Personal Brand Exploration - Zyad Ismael

PERSONAL BRAND EXPLORATION

Zyad Ismae
l

Project & Portfolio I: Week
1

March 7, 2021

I came from a small family. A dad that always
worked his hardest and never quit on anything.
Mom has always been a rockstar in the family
and keeping it all together. I come from a family
all about love and compassion. I personally like
to keep things light hearted and fun, but don’t
get that twisted I will work harder than anybody.
IDENTITY
Picture of You
Goes Here

PROFESSION
Potential Job Titles
:

• Agents and Business Managers
of Artists, Performers, and
Athlete
s

• Media Programming Director
s

• Photographer
s

BRAND ARCHETYPE - I go about
my work with enthusiasm and all about
having fun. Making work space more
enjoyable and fun and full of energy is a
more satisfying work place for me. With
having fun and enjoying the space of
work, being honest and having a
friendliness attitude goes a long way.

• DEMOGRAPHICS: Age
demographic 22-29. Male/Female.
Associates degree or higher. North
America.Black and White.

• PSYCHOGRAPHICS: Sports,
Video games. Photography.
Playing sports.Motivations are
always wanting the next thing and
never being complacent. Biggest
fear is not being good enough or
never doing what I dream of
.

• IDEAL AUDIENCE MEMBERS:
Rich Paul, CEO and Co-founder of
Klutch Sports Group. Jimmy
Petaro, Chairmen of ESPN.
Howard Mittman, CEO of Bleacher
Report
[CATEGORY of PEOPLE at [SPECIFIC Co.]
TARGET AUDIENCE

GOALS
Short Term: (Immediately After Graduation, YEAR)

• I would like to work a part time job shortly within a
few months and show people what I can do
.

Mid Term: (YEAR
)

• I will grow my persona and online brand by creating
and posting content that will grow my business on my
social media. More speci
fi
cally, I would like to
increase my social media engagement by 20% by
January 1st 2022
.

Long Term: (YEAR
)

• I would like to be working at my favorite company,
ESPN, after growing my personal brand. More
speci
fi
cally be a sports agent but increasing my
comments on my social media by 10
%

SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Marketing 70%
Computer Technology 90%
Speaking 95%
Active Listening 85%
SOFT
HARD
Systems Analysis 65%
Web Page Creation 50%
Critical Thinking 80%
Active Learning 75%
SOFT
HARD

I help ___Athletes___ do business by
Representing them and being genuine.
PROMISE

CREDENTIALS
Work Experience
:

• Retail advisor. Helping people with
everyday needs.

• Food Industry. Fast paced business.
Education:
• Sports Marketing and Media, B.S., Full Sail University (2022)
Awards:
• Employee of the year
.

• Hardest working individual of the month

COMPETITION
Jack Sparks
Industry Experience
:

• created a sponsor pitch presentation
for Charleston Riverdogs that mined
fan data to connect with a potential
sponsor and highlight data
visualization skills.
Education
:

• Full Sail University. Bachelors In Sports Marketing and
Media
Leadership Experience
:

• N/A
Skills and Pro
fi
ciencies
:

• Digital Marketin
g

• Mobile Marketin
g

• Content Marketing
Zyad Ismael
Overall Online Presence
:

• 61 Connections, Banner image is customized, Very
professional and clean looking pro
fi
le picture, The
pro
fi
le is somewhat detailed, No published articles,
Somewhat active on other social media, The URL link is
customize
d

• Grade: Above Average, 85 out of 100
Industry Experience
:

• created a sponsor pitch presentation for
Charleston Riverdogs that mined fan
data to connect with a potential sponsor
and highlight data visualization skills.
Education
:

Media
:

• N/A
Skills and Pro
fi
ciencies
:

• Social Media Advertisin
g

• Social Media Marketin
g

• Public Speaking
:

• Banner is not customized, Headshot is very
professional, Not detailed, No published articles, Is
active on other social media, The URL is not
customized
.

• Grade: Poor, 60 out of 100

COMPETITION
Stephen A Smith
Noteworthy Experience
:

• CNN Reporter
.

• Fox Sports Specialist.
Zyad Ismael
Industry Experience
:

• ESPN Journalist/Commentator
Education
:

• Winston-Salem State Universit
y

• Bachelor's degre
e

• Mass Communication/Media Studies
Skills and Pro
fi
ciencies
:

• N/A
:

• 26,496 connections, Banner image is not customized,
professional headshot, very detailed pro
fi
le, published
articles, very active on other social media, the URL is
not customize
d

• Grade: Superior, 95 out of 100
Industry Experience
:

• created a sponsor pitch presentation for
Charleston Riverdogs that mined fan data
to connect with a potential sponsor and
highlight data visualization skills.
Education
:

Media
:

• N/A
Skills and Pro
fi
ciencies
:

• Social Media Advertisin
g

• Social Media Marketin
g

• Public Speaking
:

• Banner is not customized, Headshot is very
professional, Not detailed, No published articles, Is
active on other social media, The URL is not
customized
.

• Grade: Poor, 60 out of 100

BRAND POSITION
For [ESPN] who [NEED SPORTS MARKETIERS],
I provide [A DIFFERENT VIEW AND CULTURE
ON SPORTS AND BRING IN A FAN BASE FROM
OTHER PLACE OF THE WORLD.] because [I
GREW UP IN A DIFFERENT SIDE OF THE
WORLD AND SPORTS IS WHAT WE ALL
LOOKED UP TOO]
“NICKNAME?”

NETWORKING &
MARKETING
Industry Events & Organization
s

• Name of event or professional organization

‣ DATE | LOCATIO
N

• Name of event or professional organization

‣ DATE | LOCATIO
N

• Name of event or professional organizatio
n

‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament
.

• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format
?

• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Include degree program here and/or other professional
certi
fi
cation programs you intend to complete w/ dates.
Technical Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
• Speci
fi
Soft Skills
• Speci
fi
organization name, MONTH YEA
R

• Speci
fi
organization name, MONTH YEA
R

• Speci
fi

Zyad Ismael
You know [the issue with redundant social media
post]? Well, what I do is [make social media posts in other languages so
more fans can be engaged in conversations]. In fact, [I helped one of my
clients make sports posting in other languages to grow their followers.].
“

REFERENCES
13-1011.00 - Agents and Business Managers of Artists,
Performers, and Athletes. (2020). Onet Online. https://
www.onetonline.org/link/summary/13-1011.0
0

27-2012.03 - Media Programming Directors. (2020). Onet
Online. https://www.onetonline.org/link/summary/27-2012.0
3

27-4021.00 - Photographers. (2020). Onet Online. https://
www.onetonline.org/link/summary/27-4021.0
0

Ismael, Z. (n.d.) Home [LinkedIn page]. LinkedIn.
Retrieved March 7, 2021 from https://www.linkedin.com/in/
zyad-ismael-4611851a4
/

Sparks, J. (n.d.) Home [LinkedIn page]. LinkedIn.
Retrieved March 7, 2021 https://www.linkedin.com/in/jtsparkss
/

Smith, S. (n.d.) Home [LinkedIn page]. LinkedIn.
Retrieved March 7, 2021 from https://www.linkedin.com/in/
stephen-a-smith-763b31194
/

ESPN: Serving sports fans. Anytime. Anywhere. (2021).
ESPN.Com. https://www.espn.com
/

Hoops, D. P. (2021). NBA. Bleacher Report. https://
bleacherreport.com/nb
a

Personal Brand Exploration - Zyad Ismael

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