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Digital marketing strategy

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MULTI-CHANNEL
DIGITAL MARKETING
Success Recipe
Hashtag: #ceudigitalmarketing
My Background:
• Raised in Negros Occidental
• Raised by my grandmother while mother is working as a helper for my
Tito in Cavite
• Came from a broken family (First child of my Father but illegitimate)
• Nakikisama all of my lives until recently
• Went to Cavite and live there since 2005 (11+ years now)
• Dropped out of college to pursue business endeavors
• Has no backer, investor or personal mentor
• Network Marketing is my first business
In short, I am just an ordinary person like YOU!
This Was Me in 2005
This Was Me in 2007 in the MLM Days
This Was Me in 2009 – Day-off
This Was Me in 2009 – Taking Picture of Someone
Else’ Car
Ad

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Digital marketing strategy

  • 2. My Background: • Raised in Negros Occidental • Raised by my grandmother while mother is working as a helper for my Tito in Cavite • Came from a broken family (First child of my Father but illegitimate) • Nakikisama all of my lives until recently • Went to Cavite and live there since 2005 (11+ years now) • Dropped out of college to pursue business endeavors • Has no backer, investor or personal mentor • Network Marketing is my first business In short, I am just an ordinary person like YOU!
  • 3. This Was Me in 2005
  • 4. This Was Me in 2007 in the MLM Days
  • 5. This Was Me in 2009 – Day-off
  • 6. This Was Me in 2009 – Taking Picture of Someone Else’ Car
  • 7. My Current Status • CEO of Digital Marketing Philippines (CJG Digital Marketing) and started from the ground up. • Employed 15 full-time people with above minimum salary. performance bonuses and commissions. • Has active partners in USA, Australia, and Canada. • Active clients all-over the world. • Married with 1 Child. • Ministry Head of Young Adults in our local Church. If I can do it, you CAN do it too!
  • 9. My Team in Vikings last July 2016
  • 10. Youth and Young Adults Leadership Summit last May 2016
  • 14. High Paying Jobs in the PH for Fresh Graduates
  • 15. ONE-TOUCH Marketing or Advertising is NOT ENOUGH to get ATTENTION CONSUMERS are exposed to MULTITUDES of INFORMATION
  • 16. BRANDS and BUSINESSES need MULTIPLE TOUCH POINT to connect with CUSTOMERS They need to implement an INTEGRATED MULTI-CHANNEL DIGITAL MARKETING STRATEGY
  • 17. Multiple studies confirm the importance of MULTI-CHANNEL DIGITAL MARKETING including:
  • 18. 80% of Consumers need an average of SIX TOUCH POINTS before they make a PURCHASING DECISION Studies from Pointclear recommends TWELVE TOUCH POINTS per customer for better results
  • 19. Startups and SMEs have LIMITED CAPITALIZATION Many are reluctant to spend for MARKETING MULTI-CHANNEL DIGITAL MARKETING provides a very COST- EFFECTIVE alternative that DELIVERS RESULTS
  • 20. MULTI-CHANNEL DIGITAL MARKETING: is Effective in GENERATING BUSINESS LEADS Provides CONSIDERABLE SAVINGS Generates 2.8 times better REVENUE GROWTH Allows 3.3 times better OPPORTUNITIES for EXPANSION
  • 22. In the INTERNET and SOCIAL MEDIA age, customers can come from practically EVERYWHERE Modern Consumers have more CONTROL OVER THEIR CHOICES of products and services
  • 23. They want INFORMATION and CONFIRMATION first before they buy Businesses, brands, and marketers need MULTI- CHANNEL DIGITAL MARKETING to reach out to these types of customers
  • 24. MULTI-CHANNEL DIGITAL MARKETING is a strategy that combines various kinds of direct and indirect marketing channels to generate favorable actions or responses from targeted audiences It may look like a complex web of distinct channels all working towards a similar end, and that is connecting with potential customers More Potential Customers means Better results for your business
  • 26. TOUCH POINT • Any encounter where customers and businesses engage to exchange information, provide services, or handle transactions. CONVERSION • When a visitor takes the desired action while visiting your site. This can be a purchase, membership signup, download, or registration for newsletters. TRAFFIC • The number of total visits your site got regardless of the sources.
  • 27. ROI (RETURN ON INVESTMENT) • A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. It measures the amount of return on an investment relative to the investment's cost. UNIQUE SELLING POINT (USP) • Also called the Unique Selling Proposition, it is a factor that differentiates a product from its competitors. TRAFFIC CHANNELS • Sources of the traffic of the visitors in a website.
  • 28. PAID TRAFFIC • When a company bids on keywords and makes advertisements around those keywords to be displayed on search engines. It also encompasses any form of paid advertisement that directly points to your website. ORGANIC TRAFFIC • Traffic generated to your website by a Search Engine; also known as "free traffic". WEB ANALYTICS • Tool that measures different information of visitors of your site ranging from demographic, location, device, etc.
  • 29. Digital Marketing Campaign 4 STRATEGIC STEPS How to Start a Multi-Channel
  • 32. Consumers today have greater freedom with their purchasing options 80% of these consumers perform RESEARCH using digital channels The KEY to Digital Marketing Success is to CONNECT and ENGAGE with these types of consumers
  • 33. WHY IS MARKET RESEARCH IMPORTANT? Better Understanding of your clients Clearly defines your Target Market Creates a tailored Marketing Strategy Carefully Plans your marketing activities ahead Creates an Optimized Digital Marketing Strategy based on your allocated budget
  • 34. v HOW TO DO MARKET RESEARCH? 2. Identify the KEY Products And Services 1. Identify your UNIQUE SELLING POINT (USP) 3. Identify your TARGET MARKET
  • 35. 4. Identify the Goals And Objectives of the campaign a. Lead Generation b. Increased social media followers c. Boost brand awareness d. Generate Sales 5. Identify Key Competitors and check their activities online HOW TO DO MARKET RESEARCH?
  • 37. 137% of brands are ramping up on their Multi- channel Digital Marketing Strategies They can INTEGRATE display, mobile, social and video marketing into their digital marketing mix
  • 38. Provides you with a CLEAR ROADMAP on marketing Provides you with a CLEAR APPROACH towards achieving business goals and objectives Enables you to reach TARGETED AUDIENCES effectively Ensures you spend your ADVERTISING BUDGET wisely Increases RESULTS, CONVERSIONS and ultimately your PROFITS WHY IS MARKETING STRATEGY IMPORTANT?
  • 39. Goal Setting Approach: Direct or Indirect Marketing Channels and Tactics Offers and Promotions Execute Steps and Strategies HOW TO CREATE A MARKETING STRATEGY?
  • 41. Social Media Marketing Search Engine Optimization Pay-per-click (PPC) Marketing Facebook Marketing
  • 43. SEO is the process of making your website and business WORTHY for ranking at the top of SEARCH ENGINE RESULTS PAGES SEO is vital for Digital Marketing because: 93% of ONLINE EXPERIENCES begin by using a search engine 50% of mobile visitors who conducted local search visited a store within the day. And 34% conducted on computer did the same.
  • 45. SEO in the Flesh
  • 46. The Philippines remain a GOOD TARGET for Search Marketing this year and the next 84% of Filipino Internet users engaged in some form of online search activity each day 63% of Filipinos conduct their search queries through their mobile gadgets each day
  • 47. Filipino search usage is broken down according to: 69% - at home 21% - on the move 17% - inside a store 14% - while on a public transport
  • 48. SEARCH ENGINE OPTIMIZATION is good for BUSINESSES who: have LONG TERM GOALS of appearing on the 1st page of SEARCH ENGINE RESULTS while getting FREE TARGETED TRAFFIC and exposure
  • 50. a SMM is the process of utilizing the TOP SOCIAL SITES to create brand awareness, drive conversation and connect to the most targeted audience as possible Social media users have risen by 176 million last 2015 Up to 96% of Small Business Owners use Social Media Marketing.
  • 51. The Philippine online community is still crazy over SOCIAL MEDIA Filipinos spend an average of 3.7 hours each day engrossed in their favorite social network 94% of internet users in the Philippines have active Facebook Accounts In comparison, only 54% of American netizens use Facebook
  • 52. Filipinos are RELYING more on social media for COMMUNICATING with friends and loved ones Facebook Messenger is used by as much as 94% of Filipino Internet users Filipinos are the MOST ENGAGED SOCIAL MEDIA USERS in the Asia-Pacific region
  • 53. Social Media Marketing in the Flesh Right ad paid social media ads on Facebook.
  • 54. Social Media Marketing in the Flesh Timeline paid social media ad on Facebook.
  • 55. SOCIAL MEDIA MARKETING is good for BUSINESSES who want to: Increase BRAND AWARENESS REACH more people Drive LEADS Generate contests and promos
  • 57. PPC Marketing is the process of using top PPC networks such as Google Adwords to reach potential customers who: Already have a NEED for products and services Are ACTIVELY SEARCHING for these needs online
  • 58. 85% of Filipino Internet users search and watch ONLINE VIDEOS about the brands, products and services they are interested in before they buy Most won’t mind an ONLINE AD 83% believe that ADs that provide RELEVANT INFORMATION can actually make their lives easier
  • 59. Google PPC Ads in the Flesh
  • 60. Since the use of Ad Blocker plugins has become rampant since last year, Companies are now slowly shifting their online advertising method to NATIVE ADVERTISING Popular international media websites are already using this form of advertising in their sites It is used by local counterparts including GMANetwork.com and ABS- CBNNews.com among others
  • 61. Native PPC Ads in the Flesh
  • 62. PAY-PER-CLICK MARKETING is good for BUSINESSES who want to: Get TARGETED TRAFFIC quickly Generate LEADS and Increase SALES and profits
  • 64. Facebook Marketing is the process of using and maximizing Facebook’s ADVERTISING PLATFORM to boost brand awareness and reach more customers online You can reach out to almost any kind of GENERAL CONSUMER You just need to learn in what groups and pages your targeted customer stay frequently go to at Facebook
  • 65. FACEBOOK MARKETING is good for Businesses who want to: specifically USE FACEBOOK TO REACH OUT to a SPECIFIC MARKET and Get TRAFFIC QUICKLY
  • 67. Traditional advertising has lost its dominance and touch Internet advertising already surpassed AD spending on cable and TV 72% of consumers want to CONNECT WITH BRANDS using integrated digital marketing strategies
  • 68. Three Most Important Aspects of Marketing Implementation 1. The actual marketing STEPS AND GUIDELINE 2. Stick to the MARKETING PLAN and STRATEGY 3. Work CONSISTENTLY
  • 70. While many have succeeded in their Digital Marketing campaigns, many have also failed miserably The reason for failure is NOT that the campaigns lack creativity, quality materials and qualified personnel
  • 71. It’s because they failed to establish Marketing Analysis and Optimization
  • 72. WHY IS MARKETING ANALYSIS AND OPTIMIZATION IMPORTANT? 54% of unsuccessful marketers FAILED TO INVEST and prioritized marketing analysis and optimization MARKETING OPTIMIZATION
  • 73. MARKETING OPTIMIZATION WHY IS MARKETING ANALYSIS AND OPTIMIZATION IMPORTANT? BENEFITS of marketing analysis, tests and optimization: 1. Identify what’s working and what’s not 2. Check which marketing channels produce the most traffic and conversions 3. Check your visitor’s DEMOGRAPHICS and BEHAVIOR 4. Uncover NEW OPPORTUNITIES 5. Check which keywords have the most traffic (and use them later for paid ads)
  • 74. MOST IMPORTANT ASPECTS OF ANALYSIS AND OPTIMIZATION 1. Web analytics utilization 2. Data analysis 3. Optimized activities and re- planning based on actual data MARKETING OPTIMIZATION
  • 75. TOP 3RD PARTY ANALYTICS Google Analytics Clicky Statcounter HubSpot Adobe Marketing Cloud GoSquared Moz Analytics Webtrends MARKETING OPTIMIZATION
  • 76. TOP HOSTED ANALYTICS Piwik Open Web Analytics Visitors Pageviews Traffic Referrals Traffic Sources Average Session Duration Percentage of New Sessions TOP WEB ANALYTICS METRICS Demographics Mobile and Desktop Users MARKETING OPTIMIZATION
  • 78. Analytics Snapshot in the Flesh List of all traffic channels or sources of visitors that went to our DMP website. Organic search tops all of them, which means our organic exposure is definitely high!
  • 80. Success Principles for Aspiring Students 1. Have a S.M.A.R.T Goal 2. Prepare to work hard like a successful person 3. Prepare to PAY the PRICE for success 4. Be consistent 5. Don’t stop learning (read more books) 6. Persevere 7. Have FAITH
  • 81. Like my Page on Facebook to get the download link of this presentation later today. https://www.facebook.com/jomerbgregorio Don’t forget to use #CEUDigitalMarketing for your social posts and selfies 