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Digital Marketing Strategy & Plan Template

The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/

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Digital Marketing Plan
STEP BY STEP
THINGS WE ARE DOING
Reach Take action Follow up
1. Search engine
optimization(SEO)
2. PaidAdvertisement
3. Social media
marketing
4. Email Marketing
1. Content marketing
2. Conversions rate
optimization
3. Social commerce
4. Create landing
pages
5. Create email
templets
1. Customer
relationship
management
2. Customer support
3. Social media profile
and engagement
4. Survey
Search Engine Optimization
STEP BY STEP
First Reach
Keyword Research
• First thing first, research our target audience and what they are looking in internet
• Pick up targeted keyword for particular campaign
• The best way to use keyword is to use long-tail keyword and LSI keywords.
Example:The main keyword is “Sydney college”
For LSI keyword we can use :
• sydney college of the arts
• colleges in sydney for international students
• list of colleges in sydney for international students
• sydney college of english
• private colleges in sydney
• international college of management sydney
• australian college of physical education
Search Engine Optimization
S E A R C H E N G I N E O P T I M I Z A T I O N
On-page
Set up andVerify Webmaster and Analytics Account
1. Create XML Sitemap and submit to webmaster
2. Create robot.txt file and submit to webmaster
3. Check content quality and copyscape
4. Check keyword density within the content of each pages
5. Optimize Unique Title of every pages
6. Optimize Unique Description of every pages
7. Optimize heading tags (h1, h2, h3..)
8. Optimize Images of every pages
9. Optimize url, make it SEO friendly
10. If possible than try to validate HTML and CSS with W3C
11. Check for page speed and try to reduce the speed
 Use gtmetrix.com
 Minify html, css and JS file if possible
 Enable gzip compression
1. Check broken links
2. Check canonical issues and fix, if have any.
3. Use webmaster tools to find out issues within the website in future
4. Post an article in a blog - weekly
S E A R C H E N G I N E O P T I M I Z A T I O N
Off-Page
Tire 1
1. Create contextual backlinks using relevant and authority websites.
2. Directory Submission – “only few with high authority”
3. Guest Posts – “Relevant and authority website”
4. Infographic sharing – “create high quality infographic and share them to authority websites”
5. Images, videos & Files sharing - “create high quality files eg; slideshow, video and eBooks and share
them to authority websites”
6. Social Share – “Share a blog post through major social sites”
Tire 2
1. Social bookmark – “Share the tire 1 links to many social bookmarking websites with good authority”
2. Blog comments – “Do many blog comments for tire 1 links to related blogs”
3. Web 2.0 – “Write some article to web 2.0 websites, such as, wordpress.com, blogspot and many
other”
4. Classified post – “Do some classified post with the Tire 1 links”

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Digital Marketing Strategy & Plan Template

  • 2. THINGS WE ARE DOING Reach Take action Follow up 1. Search engine optimization(SEO) 2. PaidAdvertisement 3. Social media marketing 4. Email Marketing 1. Content marketing 2. Conversions rate optimization 3. Social commerce 4. Create landing pages 5. Create email templets 1. Customer relationship management 2. Customer support 3. Social media profile and engagement 4. Survey
  • 3. Search Engine Optimization STEP BY STEP First Reach
  • 4. Keyword Research • First thing first, research our target audience and what they are looking in internet • Pick up targeted keyword for particular campaign • The best way to use keyword is to use long-tail keyword and LSI keywords. Example:The main keyword is “Sydney college” For LSI keyword we can use : • sydney college of the arts • colleges in sydney for international students • list of colleges in sydney for international students • sydney college of english • private colleges in sydney • international college of management sydney • australian college of physical education Search Engine Optimization
  • 5. S E A R C H E N G I N E O P T I M I Z A T I O N On-page Set up andVerify Webmaster and Analytics Account 1. Create XML Sitemap and submit to webmaster 2. Create robot.txt file and submit to webmaster 3. Check content quality and copyscape 4. Check keyword density within the content of each pages 5. Optimize Unique Title of every pages 6. Optimize Unique Description of every pages 7. Optimize heading tags (h1, h2, h3..) 8. Optimize Images of every pages 9. Optimize url, make it SEO friendly 10. If possible than try to validate HTML and CSS with W3C 11. Check for page speed and try to reduce the speed  Use gtmetrix.com  Minify html, css and JS file if possible  Enable gzip compression 1. Check broken links 2. Check canonical issues and fix, if have any. 3. Use webmaster tools to find out issues within the website in future 4. Post an article in a blog - weekly
  • 6. S E A R C H E N G I N E O P T I M I Z A T I O N Off-Page Tire 1 1. Create contextual backlinks using relevant and authority websites. 2. Directory Submission – “only few with high authority” 3. Guest Posts – “Relevant and authority website” 4. Infographic sharing – “create high quality infographic and share them to authority websites” 5. Images, videos & Files sharing - “create high quality files eg; slideshow, video and eBooks and share them to authority websites” 6. Social Share – “Share a blog post through major social sites” Tire 2 1. Social bookmark – “Share the tire 1 links to many social bookmarking websites with good authority” 2. Blog comments – “Do many blog comments for tire 1 links to related blogs” 3. Web 2.0 – “Write some article to web 2.0 websites, such as, wordpress.com, blogspot and many other” 4. Classified post – “Do some classified post with the Tire 1 links”
  • 8. P A I D A D V E R T I S E M E N T Display Ads AdWords Ads Facebook Ads Campaign It Allows UsTo Reach More People It Allows UsToTrack Results It Allows UsTo Have Geo- Targeted Ads It Allows UsTo Have Age- Targeted Ads It Provides First Page Exposure OnTheTop Of The Most Popular Search Engines, which helps to get customers from search engine fast and without doing any seo. To have consistent visitors and leads to our site. It’s important that traffic should be consistent on daily basis. And this will help to achieved consistent visitors.
  • 10. S O C I A L M E D I A M A R K E T I N G Google+TwitterFacebook Social Media Post informative content, share content and engage in posts Post informative content, share content and engage in posts Post informative content, share content and engage in posts Instagram Post informative content, share content and engage in posts Pinterest Post informative content, share content and engage in posts
  • 12. Collecting Emails for Email marketing campaign • First thing first, research our target audience and what they are looking in internet • Pick up targeted keyword for particular campaign • Write unique, informative content related to the keyword we research. • Post it in our blog, make sure we have a option of a subscribe form or call-to-action button in our blog/website.To get more email list pop-up form will preform best. Email marketing • First thing first, research our target audience and what they are looking in internet • Pick up targeted keyword for particular campaign • Write unique, informative content related to the keyword we research. • Make a landing page related to the topic and keyword, also use infographic, this is a best way to present landing page and looks professional. • Make sure we have option of a subscribe form or call-to-action button in our landing page. Using Content marketing Using Landing page Note : “Create a email template to send emails for particular campaign”
  • 13. E M A I L M A R K E T I N G Product Updates (in comparison to a customer list) Customer List (in comparison to leads) Email List Group NewsletterDaily Email List (in comparison to weekly, bi- weekly, monthly, etc) Note : “In dividing a list in this manner, give the ability to send more targeted communication. Some customers want both product and sales updates, while others might only want to hear about new versions. If we don’t give them the chance to choose, our risk losing them all- together.”
  • 14. Take a survey or create a poll for customer 0 1 2 3 4 5 6 Category 1 Category 2 Category 3 Category 4 Series 1 Series 2 Series 3 Need to collect data, what our customers are thinking about our product or services.This way we get an idea and target what our customer actually needed from us.