social media strategy presentation

1. SALMA TAREK ABO AMR
Social Media Strategy
Carven Beauty Center - ‫ﻟﻠﺘﺠﻤﻴﻞ‬ ‫ﻛﺎرﻓﻦ‬ ‫ﻣﺮﻛﺰ‬

2. Key Points
MAIN TOPICS
situational analysis
Our goals
objective
strategy format
planning and publishing
Advertising
.community management
tactics
Action and control
current performance
comparative analysis
swot analysis
segmentation
positioning
digital marketing pillars

3. situational analysis
CURRENT PERFORMANCE
FROM 28 AUGEST TO 26
SEPTAMPER
face book
41.050 total followers
40.961 total liks
you can find a detailed report on the results of
the videos from here
For data from here
analyze publications from here

4. Engaged Users
7,528
The best content that gets an
engagement is photos, then videos
The best day to post is Monday
and the best time is from 6 in the
morning to 5 in the evening
Total page viewers
352
increased
The most important sources
: face book
Post arrives
52,400
Most of the audience
reach is through paid ads
Most of them like the post,
not comment on it or
share it
responding
82%
Response time:11h 49 m.
2113 Contact us by
message
video clips
89
Most testimonials last for
3 seconds
Page likes
77
Most of the users open
the page from the mobile
Most of the recent likes
have been ads

5. Some important changes for
the page at this time
Modify logo ,description and cover
We can make the cover a collage of women with a smile in
there face from our customers or make a combined video for
the services we provide
put the services we offer in the
store
Building colors for publications to
paying attention to slogan and
name

6. Suggestions for
color
The preferred colors for women are
blue, green and purple,
and the dusty colors preferred for
women are brown, orange and gray
Sources
1
2

7. OUR CURRENT
AUDIENCE

8. Age
94% women
14%from 18-24
66% from 25-34
13% from 35-44
6% men
3% from 25-34
Country
Egypt
37.951
Saudi
804
China
339
cities
Alexandria
14.596
cairo
9.283
Mansoura, Dakahlia
1.571
Social status
66% Married
24%Unmarried
8%engaged
Educational level
90%In colleges
6%Highschool
4%Postgraduate
The device used
84% mobile
82% android
15% iPhone
15% computer

9. SUMMARY OF THE
RESULTS OF THE ADS
$ 59.69 was spent on 5 ads over
the last 60 days
Ad clicks:81
reach :61.877
engagement:9519
For more details on internal
page analyzes, see this file

10. comparative analysis
Beauty Center is available on Facebook
And makeup artist
And those who do the same work as hairdressers, but they
would like to have a place for them
Our competitors are divided into 3 classes:

11. S W
OT
STRENGTHS
We have a name that has a long
history, is known for its services
and has a distinguished location
WEAKNESSES
There is no interaction on the
page and there are services that
are not offered for it and there is
no standardization of the logo
THREATS
There is such a branch with the
same name
The second wave of Corona has
delayed our work
OPPORTUNITIES
Appearing distinctive services and
offers in a manner and content that
attracts customers
=
SWOT Analysis

12. Our goals
To be the best and the best choice for the customer
increasing brand awareness
Become market leader

13. Work on establishing a site
Instagram account and
Increase the interaction rate
on accounts by 50%
Reaching from 30 clients to
134
Creating a group for all previous
users of our service and making
direct marketing, and the goal of
the groupe will be to increase
sales
Monitor customer feedback
and manage online word of
mouth and reputation
Our objective

14. strategy format

15. segmentation
We will divide the market into
Women interested in the services we
will provide
Women is not interested in these
services. We will attract them through
offers
And men
And we will target all women

16. Age : 18-45
Gender: female
Income:500-1500 per month or don't have
job
Location: Alexandria
Family Situation: Engaged, married,
divorced, and single
Education :Any educational level
Demographics

17. City : Alexandria
Country : Egypt
Urban
Geographic

18. Purchasing habits
Not keen on money
Spending habits
Most of the time she spends her money on things that
bring her happiness and change
User Type:
Active
Subscriber
Permanently searching
Behavioral

19. Motivations:
Offers and the need to change the external
appearance and obtain a more attractive
appearance and near an important occasion
for a person such as engagement or marriage
Psychological influences
The reputation of the place, the offers made, and
photos of people who recently visited the place and
their opinion of it
Personality traits:
Someone who loves or is looking for a
restoration and likes to take care of their
appearance
Psychographic

20. Buyer persona
.

21. Aya
25
Alexandria
She loves makeup
She is looking for a reliable place that has a good reputation because sh
likes to look beautiful all the time
She always loves to take care of herself
She works for a company

22. NADA
30
Alexandria
She has no work
Her wedding is approaching and she is looking for a reliable and
affordable place for her
And you need to get all the services you need for the wedding
from one place

23. MAI
22
Alexandria
She is not interested in makeup
We would love to try new but beneficial things for her
She may have a crisis of confidence in her looks and strive to
make her look better

24. Mona
35
Alexandria
She is married and has a child, but after marriage she became
more interested in the home and no longer took care of herself
She became more anxious for money
But inside, she is looking for suitable offers to come back and
take care of herself again

25. positioning
We need the customer to
see us as the best place
to provide services and
the most friendly place to
be
We want the customer to
see us as a distinct and
specialized place, which
is the best place In this
area
Best customer
service and best
offers

26. Digital Marketing Pillars
ONLINE MEDIA BUYING
REPUTATION &
COMMUNITY MANAGEMENT
you can find a useful groups and
influencer name right here
INFLUNCERE MARKETING
through WhatsApp or messenger
MOBILE MARKETING

27. Which social
media
platforms we
want to
focus on
facebook
Build valuable
conversations with
audience to learn more
about them.
instagram
The best place to
display pictures and
videos
youtube
An opportunity to
increase the month and
the possibility of earning
profits

28. planning and
publishing
The page publishes various services for
women, and the plan to publish will be via
Instagram and Facebook
15 post
3 for tincture
3 for cut
3 for hjabe
3 for Bride
3 for Hands and feet
6 October ‫اﻟﻤﺴﻠﺤﺔ‬ ‫اﻟﻘﻮات‬ ‫ﻋﻴﺪ‬
29 October ‫اﻟﺸﺮﻳﻒ‬ ‫اﻟﻨﺒﻮى‬ ‫اﻟﻤﻮﻟﺪ‬
Nearby occasions

29. 10 photo
photo
What type of content do we
want to share?
3 vedio
video
2 GIF
GIF

30. Advertising
VIA FACEBOOK
Financing plan
5000 pounds per month
at a rate of 330 per post
Area to focus on
Alexandria
Average customers we
want to reach through
ads
50 clients

31. community
management
nt
customercomplaints
We must respond to any problems facing
customers as quickly as possible and in the
best way. Also, we must follow up with the
customer if the problem recurs again or
not.
Inquiry
within 1 to 2 hours of the
message
Comments
Comments must be responded to
in a manner that encourages
taking an action and by friendly
way too , within 1 to 2 hours of
the comment

32. TACTICAL PLAN
5-Step Ordering Process
1
Social media channels
activation (Facebook
and Instagram)
2
Build a YouTube
channel
3
Influencers
marketing
campaign
4
Activate mobile
advertising

33. GRAPHIC
DESIGNER
ADVERTISING
ADMINISTRATOR
MODERATOR
CONTENT WRITING
ACTION
CALENDAR

34. salma aboa mra
CONTACT
01271042976
linked in : salma tarek abo amra
Email
salmatarek12331@gmail.com