Small business strategies for social media 3-11 conference

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Small business strategies for social media 3-11 conference

  1. 1. STRATEGIES FOR SOCIAL MEDIA IN SMALL BUSINESS “ Nurturing the Entrepreneurial Spirit” Entrepreneurship Conference 2011
  2. 2. SOCIAL MEDIA START UP QUIZ <ul><li>What is social media? </li></ul><ul><li>Who does social media attract? </li></ul><ul><li>Why would a small business use </li></ul><ul><li>social media? </li></ul>
  3. 3. SOCIAL MEDIA <ul><li>Social Media </li></ul><ul><ul><li>Relationship Reliable </li></ul></ul><ul><ul><li>Listening Based </li></ul></ul><ul><ul><li>Engaging </li></ul></ul>
  4. 4. SOCIAL MEDIA IS NOT… <ul><li>Easy or fast </li></ul><ul><li>An ad or sales campaign </li></ul><ul><li>A reason to abandon SEO Practices </li></ul><ul><li>Something you can do without participation </li></ul><ul><li>Something you can do in disguise </li></ul><ul><li>Direct Marketing Observations </li></ul>
  5. 5. NEW MARKETING EFFORT
  6. 6. NEW MARKETING EFFORT <ul><li>Not just a webpage, but a work page </li></ul><ul><li>People are looking for assurance </li></ul><ul><ul><li>20% of people trust ads </li></ul></ul><ul><ul><li>60% of people trust editorials </li></ul></ul><ul><ul><li>80% of people trust word of mouth </li></ul></ul><ul><li>Allows for personalization </li></ul><ul><li>Brand management </li></ul>
  7. 7. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  8. 8. TARGET MARKET <ul><li>Are you reaching your target market? </li></ul><ul><ul><li>Who is your target market? </li></ul></ul><ul><ul><li>What are they looking for? </li></ul></ul><ul><ul><li>Is your target market using social media? </li></ul></ul>
  9. 9. TARGET MARKET <ul><li>Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%--from 25% to 47%. </li></ul><ul><ul><ul><li>During the same period, use among those ages 65 and older grew 100%--from 13% to 26%. </li></ul></ul></ul><ul><li>By comparison, social networking use among users ages 18-29 grew by 13%—from 76% to 86%. </li></ul>
  10. 10. WHERE ARE YOUR CUSTOMERS? <ul><li>Social Media sites gather tons of information </li></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Sex </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Workplace </li></ul></ul><ul><ul><li>Relationship Status </li></ul></ul>
  11. 11. WHAT ARE YOUR CUSTOMERS LOOKING FOR? <ul><li>Information on your product/service? </li></ul><ul><li>A place to voice their concerns? </li></ul><ul><li>Knowledge about your growth and advancements ? </li></ul>
  12. 12. FAST FACTS <ul><li>Facebook </li></ul><ul><ul><li>More than 500 million active users </li></ul></ul><ul><ul><li>More than 700,000 small (local) businesses have Pages </li></ul></ul><ul><ul><li>Fastest Growing Demographic – 50 and over (PewResearchCenter) </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Top Twitter Users – 45 to 54 year olds ( eMarketer.com ) </li></ul></ul><ul><ul><li>Around 200 million Twitter accounts </li></ul></ul><ul><ul><li>Allows for real time moderation </li></ul></ul><ul><ul><li>‘ 09 – ‘10 showed user increase in 25-34 age group </li></ul></ul>
  13. 13. FAST FACTS <ul><li>YouTube </li></ul><ul><ul><li>Demographic – Ages 18 - 34 </li></ul></ul><ul><ul><li>90 million unique monthly visitors </li></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>Demographic – Ages 35 - 50 </li></ul></ul><ul><ul><li>55 million members </li></ul></ul>
  14. 14. SOME KEY DIFFERENCES <ul><li>Facebook </li></ul><ul><ul><li>Goal is user interaction at many different levels </li></ul></ul><ul><ul><li>Custom applications and the ability to moderate a page </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>140-character limit </li></ul></ul><ul><ul><li>Instant satisfaction </li></ul></ul><ul><ul><li>Conversation is not as easily traceable </li></ul></ul><ul><ul><li>All about brand evangelism, with retweets acting as the most valuable currency </li></ul></ul>
  15. 15. REMEMBER… <ul><li>Demographics will change </li></ul><ul><li>Social media today is not what it will be next year or even next month </li></ul><ul><li>Transparency is Key </li></ul>
  16. 16. HELPFUL HINTS <ul><li>QuantCast.com </li></ul><ul><ul><li>Statistics regarding the digital media audience </li></ul></ul><ul><li>eMarketer.com </li></ul><ul><ul><li>Market research and trend analysis provider </li></ul></ul>
  17. 17. ESTABLISHING YOUR SOCIAL MEDIA PRESENCE <ul><li>Where to go to gain your presence </li></ul><ul><li>What to do to gain presence </li></ul><ul><li>When & how to infiltrate the Internet </li></ul>
  18. 18. ARE YOU LOCAL? <ul><li>Gain an initial presence on the Local Business Listings of a number of search engines with just one click! </li></ul><ul><ul><li>www.getlisted.org </li></ul></ul><ul><ul><li>http://listings.yellowpages.com </li></ul></ul><ul><ul><li>http://listings.local.yahoo.com/csubmit/index.php </li></ul></ul>
  19. 19. SOCIAL NETWORKS: WHERE TO BEGIN <ul><li>Take your time </li></ul><ul><li>Practice Internet safety </li></ul><ul><li>Practice business common sense </li></ul><ul><li>Make sure your content is relevant </li></ul><ul><ul><li>Posts </li></ul></ul><ul><ul><li>Pictures/Videos </li></ul></ul><ul><ul><li>Links </li></ul></ul>
  20. 20. TIPS FOR RESEARCHING THE SITES <ul><li>Think Smart </li></ul><ul><ul><li>Read the About page of the website </li></ul></ul><ul><ul><li>Review each sites Advertising Link </li></ul></ul><ul><ul><ul><li>Wealth of Information! </li></ul></ul></ul><ul><ul><li>Look at how large companies and corporations are using the site </li></ul></ul>
  21. 21. THE OVERINVESTMENT PROBLEM <ul><li>Conversation and connection can be never ending </li></ul><ul><li>Vast amounts of information </li></ul><ul><li>New and improved around every corner </li></ul><ul><li>It’s FUN! </li></ul>
  22. 22. MANAGING YOUR TIME <ul><li>Review your measurements and realize why you use social media </li></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Interaction </li></ul></ul><ul><ul><li>Brand Management </li></ul></ul><ul><ul><li>Sales & Marketing </li></ul></ul>
  23. 23. MANAGING YOUR TIME <ul><li>Create a Schedule </li></ul><ul><ul><ul><li>Your purpose for accessing social media can help determine the amount of time necessary to adequately address your social media needs </li></ul></ul></ul><ul><li>Have a Plan </li></ul><ul><ul><li>Prioritize – Sale, Publications, or Conversation? </li></ul></ul><ul><ul><li>Make Notes for the Next Day </li></ul></ul><ul><li>Follow Through </li></ul>
  24. 24. TOOLS TO HELP MANAGE YOUR SOCIAL MEDIA <ul><li>TweetDeck </li></ul><ul><ul><li>Browser that allows for instant updates for Twitter, Facebook, LinkedIn, and MySpace </li></ul></ul><ul><ul><li>Manage what people are saying about you through searches and alerts </li></ul></ul><ul><li>HootSuite </li></ul><ul><ul><li>A social media dashboard that allows you to manage multiple social networks and multiple users from one place. </li></ul></ul><ul><ul><li>Track statistics, auto refresh and view threaded conversations all from one place </li></ul></ul>
  25. 25. GET STARTED: THINGS TO DO TODAY <ul><li>Take the first steps today! </li></ul><ul><ul><li>Make sure your on all search engines at www.getlisted.org </li></ul></ul><ul><ul><li>Decide what your intention is for a social media presence in your small business </li></ul></ul><ul><ul><li>Take the time today to research at least one social media site that fits your intentions </li></ul></ul>

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