Personal Brand Exploration.

1. Personal Brand Exploration
Jayden Davis
Project & Portfolio I: Week 3
May 27, 2020

2. Jayden Davis, the oldest of two, was born
in Texas but moved to Florida while he
was still a baby, and as such, has lived
there for most of his life. He’s always been
interested in music but didn’t discover he
had a passion for it until the end of middle
school. Upon this discovery of his love for
music, a year or so after he graduated high
school, he enrolled in the Music Business
program at Full Sail University in hopes of
learning his way around the industry so
that his music could be heard by people
everywhere.
Identity

3. Profession
Potential Job Titles:
• Music Composer
• Music Arranger
• Song Writer
Creator Archetype - Inspires
creativity in everyone around.
Helps others realize their
unique vision, and to express
themselves and their
individuality.
Music Production for Professional Artists and
Companies

4. • Demographics: 50% Male,
25-45 years old, Of All Races,
Some Married, Some College
Educated, Located mainly in
the US.
• Psychographics: Mainly enjoy
doing musical and/or artistic
activities, lifestyles and
opinions differ drastically,
have differing views on
politics and religion.
• Ideal Audience Members:
Marianne Cozzi, Talent
Acquisition Consultant
(WMG), Gabrielle Campitiello,
Talent Acquisition Partner
(WMG)
Recruiters & Hiring Managers at WMG, MarketScale,
and Gearbox Software
Target Audience

5. Goals
Short Term: (Immediately After Graduation, 2020)
• Have obtained valuable information I can
immediately apply to better navigate the music
industry.
‣ Populate my LinkedIn profile with more up-
to-date information to make it more
appealing professionally.
Mid Term: (2025)
• Have successfully gotten music I produced on
known video games, television shows, radio
broadcasts, etc.
‣ Expand social media presence by 50% by
December 31, 2025.
Long Term: (2040)
• Establish my own record label and sign artists and
producers alike.
‣ Make at least 6 figures, and put out at least 2
platinum hits with the producers and artists I
signed.

6. Skills Analysis
Notable Skills & Current
Proficiencies:
Notable Skills Required in Trade & Current Proficiencies:
DAW Experience 90%
Recording Experience 50%
Communication Skills 72%
Public Speaking 37%
SoftHard
Basic Music Theory 35%
Hearing Sensitivity 60%
Professional Writing 65%
Reading Comprehension 92%
SoftHard

7. I create music that is sure to strike the
chords of emotion in anybody who
hears it, so that they are sure to hear
the passion behind it.
Promise

8. Credentials
Experience:
• 6+ years working with a DAW (Fl
Studio)
• Basic recording experience
Education:
• Music Business, A.S., Full Sail
University (Exp. 2020)
Awards:
• Course Directors Award for Data
Analysis and Reporting

9. Competition
Patrick Brush
Industry Experience:
• Does not include work
experience on profile; assumed
to still be in school
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would
allude to well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Overall Online Presence:
• Less than 200 connections, banner image not
yet customized, amateur headshot, lack of
details throughout profile, no articles published,
inactive on social media, URL not yet
customized
• Grade: Poor, 15 out of 100
Competition
Jayden Davis
Industry Experience:
• 2 year social media marketing for
cattle feed retail store
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 37 endorsements
Overall Online Presence:
• 0 connections, professional headshot, no
articles published, sporadically active on
personal social media accounts, URL
customized
• Grade: Poor, 5 out of 100

10. Competition
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing
experience, 1 year as a marketing
manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions
company for over 3 years with respectable
clientele
• Entrepreneurship - Real estate company for
nearly 6 years; could be distracting attention
from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Jayden Davis
Overall Online Presence:
• 500+ connections, banner image not yet
customized, polished headshot, detailed profile
summaries, two recommendations, notable
volunteer work, URL not yet customized,
premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• 2 year social media marketing for
cattle feed retail store
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 37 endorsements
Overall Online Presence:
• 0 connections, professional headshot, no
articles published, sporadically active on
personal social media accounts, URL
customized
• Grade: Poor, 5 out of 100

11. Brand Position
I like to think that music is emotion in
the form of sound.
Jayden “Jayalex” Davis
“Jayalex” is a combination of
Jayden’s first name and his
middle name, Alexander. His
parents called him that on
occasion, and it’s just stuck with
him ever since.

12. Networking &
Marketing
Industry Events & Organizations
• Music Business Association
• American Society of Composers, Authors and
Publishers (ASCAP)
• Music Artists Coalition
Digital Marketing
• Primary Content: Posting videos of me making
instrumentals as well said instrumentals and other ones I
made behind the scenes. Also, posting songs that I make.
• Primary Tools: Instagram and YouTube - promote videos
I post to Youtube on IG by posting short behind the scene
clips about said videos. Also posting IG exclusive content
for those on my YouTube Channel to have a reason to
follow me on Instagram.
• Website: Full Sail digital portfolio site to show school
related projects and such. Using my own website to
promote other things I may be doing regarding my music.

13. Professional Development
Mentor
• Seeking successful indie artist/producer with
years of experience in the music industry as well
as the proof (hit songs for example) to back it
up.
Formal Education
• Complete Music Business, A.S. by expected
graduation date in 2020
Technical Skills
• Max/MSP - Lynda.com, 2020
• Music Theory - Lynda.com, 2020
Soft Skills
• Impromptu Speaking - Lynda.com, 2020
• Writing Formal Business Letters & Emails -
Lynda.com, 2020

14. Jayden Davis
You know how some music sounds bland
and unoriginal? Well, what I do is create and
arrange interesting music that doesn’t get stagnant or boring. In
fact, an artist who used one of my instrumentals not too long ago,
had comments on the sites where he posted it of people saying
the beat is really what makes the song pop.
“

15. References
ONETOnLine.org. (2020). Summary Report for: 27-2041.04 -
Music Composers and Arrangers. Retrieved May 27, 2020, from
https://www.onetonline.org/link/summary/27-
WMG. (2020). Warner Music Group Company Page on
Glassdoor. Retrieved May 27, 2020, from https://
www.glassdoor.com/Salaries/warner-music-group-salary-
SRCH_KE0,18.htm
Gearbox Software Career Site. (2020). Careers. Retrieved May
27, 2020, from https://www.gearboxsoftware.com/careers/
Gearbox Software (2020). Gearbox Software Job Listings on
LinkedIn. Retrieved May 27, 2020, from https://
www.linkedin.com/jobs/search/?
f_C=19112&locationId=OTHERS.worldwide
MarketScale Career Site (2020). Careers. Retrieved May 27,
2020, from https://marketscale.com/industries/careers/
WMG Career Site (2020). Job Listings. Retrieved May 27, 2020,
from https://wmg.wd1.myworkdayjobs.com/WMGUS/jobs