrity and
excellence. With a vast
knowledge base, new industry
trends, and dedication, the
ultimate goal is to create
successful products and services
within the industry and inspire
those to purchase more Gospel
content.
Artist and Repertoire in gospel industry

4. • DEMOGRAPHICS: 65% male,
30-41 years old, Predominately
black, single, College
Educated, Located in US.
• PSYCHOGRAPHICS: Loves
traveling, meeting new
people, inspired by different
cultures and things around
them, of the Christian faith,
loves the artistry of music,
loves inspiring and teaching
others
• IDEAL AUDIENCE MEMBERS:
David M. Wallace- (CEO,
TPMG), Phil Thorton- (GM,
RCAI), Damon Williams- (VP,
Marketing Dept., RCAI)
Hiring Managers at RCA Inspiration and Total Prayze MG
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at TPMG.
‣Continue to build companies Z180 Live and
Royal Boy Entertainment through
networking.
Mid Term: (2026)
• Fully working for my own companies Z180Live
and Royal Boy Entertainment (Signature Division)
‣Create jobs by 20% and artist production by
50%. Increasing Gospel record sales and
concert attendance.
Long Term: (2041)
• Royal Boy Signature will be a standalone record
label and entertainment group.
‣Mastered strategies for creating successful
Gospel artists and stage tours. Establish
publishing and distribution.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Administration and Management 78%
Computer Systems 65%
Time Management 50%
Public Speaking/Presentation 60%
SOFTHARD
Excel 25%
Human Resources 10%
Sales and Marketing 40%
Public Speaking 80%
SOFTHARD

7. I will remain consistent, integral, and
moral when lending my experience
and unique approach to the table of
Gospel industry. I aim for the genre to
remain a staple in American and
Christian culture.
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years Sales Manager
• Over 30 years in music/Gospel
industry
Education:
• Music Business, B.S., Full Sail University (Exp. 2021)
Awards:
• SC All-State Chorus (1994-1997)

9. COMPETITION
Jennifer Zielinski
Industry Experience:
• Event Promotions coordinator ,
independent artist relations, talent
buyer, Social Scene Ambassador( Full
Sail)
Education:
• Recent graduate in Music Business. at Full Sail
University
Leadership Experience:
• Full Sail course director awards
Skills and Proficiencies:
• Music - 9 endorsements
• Music Industry - 8 endorsements
• Event management - 4 endorsements
Lori Major
Overall Online Presence:
• More than 200 connections, no banner image,
amateur headshot, lack of details throughout
profile, no articles published, only has
LinkedIn profile as contact into , URL not yet
customized
• Grade: Poor, 25 out of 100
Industry Experience:
• 30+ years in industry
• 5 years in Administration and
Sales Management
Education:
• Current student enrolled in Music Business,
B.S. at Full Sail University
Leadership Experience:
• 5 years Sales Management
• Owner of Z180Live and RoyalBoy
Entertainment
Skills and Proficiencies:
• Social Media Marketing -3 endorsements
• Entrepreneurship - 3 endorsements
• Microsoft Word - 3 endorsements
Overall Online Presence:
• 118 connections, personal URL includes as well
as links to Soundcloud and YouTube, no brand
banner, no articles or personal blogs, hasn’t
posted to LinkedIn TL since August
• Grade Poor, 20 out of 100

10. COMPETITION
Justin Tomlinson
Industry Experience:
• ~8 years of cumulative
experience, 5 years at RCAI
Education:
• Music Business B.A.
• Business Management , B.A.
Noteworthy Experience:
• Freelance Production Assistant - BET
• Internship, Marketing- Universal Motown
Skills and Proficiencies:
• Entertainment - 22 endorsements
• Music Industry - 20 endorsements
• Social Media - 16 endorsements
Lori Major
Overall Online Presence:
• 400+ connections, no banner image, great,
professional headshot, detailed profile
summaries, notable internships, no URL
• Grade: Average, 55 out of 100
Industry Experience:
• 30+ years in industry
• 5 years in Administration and
Sales Management
Education:
• Current student enrolled in Music Business,
B.S. at Full Sail University
Leadership Experience:
• 5 years Sales Management
• Owner of Z180Live and RoyalBoy
Entertainment
Skills and Proficiencies:
• Social Media Marketing -3 endorsements
• Entrepreneurship - 3 endorsements
• Microsoft Word - 3 endorsements
Overall Online Presence:
• 118 connections, personal URL includes as well
as links to Soundcloud and YouTube, no brand
banner, no articles or personal blogs, hasn’t
posted to LinkedIn TL since August
• Grade Poor, 20 out of 100

11. BRAND POSITION
Bringing love and integrity back to the art
of Gospel music. Helping renew the dignity
and respect through excellence and
inspiration.
LORI “GURLMUZIQ” MAJOR
Lori always exhibited passion
and thirst for everything in
the music industry and was
one of the only females,
aiming to do it all; hence the
name “GurlMuziq”.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 35th Stellar Awards
‣ March 27 | Las Vegas, NV
• BMI Trailblazers of Gospel Awards
‣ March 28 | Las Vegas, NV
• Gospel Music Workshop of America (GMWA)
‣ Member | North Carolina, Southern Division
Digital Marketing
• Z180 Live Video show, Pick 5, YouTube channel,
Soundcloud for musical content and EP
• Primary Tools: FB and Instagram - promote new
content, promo videos and merchandise; LinkedIn -
network with industry pros
• Website: Full Sail digital portfolio site to showcase
school work; www.censoredmelanin.com for
merchandise and clothing

13. PROFESSIONAL DEVELOPMENT
Mentor
• Currently seeking a female music business
executive in the Gospel industry . Upholds the
standard of wholesome and integrity. Must
have at least 10 years experience in the
executive position .
Formal Education
• Complete Music Business, B.S. by expected
graduation date in 2021
Technical Skills
• Create account and familiarize with
nielsen.com -Jan.2020
• Python - https://www.edureka.co/ March 2020
• WordPress 5 Essential Training - Lynda.com,
May 2020
Soft Skills
• Become a member and panelist for
womeninmusic.org- June. 2020
• Attend Flavor Fest Miami Fl- October 2020
• Gospel Announcers Guild monthly meetings-
starting Feb. 2020

14. Lori Major
Lori Major is the name you will remember
when you think of creativity, passion, and
drive. My experience alone in the industry has
prepared me for this immaculate industry and I
do not stop. My Bachelor’s degree from Full Sail
University has taught me the strategies, techniques, and skills needed to
perform with great abilities and will help your company continue to
flourish. Innovation and bright ideas are my things and I have hard work
and dedicated ethics to be a strong contender in your company. I aim
for perfection and excellence. By working with me, you will have the
best of the best on your team.
“

15. REFERENCES
WOMEN IN MUSIC. (n.d.). Retrieved from https://
www.womeninmusic.org/.
The Stellar Awards: Gospel Music. (n.d.). Retrieved
from https://www.thestellarawards.com/.
Build your future with O*NET OnLine. (n.d.). Retrieved
from https://www.onetonline.org/.
Home. (n.d.). Retrieved from http://
gmwanational.net/.
RCA Inspiration. (n.d.). Retrieved from https://
www.rcainspiration.com/.
FlavorFest. (n.d.). Retrieved from http://
flavorfest.org/.
Wallace, D. M. (n.d.). What We Do. Retrieved from
http://www.totalprayze.com/.
Jennifer Zielinski - Sales Representative - LinkedIn.
(n.d.). Retrieved from https://www.linkedin.com/in/
jennifer-zielinski-22635950.
https://www.linkedin.com/in/justin-
tomlinson-4726416a/
Staff, T. V. O. (2019, June 18). BMI Trailblazers.
Retrieved from https://tvone.tv/show/bmi-
trailblazers-of-gospel-music-honors/.