Steve Madden Digital Marketing Strategy

1. STEVE MADDEN:
Digital Marketing Strategy
CHRISTIE WHITTEMORE

2. Steve Madden Style Blog
WWW.STEVEMADDENSTYLEBLOG.COM

3.  Focusing on young women aged 18-34
Target Market

4. Inspiration and Trends
Celebrities
Design
Collaboration
Creativity
Motivation
Influence
Imagination
Originality

5. Goal Summary
 Expand email list for promotions through the use of landing pages
 Encourage online purchases with instant savings
 Expand reach through the use of the celebrity inspiration blog

6. Digital Strategy Goal:
Landing Pages
Subscribe
to our
email list
today!
Get the
hottest
looks first!

7. Digital Strategy Goal:
Purchase Through Instant Savings
Buy now
and save!

8. Digital Strategy Goal:
Reach Through Inspiration Blog

9. Conclusion

10. Thanks For Listening!
QUESTIONS?