2. Passion and a drive for success is the driving force
behind my personal brand. I strive to be the best at
whatever I do especially when it comes to my career.
In 2018, I started making music as a producer and
since then I have put 110% effort into my own work. I
plan to translate this same work ethic over to the
management side of the music business to put
myself in the best position that I can to be
successful.
IDENTITY
3. PROFESSION
Potential Job Titles:
• A&R
• Manager
• Label Executive
Creative Archetype - My personal
brand archetype is focused around
being passionate and having a vision
for my brand.
Artist Management in The Music Industry
4. • DEMOGRAPHICS: 60%
Female, Youngest demographic
mostly ranging from 20-40 years old,
Predominately African American and
Hispanic, Located all over the world.
• PSYCHOGRAPHICS: 60% of
the audience listens to R&B as well,
12.5% of the audience listens on the
radio, 12.6% of the audience
purchase clothes on a weekly basis
• IDEAL AUDIENCE
MEMBERS: Coach K (Quality
Control), Anthony Saleh (Mass Appeal),
Steven Victor (Def Jam)
Managers & Label Executives at QC, Mass Appeal, Def
Jam
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level A&R position at a major label.
‣Make some industry connections and begin
researching popular up and coming artists by
December 2022.
Mid Term: (2028)
• Successfully sign multiple rising artists and kickstart their
music career.
‣Become a multi-genre A&R for all underground
artists by December 2028.
Long Term: (2045)
• Expand my clientele as well as establishing myself as a well
known manager in the industry.
‣ Start my own label consisting of close friends &
colleagues, increase my personal revenue and profit
by at least 50%.
6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Leadership 82%
Negotiation 45%
Advertising 60%
Public Speaking 50%
SOFTHARD
Microsoft Excel 10%
WordPress CMS 10%
Professional Writing 40%
Public Speaking 60%
SOFTHARD
7. I will create music trends and establish a way for
underground artists to get noticed by major
labels.
PROMISE
8. CREDENTIALS
Work Experience:
• 2 years as an intern for treble clef studios
(Atlanta, GA)
• 4 years producing for multiple artists across
the U.S
Education:
• Content Marketing, HubSpot Certification
• Music Management, B.S., Full Sail University (Exp. 2020)
Accomplishments:
• Member of Heroz Production Group
• Beat placements with several major industry
artists/producers
9. COMPETITION
Ansley Ballew
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Music Business, B.S. at Full Sail
University
Leadership Experience: No leadership experience
listed
Skills and Proficiencies:
• No skills or proficiencies listed
Hudson White
Overall Online Presence:
• Less than 5 connections, banner image not yet customized,
amateur headshot, lack of details throughout profile, no
articles published, inactive on social media, URL not yet
customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 2 Years internship
Education:
• Current student enrolled in Sports Marketing & Media, B.S. at
Full Sail University
Leadership Experience:
• Point guard for high school and AAU teams (4 years)
Skills and Proficiencies:
• Music Producer: As a music producer, I am well versed in
technology as well as many computer programs such as FL
Studio, Pro Tools, etc.
Overall Online Presence:
• 0 connections, banner image not customized, professional
headshot, no detailed summaries throughout profile with two
content pieces, no articles published, sporadically active on
personal social media accounts, URL customized
• Grade: Average, 45 out of 100
10. COMPETITION
Dame Dash
Industry Experience:
• 28 years in music industry
Education:
• High school graduate
Noteworthy Experience:
• Entrepreneurship - Business partner at Roc-A-Fella Records
• Entrepreneurship - Manager/Tour organizer for Jay-Z
Skills and Proficiencies:
• Ticket Sales - Organized a massive tour for Jay-Z which
brought in upwards of $19 million
• Signed and expanded many now popular artists’ careers
Hudson White
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 100 out of 100
Industry Experience:
• 2 year social media marketing for cattle
feed retail store
Education:
• Current student enrolled in Music Management, B.S. at Full
Sail University
Leadership Experience:
• Point guard for high school and AAU teams (4 years)
Skills and Proficiencies:
• Music Producer: As a music producer, I am well versed in
technology as well as many computer programs such as FL
Studio, Pro Tools, etc.
Overall Online Presence:
• 0 connections, banner image not customized, professional
headshot, no detailed summaries throughout profile with two
content pieces, no articles published, sporadically active on
personal social media accounts, URL customized
• Grade: Average, 45 out of 100
11. BRAND POSITION
“Commiting to excellence and success, while still
holding passion and core values close to my
business.”
HUDSON “HBK HUD” WHITE
Hudson chose the alias, “HBK Hud”
based off of his love for the WWE
wrestler Shawn Michaels as a
child growing up.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 SyncSummit
‣ March 12 - 16 | Los Angeles, CA
• The World Soundtrack Awards
‣ July 10 - July 20
• Production Music Conference
‣ Sept. 19 - Sept. 23 | Los Angeles, CA
Digital Marketing
• Primary Content: est. Youtube series called “Cooking Up With Hud”;
20 min. episodes streaming myself creating beats; 1 episode per
week; host and syndicate through Youtube
• Primary Tools: Twitter and Instagram - promote videos through 30
sec. promo videos; LinkedIn - network with industry pros and
publish monthly articles highlighting some of the podcast stories
• Website: Full Sail digital portfolio site to showcase school work; use
blog to showcase music industry knowledge and embed Youtube
videos
13. PROFESSIONAL
DEVELOPMENT
Mentor
• Otis Ray Hinton - Manager
• Has 20+ years experience in Music Industry
• Manages artists and founder of Heroz Music Group
Formal Education
• Complete Music Management, B.S. by expected graduation
date in 2022
Technical Skills
• Proficient in Fl Studio (3 years experience)
• Microsoft Excel - Fullsail.edu, April 2020
• WordPress 5 Essential Training - Fullsail.edu, May 2020
Soft Skills
• Public Speaking Skills - Fullsail.edu, Sept. 2019
• Advertising
• Online Marketing
• Professional Writing
14. Hudson White
There is a noticeable trend occurring in the music
industry now. Artist’s image and their viral social media
content matter equally or more than their music alone. I want to revive the
passion that the music industry once had. While improving the overall quality of
today’s music by carefully selecting and signing artists that I believe have the
potential to change the world of music as we know it.
“
