online marketing work shop

1. Marketing
workshop
salma tarek abo amra

2. What is marketing?
Marketing is the management process responsible
for identifying, anticipating (Expecting) and
satisfying customer requirements profitability.
Marketing is the process of getting people
interested in your company's product or service.
This happens through market research, analysis,
and understanding your ideal customer's interests.
Marketing is about all aspects of a business,
including product development, distribution
methods, sales, and advertising.
01

3. What is Digital
marketing?
It is an umbrella term for all of your company's
online marketing efforts. The application of
marketing principles and techniques to achieve
marketing goals via e-communication technology.
02

4. What is difference
between sales and
marketing?
Sales is when you’re face-to-face with a customer,
convincing a person to buy your product.
03

5. What is Marketing Mix ?
.1- Product A product is an item that is built or produced to satisfy the needs of a
certain group of people. The product can be intangible or tangible as it can be in
the form of services or goods.
2- Price It determines your firm’s profit and survival. Has a big impact on the
entire marketing strategy and the sales & demand of the product.
3- Place Placement or distribution is a very important part of the product mix
definition. You have to position and distribute the product in a place that is
accessible to potential buyers.
4- Promotion Boost brand recognition and sales. Promotion is comprised of
various elements like: (Sales Organization, Public Relations, Advertising, Sales
Promotion)
5- People: Of both target market and people directly related to the business.
Discover whether there are enough people in your target market that is in
demand for certain types of products and services. The company’s employees
are important in marketing because they are the ones who deliver the service.
6- Process The systems and processes of the organization affect the execution
of the service. So, you have to make sure that you have a well-tailored process in
place to minimize costs
. 7- Physical Evidence The Physical evidence that the service was delivered.
Additionally, physical evidence also is about how a business and it's products are
perceived in the marketplace. It is the physical evidence of a business' presence
and establishment. A concept of this is branding. For example, when you think of
“fast food”, you think of McDonalds.
04

6. What is Promotional Mix ?
• Social Media Marketing
• SEO (Search engine optimization)
• EMail Marketing
• Mobile Marketing
• Advertising
• Video Marketing
• Affiliate Marketing
• Content Marketing
• Google Ads
• Public Relation
• Sales Promotion
• Direct Marketing
• TeleSales
• Direct Mail
05

7. Marketing
process

8. Analysis

9. 01
04
CONTENT DEFINITION
=who are you
-what do you provide
-why are you marketing your
content
AUDIENCE PERSONA
-AGE
-location
-education
-interest
-what they need
-what can i do for them
02
03
BRAND PERSONALITY
-voice
-style
-place
ENEMIES
-who they are
-what makes you different

10. Brain storming
and searching

11. Ideas.
Trends
Enemies
what platforms are they using
Understand theier marketing stratege
Pros and cons
What better can i do .
SERCHING FOR:
Brain
storming

12. PLANNING

13. 01
04
VISION
-your dream
ATION PLAN
-who will responsibal for
what
02
03
MISSION AND
OBJECTIVE
-what are you suppose to do
-what will be done by when
STRATEGE

14. Tracking and
Implenation

15. imagine yourself as the audience and think
what would attract your attention
Engage with your audience
if you have lack of ideas just google it

16. thank you
salma tarek abo amra
salmatarek12331@gmail.com