SlideShare a Scribd company logo
1 of 32
Social Media agathaemina@yahoo.com
We will Talk About ,[object Object]
Use?
Niche?
Facts
Tools
The Act
Execution
ROI
Ponderagathaemina@yahoo.com
  What? Conversation Between  Actual Humans agathaemina@yahoo.com
Interaction Publishing Advertainment Relationship Broadcasting Branding  & Marketing and More........... agathaemina@yahoo.com
Use? Reach –Out Customer Feedback Customer Service Promotion Advertising Build & Maintain Reputation Behind the Scenes Look... agathaemina@yahoo.com
Niche? ,[object Object]
Low cost/high returns
Global
RECENCYagathaemina@yahoo.com
RECENCY agathaemina@yahoo.com
Facts ,[object Object]
Social Media has overtaken porn as the #1 activity on the Web
1 out of 8 couples married in the U.S. last year met via social media
Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)
Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
1 in 6 higher education students are enrolled in online curriculum
% of companies using LinkedIn as a primary tool to find employees….80%
The fastest growing segment on Facebook is 55-65 year-old females
Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.  ,[object Object],that means for bad customer experiences?  ,[object Object],e-mail addresses to incoming freshmen  ,[object Object]
The #2 largest search engine in the world is YouTube agathaemina@yahoo.com
[object Object]

More Related Content

What's hot

Social media marketing strategies
Social media marketing strategiesSocial media marketing strategies
Social media marketing strategiesviveksangwan007
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing PlanAshley Egan
 
Social Media Marketing In India
Social Media Marketing In IndiaSocial Media Marketing In India
Social Media Marketing In IndiaRajiv Dingra
 
Benefits of social media marketing
Benefits of social media marketingBenefits of social media marketing
Benefits of social media marketinglilgegham
 
Social Media Marketing (SMM)
Social Media Marketing (SMM)Social Media Marketing (SMM)
Social Media Marketing (SMM)mudit agrawal
 
Proposal for social media marketing 2 2
Proposal for social media marketing 2 2Proposal for social media marketing 2 2
Proposal for social media marketing 2 2SM DESIGN CONSULTANT
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyAlan Aptheker
 
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...ankit kumar
 
Social Media Marketing presentation
Social Media Marketing presentationSocial Media Marketing presentation
Social Media Marketing presentationChidi Okereke
 
Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital MarketingDigital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital MarketingInfidirect
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingkomalsingh260
 
Smo(social media optimization) ppt
Smo(social media optimization) pptSmo(social media optimization) ppt
Smo(social media optimization) pptAsh Gray
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing ProposalRachi Dubey
 
Introduction to Social Media Marketing
Introduction to Social Media MarketingIntroduction to Social Media Marketing
Introduction to Social Media MarketingNikki Little
 
Social Media Marketing Plan Sample
Social Media Marketing Plan SampleSocial Media Marketing Plan Sample
Social Media Marketing Plan SampleCristina Munoz
 

What's hot (20)

Social media marketing strategies
Social media marketing strategiesSocial media marketing strategies
Social media marketing strategies
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing Plan
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Social Media Marketing In India
Social Media Marketing In IndiaSocial Media Marketing In India
Social Media Marketing In India
 
Benefits of social media marketing
Benefits of social media marketingBenefits of social media marketing
Benefits of social media marketing
 
Social Media Marketing (SMM)
Social Media Marketing (SMM)Social Media Marketing (SMM)
Social Media Marketing (SMM)
 
Proposal for social media marketing 2 2
Proposal for social media marketing 2 2Proposal for social media marketing 2 2
Proposal for social media marketing 2 2
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
 
Social Media Marketing presentation
Social Media Marketing presentationSocial Media Marketing presentation
Social Media Marketing presentation
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital MarketingDigital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Digital marketing
Digital marketing Digital marketing
Digital marketing
 
Smo(social media optimization) ppt
Smo(social media optimization) pptSmo(social media optimization) ppt
Smo(social media optimization) ppt
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing Proposal
 
Introduction to Social Media Marketing
Introduction to Social Media MarketingIntroduction to Social Media Marketing
Introduction to Social Media Marketing
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Social Media Marketing Plan Sample
Social Media Marketing Plan SampleSocial Media Marketing Plan Sample
Social Media Marketing Plan Sample
 

Similar to Social Media & Marketing

Arthritis Foundation 11.14.09
Arthritis Foundation 11.14.09Arthritis Foundation 11.14.09
Arthritis Foundation 11.14.09Jocelyn Harmon
 
Getting Social With Social Media
Getting Social With Social MediaGetting Social With Social Media
Getting Social With Social MediaHela Communications
 
Social Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingSocial Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingEarthbound Media Group
 
Social media and your organization 7.15.10
Social media and your organization 7.15.10Social media and your organization 7.15.10
Social media and your organization 7.15.10Jocelyn Harmon
 
Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Councilguest815d78
 
Social Media Training for The Vermont Council
Social Media Training for The Vermont CouncilSocial Media Training for The Vermont Council
Social Media Training for The Vermont CouncilWebbed Marketing
 
Social Network Marketing
Social Network MarketingSocial Network Marketing
Social Network MarketingArun Pattnaik
 
Introduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing PlanIntroduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing Planguest20b3ff55
 
Introduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing PlanIntroduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing PlanWebbed Marketing
 
Social Media For Job Search
Social Media For Job SearchSocial Media For Job Search
Social Media For Job SearchCindy Ludford
 
Social Media talk given at Bombay Chamber of Commerce and Industry
Social Media talk given at Bombay Chamber of Commerce and IndustrySocial Media talk given at Bombay Chamber of Commerce and Industry
Social Media talk given at Bombay Chamber of Commerce and IndustryMirum India - A WPP Group Company
 
Using social to grow your consulting business - ASCA 2010
Using social to grow your consulting business - ASCA 2010Using social to grow your consulting business - ASCA 2010
Using social to grow your consulting business - ASCA 2010Firebelly Marketing
 
30-Minute Social Media Marketing by Susan Gunelius
30-Minute Social Media Marketing by Susan Gunelius30-Minute Social Media Marketing by Susan Gunelius
30-Minute Social Media Marketing by Susan GuneliusKeySplash Creative, Inc.
 

Similar to Social Media & Marketing (20)

Arthritis Foundation 11.14.09
Arthritis Foundation 11.14.09Arthritis Foundation 11.14.09
Arthritis Foundation 11.14.09
 
Getting Social With Social Media
Getting Social With Social MediaGetting Social With Social Media
Getting Social With Social Media
 
Social Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingSocial Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & Adapting
 
Social media and your organization 7.15.10
Social media and your organization 7.15.10Social media and your organization 7.15.10
Social media and your organization 7.15.10
 
Why social media
Why social mediaWhy social media
Why social media
 
Social + Technology
Social + TechnologySocial + Technology
Social + Technology
 
Social + Technology
Social + TechnologySocial + Technology
Social + Technology
 
Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Council
 
Social Media Training for The Vermont Council
Social Media Training for The Vermont CouncilSocial Media Training for The Vermont Council
Social Media Training for The Vermont Council
 
Social Network Marketing
Social Network MarketingSocial Network Marketing
Social Network Marketing
 
Rent Wiki Social Prez
Rent Wiki Social PrezRent Wiki Social Prez
Rent Wiki Social Prez
 
Social Media Basics
Social Media BasicsSocial Media Basics
Social Media Basics
 
Introduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing PlanIntroduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing Plan
 
Introduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing PlanIntroduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing Plan
 
Social Media For Job Search
Social Media For Job SearchSocial Media For Job Search
Social Media For Job Search
 
Social media basics workshop
Social media basics workshopSocial media basics workshop
Social media basics workshop
 
Social Media talk given at Bombay Chamber of Commerce and Industry
Social Media talk given at Bombay Chamber of Commerce and IndustrySocial Media talk given at Bombay Chamber of Commerce and Industry
Social Media talk given at Bombay Chamber of Commerce and Industry
 
Using social to grow your consulting business - ASCA 2010
Using social to grow your consulting business - ASCA 2010Using social to grow your consulting business - ASCA 2010
Using social to grow your consulting business - ASCA 2010
 
Tea For 2.0
Tea For 2.0Tea For 2.0
Tea For 2.0
 
30-Minute Social Media Marketing by Susan Gunelius
30-Minute Social Media Marketing by Susan Gunelius30-Minute Social Media Marketing by Susan Gunelius
30-Minute Social Media Marketing by Susan Gunelius
 

Recently uploaded

Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...CzechDreamin
 
Salesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
Salesforce Adoption – Metrics, Methods, and Motivation, Antone KomSalesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
Salesforce Adoption – Metrics, Methods, and Motivation, Antone KomCzechDreamin
 
Powerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaPowerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaCzechDreamin
 
Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi IbrahimzadeFree and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi IbrahimzadeCzechDreamin
 
Designing for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at ComcastDesigning for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at ComcastUXDXConf
 
A Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System StrategyA Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System StrategyUXDXConf
 
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfWhere to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfFIDO Alliance
 
Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024Enterprise Knowledge
 
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfLinux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfFIDO Alliance
 
ECS 2024 Teams Premium - Pretty Secure
ECS 2024   Teams Premium - Pretty SecureECS 2024   Teams Premium - Pretty Secure
ECS 2024 Teams Premium - Pretty SecureFemke de Vroome
 
Demystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyDemystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyJohn Staveley
 
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...FIDO Alliance
 
Using IESVE for Room Loads Analysis - UK & Ireland
Using IESVE for Room Loads Analysis - UK & IrelandUsing IESVE for Room Loads Analysis - UK & Ireland
Using IESVE for Room Loads Analysis - UK & IrelandIES VE
 
TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024Stephen Perrenod
 
Google I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGoogle I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGDSC PJATK
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...panagenda
 
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsPLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsStefano
 
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityOptimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityScyllaDB
 
Syngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdfSyngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdfSyngulon
 
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireMicrosoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireExakis Nelite
 

Recently uploaded (20)

Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
 
Salesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
Salesforce Adoption – Metrics, Methods, and Motivation, Antone KomSalesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
Salesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
 
Powerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaPowerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara Laskowska
 
Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi IbrahimzadeFree and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
 
Designing for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at ComcastDesigning for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at Comcast
 
A Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System StrategyA Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System Strategy
 
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfWhere to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
 
Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024
 
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfLinux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
 
ECS 2024 Teams Premium - Pretty Secure
ECS 2024   Teams Premium - Pretty SecureECS 2024   Teams Premium - Pretty Secure
ECS 2024 Teams Premium - Pretty Secure
 
Demystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyDemystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John Staveley
 
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
 
Using IESVE for Room Loads Analysis - UK & Ireland
Using IESVE for Room Loads Analysis - UK & IrelandUsing IESVE for Room Loads Analysis - UK & Ireland
Using IESVE for Room Loads Analysis - UK & Ireland
 
TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024
 
Google I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGoogle I/O Extended 2024 Warsaw
Google I/O Extended 2024 Warsaw
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
 
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsPLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. Startups
 
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityOptimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through Observability
 
Syngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdfSyngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdf
 
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireMicrosoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - Questionnaire
 

Social Media & Marketing

  • 2.
  • 9. ROI
  • 11. What? Conversation Between Actual Humans agathaemina@yahoo.com
  • 12. Interaction Publishing Advertainment Relationship Broadcasting Branding & Marketing and More........... agathaemina@yahoo.com
  • 13. Use? Reach –Out Customer Feedback Customer Service Promotion Advertising Build & Maintain Reputation Behind the Scenes Look... agathaemina@yahoo.com
  • 14.
  • 19.
  • 20. Social Media has overtaken porn as the #1 activity on the Web
  • 21. 1 out of 8 couples married in the U.S. last year met via social media
  • 22. Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
  • 23. If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)
  • 24. Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
  • 25. comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
  • 26. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  • 27. 1 in 6 higher education students are enrolled in online curriculum
  • 28. % of companies using LinkedIn as a primary tool to find employees….80%
  • 29. The fastest growing segment on Facebook is 55-65 year-old females
  • 30.
  • 31. The #2 largest search engine in the world is YouTube agathaemina@yahoo.com
  • 32.
  • 33. There are over 200,000,000 Blogs
  • 34. 54% = Number of bloggers who post content or tweet daily
  • 35. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  • 36. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
  • 37. Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
  • 38. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  • 39. 34% of bloggers post opinions about products & brands
  • 40. People care more about how their social graph ranks products and services  than how Google ranks them
  • 41. 78% of consumers trust peer recommendations
  • 42. Only 14% trust advertisements
  • 43. Only 18% of traditional TV campaigns generate a positive ROI
  • 44. 90% of people that can TiVo ads do
  • 45. Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
  • 46. 25% of Americans in the past month said they watched a short video…on their phone
  • 47. According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available
  • 48. 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
  • 49. In the near future we will no longer search for  products and services they will find us via social media
  • 50. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
  • 51. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
  • 52. Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser agathaemina@yahoo.com
  • 55.
  • 56. Participation in Wikipedia
  • 57. Providing valuable content through social networks on platforms such as Facebookand Twitter
  • 58. Article writing and distribution through sites such as Ezine Articlesand Articlebase
  • 59. Providing fact-based answers on "social question and answer sites" such as EHow and Yahoo! Answers.agathaemina@yahoo.com
  • 60. The Act Multimedia & Entertainment: Video Sharing, Photo Sharing, Presentation Sharing, Photography Sharing, Music & Audio Sharing, Livecasting, Virtual Worlds, Games etc You Tube-Networking and video sharing agathaemina@yahoo.com
  • 61. Photo sharing www.slide.com Presentation sharing www.slideshare.net Music & Audio Sharingwww.blip.fm Livecastingwww.livecast.com Games/Virtual Worlds www.secondlife.com agathaemina@yahoo.com
  • 62.
  • 64.
  • 65. Pay attention to search engine optimization, directory listings, link building, and other promotion techniques.
  • 66. Get all of your friends to read your blog, it is a great way to start out.
  • 67. Only write if you have something worthwhile to say.
  • 68. incorporate a few SEO techniques, add tags, keywords. submit your site to some indexes and listing directories.
  • 69. Join a community of bloggers who read and respond to each other's blogs.www.blogger.com agathaemina@yahoo.com
  • 70.
  • 71. Keep providing them something nice to look forward to, they will always be enticed to purchase something from your company.www.twitter.com agathaemina@yahoo.com
  • 72.
  • 78.
  • 79. Companies have their own forums where people can meet and help each other. This is an excellent way to get your problems solved by an expert.
  • 80. You can reach your targeted crowd very easily and remain in constant touch,www.nairaland.com agathaemina@yahoo.com
  • 81. Authority Building & Social Bookmarking: Wikipedia, Wikimedia, StumbleUpon, Google Reader, Reddit, Digg, Yahoo Answers, Delicious, Ezine Articles Wikipedia Wikipedia has become quite an authority among encyclopedias. Before you decide to write a commercial on the site, be aware that the Wikipedia community frowns heavily upon self-promotion, even banning the IP addresses of those who abuse the system. But if you have valuable content to contribute. Part of Wikipedia’s online authority can be yours if you keep in mind that your submissions should be written in a completely unbiased, often technical, and authoritative style. www.wikipedia.com Digg Digg is a social bookmarking site Joined Digg & set up your profile. Remember, Digg is a popularity site, getting your site high up is a bit like a contest, you need to know a lot of people on Digg & get them to recommend your site. However, you will need to put in a lot of work to earn the respect of the users. You cannot simply post pages from your website. You should aim to post interesting content that others will be interested in. www.digg.com agathaemina@yahoo.com
  • 82. StumbleUpon Instead of searching for specific items on search engines like Google, Stumble Upon users only have to tag specific personal or professional interests and then ‘channel surf’ the web by simply clicking on a button on Stumble Upon tool bar. www.stumbleupon.com Yahoo Answers By utilizing the categories in Yahoo Answers, a site owner can use the content and knowledge available via their site or research to actively answer questions which are being asked within Yahoo Answers and not only will such participation build that expert recognition, but also possible traffic, links and sales. www.answers.yahoo.com agathaemina@yahoo.com
  • 83.
  • 84. Communicate directly with your target market on a micro-level.
  • 85. Features discussions on medical topics, entertainment, business, parenting, pets and practically anything else you can imagine. No matter what niches you work in, you will find your target audience asking questions – and more than willing to answer them as well.www.askville.amazon.com agathaemina@yahoo.com
  • 87.
  • 88. It compiles of blogs, titles, authors and users like no other site online.
  • 89. You can read reactions to a blog posting. As if it were a conversation thread.
  • 91. Put in the information you want to receive
  • 94. Twitter gives you a fragmented experience of opinions, events, news, ideas and feedback agathaemina@yahoo.com
  • 95. 2. Strategise Response & Your Vehicles- Remember, VEHICLE is based on ‘Who’ Your Audience are Connect! agathaemina@yahoo.com
  • 96.
  • 97. Keep all Vehicle Alive, Consistent & Connected
  • 98. Place Logo on Website
  • 101. Have fun with the Community
  • 102. Stay Alert for Latest News
  • 105. Spread News on Events
  • 107. Take the Time to Appreciate Contributionsagathaemina@yahoo.com
  • 108. Be Creative Pictures! Images! Graphics! Fun! agathaemina@yahoo.com
  • 111. This chart places marketing and PR activities along two axes: from reactive to proactive and  tactical to strategic. Activities in the gray section are typically associated with monitoring solutions. Sure, there's some value in the gray area. Being smart and informed early in the process (regarding Market Research, for example) pays greater dividends than being smart later (Crisis Management, for example). agathaemina@yahoo.com
  • 112.
  • 113. Differences in how locals use media
  • 114. Differences in how businesses can use social media in different countries
  • 121. Adapt your communication & social approach
  • 123. Anticipate Where to spend time
  • 124. Identify the most relevant for their businessagathaemina@yahoo.com
  • 125. Success According to Forbes For its 2006 holiday campaign, the office supply retailer encouraged Web users to upload pictures of themselves. An elf, with those faces, would then dance. The campaign, created by Oddcast, led to the creation of more than 122 million elves during that holiday season. It increased site traffic and generated a number of wannabes and spin offs, driving sales and brand awareness. To promote the opening of a new store in Malmo, Sweden, Ikea had the store manager post pictures of the the new showrooms on Facebook. The first people to tag the items won them. Awareness spread rapidly from participants to their Facebook friends. The campaign won a 2010 Gold Cyber Lion at Cannes. "[This is] a great idea that not only is highly viral but gets consumers engaging with actual merchandise," says Brandon Evans of social marketing agency Mr. Youth. This popular CareerBuilder promotion, created in 2006, allows users to send personalized, primate-themed e-cards for all occasions. According to Oddcast, a viral marketing company, more than 100 million Monk-e-Mails have been sent since the campaign launched. The Guinness Book of World Records says this YouTube megahit, which features computer-generated babies on roller skates breakdancing and backflipping, is the most viewed online ad in history. This one is purely about the numbers, with the effort, from Euro RSCG in Paris, receiving more than 54,000 comments and tweets to date, as well as more than 60 million views. Farmville agathaemina@yahoo.com
  • 126. Ponder The language of social media marketing applies to all marketing technique. ‘It’s psychology, It’s creativity’ Know how social media works. Know what type of content/bait works for different websites. Know what type of marketing strategy to adopt for a high possibility of success. agathaemina@yahoo.com
  • 127. About Author Agatha Emina Contact: agathaemina@yahoo.com Reference www.mashable.com www.marketingcharts.com www.socialmediatoday.com www.advertising3.spaces.live.com www.techipedia.com www.smobot.com Others: Social Networks Media Tools etc. Google Images. agathaemina@yahoo.com