Using social media1


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Using social media1

  1. 1. Using Social Media for Career Development<br />Career Centre, Career Development & Employment<br />
  2. 2. What is social media?<br />Why is social media important for careers?<br />Blogs, twitter, Facebook … LinkedIn<br />Benefits<br />Disadvantages<br />How to get on board …<br />Agenda<br />(<br />Career Centre, Career Development & Employment<br />
  3. 3. Distinct from traditional media <br />Blending technology and social interaction for the co-creation of value <br />Relatively inexpensive and accessible <br />Reach – global audience<br />Accessibility <br />Usability <br />Recency<br />Permanence <br />(<br />Social Media …. <br />Why?<br />Career Centre, Career Development & Employment<br />
  4. 4. 15 contacts: 2 contacts will add you + 3 contacts that you will add + 10 contacts (if you join a group or a community)<br />Conversion rate for job opportunities & business opportunities: 5%<br />Calculating missed opportunities<br />15 contacts * 30 days * 5 % conversion rate= 23 opportunities <br />Career Centre, Career Development & Employment<br />
  5. 5. Personal Blogs – with a focus on career<br />Professional Blogs – as a way of self-marketing<br />Student Blogs – with a focus on career<br />Usually free, easy, accessible<br />Downside … need to be visible, connect with readers<br />To get started blogging, go to: <br /> <br /> <br /> <br /><br />Blogs<br />Career Centre, Career Development & Employment<br />
  6. 6. Very popular in US, Europe<br />Advantage … can be done by mobile phone<br />Disadvantage … early stages; personal; 140<br />Twitter<br />Career Centre, Career Development & Employment<br />
  7. 7. However, some Vietnamese companies are tweeting …<br />Career Centre, Career Development & Employment<br />
  8. 8. Facebook<br />Extremely popular<br />July 2010 - > 500 million<br />Top social network across eight individual markets in Asia—the Philippines, Australia, Indonesia, Malaysia, Singapore, New Zealand, Hong Kong and Vietnam (<br />Need a job? <br />Career Centre, Career Development & Employment<br />
  9. 9. Manager, Policy and Growth – Contract (Vietnam)<br />Facebook is seeking a Policy & Growth Manager for Vietnam, who is passionate about Facebook and has a background in technology or social media, business strategy and legislative and regulatory matters. The ideal candidate will be able to communicate effectively in both English and Vietnamese and have experience in government relations work and navigating government agencies along with an extensive network of contacts in the government and the technology space. The candidate should have experience in developing a growth strategy that involves creating coalitions and communicating with policymakers across the government. The position will require someone to be entrepreneurial in nature, resourceful, flexible and bring an intensity of focus to the project. The Growth Managers at Facebook and will lead the company’s interactions with policymakers and will be responsible for ensuring the site’s accessibility as well as driving user acquisition programs, identifying growth opportunities that help with the distribution of the Facebook brand online and offline and adding value to the Facebook user experience. <br />Why is Facebook hiring a policy and growth manager for Vietnam?<br />Career Centre, Career Development & Employment<br />
  10. 10. Pro’s and Cons<br />Very popular among young people<br />Many Vietnamese companies are on Facebook<br />Cheap, accessible<br />BUT…<br />Blocked<br />Privacy issues<br />Social focus<br />HOWEVER …<br />Potential<br />Career Centre, Career Development & Employment<br />
  11. 11. Worldwide – 80-85 million<br />200 countries and territories worldwide<br />Almost 50,000 users in Vietnam<br />About 1,500 companies <br />New … but growing<br />Professional focus<br />Why do we focus on LinkedIn?<br />Career Centre, Career Development & Employment<br />
  12. 12. How to Use LinkedIn<br />Career Centre, Career Development & Employment<br />Create a Profile<br />Create a detailed profile on LinkedIn, including photo, employment (current and past), education, industry, and web sites<br />Upload resume<br />Sheila’s Profile<br />George’s Profile<br />
  13. 13. Branding yourself<br />Status<br />Photo<br />Get the Credit <br />Experience<br />Summary<br />Recommendation<br />Education<br />
  14. 14. Networking Search Strategy<br />Career Centre, Career Development & Employment<br />
  15. 15. Build Your Network<br />Career Centre, Career Development & Employment<br />
  16. 16. 45% surveyed by CareerBuilder are screening candidates on social networking sites2<br />35% dismissed a candidate based on negative online information<br />18% solidified a hiring decision based on positive online information<br />Are employers really looking for me online?<br /><ul><li>Members (1,814)
  17. 17. Average 20 jobs posted every day</li></ul>(<br />Career Centre, Career Development & Employment<br />
  18. 18. Tips for using LinkedIn<br />(Alba)<br />Career Centre, Career Development & Employment<br />
  19. 19. LinkedIn Grad Guide: Video 1What is LinkedIn?<br />LinkedIn Grad Guide: Video 2Building Your Professional Brand<br />LinkedIn Grad Guide: Video 3Finding your Career Passion<br />LinkedIn Grad Guide: Video 4Building a Professional Network<br />LinkedIn Grad Guide: Video 5Turning Relationships into Opportunities<br />LinkedIn Grad Guide: Video 6Researching & Prepping for Interviews<br />Career Centre, Career Development & Employment<br />
  20. 20. Want these slides?<br />Go to Sheila’s LinkedIn page …<br />Thank You! <br />Questions?<br />(<br />Career Centre, Career Development & Employment<br />
  21. 21. Alba, J., 2008. I’m on linkedin; now what?2nd ed. Silicon Valley:Happy about Info.<br />Bland, B. (17 October 2010). Facebook fights back against Vietnam block. Asian Correspondent. [Internet] Available from: <>[Accessed 2 December 2010]<br /> (2009). Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds [Internet] Available from: [Accessed October 9, 2009]<br />Facebook. (1 December 2010) Wikipedia [Internet] Available from: <>[Accessed 2 December 2010]<br />Russell, John. (2010) Japan overtakes Indonesia as biggest Twitter user in Asia. Asian Correspondent. [Internet] Available from: <>[Accessed:30 November 2010]<br />Social media. (2010) Wikipedia. [Internet] Available from: <> [Accessed 30 November 2010]<br />References<br />Career Centre, Career Development & Employment<br />