2. Background
Primary Target Markets: India
Current Challenges: Low website visits by target audience leading to
low rates of new customer acquisition.
Objective: RPG Cables would like to leverage Digital Marketing to
increase visitors to its website & improve conversion rates
This proposal from General Data P. Ltd. outlines how Search Engine
Optimization can help RPG Cables improve search engine visibility &
visitor traffic.
3. How can we help RPG Cables
achieve more visibility?
Improve customer acquisition through
Search Engine Optimization
Improve RPG Cables visibility on Search Engine
Improve overall website hygiene (site load
speed, url structure)
Promote RPG Cables content on other relevant
websites & blogs
Recommending high quality content topics &
content marketing strategies
4. What is Search Engine?
Search engine:
A website dedicated to search
other websites and their contents
A program that searches
documents for specified keywords
It returns a list of the documents
where the keywords were found
5. On – Page SEO
• Implementing Google Analytics Tracking
Code
• Creation of sitemaps and robots.txt
• Tracking visitors to the website
• Keyword research & website analysis
• Competitive analysis
• Title & meta tags
• HTML cleanup
• Optimizing the images
• Enhancing the load speed
• Optimizing the pages for better user
interface
• Adding high quality keyword seeded
content
6. On – Page SEO
• Making the interface of the website user friendly will decrease the bounce
rate
• All the landing pages should meet the users expectations
• Ensuring all the images and pages have suitable tags
• Interlinking between the pages to improve link juice
• Making suitable changes on the website to enhance customer user
interface
• Blogs/Articles sections can be used to increase the content on the website
with relevant SEO keywords.
7. Parameters Status Comments
Google
analytics
Tracking Code
Google analytics code present.
Sitemap
Sitemap instructs search engines to crawl the pages
of the website so that it is visible to the users. Right
now there is no xml sitemap on the website.
Robots.txt
The administrator and customer details pages
should be blocked by the search engine .
Canonical
Tags
A canonical tag is a way of telling search engines
that a specific URL represents the master copy of a
page. Using the canonical tag prevents problems
caused by identical or "duplicate" content appearing
on multiple URLs.
Website SEO Audit
8. Parameters Status Comments
Title
The meta title exists but they can be keyword
seeded with relevant keywords for better
impact. Most of the titles are beyond the
character limit.
Description
The Meta description is a vital part of SEO and
it helps the website get better results in SERP.
Image alt
tags
The search engines cannot read images. It is
very important to give a proper keyword
seeded alt tag to the image for it to be ranked
and visible to your users.
Website SEO Audit
9. Key SEO Factors
Key Factors
Internal Link Structure
Link Popularity/Relevance
Crawlability / optimized
code
Content
The continuous process of improving WebPages so that our website is
visible in the search results
10. Off – Page SEO
• Community Creation in Social Networking Sites
• Wikipedia Page
• Blogging
• Forum Postings
• Search Engine Submission
• Directory Submission
• Social Bookmarking
• Cross-Linking
• Photo Sharing
• Business Reviews
• Local Listings
• Social Sharing
• Article Submission
• Press Release Promotion
11. Off – Page SEO
• Promoting new offerings via press
releases on suitable sites
• Sharing the website content on various
social channels by commenting
• Sharing the blogs/articles on relevant
platforms and drive quality traffic on the
website
• Forums postings
13. What Is Social Media Marketing?
Social media is a way for people to communicate and interact online.
While it has been around since the dawn of the World Wide Web, in
the last 10 years or so we've seen a surge in both the number and
popularity of social media sites. It's called social media because users
engage with (and around) it in a social context, which can include
conversations, commentary, and other user-generated annotations
and engagement interactions.
Social media marketing refers to the process of gaining traffic or
attention through social media sites.
14. Benefits Of Marketing on
• Increased Brand Recognition - Every
opportunity you have to syndicate your
content and increase your visibility is
valuable. Your social media networks are
just new channels for your brand’s voice
and content.
• Improved brand loyalty - Brands who
engage on social media channels enjoy
higher loyalty from their customers.
• 80% of B2B marketing leads sourced from
social media come from LinkedIn
15. Organic promotion for
• Posting useful updates once a day can
create a significant impact on brand
awareness for our business
• Sponsoring a crucial offer/news will also
help to widen the reach and reach out to
the right targeted audience
• Create & join relevant groups for sharing
RPG Cables content
• Having a larger base of LinkedIn
connection is critical for maximizing the
benefits of your social media marketing.
16. Paid promotion for
• Get our company’s updates to more
people and attract new followers
• Reach just the right audience with our
comprehensive targeting options
• Get your message out on every device:
desktop, tablet, and mobile
• Set your own budget and choose from
cost per click or cost per impression
options
• Use Direct Sponsored Content to easily
test our messaging
• Track the number of leads you're getting
from your ads on LinkedIn
with conversion tracking
• Seamlessly generate more leads with
pre-filled Lead Gen Forms
Note: Minimum daily budget is Rs.600 which will give an
estimated 5-6 clicks per day.
These numbers are just estimates whereas the actual numbers
may differ.
17. Deliverable
• Backend details of
the website
• All existing social &
analytics account (if
any) access & login
details
• Approvals and
recommendations
as and when
required
• Content basis the
recommendations
shared
Requirements
• Monthly Reporting
on the performance
of the marketing
initiatives and
action plan for next
month
Reporting
• Calendar shared on
drive with posts
updated
beforehand for
Team RPG Cables to
review
Content calendar
