Recommended
More Related Content
What's hot
What's hot (20)
Similar to P&P1 - Personal Brand Exploration
Similar to P&P1 - Personal Brand Exploration (20)
Recently uploaded
Recently uploaded (20)
P&P1 - Personal Brand Exploration
- 1. PERSONAL BRAND EXPLORATION Kimberly Hallford Project & Portfolio I: Week 3 January 26, 2020
- 2. Kimberly Hallford grew up in a small town in Mississippi called Louisville where she attended a small private Christian school. After graduation she went to Ole Miss for two year but had to withdraw due to finances. So she went to work to save up as much as she could to return to school which is what she did. She is now enrolled in Business Entertainment at Full Sail University. IDENTITY
- 3. PROFESSION Potential Job Titles: • Public Relations Specialist • Talent Director • A & R Specialist Caregiver Brand Archetype - producing brand stories that transform lives by highlighting manifested dreams. Using industry trends and defining new ones to fascinate audiences and inspire them to Artist Management for Sony Entertainment
- 4. • DEMOGRAPHICS: 70% Female, 20-35 years old, Predominately White, Single, College Educated, Located on the East Coast. • PSYCHOGRAPHICS: Enjoys going to events and being involved in their community. • IDEAL AUDIENCE MEMBERS: Lewis Calem, Brand Manager, Talent Acquisition at Sony Music Entertainment. Will Adler, A&R administrative assistant, Columbia Records at Sony Music Entertainment. Kaki Stergiou, VP, Head of Content at Sony Music Entertainment. Recruiters & Hiring Managers at PBR, PRCA, and CBR TARGET AUDIENCE
- 5. GOALS Short Term: (Immediately After Graduation, 2021) • Land an entry-level Talent Acquisition for Sony Music Entertainment . ‣ Connect with, and send a follow up promotional email to, 20 Sony Entertainment team members on LinkedIn by December 31, 2020. Mid Term: (2026) • Lead a successful A&R team to scout out new talent for Sony Entertainment. Long Term: (2040) • Help Sony find good talent that increases revenues for the company by getting the talent to work with us instead of other companies..
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Social Media Marketing 87% Adobe Creative Suite 65% Time Management 70% Public Speaking 60% SOFTHARD CRM Software 10% WordPress CMS 10% Professional Writing 40% Public Speaking 60% SOFTHARD
- 7. I help people follow their dreams of becoming a signed artist and making sure that they are taken care of as well as the company that I work for. PROMISE
- 8. CREDENTIALS Work Experience: • 5 years working as a dance instructor at Dance Expressions. • 4 years experience working at a Commercial Roofing Company • Currently working at a Pediatric Dental Office. Education: • Business Entertainment, B.S., Full Sail University (Exp. 2021)
- 9. COMPETITION Wanda Breaux Industry Experience: • Does not include work experience on profile; assumed to still be in school Education: Alumni of Full Sail University Internet Marketing. Leadership Experience: • Kiwanis Student Club President Skills and Proficiencies: • Graphic Design - 1 endorsements • Facebook Marketing- 2 endorsements • Social Media Advertising - 2 endorsements Kimberly Hallford Overall Online Presence: • Has 200 connections, banner image not yet customized, average headshot, Education: • Current student enrolled in Business Entertainment, B.S. at Full Sail University Leadership Experience: • Volunteered at music arts camps for children for 5 years. Skills and Proficiencies: • Social Media Marketing • Adobe Creative Suite • Microsoft Office Proficient Overall Online Presence: • Limited connections on LinkedIn. Average headshot. • Grade: Poor
- 10. COMPETITION Lindsay Osborne Industry Experience: • ~3 years of marketing and event management. Education: • Master of Liberal Arts, Psychology • Entertainment Business, B.S. Noteworthy Experience: • 12 years of marketing experience Skills and Proficiencies: • Entertainment - 4 endorsements • Event Management - 2 endorsements • Social Media- 5endorsements Overall Online Presence: • 500+ connections, banner image customized, polished headshot. Kimberly Hallford Education: • Current student enrolled in Business Entertainment, B.S. at Full Sail University Leadership Experience: • Volunteered at music arts camps for children for 5 years. Skills and Proficiencies: • Social Media Marketing • Adobe Creative Suite • Microsoft Office Proficient Overall Online Presence: • Limited connections on LinkedIn. Average headshot. • Grade: Poor
- 11. BRAND POSITION I may not be the best there is out there but I do work hard to be proficient in everything I do .
- 12. NETWORKING & MARKETING Industry Events & Organizations • 202 Winter Music Conference. ‣ March 25-28th | Miami, FL • Pollstar Live ‣ February 4-6th Los Angeles CA Digital Marketing • Primary Content: Posting about brand awareness for the music industry. • Primary Tools: FB and Instagram • Website: Full Sail digital portfolio site to showcase school work; use blog to showcase artist management.
- 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking senior-level marketing pro with at least 10 yrs of experience in artist management. Formal Education • Complete Business Entertainment, B.S. by expected graduation date in 2021
- 14. Kimberly Hallford There is so much talent out there now and especially with social media people are popping up everywhere. My hopes are to find these people and help lead and guide them in the right direction to set up their career paths. “ ”
- 15. REFERENCES Hynes, A. (2020, January 22). The Top 10 Best Music Conferences 2020 -. Retrieved from https:// www.musicgateway.com/blog/how-to/the-top-10-best- music-conferences-2020 Hynes, A. (2020, January 22). The Top 10 Best Music Conferences 2020 -. Retrieved from https:// www.musicgateway.com/blog/how-to/the-top-10-best- music-conferences-2020