social media strategy presentation

1. Social
Media
stratage
salma abo amra

2. Situational
Analysis

3. Current
Performance:
We have an account on
Facebook and LinkedIn, and we
do not have any account on
Instagram Tik Tok and YouTube
SALMAABOANRA

4. face book
total like :6,833
response:
89%
12 h 26 m
What separates you from
competitors? What makes
you ahead of the pack?
linked in
total followers :432
The arrival of the
publication:
2,000
22%.
page views ;
202
22%
The most
popular posts are
those containing
pictures of
people
From July 27 to August 2 :
story arrives:
788%.
Interact with the
post:
865
162%
video :
78
3 second
Page followers:
50
72%
customer
button
click ;
18
2%

5. Competitive
Analysis:
SALMA ABO AMRA

6. Alexandria
fb :60k
have a website
Focuses on the branches
of medicine
TREE Training Solutions
It does not publish videos,
but depends on publishing
more pictures
They are inactive on the
page last published April
23

7. DebugZ is an Egyptian
company provide educational
courses, maintenance,
installations, and solutions to
network problems
DebugZ For Network And Training
Solutions
fb:30k
have a website
They have a YouTube channel
that they explain to a course
with 14,000 subscribers
instagram :330
Specialized in engineering
fields
daily active

8. fb:6,000
They serve all fields and
have a wide range of
learning courses
PlatForm Training Solutions
donont have website and
only have a Facebook page
daily active
The prices of courses are
reduced, the largest price
is 500 pounds

9. fb:26k
Alexandria
donont have website and
only have a Facebook page
Career Development Center &
Entrepreneurship CDCE
Some of courses are free
Followed by the
University of Alexandria
They also publish job
opportunities and
competition opportunities
daily active

10. What are the things
we need compared
to our competitors?
SALMA ABO AMRA

11. website
youtube
channale
Articles
Be active daily
free courses

12. SWOT Analysis

13. SWOT Analysis
OPPORTUNITIES
Exploiting the period of corona and providing
educational videos in innovative ways such as
what we offer in the courses
STRENGTHS
We offer training in new ways and innovative
games
THREATS
Inability to spread among the target grouponline
WEAKNESSES
Compared to competitors, we do not have many
followers and we do not have a website

14. Strategy

15. Our goals
01 increasing brand awareness
04
02 generate engagement
03 create a community.
04 be a career advisor that
provides non-technical
career development solutions
For any graduate student

16. Whichsocialmediaplatformswe
wanttofocuson
facebook
more than 1.5 billion
pepole use face book
linkedin
all freash grduate use
linked in to find ajob
youtube

17. Articles
Articles with some of the content of the exercises
to encourage to take steps to register for the
training
What type of
content do we
want to share?
Videos
Videos with advice for fresh graduates, for
example
post
postes on current events and trends

18. PlanningandPublishing
one post or one article on LinkedIn
one video per week on YouTube
a daily post on both Facebook and Intergram
In many articles, they explain the most
important of the weekly posting on sites such as
LinkedIn and YouTube, and the similarity of
publishing daily on Facebook and Instagram. I
propose to publish:

19. 30-7
‫اﻻﺿﺤﻰ‬ ‫ﻋﻴﺪ‬
11-9
‫اﻟﻘﺒﻄﻴﺔ‬ ‫اﻟﺴﻨﺔ‬
20-8
‫اﻟﻬﺠﺮﻳﺔ‬ ‫اﻟﺴﻨﺔ‬ ‫راس‬
15-8
‫اﻟﻨﻴﻞ‬ ‫وﻓﺎء‬ ‫ﻋﻴﺪ‬
Nearbyoccasions

20. 6-10
‫اﻟﻤﺴﻠﺤﺔ‬ ‫اﻟﻘﻮات‬ ‫ﻋﻴﺪ‬
29-10
‫اﻟﺸﺮﻳﻒ‬ ‫اﻟﻨﺒﻮى‬ ‫اﻟﻤﻮﻟﺪ‬
Nearbyoccasions

21. COMMUNITY MANAGEMENT

22. customercomplaints
We must respond to any problems facing
customers as quickly as possible and in the
best way. Also, we must follow up with the
customer if the problem recurs again or
not.
Inquiry
Automatically respond to
inquiries
Comments
Comments must be responded to
in a manner that encourages
taking an action and by friendly
way too , within 1 to 3 hours of
the comment

23. Advertising

24. Target Audience
fresh graduate
22 YEARS OLD . alexandria
She loves scientific research
and she loves her field of study
She needs someone to
help her with her life
after graduation
She does not have
experience
She seeks to take online
courses to develop her skill
Most of the time she watch
YouTube, browse Facebook
and read books
Aya

25. Magdi
fresh graduate
23 year. cairo
He needs someone
to help him with her
life after graduation
he have a good
experience
Seeking to travel
abroad
Most of the time looking
for opportunities on
LinkedIn

26. Step 1
Send e-mails to all recent
graduates
Step 2
made a video about what we
offer.
Step 3
make a paid advertisement
every month

27. Analytics
We do an analysis of the data
and report on the number of
interactions and likes every two
weeks
Follow competitors on a weekly
basis
Set a goal to increase the
number of likes by 100 likes per
week

28. Objectives
Increase the number of
followers by 50% in the next
three months and work to
obtain the largest possible
amount of feedback
Work on establishing a site
and we can also provide
reservation service through
the site
Great customer service
Creating a group for all
previous users of our service
and making direct marketing,
and the goal of the groupe will
be to increase sales
Become market leader

29. Strategy
Formulation
1. Segmentation

30. Demographics
Age : 18-24
Gender: female and male
Income:500-1500 per
month or don't have job
Location: Alexandria and
Cairo
Family Situation:single
Education : graduated
City : Alexandria and Cairo
Country : Egypt
Urban and rural but it will
be easier to reach rural
Geographic

31. Psychographic
Personality traits
Ambition
Interested in his field of study
He is seeking to obtain a Master
Organizer
Interested in traveling abroad
Motivations
Avoiding losses.
Curiosity.
Social status, the need for social
standing/importance
Power, the need for influence of will
Priorities
study and work
Interests
reading
Online learning
Writing
Painting
Chess
Volunteering at a charity
Lifestyles
Feminism
Achievers
Young singles
Psychological
influences
Others' success stories

32. Behavioral
Purchasing habits
A careful user most of the time does not
buy from the Internet
User Type
Active
Subscriber
Spending habits
Most of the time he spends money on
things he deems useful for his future
branded
interactions
Authenticity
Consistency.
.Technology

33. Item 1 Item 2 Item 3 Item 4 Item 5
100
75
50
25
0
Positioning:

34. We need the customer to
see us as the best place to
provide services and the
most friendly place to be
We need the customer to
understand that our
service is different and that
it will benefit
We need to communicate to the
customer that we are making a
different effort and bear to
provide him with all his needs

35. Digital Marketing Pillars
Social Media
Marketing
Websites and SEO Reputation
Community
Management
.

36. Online representation or
presence
linked in
I am sure that the company is a professional and an
opportunity to reach graduates who are looking for a job
opportunity and an opportunity to cooperate with other
companies
face book
Build valuable conversations with audience
to learn more about them.
YouTube
An opportunity to increase the month and
the possibility of earning profits
website
Greater chance of being featured by writing
articles

37. Tactical Plan
WORKING ON
COMMUNICATION SITES
AND CREATING A CHANNEL
ON YOUTUBE AND BEING ON
INSTAGRAM
02
WORK ON
ESTABLISHING A
SITE 03
PAID SEO PLAN
04
INFLUENCERS
MARKETING
CAMPAIGN
01

38. face book
The goal is to reach 10,000
likes
We will work to make it more
trendy and Friendlyly
CONTACT
We will publish them 3 times a
week, and we will publish them
after 3 pm
We will publish posts that
provide engagement and
comments such as contests
We want to increase our follower
count by 70%.
It is better to do sponsored ads
only on new courses
It is better to make it automatic
0
1
PUBLISHING
0
2
ENGAGEMENT
0
3
ADS
0
4
MASSANGER
0
5

39. YouTube channel
The goal is to reach 1,000 subscription
CONTACT
education, but far
from the content
of the courses we
offer
TIMING FOR
VEDIO
The video has a
maximum time
limit 5 minutes.
VIDEO
CONTENT
The work of a
paragraph of
proposals for the
types of posts
submitted
PUBLISHING
It is possible to
post a video
every week
ENGAGEMENT
We can achieve a
good interaction
if we post a post
on Facebook with
part of the video
or post a weekly
video
countdown.

40. Work on setting
all old event
And an accurate
description of
the place and
the services
provided
.
Put a button that
can be booked
through
Creating an
account
dedicated to
everyone who
attended a
course in a
previous period
and put in it a
copy of the
certificates and
evaluation
website

41. LINKED IN
The goal is to reach 3,000 likes
01
03
02
04
CONTACT
We can publish
practical articles in
detailed steps
ENGAGEMENT
We can post team members
and coaches in pictures of
them and ask them to
publish them to increase
interaction
PUBLISHING
Twice a week
FOLLOWERS
We want to increase
our follower count
by 70%.

42. Action:
Ideas for marketing campaigns for the current month

43. ‫ﻃﺎزج‬ ‫ﺧﺮﻳﺞ‬ ‫ﻳﻮﻣﻴﺎت‬
‫اﻟﺤﻞ‬ ‫ﺟﺎﺑﺘﻠﻚ‬ ‫ﻛﺎﺗﻠﻮج‬
01 03 05
02 04
We start by creating
a newly graduated
fake character
looking for a job
We start introducing
new characters in
comic form too until
we end up with
someone advising you
to go to a catalog
We begin by
displaying the food
for the fictitious
character in a
cynical and creative
way, and the
character begins to
ask each person
close to her and
begins with her
father
She begins to
inquire of her
colleagues about
these things
Then she begins to discover that
she has to do things that she does
not know

44. ‫ﺧﺮﺟﻴﻦ‬ ‫اﺷﺎﻋﺎت‬
‫اﻟﺼﺢ‬ ‫اﻓﻬﻢ‬ ‫و‬ ‫ﻛﺎﺗﻠﻮج‬ ‫ﺗﻌﺎﱃ‬
01
This campaign will aim to
increase customer
confidence in the catalog
02
The content of the
campaign on quotes that
are provocative to
graduates
03 And start by putting the slogan
that the solution has a catalog.
04 Then we start explaining
Career Adviser service

45. salma tarek
abo amra
linked in
:https://www.linkedin.com/in/salma-
abo-amra-783112193/