Project completed at Full Sail University. The class was Portfolio I and Instructor were Ryan Mickley.

1. PERSONAL BRAND EXPLORATION
Juan Rosario Lizasuai
n
Project & Portfolio I: Week
1
March 3, 2021

2. The Youngest of three brothers and one young
sister, Juan Rosario Lizasuain grew up in Puerto
Rico, where he started developing his passion
for music by starting playing piano. He’s
fi
rst
started in the Marine Corps as a Supply
Administrator, from where he brings 4 years of
experience in Supply chain and customer
Service. After the service he decided to begin a
new challenge and his passion, in which he got
his Associates in Music Production in LAFilm in
California and then moved to Orlando, FL to
enrolled in the Music Business Program at Full
Sail University. Where he has continued focusing
on developing his management and Customer
Service skills.
IDENTITY

3. PROFESSION
Potential Job Titles
:
• Talent Agen
t
• Talent Representative
• Talent Scou
t
ROYALTY ARCHETYPE - Helping
everybody to achieve success and
be able to in
fl
uence others to
complete their goals. Making sure
always give my 110% at all times
and bring success to the team.
Artist and Repertoire for Universal Music Group in Miami,
FL.

4. • DEMOGRAPHICS: 80% Female,
25-35 Years Old, Predominately
white, Married, College Educated,
Located in the United States.
• PSYCHOGRAPHICS:They enjoy
outdoors activities, love spending
times with kids, Love having
in
fl
uencers to follow their
success, and attend church.
• IDEAL AUDIENCE MEMBERS:
Kristen Bolen, HR Representative
(UMG), Vassia Liakou, HR
Representative (UMG), Peggy
Huck, SR VP of HR (UMG)
Hiring Managers and Recruiters at Universal Music Group
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land a job as an A&R at Universal Music Group
‣ Connecting with multiples A&R’s and HR
Representatives, send a follow up messages
to stay connected with at-least, 20 UMG team
members on LinkedIn by April, 2022.
Mid Term: (2026
)
• Get Promoted to A&R Manager for Universal Music
Group
.
‣ Stay connected and networking in the
company UMG, help bring new artists with a
success of 90% or higher by April 2026
.
Long Term: (2030
)
• Get Promoted to Vice President of A&R in Universal
Music Group
.
‣ Bring a lot of
fi
nancial gain to the company
over $5,000,000 and be able to guide other
A&Rs to the same success path.

6. SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Accouting- Excel Software 85%
Project Mangement 80%
Time Management 75%
Customer Service 90%
SOFT
HARD
Presenting 30%
Social Media Management 20%
Professsional Writing 40%
Publi Speaking XX%
SOFT
HARD

7. I will help Universal Music Group to grow
artist discovery and
fi
nancial gain by
searching for the artist and using project
management skills making sure they are
prepared for the bigger success.
PROMISE

8. CREDENTIALS
Work Experience
:
• 4 years service in U.S. Marine Corps,
Supply Administrato
r
• 1 year Loss Prevention Of
fi
cer in Ross
Stores
Education:
• Lean Six Sigma Certi
fi
cation Yellow Belt
• Music Business, B.S., Full Sail University (Exp. 2022)
Awards:
• Marine Corps achievement awards
.
• LAFilm Cum Laude
• Music Production, A.S., Los Angeles Film School (Graduated 2020)

9. COMPETITION
Damar Osouna
Industry Experience
:
• 3 Years as Freelance
Education
:
• Alumni student in Music Business, B.S. at Full Sail
University (2020)
Leadership Experience
:
• No leadership experience in pro
fi
le but since he is
freelance might have experience working with artists.
Skills and Pro
fi
ciencies
:
• Customer Servic
e
• Social Media Marketing
• Microsoft software
Juan Rosario
Lizasuain
Overall Online Presence
:
• 33 Connections, Banner image it is customized, Not a
professional picture, Very basic not a lot of information,
Nothing published by him, not active in other social
medias, his LinkedIn URL ia customized
.
• Grade: Poor, 30 out of 100
Industry Experience
:
• 5 years of Customer Service and
Project management
Education
:
• Current student enrolled in Music Business, B.S. at Full
Sail Universit
y
• Music Production, A.S at Los Angeles Film School
(20200
Leadership Experience
:
• Experience in training new employees and leading
small teams.
Skills and Pro
fi
ciencies
:
• Time Managemen
t
• Microsoft Softwares (excel, outlook, word, presentation
)
• Teamwork
Overall Online Presence
:
• 146 Connections, Customized banner, Not a
professional headshot, Basic information
fi
lled and
active in social media accounts, LinkedIn URL
customized
.
• Grade: Average, 60 out of 100

10. COMPETITION
Ashley Lillig
Noteworthy Experience
:
• Few months of working as a A&R but no other work
experiences.
Industry Experience
:
• 2 Years of experience in Music
Business due to 3300 Climbing and
only few months pf work experience.
Education
:
• Alumni student in Music Business, B.S. at Full Sail
University (2021)
Skills and Pro
fi
ciencies
:
• Management endorsements by Jeff Baile
y
• Time Management endorsements by Jeff Baile
y
• LinkedIn Certi
fi
cations
Overall Online Presence
:
• 393 Connections, Banner is customized, professional
headshot, Pro
fi
le very detailed, Yes she has put up
posts, Yes! Active on social media, LinkedIn URL
Customized
.
• Grade:Superior, 80 out of 100
Juan Rosario
Lizasuain
Industry Experience
:
• 5 years of Customer Service and
Project management
Education
:
• Current student enrolled in Music Business, B.S. at Full
Sail Universit
y
• Music Production, A.S at Los Angeles Film School
(20200
Leadership Experience
:
• Experience in training new employees and leading
small teams.
Skills and Pro
fi
ciencies
:
• Time Managemen
t
• Microsoft Softwares (excel, outlook, word, presentation
)
• Teamwork
Overall Online Presence
:
• 146 Connections, Customized banner, Not a
professional headshot, Basic information
fi
lled and
active in social media accounts, LinkedIn URL
customized
.
• Grade: Average, 60 out of 100

11. BRAND POSITION
Making changes in the Music Industry by bringing
new talent of artists to this great company
success. Success is accomplish by working as a
team.
“JUAN (JLIZA) ROSARIO LIZASUAIN”

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Music Business Seminar for Songwriters and performers
with Dan Navarro
‣ April 10-11, 2021 | Caffe Lena Onlin
e
• Global Grads Presents: Alejandro Vicuna
‣ March 09, 2021 | Zoo
m
• How Music Reports Works with the Music Communit
y
‣ May 06, 2021 | Zoom
Digital Marketing
• Primary Content: Create a blog about artists new songs and
upcoming artists at-least once a week
.
• Primary Tools: Using social medias like Facebook,
Instagram, and LinkedIn to post the blogs. Network with
different people in the industry by getting their opinions in the
blogs posted weekly
.
• Website: Use my portfolio to post different blogs and attached
them to my social media pages. Showcase my work and
music industry knowledge.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level A&R with at least 15 to 25 years of
experience in the music industry, October 2021.
Formal Education
• Complete Music Business, B.S. by expected graduation
date in June 2022.
Technical Skills
• Content Marketing for Social Media, LinkedIn Learning,
May, 202
1
• Photoshop 2021 Essential training: The Basics,
LinkedIn Learning, July 202
1
• Storytelling for Social Media Using Adobe Spark Video,
LinkedIn Learning, June 2021
Soft Skills
• Tips on producing a Great Song Demo, LinkedIn
Learning, May 2021
• Project Management Foundations, LinkedIn Learning,
July 2021
• Overcoming Your Fear Of Public Speaking, LinkedIn
Learning, June 2021

14. Juan (JLiza) Rosario Lizasuain
You know how Many people would love to be an
artist and be successful?The answer is simple a lot but they
need guidance and help to achieve their dreams. I am that person that will
help them achieved them and see them soar to success. Never Give up and
always keep pushing forward.
“

15. REFERENCES
National Center for O*NET Development. 13-1011.00 - Agents and Business Managers
of Artists, Performers, and Athletes. O*NET OnLine. Retrieved March 7, 2021, from
https://www.onetonline.org/link/summary/13-1011.00
https://www.linkedin.com/in/damar-osouna-381b5a163/
https://www.linkedin.com/in/ashley-lillig/
LinkedIn.com
Kaye Putnam | Psychology-Driven Brand Strategist, Design & Consulting.
(2020, December 9). Kaye Putnam | Psychology Driven Brand
Strategist. https://www.kayeputnam.com