Social media strategy

1. Social Media
Strategy
salma tarek abo amra

2. PROPOSAL
OUTLINE
KEY DISCUSSION
POINTS
situational analysis
current performance
comparative analysis
swot analysis
objective
strategy format
segmentation
positioning
digital marketing pillars
tactics
Action and control
1.
2.
3.
4.
5.
salma tarek abo amra | Social Media Strategy

3. SITUATIONAL ANALYSIS
from 1 july to 31 Augest
SALMA TAREK ABO AMRA

4. total likes :3585
from :2438 to 3585
total dislike : 40
CURRENT
PERFORMANCE
FACE BOOK1.
salma tarek abo amra | Social Media Strategy

5. CURRENTPERFORMANCE
2,140
incress
The best content that gets an engagement is photos, then links, then videos, then stories
610
iEspecially increased in August
The most important sources : face book
googel
Most of the audience reach is through paid ads
12,958 k
Most of the communication is via Messenger
.1408 respond
72% increase
Response time : 1 houre
136 view
Most testimonials last for 3 seconds
0
Engaged Users
Total page viewers
Post arrives
responding
video clips
Requests

6. Post arrives

7. Likes, comments, and shares

8. Total Views

9. The most important
sources : face book
googel

10. IMPORTANT NOTES
Most of the users open the page from the mobile
Most of the recent likes have been ads
Check the numbers from here
DETAILED FILES
Detailed files on the number of interaction and links from here

11. Modify description and cover
Building colors for
publications and paying
attention to slogon and name
Some important changes for the
page at this time
put the services we offer
in the store
Set the Frequently Asked
Questions and Answers
option
Linking the page to the
site and creating accounts
on the rest of the social
networking

12. COMPARATIVE ANALYSIS

13. 1.cerative courses
COURSES
AVAILABLE
- ‫دﻳﻜﻮر‬
- ‫ﻋﻤﺎرة‬
- ‫دﺑﻠﻮﻣﺔ‬ it
-‫ء‬‫ﻛﻬﺮﺑﺎ‬ ‫ﻫﻨﺪﺳﺔ‬ ‫دﺑﻠﻮﻣﺔ‬
- ‫اﻟﺒﺎرﺗﻮن‬ ‫دﺑﻠﻮﻣﺔ‬
- ‫اﻻﺣﺘﺮاﻓﻴﺔ‬ ‫اﻟﺮﺳﻢ‬ ‫دﺑﻠﻮﻣﺔ‬
- ‫ﻣﺪﻧﻰ‬ ‫دﺑﻠﻮﻣﺔ‬
-‫ﺎ‬‫ﻣﻴﻜﺎﻧﻴ‬ ‫دﺑﻠﻮﻣﺔ‬
-‫ﺐ‬‫ﻣﻴﻜ‬ ‫دﺑﻠﻮﻣﺔ‬
more than 30 course
YOUTUBE
CHANNEL
It is not in the name
of the place
113k subscription
daily active
FACE BOOK
ACCOUNT
Like 1,831,449 people
This is followed by
1,913,700 people
1,069 logins
daily active
They are currently
focusing on selling
sewing products
because the branch is
closed
WEBSITE
They have a large
website and they
have online courses
service

14. 2.MBA SAMS Alexandria
COURSES
AVAILABLE
- / ‫اﻟﻘﺎﻫﺮة‬) ‫اﻻدارﻳﺔ‬ ‫اﻟﻌﻠﻮم‬ ‫ﻛﻠﻴﺔ‬
/‫ة‬‫اﻟﻤﻨﺼﻮر‬ / ‫ﺑﻮرﺳﻌﻴﺪ‬
‫ﺗﻤﻨﺢ‬ ‫واﻟﺘﻲ‬. ( ‫اﻻﺳﻜﻨﺪرﻳﻪ‬
‫اﻟﻌﻠﻮم‬ ‫ﻓﻲ‬ ‫اﻟﺒﻜﺎﻟﻮرﻳﻮس‬ ‫درﺟﺎت‬
‫واﻟﺪﺑﻠﻮﻣﺎت‬ ‫اﻹدارﻳﺔ‬
‫وﺗﺸﻤﻞ‬.‫ه‬‫واﻟﺪﻛﺘﻮرا‬ ‫واﻟﻤـﺎﺟﺴﺘﻴﺮ‬
‫ﻣﺮاﻛﺰ‬ ‫ﻋﺪة‬ ‫أﻳﻀﺎ‬ ‫اﻷﻛﺎدﻳﻤﻴﺔ‬
‫ﻣﺮﻛﺰ‬ -: ‫وﻫﻲ‬ ،‫ﻣﺘﺨﺼﺼﺔ‬
‫اﻟﺒﺤﻮث‬ ‫ﻣﺮﻛﺰ‬ - .‫ﺐ‬‫اﻟﺘﺪرﻳ‬
‫واﻟﻤﻌﻠﻮﻣﺎت‬.
SOCIAL
MEDIA
ACCOUNTS
They just have a
Facebook page
FACE BOOK
ACCOUNT
Like 336 people
This is followed by
367 people
0 logins
daily active
The interaction is
almost non-existent
WEBSITE
They have a huge and
detailed website and
the ability to book
online is available

15. FIND MORE ABOUT OUR
COMPETITORS HERE
CHEAK THIS FILE TO FIND MORE
GROUPS MAY HELP US

16. W
SWOT Analysis
OPPORTUNITIES
At the present time, we are the only ones who offer this course
We can work to strengthen the site, improve the quality of the page
and improve the YouTube channel, to reach a greater number
We can use the Corona period to reach more people
STRENGTHS
We have different strong trainees and we are providing this service
from 2010
THREATS
People were afraid to attend because of the corona
Competitors offer these courses at cheaper prices
S
O
T
WEAKNESSES
We don't have a strong social media interaction

17. OBJECTIVE
Work on establishing a
site and linkedin ,
instagram account,we
can also provide
reservation service
through the site
Increase size of social
communities by 60% and
accurately target audiences in
platforms they are active in,
within 3 months.
Strengthen
engagement rates to
increase customer
loyalty by 20% in the
3 rd quarter of 2020.
Creating a group for all
previous users of our
service and making direct
marketing, and the goal of
the groupe will be to
increase sales
Monitor customer
feedback and
manage online word
of mouth and
reputation

18. strategy format
segmentation
positioning
digital marketing pillars

19. Our current
audience

20. Item 1 Item 2 Item 3 Item 4
40
30
20
10
0
DEMOGRAPHIC
AGE
60% of the fans are women
28% of ages 18 to 24
17% from ages 25 to 34
8% from ages 35 to 44
3% from ages 45 to 54
36% men
6% from ages 18 to 24
13% of ages 25 to 34
10% from ages 35 to 44
4% from ages 45 to 54

21. PLACE
PEOPLE WHO
LIKE THE PAGE
EGYPT .. 3000
LIBYA .. 55
THE KINGDOM OF SAUDI
ARABIA ..30
ALEXANDRIA - 38% - 2,180
CAIRO .. 3% .. 199

22. PEOPLE HAVE
BEEN
CONTACTED
98% of women ages 18 to
24
2% men
PEOPLE HAVE
BEEN REACHED
From Egypt 24,632
From Alexandria 9000
2513 from Cairo
From Damanhur, 1870
From Tanta 1.870
THE
INTERACTERS
96% women
80% of ages 18 to 24
4% men

23. 83%ofthe
mobile
6%usethe
web
7%from
iPhone
86%of
AndroidThesourcesthatyour
fansfollowyoufrom

24. Social status
47% are single
40% married
7% engaged
Educational level
78% in college
17% are high school
4% postgraduate studies

25. Advertising
results
The number of clicked on the ad:
43
Like: 22
Communication: 24

30. Click here to see the pages that our followers like

31. SEGMENTATION

32. Age : 18-24
Gender: female and male
Income:500-1500 per month or don't have
job
Location: Alexandria
Family Situation:single
Education :High school or equivalent
Demographics

33. City : Alexandria
Country : Egypt
Urban and rural but it will be easier to reach
rural
Geographic

34. Motivations:
Avoiding losses. Curiosity. Social status, the need for
social standing / importance Power, the need for
influence of will
Obtaining certificates that improve their employment
opportunities and obtain professional experience
Psychological influences
The date of the place and the content provided
Lifestyles:Achievers
Young singles
Personality traits:
Ambition
Interested in his field of study
looking for a job
Psychographic

35. Purchasing habits
A careful user most of the time does not buy
from the Internet
Spending habits
Most of the time he spends money on things he
deems useful for his future
User Type:
Active
Subscriber
Permanently searching
Behavioral

36. Buyer persona
Ahmed
18 to 25
Alexandria
he does not have experience
He did not obtain any certificates in the field of nursing
He seeks to get a job or training in a hospital
Most of the time he watch YouTube, browse Facebook
Ahmed tried to get many jobs

37. Buyer persona
AYA
18 to 25
She studies in Alexandria, but does not live there
She has moderate experience in the field
SHe did not obtain any certificates in the field of nursing
SHe seeks to get a job or training in a hospital
Most of the time he watch YouTube, browse Facebook
13

38. Positioning:

39. The most experienced
place in the field
The most trusted place in
terms of certificatesHow do people want to see us?
Most trusted trainers
Most useful content

40. Digital Marketing Pillars
WEBSITES
AND SEO
REPUTATION
COMMUNITY
MANAGEMENT
ONLINE
MEDIA
BUYING
SOCIAL
MEDIA
MARKETING

41. Online representation or presence
Build valuable conversations with
audience to learn more about them.
FACE BOOK
An opportunity to increase the month
and the possibility of earning profits
YOUTUBE
I am sure that the company is a
professional and an opportunity to
reach graduates who are looking
for a job opportunity and an
opportunity to cooperate with
other companies
LINKED IN
Greater chance of being
featured by writing
articles
WEBSITE
A great opportunity to
reach the Arab Gulf
TWITTER

42. Tactical
Plan

43. 9-2020to12-2020
We start to improve the Facebook page to reach 10,000
likes
Building pages on LinkedIn, Instagram and Twitter, and the
goal is to reach 1000 followeWork on making videos for
YouTubers
Influencers marketing campaign
1-2021to3-2021
Improve the site and start making
campaigns on Google.
Paid SEO plan

44. Detailed
plans for
each page

45. face bookThe goal is to reach 10,000 likes
01 Work to improve the page
interface
02 Put all our services on the
store.
03 We will publish them 2 times
a week, and we will publish
them after 3 pm
04 We will make the content
useful and trendy

46. InstagramThe goal is to reach 1,000 likes
01 Create a business account on
Instagram.
02 Put all our services on the
store.
03 We start by putting all previous
event pictures on the account
04 We will publish them3 times
a week, and we will publish
them after 3 pm
05 Making some videos explaining
the services we provide in less
than a minute

47. linked inThe goal is to reach 1,000 likes
01 All employees register their
work in the place.
02 The pictures of the coaches
were published with a
description of them and they
were asked to publish it
03 Begin publishing educational
articles.
04 We will publish them2 times a
week, and we will publish them
after 3 pm
05 Posting pictures from
previous events

48. YOU TUBEThe goal is to reach 3.000 SUBSCRIBE
01 posted a video every week
02 Preferably the videos are
educational
03 We can achieve a good
interaction if we post a post on
Facebook with part of the video
or post a weekly video
countdown.

49. ACTION
Ideas for advertising campaigns
01

50. ‫ﻣﺪرﺑﻴﻨﻚ‬ ‫اﻋﺮف‬
A campaign aimed at introducing the
academy coaches
This campaign will not be promoted,
but we will ask the coaches to make a
post on their personal page
It will be a collection of the coaches
and the Academy logo with a simple
description on the image

51. 13 ‫ﻟﻤﺮورة‬ ‫اﺣﺘﻔﺎﻟﻴﺔ‬
‫اﻻﻛﺎدﻣﻴﺔ‬ ‫ﻋﲆ‬ ‫ﺳﻨﺔ‬
We can make offers for discounts
on the occasion of the passage of
this period to the opening
We can make an introductory
video about the academy and the
most important events
We can make a competition to keep up
with the trend. On the occasion of the
passage of 13 years, whoever collects 13
thousand comment will get a free course

52. Promotional campaign for a nursing
course
‫ﺧﺒﺮة‬ ‫و‬ ‫ﺷﻬﺎدة‬
We can create pictures that explain
the course content in a simple way
We can publish photos or videos to
celebrate the end of the previous
course and make an opponent for
anyone who knows someone in the
course

53. THANK YOU
Email
salmatarek12331@gmail.com
linked in
salma tarek abo amra