In international marketing, the marketers are required to come up with a decision as to whether they are going to standardize the product or to modify the existing products which is one of the challenging decisions that they have to make. And this decision can make impacts on the organization in terms of the Research and development expenses, finance, production, organization structure, procurement, marketing mix etc. And the decision as to which to choose depending on the attitudes towards the different cultures. So in this article, we are going to cover these two concepts so that you can have an idea about the two concepts in depth.
In international marketing, the marketers are required to come up with a decision as to whether they are going to standardize the product or to modify the existing products which is one of the challenging decisions that they have to make. And this decision can make impacts on the organization in terms of the Research and development expenses, finance, production, organization structure, procurement, marketing mix etc. And the decision as to which to choose depending on the attitudes towards the different cultures. So in this article, we are going to cover these two concepts so that you can have an idea about the two concepts in depth.
Chapter EightGlobal Strategy and Organization.docxchristinemaritza
Chapter Eight
Global Strategy and Organization
*
*
Chapter ObjectivesLearn about the integration- responsiveness frameworkDistinctive MNE strategies emerging from the frameworkOrganizational arrangements associated with the MNE strategiesUnderstanding how to build a transnational MNE
*
*
Opening Case –
IKEA’s Global StrategyIKEA’s operations encompass 35 nations, 240 stores, 100000 employees, 20 franchises, 2,000 suppliersIKEA’s strategyoffers Scandinavian design quality furniture at low prices. 90 percent of the product line is standardized around the world, the product development, purchasing, and warehousing are consolidated at its headquarters in Sweden. target segment is families with limited income and limited living space IKEA’s Organizationhas an informal corporate culture, with few titlesstores maintain direct contact with IKEA headquarters for speedy decision making and easy globalization. Managers rely on a consensus building approach, and readily share their knowledge and skills with coworkers.
*
*
The Role of Strategy in International ContextThree Objectives (Bartlett and Ghoshal)Efficiency: achieving cost leadership. Flexibility: developing responsiveness to the diversity and volatility of different country environments. Learning: the ability to learn from international exposure and leverage learning on a worldwide basis. MNEs find it challenging to achieve all three objectivesThe US firms have excelled in achieving efficiency via scale economies and standardized products, building on the large domestic market base. The European firms have succeeded by being locally responsive, building on the diversity of the European nations. The East Asian firms have succeeded by tapping international learning from and across various nations, and leveraging that worldwide.
*
*
The Integration- Responsiveness FrameworkGlobal integration: coordination of the MNE’s value chain activities across nations to achieve worldwide efficiency, synergy, and cross-fertilization. focus is on convergent customer needs, competitive environments, functional imperatives, and operating systems across nations. strategic decisions are made on a global basis, to avoid the costs of adapting to local situations.Local responsiveness:flexibility towards country-specific situations, needs, and opportunities. focus is on adaptation, accommodation, and adjustment to country-specific customer needs, competitive environment, functional imperatives, technological capabilities, and operating systems. strategic decisions made on a local basis, to assure entrepreneurial flexibility and cultural responsiveness.
*
*
Global business strategies
Home replication
Strategy
Global
Strategy
Transnational
Strategy
Multi-local
Strategy
High
High
Low
Low
Pressures for
Local Responsiveness
Pressures for
Global Integration/
Cost Reduction
*
Globalization Drivers in an Industry (George Yip, 2003)Market Drivers: Consumer li ...
Assignment RevisionWhat is the title of your assessment. It sh.docxlynettearnold46882
Assignment Revision
What is the title of your assessment.
It should be about exploring approaches that international firms utilise within their operations for products or services and how creativity and innovation can be used to improve the overall business performance.
Tip – please do not plagiarise the above but construct your own. Your title can be much shorter and encapsulate the above description and (Apple) case study company.
Contents structure
Your table of contents to reflect a suitable structure, keeping focus on learning outcomes, module summary and marking criteria. See below.
Introduction/Background/Context
Opening paragraph – statements that reflects the module, title of your report and chosen case study.
Tip - You are applying the theories, models, strategies and concepts you have learnt in class and via blended learning and your own studying to the case study rather than the other way round.
So, next paragraph – mention a trend e.g. globalisation, internationalisation or pattern explaining strategic issues , and some critical concepts and how it related to your case study.
Next paragraph outline different companies use different international operations strategies and the need for leadership and management when introducing change initiatives. Ehat is the current strategy of case company.
Next paragraph how innovation has helped and can help companies achieve sustainable competitive advantages elsewhere. Has it helped your case company if yes can it help further or if no how can it help your case company.
Final paragraph summarise what you are going to do in the remainder report.
Tip – you need to align your structure to the learning outcomes. You need to apply the learning outcomes below to your case study e.g. evaluating current approaches of international company (Coca Cola) utilising within their operations for products or services…
The same go for other learning outcomes below. (Please do not write about your case company directly or disregard the learning outcome which defines your structure and focus of your report.
· Evaluation of current approaches international firms utilise within their operations for products or services using your case study.
· What are the key issues, problems and practices that characterise international operations management. Be critical!
· Critically evaluate how the role of can creativity and innovation can be used to improve the overall business performance in different national and cultural settings.
· Critically assess approaches that can be identified for developing a culture of creativity and innovation in your case study.
· Conclusion and Recommendations (Action Plan)
Tip – this pretty much defines the Content starting with Introduction/background or context….. conclusion, recommendation (Action Plan). Of course you can vary this but DO NOT move away from this requirement, otherwise you will drift away from the central objective.
Tips – I provide additional information approach.
More communication and technological advances have made it possible than ever for companies to offer their services and products internationally. Today, to achieve success, even the smallest businesses ought to plan on their global marketing strategies in order to attract consumer interests outside of their local markets. You can learn more by visiting our blog. https://www.laowaicareer.com/blog/contrast-global-marketing-strategies/
Managing Multinationals and Cultural Diversity (Trompenaars' model of 'Nation...Upama Rai
The slides describe the challenges of cultural diversity faced by the multinationals and their subsidiaries on the basis of Trompenaars' model of 'National Culture Differences' and the ways of efficiently managing such challenges through glocalization, cultural synergy and corporate culture.
The Concept
A stable strategy arises out of a basic perception by the management that the firm should concentrate on using its present resources for developing its competitive strength in particular market areas.
In simple words, stability strategy refers to the company’s policy of continuing the same business and with the same objectives
A firm pursues stability strategy when
1. It continues to serve the public in the same product or service, market, and function sectors as defined in its business definition.
2. Its main strategic decisions focus on incremental improvement of functional performance.
2. Corporate Restructuring is the process of redesigning one or more aspects of a company.
3. The process of reorganizing a company may be implemented due to a number of different factors, such as positioning the company to be more competitive, surviving a currently adverse economic climate, or acting on the self confidence of the corporation to move in an entirely new direction.
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdfSOFTTECHHUB
Did you know that the average ecommerce conversion rate is a mere 2.86%? That means for every 100 visitors to an online store, only about 3 make a purchase. With so much competition and an ever-increasing number of online shoppers, optimizing your website for higher conversions is crucial for the success of your ecommerce business.
In this comprehensive guide, we'll dive into 12 powerful conversion rate optimization (CRO) strategies that can help you turn more website visitors into paying customers. From improving website speed and optimizing for mobile devices to leveraging social proof and utilizing analytics, we'll cover actionable tips and best practices to help you maximize your ecommerce website's potential.
Chapter EightGlobal Strategy and Organization.docxchristinemaritza
Chapter Eight
Global Strategy and Organization
*
*
Chapter ObjectivesLearn about the integration- responsiveness frameworkDistinctive MNE strategies emerging from the frameworkOrganizational arrangements associated with the MNE strategiesUnderstanding how to build a transnational MNE
*
*
Opening Case –
IKEA’s Global StrategyIKEA’s operations encompass 35 nations, 240 stores, 100000 employees, 20 franchises, 2,000 suppliersIKEA’s strategyoffers Scandinavian design quality furniture at low prices. 90 percent of the product line is standardized around the world, the product development, purchasing, and warehousing are consolidated at its headquarters in Sweden. target segment is families with limited income and limited living space IKEA’s Organizationhas an informal corporate culture, with few titlesstores maintain direct contact with IKEA headquarters for speedy decision making and easy globalization. Managers rely on a consensus building approach, and readily share their knowledge and skills with coworkers.
*
*
The Role of Strategy in International ContextThree Objectives (Bartlett and Ghoshal)Efficiency: achieving cost leadership. Flexibility: developing responsiveness to the diversity and volatility of different country environments. Learning: the ability to learn from international exposure and leverage learning on a worldwide basis. MNEs find it challenging to achieve all three objectivesThe US firms have excelled in achieving efficiency via scale economies and standardized products, building on the large domestic market base. The European firms have succeeded by being locally responsive, building on the diversity of the European nations. The East Asian firms have succeeded by tapping international learning from and across various nations, and leveraging that worldwide.
*
*
The Integration- Responsiveness FrameworkGlobal integration: coordination of the MNE’s value chain activities across nations to achieve worldwide efficiency, synergy, and cross-fertilization. focus is on convergent customer needs, competitive environments, functional imperatives, and operating systems across nations. strategic decisions are made on a global basis, to avoid the costs of adapting to local situations.Local responsiveness:flexibility towards country-specific situations, needs, and opportunities. focus is on adaptation, accommodation, and adjustment to country-specific customer needs, competitive environment, functional imperatives, technological capabilities, and operating systems. strategic decisions made on a local basis, to assure entrepreneurial flexibility and cultural responsiveness.
*
*
Global business strategies
Home replication
Strategy
Global
Strategy
Transnational
Strategy
Multi-local
Strategy
High
High
Low
Low
Pressures for
Local Responsiveness
Pressures for
Global Integration/
Cost Reduction
*
Globalization Drivers in an Industry (George Yip, 2003)Market Drivers: Consumer li ...
Assignment RevisionWhat is the title of your assessment. It sh.docxlynettearnold46882
Assignment Revision
What is the title of your assessment.
It should be about exploring approaches that international firms utilise within their operations for products or services and how creativity and innovation can be used to improve the overall business performance.
Tip – please do not plagiarise the above but construct your own. Your title can be much shorter and encapsulate the above description and (Apple) case study company.
Contents structure
Your table of contents to reflect a suitable structure, keeping focus on learning outcomes, module summary and marking criteria. See below.
Introduction/Background/Context
Opening paragraph – statements that reflects the module, title of your report and chosen case study.
Tip - You are applying the theories, models, strategies and concepts you have learnt in class and via blended learning and your own studying to the case study rather than the other way round.
So, next paragraph – mention a trend e.g. globalisation, internationalisation or pattern explaining strategic issues , and some critical concepts and how it related to your case study.
Next paragraph outline different companies use different international operations strategies and the need for leadership and management when introducing change initiatives. Ehat is the current strategy of case company.
Next paragraph how innovation has helped and can help companies achieve sustainable competitive advantages elsewhere. Has it helped your case company if yes can it help further or if no how can it help your case company.
Final paragraph summarise what you are going to do in the remainder report.
Tip – you need to align your structure to the learning outcomes. You need to apply the learning outcomes below to your case study e.g. evaluating current approaches of international company (Coca Cola) utilising within their operations for products or services…
The same go for other learning outcomes below. (Please do not write about your case company directly or disregard the learning outcome which defines your structure and focus of your report.
· Evaluation of current approaches international firms utilise within their operations for products or services using your case study.
· What are the key issues, problems and practices that characterise international operations management. Be critical!
· Critically evaluate how the role of can creativity and innovation can be used to improve the overall business performance in different national and cultural settings.
· Critically assess approaches that can be identified for developing a culture of creativity and innovation in your case study.
· Conclusion and Recommendations (Action Plan)
Tip – this pretty much defines the Content starting with Introduction/background or context….. conclusion, recommendation (Action Plan). Of course you can vary this but DO NOT move away from this requirement, otherwise you will drift away from the central objective.
Tips – I provide additional information approach.
More communication and technological advances have made it possible than ever for companies to offer their services and products internationally. Today, to achieve success, even the smallest businesses ought to plan on their global marketing strategies in order to attract consumer interests outside of their local markets. You can learn more by visiting our blog. https://www.laowaicareer.com/blog/contrast-global-marketing-strategies/
Managing Multinationals and Cultural Diversity (Trompenaars' model of 'Nation...Upama Rai
The slides describe the challenges of cultural diversity faced by the multinationals and their subsidiaries on the basis of Trompenaars' model of 'National Culture Differences' and the ways of efficiently managing such challenges through glocalization, cultural synergy and corporate culture.
The Concept
A stable strategy arises out of a basic perception by the management that the firm should concentrate on using its present resources for developing its competitive strength in particular market areas.
In simple words, stability strategy refers to the company’s policy of continuing the same business and with the same objectives
A firm pursues stability strategy when
1. It continues to serve the public in the same product or service, market, and function sectors as defined in its business definition.
2. Its main strategic decisions focus on incremental improvement of functional performance.
2. Corporate Restructuring is the process of redesigning one or more aspects of a company.
3. The process of reorganizing a company may be implemented due to a number of different factors, such as positioning the company to be more competitive, surviving a currently adverse economic climate, or acting on the self confidence of the corporation to move in an entirely new direction.
Similar to What are the differences between an international company, a global company, and a transnational company? (20)
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdfSOFTTECHHUB
Did you know that the average ecommerce conversion rate is a mere 2.86%? That means for every 100 visitors to an online store, only about 3 make a purchase. With so much competition and an ever-increasing number of online shoppers, optimizing your website for higher conversions is crucial for the success of your ecommerce business.
In this comprehensive guide, we'll dive into 12 powerful conversion rate optimization (CRO) strategies that can help you turn more website visitors into paying customers. From improving website speed and optimizing for mobile devices to leveraging social proof and utilizing analytics, we'll cover actionable tips and best practices to help you maximize your ecommerce website's potential.
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...Björn Rohles
Presentation from the Silicon Techie Night #24 (2024) about strategy. It outlines ten impulses how strategy helps to deliver real value for people, by aligning business mission, vision, and strategy.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Textile Olympiad 𝟯.𝟬 Supported by The Business Standard and Textile Today: 𝗔𝗻 𝗜𝗻𝘁𝗲𝗿 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 Business 𝗖𝗮𝘀𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 where university undergraduates get to showcase their brilliance. Dive deep into real-world textile industry challenges, analyze intricate scenarios, and craft innovative solutions.
Get Bad Credit Loans with Guaranteed ApprovalDollarLoan Hub
While no lender can truly guarantee approval for a loan, there are steps individuals with bad credit can take to improve their chances of securing a loan.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
It is therefore essential to employ other water sources, such as river water, for consumption by humans. Commercial RO Plant purifiers manufactured by Netsol Water are necessary because a different type of water is completely unsuitable for human consumption. Large-scale water filtration is accomplished with the assistance of a Noida-based commercial RO plant manufacturer i.e., Netsol Water. It supports several methods for getting rid of all kinds of contaminants in water.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What are the differences between an international company, a global company, and a transnational company?
1.
2. • The terms "international," "global," and
"transnational" companies are used to describe
different scopes and strategies of businesses operating
in multiple countries.
• These are categories or classifications used to describe
companies based on how they conduct business
internationally.
3. International Companies
• These are companies that have their home
base in one country but operate in other
countries.
• Typically, international companies maintain
a strong central headquarters and often
adapt their products or services to each
market.
• For example, McDonald's is an
international company. While it is based in
the U.S., it operates in numerous countries
4. Global Companies
• Global companies operate in multiple
countries but are characterized by a
more standardized approach.
• They offer the same products or
services across all markets with
minimal adaptation, focusing on
achieving economies of scale and cost
efficiencies.
• A classic example is Coca-Cola, which
offers essentially the same product
worldwide.
5. Transnational Companies:
• These companies operate in multiple
countries but do so in a way that is more
integrated than international companies.
They combine global reach with local
responsiveness. They often have multiple
regional headquarters and strive to balance
local adaptation with global efficiency.
• Nestlé is an example of a transnational
company. It operates in numerous countries
and adapts to local markets (through product
variations and marketing strategies) while
maintaining a coherent global brand and
6. • In summary, while all these types of companies operate
across borders, they differ in their operational
strategies, degree of localization versus
standardization, and organizational structures.
7. International Companies
•Operational Strategies: Focus on exporting products from the
home country, establishing foreign subsidiaries, or engaging in
licensing or franchising in foreign markets.
•Degree of Localization vs Standardization: Tend to have a
higher degree of localization. Products or services may be
significantly adapted to meet the needs and preferences of each
local market.
•Organizational Structures: Typically centralized, with strategic
decisions made at the headquarters and implemented in foreign
markets.
8. Example: McDonald's, while based in the U.S., operates in
various countries with menus adapted to local tastes (e.g.,
McAloo Tikki in India, Teriyaki Burger in Japan).
9. •Example 1: Starbucks-Operational Strategies: Expands
internationally through a mix of company-operated stores
and local partnerships.
•Localization vs Standardization: Adapts its menu and
store design to local cultures (e.g., Green Tea Frappuccino
in Japan, or India Spice Majesty Blend).
•Organizational Structure: Centralized, with strategic
decisions made in the U.S., but allows some local
autonomy for regional adaptations.
10. •Example 2: Ikea-Operational Strategies: International
expansion through retail stores in various countries,
adapting to local markets.
•Localization vs Standardization: Offers a core range of
products globally but adapts some products and designs to
meet local preferences and living spaces.
•Organizational Structure: Centralized in Sweden, but
with considerable local autonomy for market adaptation
and operations.
11. •These are companies that are based in India but have
significant operations in other countries, often with a strong
focus on adapting to local markets.
•Tata Motors: As an international company, Tata Motors,
part of the Tata Group, operates in several countries. It
adapts its vehicles to local markets, for instance, by
customizing models sold in Europe and Africa.
•Infosys: A giant in IT services and consulting, Infosys has
offices and operations around the world. It tailors its
services to meet the specific requirements of clients in
different countries.
12. Global Companies
•Operational Strategies: Focus on offering standardized
products across all markets. Emphasis on economies of scale and
cost efficiency.
•Degree of Localization vs Standardization: High degree of
standardization with little product adaptation for local markets.
They maintain a consistent brand and product offering worldwide.
•Organizational Structures: Centralized decision-making, with
subsidiaries primarily acting as channels for the distribution of the
standardized products.
13. •Example: Coca-Cola serves essentially the same
product worldwide, with only minor variations in some
markets.
14. •Example 1: Apple
•Operational Strategies: Sells standardized products
worldwide with minimal localization in product design.
•Localization vs Standardization: High standardization
with the same core products (like iPhones, iPads) sold
globally.
•Organizational Structure: Highly centralized with major
decisions and product development centralized in the U.S.
15. •Example 2: Intel
•Operational Strategies: Global distribution of
standardized semiconductor products.
•Localization vs Standardization: Focuses on global
standardization with consistent product offerings across all
markets.
•Organizational Structure: Centralized decision-making
with the main operational and strategic decisions made at
headquarters in the U.S.
16. •Indian companies in this category offer similar products or
services worldwide, with minimal localization.
•Wipro: Wipro is a global IT, consulting, and business
process services company. It provides a standardized set
of services across various countries, including IT
consulting, data analytics, and cloud services.
•Dr. Reddy's Laboratories: This pharmaceutical company
manufactures and sells a wide range of generic drugs
globally. It focuses on maintaining consistent quality and
product offerings across different markets.
17. Transnational Companies
•Operational Strategies: Combine elements of global and
international strategies. They maintain efficiency in global
operations while being responsive to local markets.
•Degree of Localization vs Standardization: Strive for a balance
between localization and standardization. They adapt products
and marketing strategies to local markets while maintaining some
level of global integration.
•Organizational Structures: More complex and integrated than
international or global companies. They often operate with multiple
regional headquarters and a network structure that allows for a mix
of centralized and decentralized decision-making.
18. Example: Nestlé operates with a global brand identity but
adapts its products to local markets, like different chocolate
flavors catering to regional tastes or nutritional products
tailored to local health needs.
19. •Example 1: Toyota
•Operational Strategies: Combines global manufacturing
efficiency with local market adaptation.
•Localization vs Standardization: Produces globally
standardized models but also creates region-specific
models (e.g., different car models for North America and
Asia).
•Organizational Structure: Has a hybrid structure with
strong central control but significant local autonomy for
regional operations.
20. •Example 2: Unilever
•Operational Strategies: Balances global branding with loca
market needs in consumer goods.
•Localization vs Standardization: Maintains a strong global brand
while adapting products to local tastes and preferences (e.g., skin
care products adapted for local climate and skin types).
•Organizational Structure: Decentralized structure with regiona
headquarters managing local operations, informed by a globa
business strategy.
21. These companies combine elements of global and local strategies,
offering products globally while also adapting to local markets.
Mahindra & Mahindra: Operating in the automotive and farm
equipment sectors, Mahindra & Mahindra is a transnational
company. It offers vehicles that are both globally recognizable and
tailored to local markets, like adapting models to meet regional
agricultural or transportation needs.
Larsen & Toubro (L&T): Larsen & Toubro is a major Indian
multinational engaged in technology, engineering, construction,
manufacturing, and financial services. It's a good example of a
transnational company because:
22. •It operates in over 30 countries worldwide.
•L&T adapts its engineering and construction solutions to meet the
specific needs of different regions, showcasing a balance between
global operation and local adaptation.
•The company maintains a strong presence in the Middle East,
South East Asia, and Africa, providing tailored services in
infrastructure, construction, and other sectors, while also
leveraging its global reach for broader business efficiency.
L&T's approach of combining global expansion with a focus on
local market needs makes it a fitting example of a transnational
Indian company.
23. 1.Nestlé: The largest food company in the world, Nestlé is
famous for its wide range of products including baby food,
bottled water, cereals, coffee, dairy products, and more.
2.Novartis: A multinational pharmaceutical company, Novartis
is one of the largest in the world in terms of both market
capitalization and sales. It's known for a range of prescription
and over-the-counter drugs
24. Multinational Companies
(MNCs):
•Definition: MNCs are
corporations with facilities, assets,
and operations in several
countries outside their home
country.
•They manage a substantial part
of their business in foreign
countries.
25. •Characteristics:
MNCs often have a centralized
headquarters where key
decisions are made.
•They might adapt their products
or services for different markets,
but the degree of adaptation can
vary.
•They maintain a strong
presence in multiple countries
but operate somewhat
26. Indian Multinational Companies (MNCs):
Reliance Industries Limited:
• Reliance operates globally in various sectors
including petrochemicals, refining, oil, and
telecommunications.
• While it has a significant global presence, its
international operations are largely guided and
controlled by its central headquarters in India.
1.Tata Steel:
• Part of the Tata Group, Tata Steel has operations
and commercial presence across the globe,
including in Europe, Asia, and Africa.
• Its approach varies from region to region, but
overall strategic decisions are made at the central
27. Transnational Companies:
•Definition: Transnational companies
operate on a global scale but are
characterized by a more integrated
approach than typical MNCs.
•They maintain a significant level of local
responsiveness while also achieving
global efficiency.
28. •Characteristics:
•Transnational companies often have several regional
headquarters and adopt a more decentralized approach to
management.
•They strive for a balance between global standardization and
local adaptation, both in products and operational practices.
•These companies are more likely to view different countries not
just as markets, but as sources of ideas, innovation, and tale
29. Example:
• Nestlé is a transnational company. It
sells products worldwide, with a strong
global brand.
• However, it also adapts its products
significantly to local markets (e.g.,
different chocolate flavors or dairy
products to suit local tastes and dietary
preferences).
30. Indian Transnational Companies:
1.Tata Motors:
• Tata Motors is a good example of a transnational company. It not only
operates in multiple countries but also owns international brands like
Jaguar and Land Rover.
• Tata Motors adapts its products to local markets (like different car models
for India, Europe, and other regions) while maintaining a global brand
image.
31. 2.Infosys:
• Infosys, a giant in IT services and consulting, operates across various
countries. It adapts its services to the specific needs of clients in
different countries, showcasing a balance between global operation and
local adaptation.
• Infosys has multiple regional offices worldwide that operate semi-
independently, reflecting a transnational company structure.
Click here for a Video