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Steve Madden Digital Marketing Strategy

Digital Marketing Strategy

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STEVE MADDEN: 
Digital Marketing Strategy 
CHRISTIE WHITTEMORE
Steve Madden Style Blog 
WWW.STEVEMADDENSTYLEBLOG.COM
 Focusing on young women aged 18-34 
Target Market
Inspiration and Trends 
Celebrities 
Design 
Collaboration 
Creativity 
Motivation 
Influence 
Imagination 
Originality
Goal Summary 
 Expand email list for promotions through the use of landing pages 
 Encourage online purchases with instant savings 
 Expand reach through the use of the celebrity inspiration blog
Digital Strategy Goal: 
Landing Pages 
Subscribe 
to our 
email list 
today! 
Get the 
hottest 
looks first!
Ad

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Digital Marketing Strategy