Angel St.Marie has a background in music business and social media marketing. She graduated with a Bachelor's degree in Music Business from Full Sail University. Her goals are to grow her social media presence and brand over the short, mid, and long term through increasing followers, going on a music tour to promote her album, and eventually starting an artist management company. She aims to use her passion for creativity and storytelling through songwriting to emotionally connect with her target audience of 13-21 year old females.

1. PERSONAL BRAND EXPLORATION
Angel St.Marie Reyes
Project & Portfolio I:Week 3
February 23, 2020

2. Angel St.Marie studied at Full Sail
University where she graduated with a
Bachelor's degree in Music Business. She
continued her passion over the years by
continuing to record and write music while
also working part time as a social media
marketing director for pop music artists.
Growing up next to a concert arena she
gained a liking for concerts and
performances. She believes that greatness
comes from the heart of one's imagination.
She has an appreciation for artists that
songwrite and create their own music they
put out.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Lyricists
• Agents and Business
Managers of Artists,
Performers
• Musicians and Singers
Creator Archetype - artist,
writer, and entrepreneur who
has a desire to have freedom to
express herself and stories
through music.

4. • DEMOGRAPHICS:13-21 year
olds, 80% Female, 65% are
Caucasian, Single, Young adults
(high school/early college)
• PSYCHOGRAPHICS:The typical
fan of my music is a young
female who enjoys playing
around with makeup, going to
concerts, shopping, going to the
mall, Starbucks drinkers,
shopping at Claire’s and Target.
• IDEAL AUDIENCE MEMBERS:
(other young creators) Madison
Beer, Billie Eilish, Maggie
Lindemann
Music Buyers
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Grow my social media presence on Youtube and
Instagram.
• Increase my social media ads by 30%
focusing on my instagram page, twitter,
and Tumblr in 2020.
Mid Term: (2025)
• Will have went on a North American tour and
have created an album.
• I will grow my brand by having a
consistent online fan base in order to
reach them throughout the country and I
will do this by increasing my presence on
instagram by 40% over the next 5 years.
Long Term: (2040)
• Create an artist management company.
‣ Over the next 30 years I will network with
fellow artist and take in clients by who I
meet making 75% of my artist of whom I
know personally by April 16,2040.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 80%
Web page creation and editing software 55%
Time Management Skills 75%
Written Expression 50%
SOFTHARD
Customer relationship management CRM software 15%
Electronic mail software 15%
Communications and Media 30%
Establishing and Maintaining Interpersonal Relationships 40%
SOFTHARD

7. AT THE INTERSECTION OF
IMAGINATION AND MUSIC, I USE MY
PASSION FOR CREATIVITY TO CREATE
MELODIES AND HARMONIES TO HELP
TELL MY STORIES THROUGH SONGS
AND LYRICS IN HOPES TO CONNECT TO
MY AUDIENCE BY AN EMOTIONAL
CONNECTION.
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years in accounting
• 10 Years in Marketing media
Education:
• Digital Marketing Graduate
Certificate
• Music Business Bachelors Degree
Awards:
• Women's creative Writing Award
• Employee of the Month

9. COMPETITION
Nicole McFadden
Industry Experience:
• Internet Marketer/Music
Publisher
• Associate Publicist
• Public Relations Associate
Education:
• Entertainment Business Master Degree
Leadership Experience:
• Executive Leadership
• Project & Team Management
• Business Storytelling & Brand Development
• Entertainment Business Finance
• Negotiation & Deal-Making
• Advanced Entertainment Law
• Entertainment Media Publication & Distribution
Skills and Proficiencies:
• Social Networking- 51 endorsements
• Blogging- 51 endorsements
• Entertainment- 25 endorsements
Angel St.Marie
Overall Online Presence:
• More than 500+ connections, banner image not
yet customized, amateur headshot, good
description
Industry Experience:
• 5 years in accounting
• 10 Years in Marketing media
Education:
• Digital Marketing Graduate Certificate
• Music Business Bachelors Degree
Leadership Experience:
• Manager for 4 years
Skills and Proficiencies:
• Social Media Marketing - 50 endorsements
• Time Management Skills - 45 endorsements
• Communications and Media - 75 endorsements
Overall Online Presence:
• 450+ connections, banner image customized,
professional headshot, detailed summaries
throughout profile with two content pieces, no
articles published, sporadically active on
personal social media accounts, URL customized
• Grade: Average, 70 out of 100

10. COMPETITION
Sofia Villegas
Industry Experience:
• Does not include work
experience on profile; assumed to
still be in school
Education:
• Current student enrolled in Music Business, B.S.
at Full Sail University
Leadership Experience:
• (not listed)
Skills and Proficiencies:
• Speaks Spanish and French
• Singing
Angel St.Marie
Overall Online Presence:
• 21 connections, banner image customized, great
headshot, lack of details throughout profile, no
articles published, active on social media, URL
not yet customized
Industry Experience:
• 5 years in accounting
• 10 Years in Marketing media
Education:
• Digital Marketing Graduate Certificate
• Music Business Bachelors Degree
Leadership Experience:
• Manager for 4 years
Skills and Proficiencies:
• Social Media Marketing - 50 endorsements
• Time Management Skills - 45 endorsements
• Communications and Media - 75 endorsements
Overall Online Presence:
• 450+ connections, banner image customized,
professional headshot, detailed summaries
throughout profile with two content pieces, no
articles published, sporadically active on
personal social media accounts, URL customized
• Grade: Average, 70 out of 100

11. BRAND POSITION
I believe music can heal and inspire
people but only when created from the
heart of one’s passion and imagination,
there for artists should create and own
their own work.
ANGEL ST.MARIE

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Melrose Meetups: Audio – Swamp Sistas Songwriting Clinic
Wednesday, March 11, 6 p.m. – 7:30 p.m.
• GLAD Sessions- The Ultimate Music Business Workshops
March 19
• Music Biz 2020 May 11, 2020 - May 14, 2020 JW Marriott
Nashville
Digital Marketing
• Primary Content: Youtube Videos showcasing the creative
process of what goes into my song writing and creation of
music. Also will contain, music videos and other music related
content.
• Primary Tools: TikTok and Instagram - Promote upcoming
music and current songs that are out. A great way to quickly
and easily connect with fans of my music.
• Website: Full Sail digital portfolio site to showcase school
work and projects.

13. PROFESSIONAL DEVELOPMENT
Formal Education
• Music business Bachelors Degree
• Marketing Certificate
Technical Skills
• Social Media Marketing - Get a Digital
Marketing Media Certificate
• Customer relationship management -
Get a continued 5 star rating on customer
service and relations on my website.
Soft Skills
• Written Expression - My content is written from
person experiences and told through a honest
light.
• Establishing and Maintaining Interpersonal
Relationships - I will maintain a personal
connection with my audience and clients down the
road. This will help the bond I have with who I
work with and help further push what my brand
represents.

14. Angel St.Marie
You know how in this day and age it's hard
to have a real emotion connection to your
audience when everything is so processed and
perfected on social media? Well, what I do is create that connection
through melodies, lyrics, and story telling and can help you do the
same! In fact, my 10 years of being on the road, selling out shows, and
400,000+ fan following on instagram prove just that! Let me make your
dreams a reality.
“

15. REFERENCES
Summary Report for: 27-2042.00 - Musicians and Singers.
(n.d.). Retrieved 23, 2020, from https://www.onetonline.org/link/
summary/27-2042.00
Summary Report for: 27-3043.05 - Poets, Lyricists and
Creative Writers. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/27-3043.05
Summary Report for: 13-1011.00 - Agents and Business
Managers of Artists, Performers, and Athletes. (n.d.). Retrieved
from https://www.onetonline.org/link/summary/13-1011.00
Ariana Grande Case Study. (n.d.). Retrieved from http://
1221musicindustry2017.blogspot.com/2016/11/ariana-grande-
convergence-and-synergy-1.html
Orlando Audio Meetup (Orlando, FL). (n.d.). Retrieved from
https://www.meetup.com/OrlandoAudio/