2. SOCIAL MEDIA
Social media is a digital application that allows the user to create and
share information, ideas, career, etc., with each other.
We can say social media is an online communication and information-
sharing platform.
Many individuals uses the social network to be in touch with family and
friends.
Many businessmen uses social media as a platform for marketing to
promote their product.
3.
4. Types of social media
There are seven types of social media platform,
they are;
Facebook for social networking
Quora for discussion forum
Twitter for micro blogging
Instagram for photo sharing
Pinterest for bookmarking networks
Zomato for consumer review network
YouTube for video sharing
5. BENEFITS FOR STUDENT
Social media plays an important role in student life.
Nowadays most colleges conduct online discussion
forums and webinars on trending topics.
It helps students from any corner to connect and
gather information. Employment opportunities are
easier via various sites like LinkedIn.
Just by posting resumes a student can connect with
the job seekers.
Huge amount of study materials are uploaded to
various sites for students’ use and teachers.
6.
7. BENEFITS FOR BUSINESS
Social media is a great tool nowadays to reach customers
increase sales and grow the business.
Branding is the first step to making the business a successful
one.
By using social media we can easily review the feedback
from the customers.
We can find what a customer like or dislike or what he
prefers.
By posting the link of the content on social media we can
increase the traffic to our sites. The biggest advantage is it is
cost-effective.
8. IMPACTS AND HEALTH PROBLEMS
IN CHILDREN
Studies show that the health impact due to social
media on children affects them mentally, especially in
self-esteem and well-being.
Most children isolate themselves from the real world
and become addicted to social media. It may lead the
depression.
Moreover using smart gadgets for a long time creates
problems with vision. Due to this kids are forced to
wear specs at a very small age.
9. ADVANTAGES OF SOCIAL MEDIA
Best way of connecting with people.
Access to paid advertising service.
Bring traffic to our website.
We can easily evaluate our performance.
Can create a viral content.