Salma tarek abo amra - marketing analysis
•
0 likes•92 views
summery of marketing plan
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Similar to Salma tarek abo amra - marketing analysis
Similar to Salma tarek abo amra - marketing analysis (20)
More from SalmaTarekaboamra
Recently uploaded
Recently uploaded (20)
Salma tarek abo amra - marketing analysis
- 1. RESCOUNTS summery of social media strategy salma tarek abo amra
- 2. BUSINESS GOALS & OBJECTIVES Increase users acquisition Increaseusage of these users Increase number of restaurants in the platform Increase Brand Awareness Build A Long-term Relationship With Customers Launch New Social Media Campaign Through social media channels Strengthen Loyalty Between The Brand And The Consumer Engage People Through Creative Content Market leadership
- 3. Marketing analysis(Canada) INTERNET USERS 35.32million MOBILE PHONE CONNECTIONS 36.23million ACTIVE SOCIAL MEDIA USERS 25.00million TOTAL POPULATION 37.58million
- 4. ECOMMERCE SPEND BY CATEGORY FASHION & BEAUTY 1 3 52 4 ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE TRAVEL (INCLUDING ACCOMMODATION)* FURNITURE & APPLIANCES
- 5. MOST- VISITED WEBSITES GOOGLE.COM YOUTUBE.COM FACEBOOK.COM GOOGLE.CA WIKIPEDIA.ORG AMAZON.CA NETFLIX.COM TWITTER.COM LIVE.COM YAHOO.COM salma tarek abo amra | Social Media Strategy
- 6. DAILY TIME SPENT WITH MEDIA USING SOCIAL MEDIA 1H 49M LISTENING TO MUSIC STREAMING SERVICES 1H09M WATCHING TELEVISION 3H 20M USING THE INTERNET 5H 53M
- 7. SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY (ANY DEVICE) MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER ECOMMERCE ACTIVITIES 84% 88% 68% 45% 33% VISITED AN ONLINE RETAIL STORE ON THE WEB (ANY DEVICE) PURCHASED A PRODUCT ONLINE(ANY DEVICE) MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE
- 8. SOURCES OF NEW BRAND DISCOVERY SEARCH ENGINES WORD-OF-MOUTH RECOMMENDATIONS ADS ON TELEVISION RETAIL WEBSITES IN-STORE DISPLAYS OR PROMOTIONS ADS IN SOCIAL MEDIA BAND OR PRODUCT WEBSITES ADS ON WEBSITES PRODUCT SAMPLES OR TRIALS TV SHOWS OR FILMS
- 9. TOP GOOGLE SEARCH QUERIES WEATHER FACEBOOK CANADIAN TIRE YOU TUBE NEWS INSTAGRAM AMAZON PIZZA PIZZA MAP
- 10. MOBILE PHONES 43.2% LAPTOPS & DESKTOPS 49.8% TABLET COMPUTERS 6.8% OTHER DEVICES 0.2% SHARE OF WEB TRAFFIC BY DEVICE MDM Inc. | Social Media Strategy
- 11. FACEBOOK AUDIENCE OVERVIEW NUMBER OF PEOPLE THAT FACEBOOK REPORTS CAN BE REACHED WITH ADVERTS ON FACEBOOK 21.00m FACEBOOK'S REPORTED ADVERTISING REACH COMPARED TO TOTAL POPULATION AGED 13+65% QUARTER-ONQUARTER CHANGEIN FACEBOOK'S ADVERTISING REACH PERCENT0% AGE OF ITS AD AUDIENCETHAT FACEBOOK REPORTS IS FEMALE*54.5% PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS MALE*45.5%
- 12. ONLINE CONTENT ACTIVITIES WATCH ONLINE VIDEOS VLOGS LISTEN TO MUSIC STREAMING SERVICES LISTEN TO ONLINE RADIO STATIONS LISTEN TO PODCASTS
- 13. COMPETITOR ANALYSIS SKIPTHEDISHES POSITIVE POINTS EARN SKIP REWARDS FREE DELIVERY TRACK YOUR FOOD EASY PAYMENT VARIETY GROCERIES RE-ORDER RESTAURANT SELECTION CONVENIENCE NO HIDDEN FEES SAVE ADDRESSES NEGATIVE POINTS starting as early as 6am, and as late as 2am
- 14. SKIPTHEDISHES NUMBERS Installation operations +1,000,000 Evaluation 4.3 facebook :390k instagram 52k
- 15. The best way to reach the consumer SEO REPUTATION &COMMUNITY MANAGEMENT ONLINE MEDIA BUYING SOCIALMEDIA MARKETING
- 16. SOME IDEAS FOR CONTENT MARKETING AFTER CONSIDERING THE ANALYZES 1.ONE OF THE THINGS THAT OUR USERS LOOK FOR ON GOOGLE IS THE WEATHER WE CAN RELATE WEATHER TO FOOD BY SHOWING THE WEATHER TODAY AND THE WEATHER- APPROPRIATE MEAL
- 17. 2.ONE OF THE THINGS THAT CITIZENS IN CANADA SPEND THEIR MONEY MOST IS TRAVEL, SO WE CAN CREATE A CAMPAIGN ABOUT TRAVEL BY ORDERING FOOD THROUGH THE APPLICATION