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Social media strategy

Social media strategy

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Social Media
Strategy
salma tarek abo amra
PROPOSAL
OUTLINE
KEY DISCUSSION
POINTS
situational analysis
current performance
comparative analysis
swot analysis
objective
strategy format
segmentation 
positioning
digital marketing pillars
tactics
Action and control
1.
2.
3.
4.
5.
salma tarek abo amra | Social Media Strategy
SITUATIONAL ANALYSIS
from 1 july to 31 Augest
SALMA TAREK ABO AMRA
total likes :3585
from :2438 to 3585
total dislike : 40
CURRENT
PERFORMANCE
FACE BOOK1.
salma tarek abo amra | Social Media Strategy
CURRENTPERFORMANCE
2,140
incress
The best content that gets an engagement is photos, then links, then videos, then stories
610
iEspecially increased in August
The most important sources : face book
googel
Most of the audience reach is through paid ads
12,958 k
Most of the communication is via Messenger
.1408 respond
72% increase
Response time : 1 houre
136 view
Most testimonials last for 3 seconds
0
Engaged Users
Total page viewers
Post arrives
responding
video clips
Requests
Post arrives

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Social media strategy

  • 2. PROPOSAL OUTLINE KEY DISCUSSION POINTS situational analysis current performance comparative analysis swot analysis objective strategy format segmentation  positioning digital marketing pillars tactics Action and control 1. 2. 3. 4. 5. salma tarek abo amra | Social Media Strategy
  • 3. SITUATIONAL ANALYSIS from 1 july to 31 Augest SALMA TAREK ABO AMRA
  • 4. total likes :3585 from :2438 to 3585 total dislike : 40 CURRENT PERFORMANCE FACE BOOK1. salma tarek abo amra | Social Media Strategy
  • 5. CURRENTPERFORMANCE 2,140 incress The best content that gets an engagement is photos, then links, then videos, then stories 610 iEspecially increased in August The most important sources : face book googel Most of the audience reach is through paid ads 12,958 k Most of the communication is via Messenger .1408 respond 72% increase Response time : 1 houre 136 view Most testimonials last for 3 seconds 0 Engaged Users Total page viewers Post arrives responding video clips Requests
  • 9. The most important sources : face book googel
  • 10. IMPORTANT NOTES Most of the users open the page from the mobile Most of the recent likes have been ads Check the numbers from here DETAILED FILES Detailed files on the number of interaction and links from here
  • 11. Modify description and cover Building colors for publications and paying attention to slogon and name Some important changes for the page at this time put the services we offer in the store Set the Frequently Asked Questions and Answers option Linking the page to the site and creating accounts on the rest of the social networking
  • 13. 1.cerative courses COURSES AVAILABLE - ‫دﻳﻜﻮر‬ - ‫ﻋﻤﺎرة‬  - ‫دﺑﻠﻮﻣﺔ‬ it -‫ء‬‫ﻛﻬﺮﺑﺎ‬ ‫ﻫﻨﺪﺳﺔ‬ ‫دﺑﻠﻮﻣﺔ‬ - ‫اﻟﺒﺎرﺗﻮن‬ ‫دﺑﻠﻮﻣﺔ‬ - ‫اﻻﺣﺘﺮاﻓﻴﺔ‬ ‫اﻟﺮﺳﻢ‬ ‫دﺑﻠﻮﻣﺔ‬ - ‫ﻣﺪﻧﻰ‬ ‫دﺑﻠﻮﻣﺔ‬ -‫ﺎ‬‫ﻣﻴﻜﺎﻧﻴ‬ ‫دﺑﻠﻮﻣﺔ‬ -‫ﺐ‬‫ﻣﻴﻜ‬ ‫دﺑﻠﻮﻣﺔ‬ more than 30 course YOUTUBE CHANNEL It is not in the name of the place 113k subscription daily active FACE BOOK ACCOUNT Like 1,831,449 people This is followed by 1,913,700 people 1,069 logins daily active They are currently focusing on selling sewing products because the branch is closed WEBSITE They have a large website and they have online courses service
  • 14. 2.MBA SAMS Alexandria COURSES AVAILABLE - / ‫اﻟﻘﺎﻫﺮة‬) ‫اﻻدارﻳﺔ‬ ‫اﻟﻌﻠﻮم‬ ‫ﻛﻠﻴﺔ‬ /‫ة‬‫اﻟﻤﻨﺼﻮر‬ / ‫ﺑﻮرﺳﻌﻴﺪ‬ ‫ﺗﻤﻨﺢ‬ ‫واﻟﺘﻲ‬. ( ‫اﻻﺳﻜﻨﺪرﻳﻪ‬ ‫اﻟﻌﻠﻮم‬ ‫ﻓﻲ‬ ‫اﻟﺒﻜﺎﻟﻮرﻳﻮس‬ ‫درﺟﺎت‬ ‫واﻟﺪﺑﻠﻮﻣﺎت‬ ‫اﻹدارﻳﺔ‬ ‫وﺗﺸﻤﻞ‬.‫ه‬‫واﻟﺪﻛﺘﻮرا‬ ‫واﻟﻤـﺎﺟﺴﺘﻴﺮ‬ ‫ﻣﺮاﻛﺰ‬ ‫ﻋﺪة‬ ‫أﻳﻀﺎ‬ ‫اﻷﻛﺎدﻳﻤﻴﺔ‬ ‫ﻣﺮﻛﺰ‬ -: ‫وﻫﻲ‬ ،‫ﻣﺘﺨﺼﺼﺔ‬ ‫اﻟﺒﺤﻮث‬ ‫ﻣﺮﻛﺰ‬ - .‫ﺐ‬‫اﻟﺘﺪرﻳ‬ ‫واﻟﻤﻌﻠﻮﻣﺎت‬. SOCIAL MEDIA ACCOUNTS They just have a Facebook page FACE BOOK ACCOUNT Like 336 people This is followed by 367 people 0 logins daily active The interaction is almost non-existent WEBSITE They have a huge and detailed website and the ability to book online is available
  • 15. FIND MORE ABOUT OUR COMPETITORS HERE CHEAK THIS FILE TO FIND MORE GROUPS MAY HELP US
  • 16. W SWOT Analysis OPPORTUNITIES At the present time, we are the only ones who offer this course We can work to strengthen the site, improve the quality of the page and improve the YouTube channel, to reach a greater number We can use the Corona period to reach more people STRENGTHS We have different strong trainees and we are providing this service from 2010 THREATS People were afraid to attend because of the corona Competitors offer these courses at cheaper prices S O T WEAKNESSES We don't have a strong social media interaction
  • 17. OBJECTIVE Work on establishing a site and linkedin , instagram account,we can also provide reservation service through the site Increase size of social communities by 60% and accurately target audiences in platforms they are active in, within 3 months. Strengthen engagement rates to increase customer loyalty by 20% in the 3 rd quarter of 2020. Creating a group for all previous users of our service and making direct marketing, and the goal of the groupe will be to increase sales Monitor customer feedback and manage online word of mouth and reputation
  • 20. Item 1 Item 2 Item 3 Item 4 40 30 20 10 0 DEMOGRAPHIC AGE 60% of the fans are women 28% of ages 18 to 24 17% from ages 25 to 34 8% from ages 35 to 44 3% from ages 45 to 54 36% men 6% from ages 18 to 24 13% of ages 25 to 34 10% from ages 35 to 44 4% from ages 45 to 54
  • 21. PLACE PEOPLE WHO LIKE THE PAGE EGYPT .. 3000 LIBYA .. 55 THE KINGDOM OF SAUDI ARABIA ..30 ALEXANDRIA - 38% - 2,180 CAIRO .. 3% .. 199
  • 22. PEOPLE HAVE BEEN CONTACTED 98% of women ages 18 to 24 2% men PEOPLE HAVE BEEN REACHED From Egypt 24,632 From Alexandria 9000 2513 from Cairo From Damanhur, 1870 From Tanta 1.870 THE INTERACTERS 96% women 80% of ages 18 to 24 4% men
  • 24. Social status 47% are single 40% married 7% engaged Educational level 78% in college 17% are high school 4% postgraduate studies
  • 25. Advertising results The number of clicked on the ad: 43 Like: 22 Communication: 24
  • 30. Click here to see the pages that our followers like
  • 32. Age : 18-24 Gender: female and male Income:500-1500 per month or don't have job Location: Alexandria Family Situation:single Education :High school or equivalent Demographics
  • 33. City : Alexandria Country : Egypt Urban and rural but it will be easier to reach rural Geographic
  • 34. Motivations: Avoiding losses. Curiosity. Social status, the need for social standing / importance Power, the need for influence of will Obtaining certificates that improve their employment opportunities and obtain professional experience Psychological influences The date of the place and the content provided Lifestyles:Achievers Young singles Personality traits: Ambition Interested in his field of study looking for a job Psychographic
  • 35. Purchasing habits A careful user most of the time does not buy from the Internet Spending habits Most of the time he spends money on things he deems useful for his future User Type: Active Subscriber Permanently searching Behavioral
  • 36. Buyer persona Ahmed 18 to 25 Alexandria he does not have experience He did not obtain any certificates in the field of nursing He seeks to get a job or training in a hospital Most of the time he watch YouTube, browse Facebook Ahmed tried to get many jobs
  • 37. Buyer persona AYA 18 to 25 She studies in Alexandria, but does not live there She has moderate experience in the field SHe did not obtain any certificates in the field of nursing SHe seeks to get a job or training in a hospital Most of the time he watch YouTube, browse Facebook 13
  • 39. The most experienced place in the field The most trusted place in terms of certificatesHow do people want to see us? Most trusted trainers Most useful content
  • 40. Digital Marketing Pillars WEBSITES AND SEO REPUTATION COMMUNITY MANAGEMENT ONLINE MEDIA BUYING SOCIAL MEDIA MARKETING
  • 41. Online representation or presence Build valuable conversations with audience to learn more about them. FACE BOOK An opportunity to increase the month and the possibility of earning profits YOUTUBE I am sure that the company is a professional and an opportunity to reach graduates who are looking for a job opportunity and an opportunity to cooperate with other companies LINKED IN Greater chance of being featured by writing articles WEBSITE A great opportunity to reach the Arab Gulf TWITTER
  • 43. 9-2020to12-2020 We start to improve the Facebook page to reach 10,000 likes Building pages on LinkedIn, Instagram and Twitter, and the goal is to reach 1000 followeWork on making videos for YouTubers Influencers marketing campaign 1-2021to3-2021 Improve the site and start making campaigns on Google. Paid SEO plan
  • 45. face bookThe goal is to reach 10,000 likes 01 Work to improve the page interface 02 Put all our services on the store. 03 We will publish them 2 times a week, and we will publish them after 3 pm 04 We will make the content useful and trendy
  • 46. InstagramThe goal is to reach 1,000 likes 01 Create a business account on Instagram. 02 Put all our services on the store. 03 We start by putting all previous event pictures on the account 04 We will publish them3 times a week, and we will publish them after 3 pm 05 Making some videos explaining the services we provide in less than a minute
  • 47. linked inThe goal is to reach 1,000 likes 01 All employees register their work in the place. 02 The pictures of the coaches were published with a description of them and they were asked to publish it 03 Begin publishing educational articles. 04 We will publish them2 times a week, and we will publish them after 3 pm 05 Posting pictures from previous events
  • 48. YOU TUBEThe goal is to reach 3.000 SUBSCRIBE 01 posted a video every week 02 Preferably the videos are educational 03 We can achieve a good interaction if we post a post on Facebook with part of the video or post a weekly video countdown.
  • 50. ‫ﻣﺪرﺑﻴﻨﻚ‬ ‫اﻋﺮف‬ A campaign aimed at introducing the academy coaches This campaign will not be promoted, but we will ask the coaches to make a post on their personal page It will be a collection of the coaches and the Academy logo with a simple description on the image
  • 51. 13 ‫ﻟﻤﺮورة‬ ‫اﺣﺘﻔﺎﻟﻴﺔ‬ ‫اﻻﻛﺎدﻣﻴﺔ‬ ‫ﻋﲆ‬ ‫ﺳﻨﺔ‬ We can make offers for discounts on the occasion of the passage of this period to the opening We can make an introductory video about the academy and the most important events We can make a competition to keep up with the trend. On the occasion of the passage of 13 years, whoever collects 13 thousand comment will get a free course
  • 52. Promotional campaign for a nursing course ‫ﺧﺒﺮة‬ ‫و‬ ‫ﺷﻬﺎدة‬ We can create pictures that explain the course content in a simple way We can publish photos or videos to celebrate the end of the previous course and make an opponent for anyone who knows someone in the course