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Personal Brand Exploration - Kimberlyn Rhodes
- 1. PERSONAL BRAND EXPLORATION Kimberlyn Rhodes Project & Portfolio I: Week 1 June 4, 2021
- 2. The youngest of four siblings, Kimberlyn Rhodes grew up in a military family in Easley, South Carolina. The strictness of the military is what helped shaped her creative and go-getter personality as she wanted a life different from that of the military. Rhodes values and ethics align in her spirituality and her connection to the universe. She’s been an avid music enthusiast and dreams of working in the music industry. Kimberlyn is currently enrolled at Full Sail University obtaining her bachelor's degree in Music Business in order to make those dreams a reality. At Full Sail, she has developed a variety of skills that include but are not limited too: networking, contract negotiation, marketing, law, and branding. IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles: • Marketing Agent • A&R • Entertainment Specialist MAVERICK ARCHETYPE - producing strategies that challenge the status quo by being bold and revolutionary. Overturn what isn’t working to leaves consumers feeling liberated and empowered. Agent/ Manager for Artists’ in Music Industry Picture Relevant to Your Industry Goes Here
- 4. • DEMOGRAPHICS: 90% Female, Predominately Ethnic, College Educated, Located in west and east America, 30- 40 years old. • PSYCHOGRAPHICS: Strives for out-of-box thinking, spends free time attending fashion and music events. Adheres to a creative and free spirited lifestyle. • IDEAL AUDIENCE MEMBERS: *Lindsay Greenman, Talent Acquisition (WMG) *Diamond McClintock, Talent Acquisition (WMG) *Kaitlin Fitzpatrick, Recruiter for Student Programs (WMG) Recruiters & Hiring Managers at WMG TARGET AUDIENCE
- 5. GOALS Short Term: (Immediately After Graduation, 2022) • Land an A&R assistant position at Warner Records. ‣ Apply to Warner Records immediately after graduation. ‣ Connect with artists and members of A&R at Warner Records through networking by November 2022 Mid Term: (2027) • Become a senior A&R Executive at Warner Records. ‣ Progress and network enough to reach the senior executive position at Warner Records Long Term: (2032) • Establish my own A&R company with a steady roster. ‣ Save a total of $80k, obtain 5 partnerships with well known record labels, and have a roster of 20 artists by November 2032.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Networking 68% Contract Negotiation 55% Multi-tasking 72% Public Speaking 63% SOFT HARD Presentation Software 20% Salesforce Marketing Cloud 5% Pubic Speaking 63% Persuasion 43% SOFT HARD
- 7. I promise to aid Warner by finding revolutionary artists that reject the status quo and ones that ignite life inside of their listeners. PROMISE
- 8. CREDENTIALS Work Experience: • 5 years management at Cookout Corp. • 6 years of Customer Service and Interpersonal Communications • 3 years of Networking for Hotels Education: • Media & Communications Certificate, Full Sail University (2019) • Music Business, B.S., Full Sail University (Exp. 2022) Volunteer Work: • 2 years volunteer work for Firefly Music Festival Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Cameron West Industry Experience: • Vocalist Performer Education: • American Musical and Dramatic Academy- B.A. Fine Arts • Full Sail University- Music Business, Master’s Degree Leadership Experience: • Employee Learning & Development • Creative Directing Skills and Proficiencies: • Musical Theatre • Audio Recording • Professional Audio • Creative Writing Kimberlyn Rhodes Overall Online Presence: • 28 connections, no customized banner, non professional headshot, no published articles, completed about page, no active social media • Grade: Average, 60/100 HEADSHOT HEADSHOT Industry Experience: • N/a, assumed still in school Education: • Full Sail University- Music Business Degree (active) • Full Sail University- Media and Communications Certificate Leadership Experience: • Management Experience • Music Festival Volunteer at Firefly Skills and Proficiencies: • Microsoft 360 • Networking • Marketing • Contract Negotiation • Social Media Overall Online Presence: • 3 connections, no customized banner, non professional headshot, few interests on profile, active on most social media platforms • Grade: poor, 40/100
- 10. COMPETITION Paul Hoffman Industry Experience: • A&R Coordinator Mar 2021- Present • A&R Assistant May 2018- MR 2021. Education: • Berklee College of Music • Vice President, Music Business Club Berklee College Leadership Experience: • Relationship Building • Music Creation • Database Administration Skills and Proficiencies: • Client Relations • Talent Management • Business Relationship Management • Licensing • A&R Administration Kimberlyn Rhodes Overall Online Presence: • 254 connections, banner is customized with a WMG logo, professional headshot, some details in profile and no published articles, active on Instagram • Grade: above average 83/100 HEADSHOT HEADSHOT Industry Experience: • N/a, assumed still in school Education: • Full Sail University- Music Business Degree (active) • Full Sail University- Media and Communications Certificate Leadership Experience: • Management Experience • Music Festival Volunteer at Firefly Skills and Proficiencies: • Microsoft 360 • Networking • Marketing • Contract Negotiation • Social Media Overall Online Presence: • 3 connections, no customized banner, non professional headshot, few interests on profile, active on most social media platforms • Grade: poor, 40/100
- 11. BRAND POSITION Instilling fearlessness, optimism, and creativity by breaking social norms and challenging the status quo. KIMBERLYN “REBEL” RHODES
- 12. NETWORKING & MARKETING Industry Events & Organizations • 2021 Launch Music Conference & Festival ‣ September 10-11 | Lancaster, PA • 2021 AMFX ‣ September 20-26 l Albuquerque, NM • 2021 Americana Fest ‣ September 22-25 | Nashville, TN Digital Marketing • Primary Content: est. podcast called “Rebel Reveals”, 30 min. Episodes discussing new artists that were signed along with the ins and outs of the music industry, 1 episode per week • Primary Tools: Instagram & Twitter- promote podcasts through posts and teaser trailers • Website: Digital Portfolio site will present previous works and projects completed during school, use blog to embed podcast videos along with recaps of the videos Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking senior level A&R executive with at least 15 years of experience, strong core values, OCTOBER 2022 Formal Education • Complete Music Business, B. A. by expected graduation date of October 2022. • Completed a certificate in Media Communications 2019. Technical Skills • Complete courses on Presentation Software through Articulate 360, SEPTEMBER 2021 • Complete courses on Salesforce Marketing Cloud through salesforce.com, DECEMBER 2021 • Contract Negotiation Training- Coursera AUGUST 2021 Soft Skills • Join Toastmasters Club and attend meetings, OCTOBER 2022 • Attend monthly poetry slams at Peak Radar, NOVEMBER 2021 • Listen to Andrew Luttrell’s seminar on persuasion psychology, JULY 2021
- 14. Kimberlyn Rhodes You know how the music industry is constantly evolving and needs new voices? Well, what I do is scout out new and extraordinary talent that make listeners feel alive. In fact, I travel to new places every month to see starting artists and bands and if they have potential, I immediately start setting up success. “