Personal Branding Portfolio

1. PERSONAL BRAND EXPLORATION
Tiffany Brice
October, 2023

2. I’m Tiffany Cash an Alaska native who has made Charlotte my
home for 12 years. Music and entertainment have been core
aspects of my existence for as long as I can remember. I, like
many others, started in my church choir, which allowed me to
cultivate my musicality. I went on to support several
mainstream gospel artists through background vocals for more
than a decade. Through these experiences, I learned and grew
more passionate about the entertainment industry as a whole
from a business perspective. After supporting several up-and-
coming artists through artist management and road
management, I pursued a Bachelor's degree in music business
from Full Sail University. Whether singing or working behind
the scenes, I’ve operated in the music business by one motto:
it’s all in the details.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Agent
• Entertainment Specialist
• Talent Representative
CAREGIVER ARCHETYPE
-Throughout my career, I have always prioritized
the safety and protection of the artists I work with.
In the music industry, there are many sharks, and
my aim is to make the artists feel safe and
comfortable working with me. I believe that it's the
little things that matter the most, and by paying
attention to details, I can ensure that the artists I
work with get the best possible experience. With
my compassionate approach, I can help artists
navigate the industry and achieve their goals.
Management for Music Business

4. TARGET AUDIENCE
Ana Garcia
Outreach Plan:
• Research the criteria for entry-level positions at
Sony.
• I will respond to her post looking for new graduates
to
fi
ll entry-level positions.
• 1 month before graduation, I will begin the process
to secure a position.
PROFILE
PICTURE Recruiter at Sony Music
Entertainment
Claudia Reyes
Outreach Plan:
• Going the extra mile to take any additional training
to help me stand out from the rest.
• Submit an elevator pitch video for her competition
to help get the entry-level positions
fi
lled.
• 2-3 months before graduation, I will begin to
prepare to submit that video upon graduation.
PROFILE
PICTURE Talent Acquisition Manager
at Universal Music Group
Alex Dutton
Outreach Plan:
• Update my resume and Portfolio to make sure it
re
fl
ects all up-to-date information.
• Mr. Dutton posts on LinkedIn often about new
employees, I will engage in conversation and
participate to ensure I am visible.
• 3-4 months before graduation, I will begin to
interact
PROFILE
PICTURE Director of Talent
Acquisitions at Sony Music
Entertainment

5. GOALS
Short Term: Cash Management, 2024
• Of
fi
cially launch my company.
‣I've been working in the music industry for about
six years. My work thus far has come from word of
mouth; my goal after graduation is to launch my
company,"Cash Management.” I currently book for
three artists; I aim to book for
fi
ve artists by this
date.
Mid Term: More Clients, 2029
• Grow my clientele by at least
fi
ve artists.
‣I will grow my business on the management side
by having meaningful content to showcase my
work and adding a marketing person to my team
so they can strategize and keep my socials up-to-
date and visible to my target audience. My goal is
to have
fi
ve artists under the “Cash Management”
brand.
Long Term: International Tour, 2034
• Put together and manage an International tour.
‣In the next ten years, I aim to put on a world tour
and do road management. I will continue to grow my
knowledge, work mini-tours, and continue learning
so I'm ready when the opportunity presents itself!

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Adobe
SOFT
HARD
Novice / Adept / Expert
Excel Novice / Adept / Expert
Communication Novice / Adept / Expert
Negotiating Novice / Adept / Expert
Accounting Software
SOFT
HARD
Novice / Adept / Expert
Web Page Creation Novice / Adept / Expert
Decision Making Novice / Adept / Expert
Time Pressure Novice / Adept / Expert

7. PROMISE
As an artist, having a safe and inspiring environment is crucial
to create your best work. That's where I come in - to assist you
with all the necessary details that can sometimes hinder your
creative process. With my acquired skills and knowledge, I can
ensure that you have everything you need to focus on your art
and bring your vision to life. What sets me apart is that I not
only help with the business aspect of things, but I've also sung
on Grammy Award-winning albums and shared the stage with
some of the greats, which means I can also help you creatively
without any problem.

8. CREDENTIALS
Work Experience:
• Administrative Assistant, launching
new daycare, daily operations at the
church, booking travel and ground
transportation for guest
• Artist Assistant, weekly label
marketing calls, Artist wardrobe and
grooming
Education:
• Music Business, B.S., Full Sail University 2024
Leadership Roles :
• Road Manager/ Assistant for Melvin
Crispell III BET Sunday Best Winner

9. COMPETITION
Melissa Callahan
Industry Experience:
• Degy Booking International -
Internship
Education:
• Bachelor of Science, Music Business
• Associates of Science, Business Management,
Marketing, and Related Support Services
Leadership Experience:
• Street Team Member at Fan to Band
• Administrative Assistant at Alleghany Highlands
community Services
Skills and Pro
fi
ciencies:
• Selling Music Merchandise - Certi
fi
cate
• Music Law - Certi
fi
cate
• Adobe Color Essential Training - Certi
fi
cate
Tiffany Brice
Overall Online Presence:
• Melissa has 167 Connections, and a customized
banner image. Her headshot is clear and free of
distractions. Her pro
fi
le was well written and gave
me a good understanding of who she is, Melissa
has 4 publications. I wasn't able to
fi
nd her on other
social media outlets, and the URL is customized.
• Grade: Superior, 90 out of 100
Industry Experience:
• Artist Assistant - Melvin Crispell III
RCA Inspiration
Education:
• Bachelor of Science, Music Business (Current)
Leadership Experience:
• Road Management/Assistant - Melvin Crispell III
RCA Inspiration
• Administrative Assistant - Have Life Church
Skills and Pro
fi
ciencies:
• Booking - 0 endorsements
• Music - 0 endorsements
• Management - 0 endorsements
Overall Online Presence:
• I have 17 connections and my banner is
customized, Yes I have a professional headshot. My
pro
fi
le is detailed but I need to update it with what
Ive done in music, no published articles?, Yes, Im
active on other social media (IG and Facebook),
Yes, my URL is customized.
• Grade: Poor , 50 out of 100

10. COMPETITION
Joseph Alston
Noteworthy Experience:
• Artist Management Assistant- Karew Records
• Licensing Representative BMI
Tiffany Brice
Industry Experience:
• Business Affairs Administrator at
Sony Music Group
Education:
• Bachelor of Science, Music Business
• Associates, Accounting, and Business
Management
Skills and Pro
fi
ciencies:
• Marketing - 4 endorsements
• Music - 2 endorsements
• Pomotions - 1 endorsements
Overall Online Presence:
• Joseph has 348 connections and a customized
banner image. He does not have a professional
headshot and his pro
fi
le has good details. He has a
lot of experience so I would like to see that
displayed a little more. No published articles, and I
was not able to
fi
nd him on other social media
platforms, the URL is customized
• Grade: Average, 75 out of 100
Industry Experience:
• Artist Assistant - Melvin Crispell III
RCA Inspiration
Education:
• Bachelor of Science, Music Business (Current)
Leadership Experience:
• Road Management/Assistant - Melvin Crispell III
RCA Inspiration
• Administrative Assistant - Have Life Church
Skills and Pro
fi
ciencies:
• Booking - 0 endorsements
• Music - 0 endorsements
• Management - 0 endorsements
Overall Online Presence:
• I have 17 connections and my banner is
customized, Yes I have a professional headshot. My
pro
fi
le is detailed but I need to update it with what
Ive done in music, no published articles?, Yes, Im
active on other social media (IG and Facebook),
Yes, my URL is customized.
• Grade: Poor , 50 out of 100

11. BRAND POSITION
"I create a safe space for artists to focus on
their creativity while I handle the details with
my skills and knowledge."

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Stellar Awards
‣ July 2024 | Las Vegas, NV
• Dove Awards
‣ October 2024 | Nashville, TN
• Gospel Music Association
‣ Join Organization
Digital Marketing
• Primary Content: I will create content that shows the work
I've done in the industry, highlighting the artists that I've
worked with and albums I've had the pleasure of singing
on.
• Primary Tools: I will incorporate a marketing strategist to
help with the social media roll-out. Social media and
LinkedIn will be my main tools.
• Website: I will use my digital portfolio to capture who I am
as a brand so artists and potential hiring managers can
know exactly who I am viewing my portfolio.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek out a mentor currently in artist
management—someone who does road
management and booking.
Formal Education
• Muisc Business B.S., Full Sail University
Technical Skills
• Accounting software, Quickbooks Online Essential
Training - LinkedIn, 2 hrs January 2024
• Web page creation, Introduction to web design and
development - LinkedIn, 2 hrs February 2024
• Graphic and Imaging software, Graphic design tips
and tricks - LinkedIn, 2 hrs March 2024
Soft Skills
• Complex problem-solving, Critical thinking, and
problem-solving - LinkedIn, 2 hrs December 2023
• Time Management, Time management
fundamentals - LinkedIn, 2 hrs January 2024
• Negotiation, Negotiation skills - LinkedIn 2 hrs
January 2024

14. Tiffany Brice
Understandably, as an artist, you may feel like
people only see your gift and not the person behind it.
That's where I come in - to help you do the job ef
fi
ciently
and with compassion. I've successfully helped Grammy nominee Melvin Crispell
III navigate the toils of being a new artist in the industry with care and support,
and I can do the same for you. With my expertise and understanding, I can ensure
that you receive the assistance you need to succeed in the industry while still
feeling seen and appreciated as an individual.
“

15. REFERENCES
11-3012.00 - administrative services managers. O*NET OnLine. (n.d.-a).
https://www.onetonline.org/link/summary/11-3012.00
11-9072.00 - entertainment and recreation managers, except gambling.
O*NET OnLine. (n.d.-b). https://www.onetonline.org/link/summary/11-9072.00
13-1011.00 - agents and business managers of artists, performers, and
athletes. O*NET OnLine. (n.d.-c). https://www.onetonline.org/link/summary/
13-1011.00
27-2012.03 - media programming directors. O*NET OnLine. (n.d.-d). https://
www.onetonline.org/link/summary/27-2012.03
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